The Cooperative Agency · Vendor Briefs · BMW of Jackson
Recall campaign + website service coupon
Sep 10, 2026 · GM / service strategy
← BMW of Jackson vendor brief · Sep 10, 2026 · GM / service strategy · verify: gm-weekly-vendor-skin-v2 · sep10-recall-coupon-v1
Working take
Recall outreach locked to MY2015+ (~2,700 non-DMS BMWs nearby, full channel + BDC book). Site service coupon: 10% / $100 max on this sit-down — superseded Sep 11 to $200 max (match BHBMW; see Sep 9 brief supplement). Exclusions: value service, tires, glass.
Recall campaign hard-stop: nothing older than model year 2015 (avoid VANOS/airbag-era breakage risk).
Audience: non-DMS BMW owners in vicinity — not just DMS; J&L-style full stack (email/mail/text/ringless VM + BDC scheduling).
Website coupon stays always-on: 10% off service, $100 maximum.
Exclusions: value service, tires, glass.
Open actions
Owner
Action
Lance / Caleb
Set recall list parameters with hard-stop MY2015+
Lance / Michael
Confirm whether BHBMW site 10% coupon has a max (looked uncapped)
Lance / store web
Add BMWJ site coupon 10%/$100 max + exclusions
Notes
Service manager preference leaned $100 (matches long-running Epsilon blasts). $150–$200 debated for psychology; locked to $100 for site parity with email. ~2,700 raw nearby BMWs cited for non-DMS pull.