GM Weekly — Harris Porsche

This page is for Harris Porsche · New only · Report as of Nov 09, 2026 · Generated Nov 09, 2026 10:14 AM

Data coverage — Lead export only covers Aug 08 – Nov 05, 2026. This window is partial (effective Oct 10 – Nov 5, 2026). Closed-deal (DMS) history may still be complete.

Last 30 days at a glance · New

Last 30 days · New department: 25 retail workable opportunities (29 unique after de-dupe; Bad excluded); retail close 12.0% (3 retail sold); internet is 44.0% of retail workable; internet CRM contact 81.8%; internet median response 18 min; 22.2% of timed internet leads over 30 min (missed goal); 2 workable leads still untouched over 24h.

Rolling 30: Oct 10 – Nov 8, 2026 · compared with prior 30 days Sep 10 – Oct 9, 2026

Funnel stages are tabs — click through Traffic → Inventory → Demand shape → Leads → Handling → People. Print still shows every stage.

Stage 1 · Top of funnel

Website traffic

People visiting harrisporsche.com before any CRM lead is created.

Total website traffic picture

Google Analytics · last ~30 days in cache dated 2026-11-06 · align with CRM window Oct 10 – Nov 8, 2026 where possible

What this means This is the top of the sales funnel: how much store-site demand you are generating. Traffic alone is not leads — next is what the store has to sell (active inventory), then how demand becomes CRM opportunities (website forms, 3rd-party portals, then phone and walk-in).

Visits (sessions)

2,932

One visit = one trip to the site

People (users)

2,526

Unique visitors

Page views

12,814

4.4 pages per visit

Avg time on site

3m 18s

Average visit length (GA4 session duration)

Engagement rate

72.6%

Visits with meaningful activity

Bounce rate

27.4%

Left after one page — lower is usually better

Mobile share

69.0%

Visits from phones/tablets

Where site traffic came from (top sources)

How to read this Top source families (Facebook hosts rolled up, IG together, etc.). Mix indicators — not required to sum to total site sessions above. Marketplace referrals (Autotrader, KBB, CarGurus…) are site visits from those portals — different labels from VinSolutions lead sources.

Source / medium	Visits	People	Avg time	Bounce
Google organic	1,957	1,335	—	—
Google paid	1,445	1,162	—	—
Direct foundationdirect.lightning.force.com referral	1,048	576	—	—
Facebook Facebook link referral, Facebook referral, Facebook lm referral	713	472	—	—
Unassigned / not set Not set, Data unavailable Most likely a measurement gap — quick bounces or tag/consent timing on the Porsche site so GA4 never got source/medium (often Google/direct under the hood). Not a real marketing channel to coach against. A few visits may also be Google “data not available” privacy/cross-network rows.	161	157	—	—
Instagram Instagram referral, Instagram social, l.instagram.com referral	152	102	—	—
Bing organic	135	91	—	—
Autotrader Autotrader referral	69	32	—	—
Yahoo organic	58	38	—	—
ChatGPT / AI ChatGPT	29	24	—	—
VinURL VinURL referral	28	18	—	—
DuckDuckGo	26	15	—	—
vinsolutions.app.coxautoinc.com (referral) vinsolutions.app.coxautoinc.com referral	9	2	—	—

Marketplace referrals into the website

How to read this Shoppers who landed on the store site from big inventory portals. Still website traffic — not CRM leads. A portal shopper can bounce here and still show up later as Phone Up.

Portal referral	Visits	People	Avg time	Bounce
Autotrader Autotrader referral	69	32	—	—

Where on the site (sales · service · parts · specials)

How to read this Sessions on page groups: inventory/VDPs (sales), service, parts, specials/offers, finance/trade, store info. Porsche sites often put service booking on a separate host — if Service is thin here, check service-booking host traffic separately.

Site section	Visits	People	Page views
Page-section breakdown not in GA4 cache yet for this store.

Website traffic mix only — not the same labels as CRM lead sources. No source total row (avoids a sum that can exceed site sessions).

Stage 1b · Supply next to demand

Inventory health (active lot)

What the store has to sell right now — after website traffic, before CRM leads. Not lead handling.

Store inventory on the ground

VinSolutions live-lot units · snapshot file hp-inventory-latest.csv · as of Nov 09, 2026 6:16 AM · lead window for context Oct 10 – Nov 8, 2026

What this means Live lot composition and aging. Traffic and 3rd-party demand only convert if the metal matches what shoppers want. File rows: 397 → lot units shown: 42. This is not contact rate or response speed — those start at Stage 4 (Handling).

Active total

Units in Active status

New

100.0% of active lot

Used

Retail used (excl. Certified)

Certified

CPO subset of the lot

Median age

116 d

Days in inventory (Active)

No photo

76.2% of active units

Age of active inventory

Age bucket	Units	Share
0–30 days	4	9.5%
31–60 days	6	14.3%
61–90 days	5	11.9%
91–180 days	15	35.7%
180+ days	12	28.6%
Total aged units	42	100%

Aging by New / Used / Certified

Type	Units	Median age	>60d	>90d	>180d
New	42	116 d	32	27	12
All active	42	116 d	32	27	12

New — top models

Unit	Count	Share of active lot
Macan	21	50.0%
Cayenne	13	31.0%
Taycan	3	7.1%
Panamera	3	7.1%
911	2	4.8%
Top listed	42	100.0%

Used + Certified — top make / model

Unit	Count	Share of active lot
No used/CPO units

Photo gap: 32 active units (76.2%) marked without a photo — website and marketplace presentation risk, separate from lead handling.

Source: VinSolutions inventory export (live lot). Website search counts can differ — this panel is the ops lot from the CRM file, not a scrape of the public inventory grid.

Stage 2 · Demand shape

How demand shows up

Vehicles of interest and trades — demand pressure next to traffic and inventory. Attempt methods (phone / email / text) live on Handling.

What cars people asked about

Workable opportunities · Oct 10 – Nov 8, 2026

What this means Vehicle of interest on the lead when CRM has it. Helps with stocking and coaching — not a sold report.

New / used / CPO interest	Opps	Share
New	25	100.0%
Total	25	100.0%

Top vehicles of interest Oct 10 – Nov 8, 2026

Year / make / model	Opps	Share
2026 Porsche Cayenne	10	41.7%
2026 Porsche Macan	6	25.0%
2026 Porsche Panamera	2	8.3%
2026 Porsche 911	2	8.3%
2026 Porsche Taycan	2	8.3%
2027 Porsche Macan Electric	1	4.2%
2027 Porsche 911	1	4.2%
Total	24	100.0%

Trade-ins mentioned

Workable opportunities · Oct 10 – Nov 8, 2026

What this means 24.0% of workable opportunities included a trade vehicle. Higher trade rates often signal more serious shoppers.

Trade year / make / model	Opps	Share of trades
2025 Lexus LX 700h	1	16.7%
2019 Chevrolet Tahoe	1	16.7%
2017 Porsche Macan	1	16.7%
2020 Porsche Panamera	1	16.7%
2021 Porsche Panamera	1	16.7%
2021 Porsche Cayenne	1	16.7%
Total	6	100.0%

Stage 3 · Demand becomes leads

CRM opportunities from website + 3rd parties

Unique sales opportunities (de-duped) created in VinSolutions for Oct 10 – Nov 8, 2026. Website and marketplace demand show up as internet forms, then also as phone and walk-in — including full source detail on this tab.

Lead volume entering the funnel

Unique opportunities · Oct 10 – Nov 8, 2026 · de-duped · retail workable = excl. Bad + excl. acquisition

What this means CRM sales opportunities after de-dupe. Same shopper is not counted three times as internet + phone + walk-in. Retail workable drops Bad junk and acquisition leads (cash/trade value requests — not a retail buy).

Unique after de-dupe

From 33 raw CRM rows · 4 repeats collapsed

Retail workable

Excl. Bad (4) · excl. acquisition (0)

Retail sold

VinSolutions retail sold · close 12.0% of 25 retail workable

Delivered

CRM status Delivered · of retail sold

On Order

CRM status On Order · sold, not delivered yet

Wholesale / auction sold

DMS outlets · separate from retail close · total sold 3

A) Where digital retail demand is sourced

Funnel read Owned website + on-site tools (Motive, store forms/chat, Remora) vs 3rd-party portals (Autotrader/KBB, CarGurus, Carfax…) vs OEM/brand digital (BYO, BMW USA, military/event programs). These sources create internet opportunities — and often later phone/walk-in on the same shopper.

Digital source family	Workable opps	Share of internet	Contacted	Avg response	Sold	Close
Dealer website & on-site	5	45.5%	60.0%	18 min 0.0% ≤15 min · n=3 · avg on 2	0	0.0%
Autotrader / KBB ATKBB	2	18.2%	100.0%	46 min 0.0% ≤15 min · n=2	0	0.0%
Other 3rd-party marketplaces	0	—	—	—	—	—
OEM / brand digital	4	36.4%	100.0%	8 min 75.0% ≤15 min · n=4	0	0.0%
Total / avg (families above)	11	—	—	—	0	0.0%

Digital families above total 11 workable internet-side rows shown in those buckets; internet CRM channel is 11. Gap is other internet sources (campaigns, uncategorized, etc.) detailed under Source detail. Response = VinSolutions average adjusted response minutes (excludes responses over 4 hours) (+ % ≤15). Internet is the reliable speed signal.

Big-vendor demand by channel (CRM)

How to read this VinSolutions opportunities from major portals, split Internet / Phone / Walk-in. Portal website referrals live on Traffic — this is CRM-attributed demand.

Vendor	Internet	Phone	Walk-in	Total opps	Sold
Autotrader / KBB	2	0	0	2	0

Thin Phone often means portal call-ins were logged as generic Phone Up without the vendor source.

B) How opportunities show up in the CRM (channel)

Funnel read Website and 3rd-party activity turns into internet form leads, phone calls, and walk-ins (plus Other CRM types). Close = retail sold ÷ retail workable on the hero grade; per-row close uses that channel’s workable opps. Contacted = real work attempt on that channel. Response uses adjusted minutes when present — Phone/Walk-in often log 0 min (* = half or more timed at 0; treat as weak signal).

CRM channel	Workable opps	Share	Contacted	Avg response	Sold	Close	Plain English
Internet (web forms / digital)	11	44.0%	81.8%	20 min 33.3% ≤15 min · n=9 · avg on 8	0	0.0%	Forms, portals, chat, brand digital
Phone	12	48.0%	100.0%	—	3	25.0%	Phone-ups / tracked calls
Walk-in	2	8.0%	100.0%	—	0	0.0%	In-store / drive-by
Other	—	—	—	—	—	—	Referral, repeat, DMS, other CRM types
Total / avg	25	100.0%	92.0%	—	3	12.0%

Source detail

Unique workable opportunities · Oct 10 – Nov 8, 2026 · de-duped · same funnel window · Close = sold ÷ opps · Response = average adjusted minutes (over 4 hours dropped from average)

What this means Drill-down on where demand came from — owned website vs Autotrader/KBB vs other portals vs OEM/brand digital, then phone and walk-in. High volume + low close often means a source quality issue. Whether the team worked those leads fast belongs on the Handling tab. Dealer website includes Motive, Remora, store-domain forms/chat, and on-site quote tools. Autotrader/KBB is one 3rd party with many of their own channels. Response sits next to close so you can see whether slow first touch lines up with weak conversion. * on response = half or more timed values are 0 (common on phone/walk-in — weak signal).

1) Channel mix

Channel	Opps	Share	Contacted	Avg response	Sold	Close
Internet	11	44.0%	81.8%	20 min 33.3% ≤15 min · n=9 · avg on 8	0	0.0%
Phone	12	48.0%	100.0%	—	3	25.0%
Walk-in	2	8.0%	100.0%	—	0	0.0%
Total / avg	25	100.0%	92.0%	20 min 0.0% ≤15 min · n=9	3	12.0%

2) Internet broken down

Families inside internet · Oct 10 – Nov 8, 2026

Dealer website & on-site 5 · 45.5% of internet · close 0.0% · avg 18 min

Source detail	Count	Share	Contacted	Avg response	Close rate
Website chat — Podium (PCW)	3	60.0%	33.3%	—	0.0%
Dealer website — Checkout reservation	1	20.0%	100.0%	18 min 0.0% ≤15 min · n=1	0.0%
Dealer website — PCW lead	1	20.0%	100.0%	18 min 0.0% ≤15 min · n=1	0.0%
Dealer Website	0	0.0%	—	—	—
Total / avg	5	100.0%	60.0%	18 min 0.0% ≤15 min · n=2	0.0%

OEM / brand digital 4 · 36.4% of internet · close 0.0% · avg 8 min

Source detail	Count	Share	Contacted	Avg response	Close rate
Online car configuration	3	75.0%	100.0%	9 min 66.7% ≤15 min · n=3	0.0%
Porsche Inventory Finder	1	25.0%	100.0%	3 min 100.0% ≤15 min · n=1	0.0%
Total / avg	4	100.0%	100.0%	8 min 100.0% ≤15 min · n=4	0.0%

ATKBBAutotrader / KBB (one 3rd party · their channels) 2 · 18.2% of internet · close 0.0% · avg 46 min

Source detail	Count	Share	Contacted	Avg response	Sold	Close rate
ATAutotrader — Internet lead	2	100.0%	100.0%	46 min 0.0% ≤15 min · n=2	0	0.0%
Total / avg	2	100.0%	100.0%	46 min 0.0% ≤15 min · n=2	0	0.0%

3) Phone and walk-in detail

Phone 12 opportunities

Logged as	Count	Share	Contacted	Avg response	Sold	Close rate
Phone Up	7	58.3%	100.0%	—	2	28.6%
Repeat Customer	5	41.7%	100.0%	—	1	20.0%
Total / avg	12	100.0%	100.0%	—	3	25.0%

Walk-in 2 opportunities

Logged as	Count	Share	Contacted	Avg response	Close rate
Phone Up	1	50.0%	100.0%	—	0.0%
Repeat Customer	1	50.0%	100.0%	—	0.0%
Total / avg	2	100.0%	100.0%	—	0.0%

Stage 4 · Lead handling quality

How well are we taking care of the leads?

Speed and contact coverage when the CRM export includes them; how the team tries to reach customers (phone / email / text); retail close and open pipeline. Source mix lives on the Leads tab.

Pertinent handling numbers

Date range: Oct 10 – Nov 8, 2026 (vs prior 30 days Sep 10 – Oct 9, 2026)

What this section is Handling grades for rolling 30 on unique opportunities after de-dupe. Bad CRM leads are excluded. Contact and speed grades appear only when the CRM export includes attempt fields.

Handling color legend

GoodKPI is in the healthy band for that metric

WatchKPI is middling — keep an eye on it

ProblemKPI is below the store target band

Per-card rulesInternet contact ≥90% good / <75% problem · response goal ≤15 min (after 15 = not good; ≥25% over 30 = problem even if median looks ok) · retail close ≥8% good / <5% problem · untouched 0 good

1) Internet contact rate

Internet leads only · workable unique opportunities · Oct 10 – Nov 8, 2026

Watch

81.8%

↓ 18.2 pts vs prior 30 days · Prior (Sep 10 – Oct 9, 2026): 100.0%
Internet workable (excl. Bad): 11 · worked 9
All-channel contact (for context): 92.0% on 25 workable opps
Unique after de-dupe: 29 · CRM rows before de-dupe: 33 · collapsed 4 repeats

What this means Of internet unique opportunities (de-duped, excluding Bad), how many show a real work attempt — first contact attempt, phone/email/text, customer contact, or CRM contacted flag? Phone-ups and walk-ins are not in this grade — those are almost always “contacted” by nature and inflate the number. Higher is better. About 90%+ is good. Under 75% is a problem.

2) Internet response time (median)

Internet leads only · CRM adjusted response time · Oct 10 – Nov 8, 2026

Problem

18 min

slower by 18 min vs prior 30 days · Prior (Sep 10 – Oct 9, 2026): 0 min
Based on 9 timed internet leads (of 11 internet workable opps)

Store goal: first internet response in ≤15 minutes. After 15 min = not good. Over 30 min = missed goal.

≤15 min · on goal3 (33.3%)

16–30 min · late (after 15)4 (44.4%)

Over 30 min · missed goal2 (22.2%)

No timed response2

Speed problem — missed goal: 2 timed internet leads (22.2%) took over 30 minutes. Store goal is first response in ≤15 minutes. 6 (66.7%) were after 15 min — that is not good. Do not let the median hide this bucket.

What this means Internet only, using VinSolutions adjusted response time when the export includes it. Phone-ups and walk-ins are not mixed in — they often show as 0 minutes and fake a fast store. Goal is ≤15 minutes. Any first response after 15 min is not good. The red over 30 min bucket is the problem list — read it even when the median looks okay. Bands: ≤15 on goal · 16–30 late · over 30 missed goal.

3) Retail close rate

VinSolutions retail sold ÷ retail workable · wholesale separate · Oct 10 – Nov 8, 2026

Good

12.0%

↓ 14.9 pts vs prior 30 days · Prior (Sep 10 – Oct 9, 2026): 26.9%
Retail sold (VinSolutions): 3 of 25 retail workable · Delivered 3 · On Order 0

What this means Headline close uses VinSolutions lead export retail sold ÷ retail workable (Motosnap leads email). DMS deals are optional — used only when that file covers this window. Retail close only — acquisition and wholesale/auction solds stay on the Leads tab and out of this grade. On Order is still a retail sold (customer has a car ordered) — counted in close, broken out from Delivered. Rough store-level bands used here: ≥8% good · 5–8% watch · under 5% problem.

4) Untouched over 24 hours

Workable opps still with no attempt · as of Nov 09, 2026

Watch

From opportunities in Oct 10 – Nov 8, 2026

What this means Workable leads still sitting with zero attempt after a full day. Ideal is 0. This is the same-day coaching list.

How the team is trying to reach customers

Workable opportunities · Oct 10 – Nov 8, 2026

What this means Share of opportunities where phone, email, or text attempts were logged. Multi-channel = two or more methods on the same opportunity. This is handling effort mix — not demand shape.

Method	Share of workable opps	Plain English
Phone attempt	68.0%	Someone tried calling
Email attempt	52.0%	Someone sent an email
Text attempt	4.0%	Someone sent a text
Multi-channel	32.0%	Used 2+ methods on the same opp
Customer contact logged	80.0%	CRM shows an actual customer connect, not only outbound

Needs attention

Based on unique opportunities in Oct 10 – Nov 8, 2026

What this means Handling problems to bring into the next sales meeting — slow or no-attempt work, untouched leads, named coaching flags. Source mix and close-by-origin live on the Leads tab.

Internet speed: 2 timed leads (22.2%) responded after 30 minutes — missed goal. Store goal is ≤15 min; 6 (66.7%) were after 15 min. Median alone understates this.
Emanuel Kennedy internet median response is 46 min (after the 15-min goal).

Oldest untouched examples as of Nov 09, 2026

Salesperson	Source	Arrived	Age
Keller Blitch	Website chat — Podium (PCW)	Oct 28 1:48 AM	310h
Emanuel Kennedy	Website chat — Podium (PCW)	Oct 29 4:41 AM	283h

Stage 5 · People + execution

Salesperson effectiveness

Who owns volume and retail close — and where coaching should start — by team group.

Sales team scoreboard

Workable unique opportunities · Oct 10 – Nov 8, 2026 · split by VinSolutions team · most sold first inside each group

Sales 25 workable opportunities

Salesperson	Total opps · sold · close	Avg response internet · >4h dropped	Internet opps · sold · close	Phone opps · sold · close	Walk-in opps · sold · close	Other opps · sold · close	Internet contact	Untouched >24h
Seth LeBlanc	10 opps3 sold30.0% close	12 min 50.0% ≤15 · n=2	2 opps0 sold0.0% close	8 opps3 sold37.5% close	———	———	100.0%	0
Keller Blitch	9 opps0 sold0.0% close	9 min 66.7% ≤15 · n=3	4 opps0 sold0.0% close	3 opps0 sold0.0% close	2 opps0 sold0.0% close	———	75.0%	1
Emanuel Kennedy	6 opps0 sold0.0% close	37 min 0.0% ≤15 · n=4 · drop 1 >4h	5 opps0 sold0.0% close	1 opps0 sold0.0% close	———	———	80.0%	1
Total / avg	25 opps3 sold12.0% close	20 min 33.3% ≤15 · n=9 · drop 1 >4h	11 opps0 sold0.0% close	12 opps3 sold25.0% close	2 opps0 sold0.0% close	———	81.8%	2

Scoreboard legend

Green rowOverall close rate 14% or higher

Red rowOverall close rate under 14%

Gray rowFewer than 3 workable leads, or system / unassigned

Sort orderMost units sold at the top inside each team group (New Sales first, then Used)

Avg responseInternet timed leads only · average drops responses over 4 hours (overnight/slow-tail outliers) · % ≤15 still uses all timed

How to read this New Sales first, then Used Sales on the Store view. Channel columns = opps · sold · close %. On Order solds show under Total as N on order. Avg response = internet timed only; average drops responses over 4 hours.

Opps — workable unique opportunities assigned to them.

Total / channel columns — opps · sold · close % (sold ÷ that channel’s opps).

Internet contact — % of their internet leads with a real work attempt.

Avg response — internet timed only; average drops responses over 4 hours; shows % ≤15.

Date ranges on this page
Rolling 30: Oct 10 – Nov 8, 2026.
Prior 30 days: Sep 10 – Oct 9, 2026.
Organized as a sales funnel: website traffic → inventory health (active lot) → demand shape (VOI / trades) → CRM opportunities (site + 3rd party → internet/phone/walk-in) → handling quality (including how the team tries to reach customers) → salesperson execution. Unique opportunities after de-dupe (VIN/stock within 7 days, or same salesperson + day + vehicle). Internet + phone + walk-in on the same shopper counts as one. Headline contact rate is internet leads only (workable, de-duped, any real attempt). Internet speed uses CRM adjusted response time on internet leads only. Inventory panel uses VinSolutions live-lot units when an inventory export is present. Lead data: VinSolutions. Website traffic (GA4 cache 2026-11-06 · GA4 2026-10-07 → 2026-11-05): 2,932 visits · 2,526 people. Generated Nov 09, 2026 10:14 AM. This page is for Harris Porsche · New only — no other stores.

Data coverage — Lead export only covers Aug 08 – Nov 05, 2026. This window is partial (effective Sep 10 – Nov 5, 2026). Closed-deal (DMS) history may still be complete. Prior window: Lead export only covers Aug 08 – Nov 05, 2026. This window is partial (effective Aug 8 – Sep 9, 2026). Closed-deal (DMS) history may still be complete.

Last 60 days at a glance · New

Last 60 days · New department: 51 retail workable opportunities (57 unique after de-dupe; Bad excluded); retail close 19.6% (10 retail sold); internet is 39.2% of retail workable; internet CRM contact 90.0%; internet median response 3 min; 17.6% of timed internet leads over 30 min (missed goal); 2 workable leads still untouched over 24h.

Rolling 60: Sep 10 – Nov 8, 2026 · compared with prior 60 days Jul 12 – Sep 9, 2026

Funnel stages are tabs — click through Traffic → Inventory → Demand shape → Leads → Handling → People. Print still shows every stage.

Stage 1 · Top of funnel

Website traffic

People visiting harrisporsche.com before any CRM lead is created.

Total website traffic picture

Google Analytics · last ~30 days in cache dated 2026-11-06 · align with CRM window Sep 10 – Nov 8, 2026 where possible

Visits (sessions)

5,616

One visit = one trip to the site

People (users)

4,824

Unique visitors

Page views

25,658

4.6 pages per visit

Avg time on site

3m 18s

Average visit length (GA4 session duration)

Engagement rate

72.7%

Visits with meaningful activity

Bounce rate

27.3%

Left after one page — lower is usually better

Mobile share

69.5%

Visits from phones/tablets

Where site traffic came from (top sources)

Source / medium	Visits	People	Avg time	Bounce
Google organic	1,957	1,335	—	—
Google paid	1,445	1,162	—	—
Direct foundationdirect.lightning.force.com referral	1,048	576	—	—
Facebook Facebook link referral, Facebook referral, Facebook lm referral	713	472	—	—
Unassigned / not set Not set, Data unavailable Most likely a measurement gap — quick bounces or tag/consent timing on the Porsche site so GA4 never got source/medium (often Google/direct under the hood). Not a real marketing channel to coach against. A few visits may also be Google “data not available” privacy/cross-network rows.	161	157	—	—
Instagram Instagram referral, Instagram social, l.instagram.com referral	152	102	—	—
Bing organic	135	91	—	—
Autotrader Autotrader referral	69	32	—	—
Yahoo organic	58	38	—	—
ChatGPT / AI ChatGPT	29	24	—	—
VinURL VinURL referral	28	18	—	—
DuckDuckGo	26	15	—	—
vinsolutions.app.coxautoinc.com (referral) vinsolutions.app.coxautoinc.com referral	9	2	—	—

Marketplace referrals into the website

Portal referral	Visits	People	Avg time	Bounce
Autotrader Autotrader referral	69	32	—	—

Where on the site (sales · service · parts · specials)

Site section	Visits	People	Page views
Page-section breakdown not in GA4 cache yet for this store.

Website traffic mix only — not the same labels as CRM lead sources. No source total row (avoids a sum that can exceed site sessions).

Stage 1b · Supply next to demand

Inventory health (active lot)

What the store has to sell right now — after website traffic, before CRM leads. Not lead handling.

Store inventory on the ground

VinSolutions live-lot units · snapshot file hp-inventory-latest.csv · as of Nov 09, 2026 6:16 AM · lead window for context Sep 10 – Nov 8, 2026

Active total

Units in Active status

New

100.0% of active lot

Used

Retail used (excl. Certified)

Certified

CPO subset of the lot

Median age

116 d

Days in inventory (Active)

No photo

76.2% of active units

Age of active inventory

Age bucket	Units	Share
0–30 days	4	9.5%
31–60 days	6	14.3%
61–90 days	5	11.9%
91–180 days	15	35.7%
180+ days	12	28.6%
Total aged units	42	100%

Aging by New / Used / Certified

Type	Units	Median age	>60d	>90d	>180d
New	42	116 d	32	27	12
All active	42	116 d	32	27	12

New — top models

Unit	Count	Share of active lot
Macan	21	50.0%
Cayenne	13	31.0%
Taycan	3	7.1%
Panamera	3	7.1%
911	2	4.8%
Top listed	42	100.0%

Used + Certified — top make / model

Unit	Count	Share of active lot
No used/CPO units

Photo gap: 32 active units (76.2%) marked without a photo — website and marketplace presentation risk, separate from lead handling.

Source: VinSolutions inventory export (live lot). Website search counts can differ — this panel is the ops lot from the CRM file, not a scrape of the public inventory grid.

Stage 2 · Demand shape

How demand shows up

Vehicles of interest and trades — demand pressure next to traffic and inventory. Attempt methods (phone / email / text) live on Handling.

What cars people asked about

Workable opportunities · Sep 10 – Nov 8, 2026

What this means Vehicle of interest on the lead when CRM has it. Helps with stocking and coaching — not a sold report.

New / used / CPO interest	Opps	Share
New	51	100.0%
Total	51	100.0%

Top vehicles of interest Sep 10 – Nov 8, 2026

Year / make / model	Opps	Share
2026 Porsche Cayenne	15	31.2%
2026 Porsche Macan	12	25.0%
2026 Porsche 911	5	10.4%
2026 Porsche Panamera	5	10.4%
2027 Porsche 911	4	8.3%
2026 Porsche Cayenne Coupe	2	4.2%
2026 Porsche Taycan	2	4.2%
2026 Porsche	1	2.1%
2025 Porsche 911	1	2.1%
2027 Porsche Macan Electric	1	2.1%
Total	48	100.0%

Trade-ins mentioned

Workable opportunities · Sep 10 – Nov 8, 2026

What this means 39.2% of workable opportunities included a trade vehicle. Higher trade rates often signal more serious shoppers.

Trade year / make / model	Opps	Share of trades
2021 Porsche Cayenne	2	10.0%
2023 Porsche Cayenne	1	5.0%
2021 BMW X7	1	5.0%
2019 INFINITI QX80	1	5.0%
2024 Porsche 718 Cayman	1	5.0%
2025 LINCOLN Navigator	1	5.0%
2023 PORSCHE 911	1	5.0%
2023 Audi Q5	1	5.0%
Total	9	100.0%

Stage 3 · Demand becomes leads

CRM opportunities from website + 3rd parties

Unique sales opportunities (de-duped) created in VinSolutions for Sep 10 – Nov 8, 2026. Website and marketplace demand show up as internet forms, then also as phone and walk-in — including full source detail on this tab.

Lead volume entering the funnel

Unique opportunities · Sep 10 – Nov 8, 2026 · de-duped · retail workable = excl. Bad + excl. acquisition

Unique after de-dupe

From 69 raw CRM rows · 12 repeats collapsed

Retail workable

Excl. Bad (6) · excl. acquisition (0)

Retail sold

VinSolutions retail sold · close 19.6% of 51 retail workable

Delivered

CRM status Delivered · of retail sold

On Order

CRM status On Order · sold, not delivered yet

Wholesale / auction sold

DMS outlets · separate from retail close · total sold 10

A) Where digital retail demand is sourced

Digital source family	Workable opps	Share of internet	Contacted	Avg response	Sold	Close
Dealer website & on-site	8	40.0%	75.0%	44 min 33.3% ≤15 min · n=6 · avg on 5	0	0.0%
Autotrader / KBB ATKBB	4	20.0%	100.0%	31 min 33.3% ≤15 min · n=3	2	50.0%
Other 3rd-party marketplaces	0	—	—	—	—	—
OEM / brand digital	8	40.0%	100.0%	4 min 87.5% ≤15 min · n=8 *	0	0.0%
Total / avg (families above)	20	—	—	—	2	10.0%

Digital families above total 20 workable internet-side rows shown in those buckets; internet CRM channel is 20. Gap is other internet sources (campaigns, uncategorized, etc.) detailed under Source detail. Response = VinSolutions average adjusted response minutes (excludes responses over 4 hours) (+ % ≤15). Internet is the reliable speed signal.

Big-vendor demand by channel (CRM)

How to read this VinSolutions opportunities from major portals, split Internet / Phone / Walk-in. Portal website referrals live on Traffic — this is CRM-attributed demand.

Vendor	Internet	Phone	Walk-in	Total opps	Sold
Autotrader / KBB	4	0	0	4	2

Thin Phone often means portal call-ins were logged as generic Phone Up without the vendor source.

B) How opportunities show up in the CRM (channel)

CRM channel	Workable opps	Share	Contacted	Avg response	Sold	Close	Plain English
Internet (web forms / digital)	20	39.2%	90.0%	22 min 58.8% ≤15 min · n=17 · avg on 16	2	10.0%	Forms, portals, chat, brand digital
Phone	28	54.9%	100.0%	—	7	25.0%	Phone-ups / tracked calls
Walk-in	3	5.9%	100.0%	—	1	33.3%	In-store / drive-by
Other	—	—	—	—	—	—	Referral, repeat, DMS, other CRM types
Total / avg	51	100.0%	96.1%	—	10	19.6%

Source detail

Unique workable opportunities · Sep 10 – Nov 8, 2026 · de-duped · same funnel window · Close = sold ÷ opps · Response = average adjusted minutes (over 4 hours dropped from average)

1) Channel mix

Channel	Opps	Share	Contacted	Avg response	Sold	Close
Internet	20	39.2%	90.0%	22 min 58.8% ≤15 min · n=17 · avg on 16	2	10.0%
Phone	28	54.9%	100.0%	—	7	25.0%
Walk-in	3	5.9%	100.0%	—	1	33.3%
Total / avg	51	100.0%	96.1%	22 min 0.0% ≤15 min · n=17	10	19.6%

2) Internet broken down

Families inside internet · Sep 10 – Nov 8, 2026

Dealer website & on-site 8 · 40.0% of internet · close 0.0% · avg 44 min

Source detail	Count	Share	Contacted	Avg response	Close rate
Website chat — Podium (PCW)	5	62.5%	60.0%	1h 31m 33.3% ≤15 min · n=3 · avg on 2	0.0%
Dealer website — PCW lead	2	25.0%	100.0%	10 min 50.0% ≤15 min · n=2	0.0%
Dealer website — Checkout reservation	1	12.5%	100.0%	18 min 0.0% ≤15 min · n=1	0.0%
Dealer Website	0	0.0%	—	—	—
Total / avg	8	100.0%	75.0%	52 min 33.3% ≤15 min · n=6	0.0%

OEM / brand digital 8 · 40.0% of internet · close 0.0% · avg 4 min

Source detail	Count	Share	Contacted	Avg response	Close rate
Online car configuration	6	75.0%	100.0%	5 min 83.3% ≤15 min · n=6 *	0.0%
Porsche Inventory Finder	2	25.0%	100.0%	2 min 100.0% ≤15 min · n=2 *	0.0%
Total / avg	8	100.0%	100.0%	4 min 100.0% ≤15 min · n=8	0.0%

ATKBBAutotrader / KBB (one 3rd party · their channels) 4 · 20.0% of internet · close 50.0% · avg 31 min

Source detail	Count	Share	Contacted	Avg response	Sold	Close rate
ATAutotrader — Internet lead	3	75.0%	100.0%	31 min 33.3% ≤15 min · n=3	1	33.3%
ATAutotrader — Car and Driver	1	25.0%	100.0%	—	1	100.0%
Total / avg	4	100.0%	100.0%	31 min 0.0% ≤15 min · n=3	2	50.0%

3) Phone and walk-in detail

Phone 28 opportunities

Logged as	Count	Share	Contacted	Avg response	Sold	Close rate
Phone Up	21	75.0%	100.0%	—	5	23.8%
Repeat Customer	7	25.0%	100.0%	—	2	28.6%
Total / avg	28	100.0%	100.0%	—	7	25.0%

Walk-in 3 opportunities

Logged as	Count	Share	Contacted	Avg response	Sold	Close rate
Repeat Customer	2	66.7%	100.0%	—	1	50.0%
Phone Up	1	33.3%	100.0%	—	0	0.0%
Total / avg	3	100.0%	100.0%	—	1	33.3%

Stage 4 · Lead handling quality

How well are we taking care of the leads?

Speed and contact coverage when the CRM export includes them; how the team tries to reach customers (phone / email / text); retail close and open pipeline. Source mix lives on the Leads tab.

Pertinent handling numbers

Date range: Sep 10 – Nov 8, 2026 (vs prior 60 days Jul 12 – Sep 9, 2026)

What this section is Handling grades for rolling 60 on unique opportunities after de-dupe. Bad CRM leads are excluded. Contact and speed grades appear only when the CRM export includes attempt fields.

Handling color legend

GoodKPI is in the healthy band for that metric

WatchKPI is middling — keep an eye on it

ProblemKPI is below the store target band

1) Internet contact rate

Internet leads only · workable unique opportunities · Sep 10 – Nov 8, 2026

Good

90.0%

↓ 1.7 pts vs prior 60 days · Prior (Jul 12 – Sep 9, 2026): 91.7%
Internet workable (excl. Bad): 20 · worked 18
All-channel contact (for context): 96.1% on 51 workable opps
Unique after de-dupe: 57 · CRM rows before de-dupe: 69 · collapsed 12 repeats

2) Internet response time (median)

Internet leads only · CRM adjusted response time · Sep 10 – Nov 8, 2026

Watch

3 min

same as prior 60 days · Prior (Jul 12 – Sep 9, 2026): 3 min
Based on 17 timed internet leads (of 20 internet workable opps)

Store goal: first internet response in ≤15 minutes. After 15 min = not good. Over 30 min = missed goal.

≤15 min · on goal10 (58.8%)

16–30 min · late (after 15)4 (23.5%)

Over 30 min · missed goal3 (17.6%)

No timed response3

Speed problem — missed goal: 3 timed internet leads (17.6%) took over 30 minutes. Store goal is first response in ≤15 minutes. 7 (41.2%) were after 15 min — that is not good. Do not let the median hide this bucket.

3) Retail close rate

VinSolutions retail sold ÷ retail workable · wholesale separate · Sep 10 – Nov 8, 2026

Good

19.6%

↑ 12.1 pts vs prior 60 days · Prior (Jul 12 – Sep 9, 2026): 7.5%
Retail sold (VinSolutions): 10 of 51 retail workable · Delivered 10 · On Order 0

4) Untouched over 24 hours

Workable opps still with no attempt · as of Nov 09, 2026

Watch

From opportunities in Sep 10 – Nov 8, 2026

What this means Workable leads still sitting with zero attempt after a full day. Ideal is 0. This is the same-day coaching list.

How the team is trying to reach customers

Workable opportunities · Sep 10 – Nov 8, 2026

Method	Share of workable opps	Plain English
Phone attempt	80.4%	Someone tried calling
Email attempt	45.1%	Someone sent an email
Text attempt	5.9%	Someone sent a text
Multi-channel	35.3%	Used 2+ methods on the same opp
Customer contact logged	84.3%	CRM shows an actual customer connect, not only outbound

Needs attention

Based on unique opportunities in Sep 10 – Nov 8, 2026

Internet speed: 7 timed leads (41.2%) took longer than 15 minutes. Any first response after 15 min is not good.
Emanuel Kennedy internet median response is 1h 12m (after the 15-min goal).

Oldest untouched examples as of Nov 09, 2026

Salesperson	Source	Arrived	Age
Keller Blitch	Website chat — Podium (PCW)	Oct 28 1:48 AM	310h
Emanuel Kennedy	Website chat — Podium (PCW)	Oct 29 4:41 AM	283h

Stage 5 · People + execution

Salesperson effectiveness

Who owns volume and retail close — and where coaching should start — by team group.

Sales team scoreboard

Workable unique opportunities · Sep 10 – Nov 8, 2026 · split by VinSolutions team · most sold first inside each group

Sales 51 workable opportunities

Salesperson	Total opps · sold · close	Avg response internet · >4h dropped	Internet opps · sold · close	Phone opps · sold · close	Walk-in opps · sold · close	Other opps · sold · close	Internet contact	Untouched >24h
Seth LeBlanc	26 opps7 sold26.9% close	4 min 87.5% ≤15 · n=8	8 opps1 sold12.5% close	18 opps6 sold33.3% close	———	———	100.0%	0
Keller Blitch	13 opps2 sold15.4% close	6 min 75.0% ≤15 · n=4	6 opps1 sold16.7% close	4 opps0 sold0.0% close	3 opps1 sold33.3% close	———	83.3%	1
Emanuel Kennedy	12 opps1 sold8.3% close	1h 12m 0.0% ≤15 · n=5 · drop 1 >4h	6 opps0 sold0.0% close	6 opps1 sold16.7% close	———	———	83.3%	1
Total / avg	51 opps10 sold19.6% close	22 min 58.8% ≤15 · n=17 · drop 1 >4h	20 opps2 sold10.0% close	28 opps7 sold25.0% close	3 opps1 sold33.3% close	———	90.0%	2

Scoreboard legend

Green rowOverall close rate 14% or higher

Red rowOverall close rate under 14%

Gray rowFewer than 3 workable leads, or system / unassigned

Sort orderMost units sold at the top inside each team group (New Sales first, then Used)

Avg responseInternet timed leads only · average drops responses over 4 hours (overnight/slow-tail outliers) · % ≤15 still uses all timed

Opps — workable unique opportunities assigned to them.

Total / channel columns — opps · sold · close % (sold ÷ that channel’s opps).

Internet contact — % of their internet leads with a real work attempt.

Avg response — internet timed only; average drops responses over 4 hours; shows % ≤15.

Date ranges on this page
Rolling 60: Sep 10 – Nov 8, 2026.
Prior 60 days: Jul 12 – Sep 9, 2026.
Organized as a sales funnel: website traffic → inventory health (active lot) → demand shape (VOI / trades) → CRM opportunities (site + 3rd party → internet/phone/walk-in) → handling quality (including how the team tries to reach customers) → salesperson execution. Unique opportunities after de-dupe (VIN/stock within 7 days, or same salesperson + day + vehicle). Internet + phone + walk-in on the same shopper counts as one. Headline contact rate is internet leads only (workable, de-duped, any real attempt). Internet speed uses CRM adjusted response time on internet leads only. Inventory panel uses VinSolutions live-lot units when an inventory export is present. Lead data: VinSolutions. Website traffic (GA4 cache 2026-11-06 · GA4 2026-09-07 → 2026-11-05): 5,616 visits · 4,824 people. Generated Nov 09, 2026 10:14 AM. This page is for Harris Porsche · New only — no other stores.

Data coverage — Lead export only covers Aug 08 – Nov 05, 2026. This window is partial (effective Aug 11 – Nov 5, 2026). Closed-deal (DMS) history may still be complete. Prior window: Lead export only covers Aug 08 – Nov 05, 2026. This window is partial (effective Aug 8–10, 2026). Closed-deal (DMS) history may still be complete.

Last 90 days at a glance · New

Last 90 days · New department: 91 retail workable opportunities (99 unique after de-dupe; Bad excluded); retail close 14.3% (13 retail sold); internet is 48.4% of retail workable; internet CRM contact 90.9%; internet median response 3 min; 12.8% of timed internet leads over 30 min (missed goal); 4 workable leads still untouched over 24h.

Rolling 90: Aug 11 – Nov 8, 2026 · compared with prior 90 days May 13 – Aug 10, 2026

Funnel stages are tabs — click through Traffic → Inventory → Demand shape → Leads → Handling → People. Print still shows every stage.

Stage 1 · Top of funnel

Website traffic

People visiting harrisporsche.com before any CRM lead is created.

Total website traffic picture

Google Analytics · last ~30 days in cache dated 2026-11-06 · align with CRM window Aug 11 – Nov 8, 2026 where possible

Visits (sessions)

5,853

One visit = one trip to the site

People (users)

5,031

Unique visitors

Page views

26,978

4.6 pages per visit

Avg time on site

3m 22s

Average visit length (GA4 session duration)

Engagement rate

73.5%

Visits with meaningful activity

Bounce rate

26.5%

Left after one page — lower is usually better

Mobile share

69.5%

Visits from phones/tablets

Where site traffic came from (top sources)

Source / medium	Visits	People	Avg time	Bounce
Google organic	1,957	1,335	—	—
Google paid	1,445	1,162	—	—
Direct foundationdirect.lightning.force.com referral	1,048	576	—	—
Facebook Facebook link referral, Facebook referral, Facebook lm referral	713	472	—	—
Unassigned / not set Not set, Data unavailable Most likely a measurement gap — quick bounces or tag/consent timing on the Porsche site so GA4 never got source/medium (often Google/direct under the hood). Not a real marketing channel to coach against. A few visits may also be Google “data not available” privacy/cross-network rows.	161	157	—	—
Instagram Instagram referral, Instagram social, l.instagram.com referral	152	102	—	—
Bing organic	135	91	—	—
Autotrader Autotrader referral	69	32	—	—
Yahoo organic	58	38	—	—
ChatGPT / AI ChatGPT	29	24	—	—
VinURL VinURL referral	28	18	—	—
DuckDuckGo	26	15	—	—
vinsolutions.app.coxautoinc.com (referral) vinsolutions.app.coxautoinc.com referral	9	2	—	—

Marketplace referrals into the website

Portal referral	Visits	People	Avg time	Bounce
Autotrader Autotrader referral	69	32	—	—

Where on the site (sales · service · parts · specials)

Site section	Visits	People	Page views
Page-section breakdown not in GA4 cache yet for this store.

Website traffic mix only — not the same labels as CRM lead sources. No source total row (avoids a sum that can exceed site sessions).

Stage 1b · Supply next to demand

Inventory health (active lot)

What the store has to sell right now — after website traffic, before CRM leads. Not lead handling.

Store inventory on the ground

VinSolutions live-lot units · snapshot file hp-inventory-latest.csv · as of Nov 09, 2026 6:16 AM · lead window for context Aug 11 – Nov 8, 2026

Active total

Units in Active status

New

100.0% of active lot

Used

Retail used (excl. Certified)

Certified

CPO subset of the lot

Median age

116 d

Days in inventory (Active)

No photo

76.2% of active units

Age of active inventory

Age bucket	Units	Share
0–30 days	4	9.5%
31–60 days	6	14.3%
61–90 days	5	11.9%
91–180 days	15	35.7%
180+ days	12	28.6%
Total aged units	42	100%

Aging by New / Used / Certified

Type	Units	Median age	>60d	>90d	>180d
New	42	116 d	32	27	12
All active	42	116 d	32	27	12

New — top models

Unit	Count	Share of active lot
Macan	21	50.0%
Cayenne	13	31.0%
Taycan	3	7.1%
Panamera	3	7.1%
911	2	4.8%
Top listed	42	100.0%

Used + Certified — top make / model

Unit	Count	Share of active lot
No used/CPO units

Photo gap: 32 active units (76.2%) marked without a photo — website and marketplace presentation risk, separate from lead handling.

Source: VinSolutions inventory export (live lot). Website search counts can differ — this panel is the ops lot from the CRM file, not a scrape of the public inventory grid.

Stage 2 · Demand shape

How demand shows up

Vehicles of interest and trades — demand pressure next to traffic and inventory. Attempt methods (phone / email / text) live on Handling.

What cars people asked about

Workable opportunities · Aug 11 – Nov 8, 2026

What this means Vehicle of interest on the lead when CRM has it. Helps with stocking and coaching — not a sold report.

New / used / CPO interest	Opps	Share
New	91	100.0%
Total	91	100.0%

Top vehicles of interest Aug 11 – Nov 8, 2026

Year / make / model	Opps	Share
2026 Porsche Cayenne	23	26.4%
2026 Porsche Macan	19	21.8%
2027 Porsche 911	11	12.6%
2026 Porsche Panamera	11	12.6%
2026 Porsche 911	10	11.5%
2026 Porsche Taycan	4	4.6%
2026 Porsche Cayenne Coupe	3	3.4%
2027 Porsche Cayenne	1	1.1%
2027 Porsche Panamera	1	1.1%
2025 Porsche Cayenne	1	1.1%
Total	84	100.0%

Trade-ins mentioned

Workable opportunities · Aug 11 – Nov 8, 2026

What this means 30.8% of workable opportunities included a trade vehicle. Higher trade rates often signal more serious shoppers.

Trade year / make / model	Opps	Share of trades
2021 Porsche Cayenne	2	7.1%
2024 Porsche Macan	1	3.6%
2024 Porsche 911	1	3.6%
2015 Honda Accord	1	3.6%
2023 Lucid Air	1	3.6%
2021 INFINITI QX80	1	3.6%
2026 Nissan Murano	1	3.6%
2023 Porsche 718 Boxster	1	3.6%
Total	9	100.0%

Stage 3 · Demand becomes leads

CRM opportunities from website + 3rd parties

Unique sales opportunities (de-duped) created in VinSolutions for Aug 11 – Nov 8, 2026. Website and marketplace demand show up as internet forms, then also as phone and walk-in — including full source detail on this tab.

Lead volume entering the funnel

Unique opportunities · Aug 11 – Nov 8, 2026 · de-duped · retail workable = excl. Bad + excl. acquisition

Unique after de-dupe

From 115 raw CRM rows · 16 repeats collapsed

Retail workable

Excl. Bad (8) · excl. acquisition (0)

Retail sold

VinSolutions retail sold · close 14.3% of 91 retail workable

Delivered

CRM status Delivered · of retail sold

On Order

CRM status On Order · sold, not delivered yet

Wholesale / auction sold

DMS outlets · separate from retail close · total sold 13

A) Where digital retail demand is sourced

Digital source family	Workable opps	Share of internet	Contacted	Avg response	Sold	Close
Dealer website & on-site	19	43.2%	78.9%	24 min 60.0% ≤15 min · n=15 · avg on 13	0	0.0%
Autotrader / KBB ATKBB	5	11.4%	100.0%	24 min 50.0% ≤15 min · n=4	2	40.0%
Other 3rd-party marketplaces	0	—	—	—	—	—
OEM / brand digital	20	45.5%	100.0%	3 min 95.0% ≤15 min · n=20	0	0.0%
Total / avg (families above)	44	—	—	—	2	4.5%

Digital families above total 44 workable internet-side rows shown in those buckets; internet CRM channel is 44. Gap is other internet sources (campaigns, uncategorized, etc.) detailed under Source detail. Response = VinSolutions average adjusted response minutes (excludes responses over 4 hours) (+ % ≤15). Internet is the reliable speed signal.

Big-vendor demand by channel (CRM)

How to read this VinSolutions opportunities from major portals, split Internet / Phone / Walk-in. Portal website referrals live on Traffic — this is CRM-attributed demand.

Vendor	Internet	Phone	Walk-in	Total opps	Sold
Autotrader / KBB	5	0	0	5	2

Thin Phone often means portal call-ins were logged as generic Phone Up without the vendor source.

B) How opportunities show up in the CRM (channel)

CRM channel	Workable opps	Share	Contacted	Avg response	Sold	Close	Plain English
Internet (web forms / digital)	44	48.4%	90.9%	13 min 76.9% ≤15 min · n=39 · avg on 37	2	4.5%	Forms, portals, chat, brand digital
Phone	42	46.2%	100.0%	—	10	23.8%	Phone-ups / tracked calls
Walk-in	5	5.5%	100.0%	—	1	20.0%	In-store / drive-by
Other	—	—	—	—	—	—	Referral, repeat, DMS, other CRM types
Total / avg	91	100.0%	95.6%	—	13	14.3%

Source detail

Unique workable opportunities · Aug 11 – Nov 8, 2026 · de-duped · same funnel window · Close = sold ÷ opps · Response = average adjusted minutes (over 4 hours dropped from average)

1) Channel mix

Channel	Opps	Share	Contacted	Avg response	Sold	Close
Internet	44	48.4%	90.9%	13 min 76.9% ≤15 min · n=39 · avg on 37	2	4.5%
Phone	42	46.2%	100.0%	—	10	23.8%
Walk-in	5	5.5%	100.0%	—	1	20.0%
Total / avg	91	100.0%	95.6%	13 min 100.0% ≤15 min · n=39	13	14.3%

2) Internet broken down

Families inside internet · Aug 11 – Nov 8, 2026

Dealer website & on-site 19 · 43.2% of internet · close 0.0% · avg 24 min

Source detail	Count	Share	Contacted	Avg response	Close rate
Website chat — Podium (PCW)	8	42.1%	50.0%	1h 05m 50.0% ≤15 min · n=4 · avg on 3	0.0%
Dealer website — PCW lead	6	31.6%	100.0%	13 min 66.7% ≤15 min · n=6	0.0%
Dealer website — PCW test drive	3	15.8%	100.0%	8 min 66.7% ≤15 min · n=3 · avg on 2	0.0%
Dealer website — PCW lead form	1	5.3%	100.0%	0 min 100.0% ≤15 min · n=1 *	0.0%
Dealer website — Checkout reservation	1	5.3%	100.0%	18 min 0.0% ≤15 min · n=1	0.0%
Dealer Website	0	0.0%	—	—	—
Total / avg	19	100.0%	78.9%	25 min 66.7% ≤15 min · n=15	0.0%

OEM / brand digital 20 · 45.5% of internet · close 0.0% · avg 3 min

Source detail	Count	Share	Contacted	Avg response	Close rate
Online car configuration	12	60.0%	100.0%	4 min 91.7% ≤15 min · n=12 *	0.0%
Porsche Inventory Finder	7	35.0%	100.0%	2 min 100.0% ≤15 min · n=7	0.0%
Porsche Driving Event	1	5.0%	100.0%	7 min 100.0% ≤15 min · n=1	0.0%
Total / avg	20	100.0%	100.0%	3 min 100.0% ≤15 min · n=20	0.0%

ATKBBAutotrader / KBB (one 3rd party · their channels) 5 · 11.4% of internet · close 40.0% · avg 24 min

Source detail	Count	Share	Contacted	Avg response	Sold	Close rate
ATAutotrader — Internet lead	4	80.0%	100.0%	24 min 50.0% ≤15 min · n=4	1	25.0%
ATAutotrader — Car and Driver	1	20.0%	100.0%	—	1	100.0%
Total / avg	5	100.0%	100.0%	24 min 0.0% ≤15 min · n=4	2	40.0%

3) Phone and walk-in detail

Phone 42 opportunities

Logged as	Count	Share	Contacted	Avg response	Sold	Close rate
Phone Up	29	69.0%	100.0%	—	7	24.1%
Repeat Customer	11	26.2%	100.0%	—	3	27.3%
Dealer Website	1	2.4%	100.0%	—	0	0.0%
Referral	1	2.4%	100.0%	—	0	0.0%
Total / avg	42	100.0%	100.0%	—	10	23.8%

Walk-in 5 opportunities

Logged as	Count	Share	Contacted	Avg response	Sold	Close rate
Repeat Customer	2	40.0%	100.0%	—	1	50.0%
Service Dept	1	20.0%	100.0%	—	0	0.0%
Fresh Lead	1	20.0%	100.0%	—	0	0.0%
Phone Up	1	20.0%	100.0%	—	0	0.0%
Total / avg	5	100.0%	100.0%	—	1	20.0%

Stage 4 · Lead handling quality

How well are we taking care of the leads?

Speed and contact coverage when the CRM export includes them; how the team tries to reach customers (phone / email / text); retail close and open pipeline. Source mix lives on the Leads tab.

Pertinent handling numbers

Date range: Aug 11 – Nov 8, 2026 (vs prior 90 days May 13 – Aug 10, 2026)

What this section is Handling grades for rolling 90 on unique opportunities after de-dupe. Bad CRM leads are excluded. Contact and speed grades appear only when the CRM export includes attempt fields.

Handling color legend

GoodKPI is in the healthy band for that metric

WatchKPI is middling — keep an eye on it

ProblemKPI is below the store target band

1) Internet contact rate

Internet leads only · workable unique opportunities · Aug 11 – Nov 8, 2026

Good

90.9%

vs prior 90 days: — · Prior (May 13 – Aug 10, 2026): —
Internet workable (excl. Bad): 44 · worked 40
All-channel contact (for context): 95.6% on 91 workable opps
Unique after de-dupe: 99 · CRM rows before de-dupe: 115 · collapsed 16 repeats

2) Internet response time (median)

Internet leads only · CRM adjusted response time · Aug 11 – Nov 8, 2026

Watch

3 min

vs prior 90 days: — · Prior (May 13 – Aug 10, 2026): —
Based on 39 timed internet leads (of 44 internet workable opps)

Store goal: first internet response in ≤15 minutes. After 15 min = not good. Over 30 min = missed goal.

≤15 min · on goal30 (76.9%)

16–30 min · late (after 15)4 (10.3%)

Over 30 min · missed goal5 (12.8%)

No timed response5

Speed problem — missed goal: 5 timed internet leads (12.8%) took over 30 minutes. Store goal is first response in ≤15 minutes. 9 (23.1%) were after 15 min — that is not good. Do not let the median hide this bucket.

3) Retail close rate

VinSolutions retail sold ÷ retail workable · wholesale separate · Aug 11 – Nov 8, 2026

Good

14.3%

vs prior 90 days: — · Prior (May 13 – Aug 10, 2026): —
Retail sold (VinSolutions): 13 of 91 retail workable · Delivered 13 · On Order 0

4) Untouched over 24 hours

Workable opps still with no attempt · as of Nov 09, 2026

Problem

From opportunities in Aug 11 – Nov 8, 2026

What this means Workable leads still sitting with zero attempt after a full day. Ideal is 0. This is the same-day coaching list.

How the team is trying to reach customers

Workable opportunities · Aug 11 – Nov 8, 2026

Method	Share of workable opps	Plain English
Phone attempt	84.6%	Someone tried calling
Email attempt	46.2%	Someone sent an email
Text attempt	3.3%	Someone sent a text
Multi-channel	38.5%	Used 2+ methods on the same opp
Customer contact logged	78.0%	CRM shows an actual customer connect, not only outbound

Needs attention

Based on unique opportunities in Aug 11 – Nov 8, 2026

No attention flags in this window.

Oldest untouched examples as of Nov 09, 2026

Salesperson	Source	Arrived	Age
Emanuel Kennedy	Website chat — Podium (PCW)	Aug 15 3:37 PM	2,072h
Seth LeBlanc	Website chat — Podium (PCW)	Aug 17 3:05 AM	2,037h
Keller Blitch	Website chat — Podium (PCW)	Oct 28 1:48 AM	310h
Emanuel Kennedy	Website chat — Podium (PCW)	Oct 29 4:41 AM	283h

Stage 5 · People + execution

Salesperson effectiveness

Who owns volume and retail close — and where coaching should start — by team group.

Sales team scoreboard

Workable unique opportunities · Aug 11 – Nov 8, 2026 · split by VinSolutions team · most sold first inside each group

Sales 91 workable opportunities

Salesperson	Total opps · sold · close	Avg response internet · >4h dropped	Internet opps · sold · close	Phone opps · sold · close	Walk-in opps · sold · close	Other opps · sold · close	Internet contact	Untouched >24h
Seth LeBlanc	43 opps9 sold20.9% close	5 min 94.1% ≤15 · n=17	18 opps1 sold5.6% close	25 opps8 sold32.0% close	———	———	94.4%	1
Emanuel Kennedy	21 opps2 sold9.5% close	37 min 40.0% ≤15 · n=10 · drop 2 >4h	12 opps0 sold0.0% close	9 opps2 sold22.2% close	———	———	83.3%	2
Keller Blitch	27 opps2 sold7.4% close	8 min 83.3% ≤15 · n=12	14 opps1 sold7.1% close	8 opps0 sold0.0% close	5 opps1 sold20.0% close	———	92.9%	1
Total / avg	91 opps13 sold14.3% close	13 min 76.9% ≤15 · n=39 · drop 2 >4h	44 opps2 sold4.5% close	42 opps10 sold23.8% close	5 opps1 sold20.0% close	———	90.9%	4

Scoreboard legend

Green rowOverall close rate 14% or higher

Red rowOverall close rate under 14%

Gray rowFewer than 3 workable leads, or system / unassigned

Sort orderMost units sold at the top inside each team group (New Sales first, then Used)

Avg responseInternet timed leads only · average drops responses over 4 hours (overnight/slow-tail outliers) · % ≤15 still uses all timed

Opps — workable unique opportunities assigned to them.

Total / channel columns — opps · sold · close % (sold ÷ that channel’s opps).

Internet contact — % of their internet leads with a real work attempt.

Avg response — internet timed only; average drops responses over 4 hours; shows % ≤15.

Date ranges on this page
Rolling 90: Aug 11 – Nov 8, 2026.
Prior 90 days: May 13 – Aug 10, 2026.
Organized as a sales funnel: website traffic → inventory health (active lot) → demand shape (VOI / trades) → CRM opportunities (site + 3rd party → internet/phone/walk-in) → handling quality (including how the team tries to reach customers) → salesperson execution. Unique opportunities after de-dupe (VIN/stock within 7 days, or same salesperson + day + vehicle). Internet + phone + walk-in on the same shopper counts as one. Headline contact rate is internet leads only (workable, de-duped, any real attempt). Internet speed uses CRM adjusted response time on internet leads only. Inventory panel uses VinSolutions live-lot units when an inventory export is present. Lead data: VinSolutions. Website traffic (GA4 cache 2026-11-06 · GA4 2026-08-08 → 2026-11-05): 5,853 visits · 5,031 people. Generated Nov 09, 2026 10:14 AM. This page is for Harris Porsche · New only — no other stores.

Data coverage — Lead export only covers Aug 08 – Nov 05, 2026. This window is partial (effective Nov 1–5, 2026). Closed-deal (DMS) history may still be complete.

Month to date at a glance · New

Month to date · New department: 2 retail workable opportunities (3 unique after de-dupe; Bad excluded); retail close 0.0% (0 retail sold); internet is 50.0% of retail workable; internet CRM contact 100.0%; internet median response 20 min; 100.0% of timed internet leads after the 15-min goal.

Month to date: Nov 1–9, 2026 · compared with same days last month Oct 1–9, 2026

Funnel stages are tabs — click through Traffic → Inventory → Demand shape → Leads → Handling → People. Print still shows every stage.

Stage 1 · Top of funnel

Website traffic

People visiting harrisporsche.com before any CRM lead is created.

Total website traffic picture

Google Analytics · last ~30 days in cache dated 2026-11-06 · align with CRM window Nov 1–9, 2026 where possible

Visits (sessions)

347

One visit = one trip to the site

People (users)

291

Unique visitors

Page views

1,589

4.6 pages per visit

Avg time on site

3m 22s

Average visit length (GA4 session duration)

Engagement rate

72.3%

Visits with meaningful activity

Bounce rate

27.7%

Left after one page — lower is usually better

Mobile share

63.7%

Visits from phones/tablets

Where site traffic came from (top sources)

Source / medium	Visits	People	Avg time	Bounce
Google organic	1,957	1,335	—	—
Google paid	1,445	1,162	—	—
Direct foundationdirect.lightning.force.com referral	1,048	576	—	—
Facebook Facebook link referral, Facebook referral, Facebook lm referral	713	472	—	—
Unassigned / not set Not set, Data unavailable Most likely a measurement gap — quick bounces or tag/consent timing on the Porsche site so GA4 never got source/medium (often Google/direct under the hood). Not a real marketing channel to coach against. A few visits may also be Google “data not available” privacy/cross-network rows.	161	157	—	—
Instagram Instagram referral, Instagram social, l.instagram.com referral	152	102	—	—
Bing organic	135	91	—	—
Autotrader Autotrader referral	69	32	—	—
Yahoo organic	58	38	—	—
ChatGPT / AI ChatGPT	29	24	—	—
VinURL VinURL referral	28	18	—	—
DuckDuckGo	26	15	—	—
vinsolutions.app.coxautoinc.com (referral) vinsolutions.app.coxautoinc.com referral	9	2	—	—

Marketplace referrals into the website

Portal referral	Visits	People	Avg time	Bounce
Autotrader Autotrader referral	69	32	—	—

Where on the site (sales · service · parts · specials)

Site section	Visits	People	Page views
Page-section breakdown not in GA4 cache yet for this store.

Website traffic mix only — not the same labels as CRM lead sources. No source total row (avoids a sum that can exceed site sessions).

Stage 1b · Supply next to demand

Inventory health (active lot)

What the store has to sell right now — after website traffic, before CRM leads. Not lead handling.

Store inventory on the ground

VinSolutions live-lot units · snapshot file hp-inventory-latest.csv · as of Nov 09, 2026 6:16 AM · lead window for context Nov 1–9, 2026

Active total

Units in Active status

New

100.0% of active lot

Used

Retail used (excl. Certified)

Certified

CPO subset of the lot

Median age

116 d

Days in inventory (Active)

No photo

76.2% of active units

Age of active inventory

Age bucket	Units	Share
0–30 days	4	9.5%
31–60 days	6	14.3%
61–90 days	5	11.9%
91–180 days	15	35.7%
180+ days	12	28.6%
Total aged units	42	100%

Aging by New / Used / Certified

Type	Units	Median age	>60d	>90d	>180d
New	42	116 d	32	27	12
All active	42	116 d	32	27	12

New — top models

Unit	Count	Share of active lot
Macan	21	50.0%
Cayenne	13	31.0%
Taycan	3	7.1%
Panamera	3	7.1%
911	2	4.8%
Top listed	42	100.0%

Used + Certified — top make / model

Unit	Count	Share of active lot
No used/CPO units

Photo gap: 32 active units (76.2%) marked without a photo — website and marketplace presentation risk, separate from lead handling.

Source: VinSolutions inventory export (live lot). Website search counts can differ — this panel is the ops lot from the CRM file, not a scrape of the public inventory grid.

Stage 2 · Demand shape

How demand shows up

Vehicles of interest and trades — demand pressure next to traffic and inventory. Attempt methods (phone / email / text) live on Handling.

What cars people asked about

Workable opportunities · Nov 1–9, 2026

What this means Vehicle of interest on the lead when CRM has it. Helps with stocking and coaching — not a sold report.

New / used / CPO interest	Opps	Share
New	2	100.0%
Total	2	100.0%

Top vehicles of interest Nov 1–9, 2026

Year / make / model	Opps	Share
2026 Porsche Taycan	1	50.0%
2027 Porsche 911	1	50.0%
Total	2	100.0%

Trade-ins mentioned

Workable opportunities · Nov 1–9, 2026

What this means 0.0% of workable opportunities included a trade vehicle. Higher trade rates often signal more serious shoppers.

Trade year / make / model	Opps	Share of trades
None listed

Stage 3 · Demand becomes leads

CRM opportunities from website + 3rd parties

Unique sales opportunities (de-duped) created in VinSolutions for Nov 1–9, 2026. Website and marketplace demand show up as internet forms, then also as phone and walk-in — including full source detail on this tab.

Lead volume entering the funnel

Unique opportunities · Nov 1–9, 2026 · de-duped · retail workable = excl. Bad + excl. acquisition

Unique after de-dupe

From 3 raw CRM rows · 0 repeats collapsed

Retail workable

Excl. Bad (1) · excl. acquisition (0)

Retail sold

VinSolutions retail sold · close 0.0% of 2 retail workable

Delivered

CRM status Delivered · of retail sold

On Order

CRM status On Order · sold, not delivered yet

Wholesale / auction sold

DMS outlets · separate from retail close · total sold 0

A) Where digital retail demand is sourced

Digital source family	Workable opps	Share of internet	Contacted	Avg response	Sold	Close
Dealer website & on-site	0	0.0%	—	—	0	—
Autotrader / KBB ATKBB	0	—	—	—	—	—
Other 3rd-party marketplaces	0	—	—	—	—	—
OEM / brand digital	1	100.0%	100.0%	20 min 0.0% ≤15 min · n=1	0	0.0%
Total / avg (families above)	1	—	—	—	0	0.0%

Digital families above total 1 workable internet-side rows shown in those buckets; internet CRM channel is 1. Gap is other internet sources (campaigns, uncategorized, etc.) detailed under Source detail. Response = VinSolutions average adjusted response minutes (excludes responses over 4 hours) (+ % ≤15). Internet is the reliable speed signal.

B) How opportunities show up in the CRM (channel)

CRM channel	Workable opps	Share	Contacted	Avg response	Sold	Close	Plain English
Internet (web forms / digital)	1	50.0%	100.0%	20 min 0.0% ≤15 min · n=1	0	0.0%	Forms, portals, chat, brand digital
Phone	1	50.0%	100.0%	—	0	0.0%	Phone-ups / tracked calls
Walk-in	—	—	—	—	—	—	In-store / drive-by
Other	—	—	—	—	—	—	Referral, repeat, DMS, other CRM types
Total / avg	2	100.0%	100.0%	—	0	0.0%

Source detail

Unique workable opportunities · Nov 1–9, 2026 · de-duped · same funnel window · Close = sold ÷ opps · Response = average adjusted minutes (over 4 hours dropped from average)

1) Channel mix

Channel	Opps	Share	Contacted	Avg response	Close
Internet	1	50.0%	100.0%	20 min 0.0% ≤15 min · n=1	0.0%
Phone	1	50.0%	100.0%	—	0.0%
Total / avg	2	100.0%	100.0%	20 min 0.0% ≤15 min · n=1	0.0%

2) Internet broken down

Families inside internet · Nov 1–9, 2026

Dealer website & on-site 0 · 0.0% of internet · close — · avg —

Source detail	Count	Share	Contacted	Avg response	Sold	Close rate
Dealer Website	0	0.0%	—	—	0	—
Total / avg	0	100.0%	—	—	0	—

OEM / brand digital 1 · 100.0% of internet · close 0.0% · avg 20 min

Source detail	Count	Share	Contacted	Avg response	Sold	Close rate
Online car configuration	1	100.0%	100.0%	20 min 0.0% ≤15 min · n=1	0	0.0%
Total / avg	1	100.0%	100.0%	20 min 0.0% ≤15 min · n=1	0	0.0%

3) Phone and walk-in detail

Phone 1 opportunities

Logged as	Count	Share	Contacted	Avg response	Sold	Close rate
Repeat Customer	1	100.0%	100.0%	—	0	0.0%
Total / avg	1	100.0%	100.0%	—	0	0.0%

Stage 4 · Lead handling quality

How well are we taking care of the leads?

Speed and contact coverage when the CRM export includes them; how the team tries to reach customers (phone / email / text); retail close and open pipeline. Source mix lives on the Leads tab.

Pertinent handling numbers

Date range: Nov 1–9, 2026 (vs same days last month Oct 1–9, 2026)

What this section is Handling grades for month to date on unique opportunities after de-dupe. Bad CRM leads are excluded. Contact and speed grades appear only when the CRM export includes attempt fields.

Handling color legend

GoodKPI is in the healthy band for that metric

WatchKPI is middling — keep an eye on it

ProblemKPI is below the store target band

1) Internet contact rate

Internet leads only · workable unique opportunities · Nov 1–9, 2026

Good

100.0%

same as same days last month · Prior (Oct 1–9, 2026): 100.0%
Internet workable (excl. Bad): 1 · worked 1
All-channel contact (for context): 100.0% on 2 workable opps
Unique after de-dupe: 3 · CRM rows before de-dupe: 3 · collapsed 0 repeats

2) Internet response time (median)

Internet leads only · CRM adjusted response time · Nov 1–9, 2026

Problem

20 min

slower by 19 min vs same days last month · Prior (Oct 1–9, 2026): 1 min
Based on 1 timed internet leads (of 1 internet workable opps)

Store goal: first internet response in ≤15 minutes. After 15 min = not good. Over 30 min = missed goal.

≤15 min · on goal0 (0.0%)

16–30 min · late (after 15)1 (100.0%)

Over 30 min · missed goal0 (0.0%)

No timed response0

After the 15-min goal: 1 timed internet leads (100.0%) were slower than 15 minutes (1 in 16–30 · 0 over 30). Any first response after 15 min is not good.

3) Retail close rate

VinSolutions retail sold ÷ retail workable · wholesale separate · Nov 1–9, 2026

Problem

0.0%

↓ 33.3 pts vs same days last month · Prior (Oct 1–9, 2026): 33.3%
Retail sold (VinSolutions): 0 of 2 retail workable · Delivered 0 · On Order 0

4) Untouched over 24 hours

Workable opps still with no attempt · as of Nov 09, 2026

Good

From opportunities in Nov 1–9, 2026

What this means Workable leads still sitting with zero attempt after a full day. Ideal is 0. This is the same-day coaching list.

How the team is trying to reach customers

Workable opportunities · Nov 1–9, 2026

Method	Share of workable opps	Plain English
Phone attempt	50.0%	Someone tried calling
Email attempt	50.0%	Someone sent an email
Text attempt	50.0%	Someone sent a text
Multi-channel	50.0%	Used 2+ methods on the same opp
Customer contact logged	50.0%	CRM shows an actual customer connect, not only outbound

Needs attention

Based on unique opportunities in Nov 1–9, 2026

Internet speed: 1 timed leads (100.0%) took longer than 15 minutes. Any first response after 15 min is not good.

Stage 5 · People + execution

Salesperson effectiveness

Who owns volume and retail close — and where coaching should start — by team group.

Sales team scoreboard

Workable unique opportunities · Nov 1–9, 2026 · split by VinSolutions team · most sold first inside each group

Sales 2 workable opportunities

Salesperson	Total opps · sold · close	Avg response internet · >4h dropped	Internet opps · sold · close	Phone opps · sold · close	Walk-in opps · sold · close	Other opps · sold · close	Internet contact
Keller Blitch	1 opps0 sold0.0% close	—	———	1 opps0 sold0.0% close	———	———	100.0%
Seth LeBlanc	1 opps0 sold0.0% close	20 min 0.0% ≤15 · n=1	1 opps0 sold0.0% close	———	———	———	100.0%
Total / avg	2 opps0 sold0.0% close	20 min 0.0% ≤15 · n=1	1 opps0 sold0.0% close	1 opps0 sold0.0% close	———	———	100.0%

Scoreboard legend

Green rowOverall close rate 14% or higher

Red rowOverall close rate under 14%

Gray rowFewer than 3 workable leads, or system / unassigned

Sort orderMost units sold at the top inside each team group (New Sales first, then Used)

Avg responseInternet timed leads only · average drops responses over 4 hours (overnight/slow-tail outliers) · % ≤15 still uses all timed

Opps — workable unique opportunities assigned to them.

Total / channel columns — opps · sold · close % (sold ÷ that channel’s opps).

Internet contact — % of their internet leads with a real work attempt.

Avg response — internet timed only; average drops responses over 4 hours; shows % ≤15.

Date ranges on this page
Month to date: Nov 1–9, 2026.
Same days last month: Oct 1–9, 2026.
Organized as a sales funnel: website traffic → inventory health (active lot) → demand shape (VOI / trades) → CRM opportunities (site + 3rd party → internet/phone/walk-in) → handling quality (including how the team tries to reach customers) → salesperson execution. Unique opportunities after de-dupe (VIN/stock within 7 days, or same salesperson + day + vehicle). Internet + phone + walk-in on the same shopper counts as one. Headline contact rate is internet leads only (workable, de-duped, any real attempt). Internet speed uses CRM adjusted response time on internet leads only. Inventory panel uses VinSolutions live-lot units when an inventory export is present. Lead data: VinSolutions. Website traffic (GA4 cache 2026-11-06 · GA4 2026-11-01 → 2026-11-06): 347 visits · 291 people. Generated Nov 09, 2026 10:14 AM. This page is for Harris Porsche · New only — no other stores.