Meeting summary · Prepared by The Cooperative Agency

Harris Porsche — J&L Marketing Kick-Off

April 1, 2026  ·  Paid Media Strategy & Compliance Standards
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April 1, 2026
Lance Faucheux, Caleb Bastin (J&L), Speaker 1 (J&L)
Campaign Launch, Inventory Strategy, Porsche Compliance
Launch Pending Payment/Feed Fix

Media Budget & Allocation

$2,500
April Budget
$2,500
May Budget (Min)
Majority
New Inventory
$100-150
Service Focus

Launch Status (as of April 1)

🛒
Vehicle Listing Ads (VLA)Set up complete. Products not yet pulling from Merchant Center. Cody (Motive) is working to resolve the feed issue.
📱
Meta Automotive Inventory AdsInventory feed connected and ready for April 1 activation.
🏷️
Tealium TaggingIn progress; scheduled for completion today (April 1).
💳
Payment & BillingInvoice sent to Adam Terrebonne (GM). J&L requires check/tracking number before going live.

Campaign Structure

🔍
Search PriorityPrimary: Macan & Cayenne (highest volume). Secondary: Panamera. Low: Taycan. OFF: 911 New Inventory (pre-owned focus only).
📍
Location TargetingFocus on Baton Rouge, NOLA, Kenner, Gonzales, and Prairieville. Requirement: Must use radius/lat-long targeting per Porsche OEM.
💼
CPO StrategyCertified Pre-Owned Porsche focus + dedicated CPO Macan campaign (current 10 units in stock).

Porsche Compliance Standards

🚫
Forbidden VerbiageNEVER use "off", "discount", or distressed pricing language. Use "Porsche Center" instead of "Porsche dealership".
📞
Static Call Tracking OnlyDynamic Number Insertion (DNI) is strictly prohibited. Must use static call tracking numbers on the site.
📧
Private Offers OnlyDealer-custom "Exclusively at Harris Porsche" specials cannot be advertised publicly. Email distribution only.

Action Items

Lance Build out Harris Porsche service specials page ASAP for service ad landing page
Lance Coordinate with Adam Terrebonne for check + tracking number for J&L invoice
J&L Resolve Merchant Center product feed issues with Cody (Motive)
J&L Build creative once Porsche OEM incentives are confirmed (First Wed/Thu)
J&L Ensure 911 New Inventory search campaigns are turned OFF
Lance Confirm May budget increase (potential $3,000) with Caleb by April 7

Inventory & Conversion

Inventory Insights: Macan is the volume driver (90% gas vs electric). Used inventory sits at 26 units (12 CPO), mostly Macans. Porsche Diesel Tractor is in stock (historical item, not for active ad spend).


Conversion Tracking: Tracking "Show Details" (SRP), "Contact Dealership", "Explore Payment", and "Trade-In" (VDP). Google Call Assets are active. Static phone tracking only.