Working take
Morning call with Michael Dorsey. Recap email same day (Tue, Aug 11, 10:03 AM CDT). Three tracks: swap a sales incentive for a service special on Display/Demand Gen with no extra spend; two Meta owner-targeting options at +$150–$300 (Polk adds a $199 fee); and a J&L Service Events clinic quote at $3,690. Michael: if you want to move forward on any option, shout and he will give turnaround. All options should be simple on J&L’s end — mostly creative.
No extra spend on Display/Demand Gen swap
Meta +$150–$300
Polk $199 if used
Clinic $3,690
Nothing approved on this recap
Service Display / Demand Gen ads
Easiest thing we can do is replace one of our Sales incentives (in this case Panamera) with a Service Offers special. We can work on the verbiage of this if we move forward with it. He’d either recommend an offer encouraging customers to View All Service Specials, or highlight a commonly used one in particular.
Offer on siteLooking at the current service specials on the website, we could highlight the Brake Job offer. If we focus on one offer, he’d like to get some sort of maintenance or oil change offer on the website.
SpendWe can do this option with no additional increase in ad spend.
Service Meta campaigns
Two options. Can do both together.
Option 1 — Harris Porsche customer dataTarget current owners MY 3+. Talked about this on the meeting. Would allow targeting customers who would be out of warranty and potentially need maintenance work. If we go with this option, he’d recommend increasing budget by $150–$300. Not including the 5% ad spend management fee.
Option 2 — Polk dataUtilize Polk customer data to gather all Porsche owners, limited to owners in the Harris Porsche PMA. This would incur a $199 fee from Polk that they’d pass on to Harris Porsche. Similar to option 1, he’d recommend about $150–$300 to run this campaign. Not including the 5% ad spend management fee.
Harris Porsche Service Clinic
Talked about this on the call. Caleb sent a quote Michael added to the bottom of the email. If you or anyone at the dealership have questions on the clinic, Caleb can help answer those questions.
J&L Service Events includes
- 1st Class Direct Mail Piece
- Up to 4 Emails (three before, one after)
- Ringless Voicemail Marketing
- J&L’s BDC handling all appointment confirmations and scheduling
- Landing Page for scheduling
- 300 Outbound Calls
- Prep Call two weeks prior to service event
- J&L’s ROI tracking dashboard — including customer info from booking appointment
- $5k giveaway listed on invite
12–30
Expected appointments
Expected response note from Michael: Luxury tends to be higher than this.
Open
Lance / storeTell Michael which option(s) to move on. He will give a timeline on turnaround.
J&LIf Display/Demand Gen swap moves: work verbiage; View All Service Specials or highlight Brake Job; if one offer, get a maintenance or oil-change offer on the website.
Store / webIf focusing on one service offer: put a maintenance or oil-change offer on the website.
Caleb / J&LClinic questions go to Caleb.
Source
Email from Michael Dorsey <mdorsey@jandlmarketing.com> to Lance Faucheux, subject Harris Porsche Feedback, Tue, 11 Aug 2026 15:03:06 +0000 (10:03 AM CDT). Gmail id 19ff15950c82399b.
Unique verify string: hp-jl-service-2026-08-11-dorsey-recap