Q1 2026 vs Q1 2025 — VDP Performance
📈 Sedans are back. 3 Series and 4 Series showing strong YoY lift — driven by fuel economy interest as gas prices rise. X3 and X5 remain top viewed vehicles overall. EVs (I4, I5, IX) trending up month-over-month despite low inventory.
Key Decisions Made
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Build 3 Series + 4 Series sedan SEO pagesSedans are back YoY. Dedicated SEO pages will capture organic search intent. Lean into BMW's long 3 Series history and fuel economy story.
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EV one-to-one campaign — 17 unconverted leadsPull 90-day lead list for I4, I5, IX from VinSolutions. Send targeted offer with Tesla Supercharger access + gas price messaging. Coordinate offer/discount with Daryl's team.
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Fix expired paid ads immediatelyOil change price showing $225 — correct price is $249. Tire rebate $120 through April 30 (Bridgestone, Continental, Pirelli, Michelin). Send corrections to J&L today.
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Update First Responder program copyBMW expanded program now includes retired law enforcement, 911 dispatchers, and retired EMTs. Update website page and social content to reflect change.
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Mix APR/payment offers into social captionsDon't put numbers in the image — put them in the caption. Especially effective on Facebook where people read. Clean photo + offer in caption = ad without being an ad.
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Tap BMW Southern Region photo libraryFlorida market photos look like Louisiana — usable for email and social without custom shoot. Download X3, X5, 3 Series assets. Check Houston folder too.
Action Items
Lance
Build 3 Series + 4 Series sedan SEO pages — lean into fuel economy, BMW heritage, current inventory
Lance
Pull 90-day EV lead list from VinSolutions (I4, I5, IX) — 17 records identified — prep one-to-one campaign
J&L
Fix expired paid ads — oil change $225→$249, tire rebate copy update (Bridgestone/Continental/Pirelli/Michelin, $120 through Apr 30)
Lance
Update First Responder page copy — add retired law enforcement, 911 dispatchers, retired EMTs per new BMW program bulletin
Store
Daryl's team — confirm EV offer/discount for one-to-one campaign (aged IX units at 84 and 129 days are candidates)
Lance
Download BMW Southern Region photo library — Florida + Houston X3, X5, 3 Series assets for email + social use
Strategy Notes
The market is a want vs. need economy right now. Traffic is strong — people are shopping — but they're watching their money closely. Don't throw more ad budget at the problem. Be present, stay top of mind, and make it easy when they're ready to pull the trigger.
Sedans are back because of gas prices. The 3 Series is legitimately competitive on fuel economy with small imports. Lead with that angle in SEO pages and social content — it's a real differentiator right now.
EVs are a quiet opportunity. 17 people shopped EVs and didn't buy in the last 90 days. With Tesla opening the Supercharger network to BMW, the charging objection is gone. Gas prices make the case for you. A targeted one-to-one email to those 17 people costs almost nothing.
Expired ads are leaking credibility. Wrong prices in paid search send people to a site that says something different. Fix immediately — this erodes trust and wastes ad spend every day it's live.
January momentum trick works. Carrying December incentives into January beat the traditional post-holiday slump. People who were thinking about it in December converted in January because the deal was still there. Remember this for Q4 2026.