GM vendor brief · Prepared by The Cooperative Agency

Brian Harris BMW

Baton Rouge, Louisiana · Brian Harris Automotive Group
Single-store GM vendor brief · Brian Harris BMW · The Cooperative Agency

Prepared for

Brett Bagley

Meeting Notes

DateTopicSummary
Nov 11, 2026 Showroom screens: OptiSigns ↗ Replace MagicInfo (cloud ends Feb 28, 2027). 6 screens, Pro Plus ~$972/yr. Sticks TBD (~$600 if needed). BHBMW covers fees.
Nov 10, 2026 J&L performance — year-end X3/X5 ↗ 95 RO / $142k svc match · 3 sales / $114k · VDP barometer · used hot / new soft.
Nov 9, 2026 X5 reveal — Nov 19 RSVP + catering ↗ Thu 6–8p · newsletter RSVP page · Bacon & Fig after headcount · no alcohol default.
Nov 9, 2026 VCA — on order kills agent (AG) ↗ On order / pending finance / pause deactivate VCA. Group-wide process fact.
Nov 6, 2026 Regional marketing funds + SEO / co-op ↗ ~$18k retail co-op via J&L; ~$32k after-sales use-or-lose; MyKarma phone + X3/RX + loaner photos; Veterans Day Nov 11; GMB copper offers.
Oct 19, 2026 Vin AI — quiet hours 11 p.m.–8 a.m. ↗ Heidi outbound texts dark overnight; resumes 8:00 a.m. Draft GM note on the page — not sent.
Oct 9, 2026 Sales meeting — X5 pipeline + stop-sale ↗ Pre-sell X5 (~46–48 alloc); stop-sale as retrofit; signed declines; Coach’s Board; Lance: call-review roster + Lamar/Austin renewal still open.
Sep 11, 2026 J&L Optimization — Sales / X5 / recall / offers ↗ Primary BHBMW call: sales flat after catch-up; service stronger than Jackson; used/CPO +16% 3mo; ~19–20 X5s; model-intro quote; recall quote; $200 service disclaimer fix; VLAs stay PMax; FB lead forms hold.
Aug 25, 2026 AMP 2.0 Review + Fullpath Transition ↗ 39% engagement · 15 AMP sales · mileage rule >3yr exclude · Fullpath demo pending (grandfathered AMP price) · Dealer.com group site Sept 22. AMP stays live.
Jul 28, 2026 VinSolutions VCA Demo — AI BDC (vs Podium AI BDC) ↗ Demo notes. Text/email AI BDC inside VinSolutions. Does not cover review invites or website chat. Podium AI BDC $1,100/mo · VCA $700/mo MTM stated.
Apr 22, 2026 AutoHub Demo — Vehicle Acquisition Platform ↗ Scale service-drive outreach. Evaluate against AMP performance first. $1,125–$1,395/mo.
Apr 9, 2026 Monthly Strategy Meeting ↗ Q1 review, EV one-to-one campaign (17 leads), expired ad fixes, sedan SEO pages, First Responder program update.

Meetings & Events

RecurringTypeDetails
Every Monday & Friday Management Meeting 10:30 AM — Lance attends store management meetings. Tentative based on availability — makes most of them.
Monthly Photo/Content Shoot On-site photography session — new inventory, staff, showroom. Custom content for social media, Google Business Profile, and email. No stock images.

Core Systems

Service Vendor Rep & Contact Monthly Cost
Dealer Management System
Core dealership ops — inventory, accounting, service
CDK Global Rep TBD TBD
CRM
Lead management, customer follow-up, sales pipeline
VinSolutions TBD
CRM Marketing Automation
Automated email/text campaigns inside VinSolutions. Evaluating Fullpath as Cox successor (Aug 25 notes) — AMP stays listed. Grandfathered AMP pricing if they migrate through this intro. Dual-run ≥1 month.
AMP (VinSolutions) TBD
Inventory Management
Trade appraisals, inventory pricing, market analysis
Vauto TBD
Vehicle History Reports
CARFAX vehicle history, One-Owner badges, Service History integration
CARFAX TBD

Marketing & Advertising

Service Vendor Rep & Contact Monthly Cost
Dealership Website
Website platform and hosting
Motive TBD
Listings & Marketplace
Vehicle listings on Autotrader and Kelley Blue Book
Autotrader / KBB TBD
AI Chat / BDC / WebChat
Podium stack: AI BDC, website chat, review invites. VCA demo covers AI BDC only (notes) — not reviews or site chat.
Podium $1,100
AI BDC only
Google Ads & Meta Advertising
Google Ads & Meta (Facebook/Instagram) managed by J&L Marketing · Sep 11 optimization notes →
J&L Marketing TBD

Social Media & Content

ServiceVendorContactMonthly Cost
Social Media Management
Content creation, scheduling, and publishing across all platforms
The Cooperative Agency —

Monthly Spend Summary

DMS (CDK Global)TBD
CRM (VinSolutions + AMP)TBD
Inventory (Vauto)TBD
Website (Motive)TBD
Listings (Autotrader / KBB)TBD
AI BDC (Podium)$1,100
Direct Mail (J&L Marketing)TBD
Google Ads & Meta AdvertisingTBD
Estimated Monthly TotalTBD

Vendor Contacts — If Lance Is Unavailable

For any vendor issue, text Lance Faucheux first — (225) 276-5682. Do not email — texts get a same-day response, emails may not. The contacts below are direct vendor lines for when Lance is on vacation or unreachable.

IssueContact Lance First: lance@thecoopbrla.comDirect Vendor Contact (Backup)
Website is downDessrae Edison — Motive(601) 550-2972
CRM not workingRoyce Lee — VinSolutions(309) 997-8009
Chat / AI not respondingTyler Barnes — Podium(385) 485-6773
Inventory pricing issuesDwayne Hearl — Vauto(813) 215-3632
Autotrader listing issuesJosh Gwin — Autotrader(225) 954-1627
Social media / contentLance Faucheux — The Cooperative Agencylance@thecoopbrla.com