GM vendor brief · Prepared by The Cooperative Agency

Prestige BMW of Nashville

Nashville, Tennessee
Single-store GM vendor brief · Prestige BMW of Nashville · The Cooperative Agency

Prepared for

Michael Hartley

Meetings & Events

DateTypeDetails
Apr 15, 2026 Strategy Consultation Bi-monthly in-person consultation with Lance Faucheux — ad spend review, inventory strategy, co-op planning. Next session after Zone Manager debrief.
Apr 22, 2026 Social Photo Session Monthly on-site photo shoot — new inventory, staff, showroom. Custom content for social media and Google Business Profile. No stock images.
May 1, 2026 Strategy Consultation Second bi-monthly consultation — Q2 budget planning, May campaign kickoff, performance review from April changes.
May 17, 2026 🌸 Spring Client Appreciation Picnic Annual spring client appreciation event hosted by Prestige BMW of Nashville. Past customers, referral partners, and VIPs invited. The Cooperative Agency handling invitations, social promotion, and on-site content.

Meeting Notes

DateTopicSummary
Apr 2, 2026 Onboarding Kickoff ↗ Initial vendor audit completed. CDK and VinSolutions confirmed active. SEM spend reviewed — identified $4,200/mo in wasted keywords. Immediate action: pause generic luxury terms, double brand campaign budget.
Apr 9, 2026 Zone Manager Prep / Co-op Review ↗ Pulled Q1 performance for BMW Zone Manager visit. Identified $12,400 in eligible co-op spend not yet submitted. Deadline April 15 — office manager actioning today.

Core Systems

ServiceVendorRep & ContactMonthly Cost
Dealer Management System
Core dealership ops — inventory, accounting, service
CDK Global $3,200/mo
CRM
Lead management, customer follow-up, sales pipeline
VinSolutions $1,800/mo
Inventory Management
Trade appraisals, inventory pricing, market analysis
vAuto $1,400/mo
Vehicle History Reports
CARFAX vehicle history, One-Owner badges, Service History integration
CARFAX $650/mo

Marketing & Advertising

ServiceVendorRep & ContactMonthly Cost
Dealership Website
Website platform and hosting
Motive $2,100/mo
Listings & Marketplace
Vehicle listings on Autotrader and Kelley Blue Book
Autotrader / KBB $3,500/mo
AI Chat / BDC / WebChat
AI-powered customer messaging, web chat, review management
Podium $1,200/mo
SEM / Google Ads
Paid search managed by J&L Marketing
J&L Marketing $8,000/mo spend

Social Media & Content

ServiceVendorContactMonthly Cost
Social Media Management
Content creation, scheduling, and publishing across all platforms
The Cooperative Agency Included

Monthly Spend Summary

DMS (CDK Global)$3,200
CRM (VinSolutions)$1,800
Inventory (vAuto)$1,400
Vehicle History (CARFAX)$650
Website (Motive)$2,100
Listings (Autotrader / KBB)$3,500
AI Chat (Podium)$1,200
SEM / Google Ads (managed spend)$8,000
Estimated Monthly Total$21,850

Vendor Contacts — If Lance Is Unavailable

For any vendor issue, text Lance Faucheux first — (225) 276-5682. Do not email — texts get a same-day response, emails may not. The contacts below are direct vendor lines for when Lance is on vacation or unreachable.

IssueContact Lance First: lance@thecoopbrla.comDirect Vendor Contact (Backup)
Website is downMotive Supportsupport@motive.com
CRM not workingSarah Tillman — VinSolutions(615) 555-0247
Chat / AI not respondingJenna Pryce — Podium(615) 555-0844
Inventory pricing issuesKevin Draper — vAuto(615) 555-0391
Autotrader listing issuesGreg Fontaine — Autotrader(615) 555-0773
Social media / contentLance Faucheux — The Cooperative Agencylance@thecoopbrla.com