← BHBMW vendor brief
· Full Plaud landing
· verify: bhbmw-2026-11-10-jl-perf
Working take
J&L Oct call-track now shows service + sales dollar match (under-reports form fills). Store feel: used strong / new soft. Keep X3 + X5; year-end lead 2027 X5. Lance barometer stays VDP traffic (~23k Google paid visits / 30d), not the three matched sales.
source of_8c15e4dca3e57e3f26d74b8ff7ecd361
Numbers on the table
- ~2,100+ tracked calls · ~$6k J&L spend mix (brand / new inv / used / service search).
- Service match: 95 ROs → ~$142k revenue (excludes online scheduler).
- Sales match: 3 deals → ~$114k sale price (not GP; form-fill sales not matched).
- Lance: Google paid ~23k visits / 30d; success = VDP landings.
Priorities / notes
- Models: X3 + X5 stay; 2027 X5 year-end; X1 floated only.
- Inventory hygiene: some 3 Series / older X5 loaners mislisted as new — Lance checking OM.
- AMP morphing into Fullpath (acquisition) — still driving email/text RO attribution.
- ChatGPT ads interest after BMW Dallas pilot mention — not a go.
- Recall / DM event floated (April?) — no date locked.
Park for GM memory. No new Ada creative from this tape.
Source: Plaud · filed midday Nov 10, 2026 · not a public page