The Cooperative Agency · Vendor Briefs · BMW of Jackson
J&L optimization · inventory + holiday path
Oct 8, 2026 · Rick + Lance + J&L · verify: bmwj-jl-2026-10-08-opt-v1
← BMW of Jackson vendor brief · Oct 8, 2026 · J&L weekly opt · Plaud of_c4f218… · verify: gm-weekly-vendor-skin-v2 · bmwj-jl-2026-10-08-opt-v1
Working take
Stay on the $4,500 sales plan: push in-stock new (X3 first, then X5 2026 / X7 / 3 Series), split Meta used BMW vs non-BMW, keep service steady. December fight is BMW Road Home vs Lexus — video + local creative before Thanksgiving. J&L visit aimed at week of Nov 9.
Sales $4,500 (from $7k)X3 priority stockMeta used split ~$200 non-BMWRoad Home video pathNov visit ~week of 9th
Decisions locked
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Modest iX3 spend onlyPre-sold / scarce units — not worth heavy slice of $4.5k
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New over used for YERick: chase 500+ new; used ~39 is low; CPO strong but YE is new cars
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Meta used inventory splitBMW vs non-BMW ad sets; ~$200 of ~$450 Meta to non-BMW; Gabriel/Carly
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X5 ads = remaining 2026sSeven 2027s on lot/site, all pre-sold, sellable after the 15th — stay on site; LP filters to 2026 until five 26s clear
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Service ship steadyYTD customer ROs now green vs last year; 10% offer stays; MY2022+ qualifier only if CP mix slips
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Budget realityFewer impressions/clicks expected; win = hold/improve cost per key lead
Model focus
Primary
X3
Heavy stock · no new builds until ~Dec
Also
X5 · X7 · 3
X5=2026 incentives; 3 sells without heavy push
Light
iX3
$100–200 tops if anything
Advertise lease prices; market still buys more than leases — purchase path supports F&I/backend.
Holiday / video
Rick target: closer to 120 new+used Dec (was 107 last year); inventory ramps mid-Nov.
OEM: BMW Road Home (portal). Lexus December to Remember starts ~Thanksgiving week.
J&L: add video to demand gen (no extra $) and optionally YouTube (+~$500). Meta can reuse video in current budget.
Lance: upload Road Home / local cuts to BMW of Jackson YouTube and send links (Google needs YT endpoint). Raw stays grab-able from portal. J&L check-in EOM October.
AI placements
Google AI Max on for X3 + X5 already; expand to X7 + 3 Series (keep tight to focus models).
Facebook Muse / AI placements — J&L to research; not confirmed live.
ChatGPT ads tested on service elsewhere — mixed; optional lever only.
Open actions
J&L
Update X5 landing pages to 2026-only until remaining five sell; reopen 2027 when non-pre-sold stock is advertise-able.
J&L
Split Meta used inventory BMW / non-BMW; ~$200 non-BMW. Also eval same pattern for ABR.
J&L
Lower-funnel rebalance (search + VLA up; display/DG down). Expand AI Max to X7 + 3 Series.
Lance
YouTube uploads on BMWJ channel + share links before holiday creative window.
J&L / Lance
Mid-Nov in-person (avoid first week of month-close). Target week of Nov 9; Lance usually Wed–Thu. Confirm by text.