← ABR vendor brief
· Full Plaud landing
· verify: abr-2026-11-09-sales-q7q9
Working take
Best sales start in a long time (~70-car pace early month). Keep volume; rebuild F&I on safety + Precision Protect especially on new Q7/Q9. Marketing stack for Q7/Q9 is already moving (banners, email, feature page, Ads); Lance owns loyalty line on feature pages + Fruit & Wine Fest go/no-go this weekend. December magazine = Q7/Q9 only.
Audience: store leadership · not a vendor cutover
Locked on the call
- Q7 + Q9 banners approved Friday — printing.
- End-of-year depreciation email already spinning.
- Feature page stays up year-round; this season we push it (Google Ads note + email + newsletter).
- December magazine issue: Q7/Q9 only (not the multi-store mix).
- Loyalty: confirm specials/feature verbiage — current customers qualify for $1,500 loyalty on Q7; put that line on the Q9 feature page.
- Christmas party set for Dec 8.
Sales & F&I
Pace
~70
cars early month — best start in a long time
P&L note
Light
profitability below target → volume + product
F&I push
Safety
+ Precision Protect · warranty · ceramic
Safety and Precision Protect called out as no-chargeback products. Pitch safety on every deal, especially brand-new Q7/Q9 equity buyers. Tire/wheel OK; warranty a bit soft last month.
Inventory & ops
- ~7 units released at port (incl. ~2 Q9 + ~2 Q7); more Q7/Q9 still due this month.
- Some sold Q9s still sitting at port unreleased — delivery lag risk.
- Inventory close expected ~Wednesday.
- Finish remaining online training early — Q4 training is the one that hits store profitability.
- Service: heavy RO stack; clearer picture once flagged this afternoon / tomorrow traffic.
- Nuvolari funding: spots pending; ~$100k drop by the 13th + ~$100k January (store ops, not Coop).
Open — Lance / Coop
- Fruit & Wine Fest this weekend (~$4k): organizer pressing for setup final; Lance was deciding today. Q9 port timing uncertain — Q7-only display possible. Alt local events exist if skip.
- Loyalty copy: double-check specials + put $1,500 loyalty line on Q9 feature page.
- Dec magazine: Q7/Q9-only creative path (already decided).
No Ada same-day page build unless Lance says go on the feature/loyalty edit.
Also noted
AutoBlog head-to-head favored the new Q7 vs X5 / GLE class. Thanksgiving week historically soft after Wednesday.
Source: Plaud · filed midday Nov 9, 2026 · not a public page