Meeting summary · Prepared by The Cooperative Agency

Harris Porsche — Parts & Merchandise Strategy

April 2, 2026  ·  Parts Department, Digital Strategy & E-Commerce
April 2, 2026 — 10:04 AM
Parts Dept, Merchandise, Digital Strategy
View in Otter →

Action Items

Action Photo Take product photos of Rexy items + 1948 collection and post to social media
Action Photo Stage and photograph merchandise — steam shirts, arrange collections, delivery bay/window/trunk/seat shots for three-slide product posts
Action Photo Schedule product photography day + staff photoshoot
Action eBay Set up eBay account using a ghost/adjacent name (not affiliated with dealership) to list excess non-returnable inventory and lifestyle merch

Key Discussion Points

Rexy Collection Rexy Lego is a key advertising item. Pricing discussion — retail vs Target vs Porsche positioning. Photos needed ASAP for social promotion.
1948 Collection New items need product photography. Potential for staged lifestyle shots using delivery bay, window, trunk, and seat as backdrops.
Design Watches Resurgence opportunity — watches discussed as high-margin item with YouTube content potential. Specials needed to advertise effectively.
Non-Returnable Inventory Old boutique stock needs to move. eBay is the channel — ghost account name to avoid brand/franchise complications. Drew had attempted setup previously.
Parts Advantage Deliverable was due same day — needs to be completed and brought to the group.