Month-to-Date Performance vs. March Pace
$51,225
Sales Gross
↓ -$49k Pace
$82,860
Service Gross
↑ +$15k Pace
$37,032
Parts Gross
↑ +$5k Pace
43%
Bounce Rate
↑ Under 60% Goal
📉 Sales is stalling, but fixed ops is carrying the store. Combined total is down ~$29k vs March pace. Traffic is very good, but leads/walk-ins aren't converting due to interest rates and economic pressure. Middle segment is shifting to sedans/VW for lower rates.
Action Items
Lance
Build new Q5 feature page (similar to Q3 page) and coordinate photos for Black Optic Q5s
Lance
Audit CDK vs OMD sync — trace specific stock numbers for white/beige Q5s to fix visibility issues
Store
Service Mgr: Reach out to other managers to compare warranty claim types/labor ops
Store
Sales Team: Train on Podium video send workflow for new leads before adding Flick Fusion
Store
Parts/Service: Order filler plugs/plates for new Q5s and remove front brackets
Store
Service Advisor: Remind staff that keys MUST go in the box over the weekend (no desk storage)
Strategy Notes
Differentiation is the challenge. All Audi websites look the same right now. We must differentiate on message (rate buy-downs) and humanity (staff videos). If the car and the site are the same, the customer just shops on price.
The "Reserved" trick. Keeping sold inventory on the site as "Reserved" instead of removing it immediately helps maintain search volume and shows the market is moving, even if the specific car isn't available.
Fixed Ops is the engine. With service gross up $15k and parts up $5k, the store is healthy despite a slow sales month. Focus on capturing every possible warranty hour to close the gap on lagging stores.
Vendor Redundancy. Flick Fusion for video follow-up is likely redundant if we actually use the tools already built into Podium. Train staff on the current stack before adding more software overhead.