Week-to-Date Performance
📈 Lead response time dropped from 4.2h to 2.1h in one week after BDC process change. Still slightly above the 2-hour target — keep pushing. Sales up 12% MoM with same ad spend, confirming the keyword cleanup impact.
Key Decisions Made
📋
Co-op submission — $12,400 actioned before April 15 deadlineOffice manager pulling receipts and documentation today. BMW reimburses 50% on SEM spend under Tier 1 co-op program.
🏆
Q1 performance summary prepared for Zone Manager34 units MTD, $8K SEM budget, 30% YoY improvement in lead volume. Lance preparing one-page summary for the 10 AM meeting.
📱
iX push — 14 units in stock vs regional avg of 8Running EV-specific creative this week to move iX inventory before end of month. Budget shift of $500 from Display to iX-specific search.
⭐
Derek recognized at standup for Google review mentionsTwo customers mentioned Derek by name in 5-star reviews this week. Public recognition drives repeat behavior across the team.
Action Items
Lance
Prepare Q1 one-pager for BMW Zone Manager visit — units, lead volume, SEM performance vs budget
Lance
Build iX-specific search campaign — launch by EOD today, $500/mo budget
Lance
Pull aged inventory pricing recommendations for 3:30 PM review (740i, M3 Competition priority)
Michael
Submit co-op documentation — office manager actioning today, deadline April 15
Michael
Price adjustments on 740i and M3 Competition — both 3-5% above market, 87-94 days aged
Strategy Notes
The keyword cleanup is already showing results. Same budget, up 12% MoM. Zone Manager will see this — it's a strong story for co-op renewal and potential budget increase.
iX inventory is a real problem. 14 units vs regional avg of 8 means you're over-stocked. EV buyers research heavily online — search is the right channel. Dedicated campaign with EV-specific messaging (charging, range, tax credits) will outperform generic luxury ads.
Aged inventory is costing you floor plan. The 740i and M3 Competition are both priced above market by 5-8%. A 3-5% reduction now is cheaper than another 30 days of holding cost. Make the call today.
Google reviews are compounding. 4.7 stars with active responses is above the Nashville market average. Keep the recognition program going — it costs nothing and directly drives review volume.