GM Weekly — BMW of Jackson

This page is for BMW of Jackson only · Report as of Nov 09, 2026 · Generated Nov 09, 2026 10:14 AM

Data coverage — Lead export has no rows in this range (export Jun 23 – Jul 23, 2026). Prior window: Lead export has no rows in this range (export Jun 23 – Jul 23, 2026).

Last 30 days at a glance

Last 30 days: 0 retail workable opportunities (0 unique after de-dupe; Bad excluded); contact/response-time fields not in this CRM export — handling speed not graded.

Rolling 30: Oct 10 – Nov 8, 2026 · compared with prior 30 days Sep 10 – Oct 9, 2026

Funnel stages are tabs — click through Traffic → Inventory → Demand shape → Leads → Handling → People. Print still shows every stage.

Stage 1 · Top of funnel

Website traffic

People visiting bmwofjackson.com before any CRM lead is created.

Total website traffic picture

Google Analytics · last ~30 days in cache dated 2026-11-06 · align with CRM window Oct 10 – Nov 8, 2026 where possible

What this means This is the top of the sales funnel: how much store-site demand you are generating. Traffic alone is not leads — next is what the store has to sell (active inventory), then how demand becomes CRM opportunities (website forms, 3rd-party portals, then phone and walk-in).

Visits (sessions)

20,260

One visit = one trip to the site

People (users)

18,236

Unique visitors

Page views

45,628

2.2 pages per visit

Avg time on site

2m 39s

Average visit length (GA4 session duration)

Engagement rate

49.9%

Visits with meaningful activity

Bounce rate

50.1%

Left after one page — lower is usually better

Mobile share

74.4%

Visits from phones/tablets

Where site traffic came from (top sources)

How to read this Top source families (Facebook hosts rolled up, IG together, etc.). Mix indicators — not required to sum to total site sessions above. Marketplace referrals (Autotrader, KBB, CarGurus…) are site visits from those portals — different labels from VinSolutions lead sources.

Source / medium	Visits	People	Avg time	Bounce
Google paid	41,294	28,326	—	—
Direct	16,916	13,540	—	—
Google organic	10,169	4,928	—	—
Facebook paid facebook / cpc, fb / paid	4,717	3,779	—	—
Bing organic	858	420	—	—
Unassigned / not set Data unavailable, Not set Most likely a measurement gap — quick bounces or tag/consent timing on the Porsche site so GA4 never got source/medium (often Google/direct under the hood). Not a real marketing channel to coach against. A few visits may also be Google “data not available” privacy/cross-network rows.	656	1,153	—	—
Facebook Facebook referral, Facebook mobile referral	419	372	—	—
app.podium.com (referral) app.podium.com referral	255	4	—	—
Yahoo organic	244	140	—	—
bmwusa.com (referral) bmwusa.com referral	200	122	—	—
Autotrader Autotrader referral	192	137	—	—
Instagram paid ig / paid	136	136	—	—
jlemail / email1	118	73	—	—
DuckDuckGo	100	61	—	—
ntp.msn.com (referral) ntp.msn.com referral	97	1	—	—
ChatGPT / AI ChatGPT	89	70	—	—
visor.vin (referral) visor.vin referral	73	42	—	—

Marketplace referrals into the website

How to read this Shoppers who landed on the store site from big inventory portals. Still website traffic — not CRM leads. A portal shopper can bounce here and still show up later as Phone Up.

Portal referral	Visits	People	Avg time	Bounce
Autotrader Autotrader referral	192	137	—	—

Where on the site (sales · service · parts · specials)

How to read this Sessions on page groups: inventory/VDPs (sales), service, parts, specials/offers, finance/trade, store info. Porsche sites often put service booking on a separate host — if Service is thin here, check service-booking host traffic separately.

Site section	Visits	People	Page views
Page-section breakdown not in GA4 cache yet for this store.

Website traffic mix only — not the same labels as CRM lead sources. No source total row (avoids a sum that can exceed site sessions).

Stage 2 · Demand shape

How demand shows up

Vehicles of interest and trades — demand pressure next to traffic and inventory. Attempt methods (phone / email / text) live on Handling.

What cars people asked about

Workable opportunities · Oct 10 – Nov 8, 2026

What this means Vehicle of interest on the lead when CRM has it. Helps with stocking and coaching — not a sold report.

New / used / CPO interest	Opps	Share

Top vehicles of interest Oct 10 – Nov 8, 2026

Year / make / model	Opps	Share
None listed

Trade-ins mentioned

Workable opportunities · Oct 10 – Nov 8, 2026

What this means — of workable opportunities included a trade vehicle. Higher trade rates often signal more serious shoppers.

Trade year / make / model	Opps	Share of trades
None listed

Stage 3 · Demand becomes leads

CRM opportunities from website + 3rd parties

Unique sales opportunities (de-duped) created in Focus for Oct 10 – Nov 8, 2026. Website and marketplace demand show up as internet forms, then also as phone and walk-in — including full source detail on this tab.

Lead volume entering the funnel

Unique opportunities · Oct 10 – Nov 8, 2026 · de-duped · retail workable = excl. Bad + excl. acquisition

What this means CRM sales opportunities after de-dupe. Same shopper is not counted three times as internet + phone + walk-in. Retail workable drops Bad junk and acquisition leads (cash/trade value requests — not a retail buy).

Unique after de-dupe

From 0 raw CRM rows · 0 repeats collapsed

Retail workable

Excl. Bad (0) · excl. acquisition (0)

Retail sold

Focus retail sold · close — of 0 retail workable

Delivered

CRM status Delivered · of retail sold

On Order

CRM status On Order · sold, not delivered yet

Wholesale / auction sold

DMS outlets · separate from retail close · total sold 0

A) Where digital retail demand is sourced

Funnel read Owned website + on-site tools (Motive, store forms/chat, Remora) vs 3rd-party portals (Autotrader/KBB, CarGurus, Carfax…) vs OEM/brand digital (BYO, BMW USA, military/event programs). These sources create internet opportunities — and often later phone/walk-in on the same shopper.

Digital source family	Share of internet	Contacted	Avg response	Sold	Close
Dealer website & on-site	—	—	—	—	—
Autotrader / KBB ATKBB	—	—	—	—	—
Other 3rd-party marketplaces	—	—	—	—	—
OEM / brand digital	—	—	—	—	—
Total / avg (families above)	—	—	—	0	—

Digital families above total 0 workable internet-side rows shown in those buckets; internet CRM channel is —. Gap is other internet sources (campaigns, uncategorized, etc.) detailed under Source detail. Response = Focus average adjusted response minutes (excludes responses over 4 hours) (+ % ≤15). Internet is the reliable speed signal.

B) How opportunities show up in the CRM (channel)

Funnel read Website and 3rd-party activity turns into internet form leads, phone calls, and walk-ins (plus Other CRM types). Close = retail sold ÷ retail workable on the hero grade; per-row close uses that channel’s workable opps. Contacted column is blank — Focus export has no attempt/contacted fields this cycle. Response uses adjusted minutes when present — Phone/Walk-in often log 0 min (* = half or more timed at 0; treat as weak signal).

CRM channel	Workable opps	Share	Contacted	Avg response	Sold	Close	Plain English
Internet (web forms / digital)	—	—	—	—	—	—	Forms, portals, chat, brand digital
Phone	—	—	—	—	—	—	Phone-ups / tracked calls
Walk-in	—	—	—	—	—	—	In-store / drive-by
Other	—	—	—	—	—	—	Referral, repeat, DMS, other CRM types
Total / avg	0	100.0%	—	—	0	—

Source detail

Unique workable opportunities · Oct 10 – Nov 8, 2026 · de-duped · same funnel window · Close = sold ÷ opps · Response = average adjusted minutes (over 4 hours dropped from average) · Contact blank — not in Focus export

What this means Drill-down on where demand came from — owned website vs Autotrader/KBB vs other portals vs OEM/brand digital, then phone and walk-in. High volume + low close often means a source quality issue. Whether the team worked those leads fast belongs on the Handling tab. Dealer website includes Motive, Remora, store-domain forms/chat, and on-site quote tools. Autotrader/KBB is one 3rd party with many of their own channels. Response sits next to close so you can see whether slow first touch lines up with weak conversion. * on response = half or more timed values are 0 (common on phone/walk-in — weak signal).

1) Channel mix

Channel	Opps	Share	Contacted	Avg response	Sold	Close

2) Internet broken down

Families inside internet · Oct 10 – Nov 8, 2026

No other internet families.

3) Phone and walk-in detail

No phone/walk-in detail.

Stage 4 · Lead handling quality

How well are we taking care of the leads?

Speed and contact coverage when the CRM export includes them; how the team tries to reach customers (phone / email / text); retail close and open pipeline. Source mix lives on the Leads tab.

Pertinent handling numbers

Date range: Oct 10 – Nov 8, 2026 (vs prior 30 days Sep 10 – Oct 9, 2026)

What this section is Handling grades for rolling 30 on unique opportunities after de-dupe. Bad CRM leads are excluded. Contact and speed grades appear only when the CRM export includes attempt fields.

Handling color legend

GoodKPI is in the healthy band for that metric

WatchKPI is middling — keep an eye on it

ProblemKPI is below the store target band

This exportContact/speed badges are off until attempt fields are in the CRM file; close still grades

1) Contact / response speed

Not available in this Focus export · Oct 10 – Nov 8, 2026

—

Not in export

No first-touch timestamps, contacted flag, or adjusted response minutes in the file.

What this means We will not invent a contact rate or speed grade from status alone. Ask Focus for first attempt / last attempt / contacted fields (or adjusted response minutes) on the next export to unlock Handling grades that match ABR/BHBMW.

2) Retail close rate

Focus retail sold ÷ retail workable · wholesale separate · Oct 10 – Nov 8, 2026

—

vs prior 30 days: — · Prior (Sep 10 – Oct 9, 2026): —
Retail sold (Focus): 0 of 0 retail workable · Delivered 0 · On Order 0 · Open (retail): 0

What this means Headline close uses Focus lead export retail sold ÷ retail workable (Motosnap leads email). DMS deals are optional — used only when that file covers this window. Retail close only — acquisition and wholesale/auction solds stay on the Leads tab and out of this grade. On Order is still a retail sold (customer has a car ordered) — counted in close, broken out from Delivered. Rough store-level bands used here: ≥8% good · 5–8% watch · under 5% problem.

3) Open pipeline

Workable opps still Open in CRM status · as of Nov 09, 2026

—

Of 0 workable unique opportunities in Oct 10 – Nov 8, 2026

What this means Still-open opportunities in the export window. Not the same as “untouched” — open can mean actively worked. Use the People scoreboard for who owns the volume.

How the team is trying to reach customers

Workable opportunities · Oct 10 – Nov 8, 2026

What this means Share of opportunities where phone, email, or text attempts were logged. Multi-channel = two or more methods on the same opportunity. This is handling effort mix — not demand shape.

Method	Share of workable opps	Plain English
Phone attempt	—	Someone tried calling
Email attempt	—	Someone sent an email
Text attempt	—	Someone sent a text
Multi-channel	—	Used 2+ methods on the same opp
Customer contact logged	—	CRM shows an actual customer connect, not only outbound

Needs attention

Based on unique opportunities in Oct 10 – Nov 8, 2026

What this means Handling problems to bring into the next sales meeting — slow or no-attempt work, untouched leads, named coaching flags. Source mix and close-by-origin live on the Leads tab.

Focus export has no first-touch / contacted fields — blank contact columns are not 0% contact.

Date ranges on this page
Rolling 30: Oct 10 – Nov 8, 2026.
Prior 30 days: Sep 10 – Oct 9, 2026.
Organized as a sales funnel: website traffic → inventory health (active lot) → demand shape (VOI / trades) → CRM opportunities (site + 3rd party → internet/phone/walk-in) → handling quality (including how the team tries to reach customers) → salesperson execution. Unique opportunities after de-dupe (VIN/stock within 7 days, or same salesperson + day + vehicle). Internet + phone + walk-in on the same shopper counts as one. Headline contact rate is internet leads only (workable, de-duped, any real attempt). Internet speed uses CRM adjusted response time on internet leads only. Inventory panel uses Focus live-lot units when an inventory export is present. Lead data: Focus. Website traffic (GA4 cache 2026-11-06 · GA4 2026-10-07 → 2026-11-05): 20,260 visits · 18,236 people. Generated Nov 09, 2026 10:14 AM. This page is for BMW of Jackson only — no other stores.

BMW of Jackson

Total website traffic picture

Where site traffic came from (top sources)

Marketplace referrals into the website

Where on the site (sales · service · parts · specials)

Partial inventory export

What cars people asked about

Top vehicles of interest Oct 10 – Nov 8, 2026

Trade-ins mentioned

Lead volume entering the funnel

A) Where digital retail demand is sourced

B) How opportunities show up in the CRM (channel)

Source detail

1) Channel mix

2) Internet broken down

3) Phone and walk-in detail

Pertinent handling numbers

How the team is trying to reach customers

Needs attention

Sales team scoreboard