Look at this with me.
This is a free working look at GMC and Nissan on your Summit lot — what we can already see, what September’s listings actually produced, and a few questions only you can answer. No proposal. No pricing.
Here’s what we’re seeing
Howell, Inc. — GMC and Nissan at 1158 Highway 51-98, Summit, one phone number, one family operation. Websites are Dealer Inspire. Local listings are being managed by Think Creative Intelligence in Ridgeland. From the outside we do not see dealer-branded Google or Facebook ads running right now.
That is not the same as “you spend nothing.” We cannot see invoices, Dealer Inspire advertising, or OEM portals until you open them with us.
What September actually produced
Your K.H. Nissan local SEO pack (Think Creative Intelligence, generated Oct 1, covering September) is a listings report — directories and Maps-style grids — not a website SEO audit.
| From that report | September |
|---|---|
| Impressions | 1,380 · 92% Search, 8% Maps · mostly mobile |
| Interactions | 517 |
| Website clicks | 200 |
| Direction requests | 38 |
| Call clicks | 3 |
| New reviews | 0 · average rating 4.4 |
| Listings connected | 61 of 71 (85.9%) |
Three phone clicks and zero new reviews, next to 200 website clicks, is the gap. Listings are mostly connected. They are not turning into calls or reputation.
The same PDF’s heatmap is Summit / McComb — that is the market that matters:
- gmc dealer — mostly 1–3 around you. That is working.
- nissan dealer — mostly 5–8. On the page, not the top of it.
- car dealer — 20+. You do not show up.
The report copy says Nissan ranks as a top result across a wide area. The grid in the same file does not. Charts in that pack also use 1156 Highway 51 & 98; the store and the websites use 1158. address drift
What you actually have to sell
Live inventory on Oct 5, 2026 (unique VINs on the sites — not your DMS).
New GMC — 8
2 Yukon · 2 Canyon · 1 Sierra 1500 · 1 Sierra 2500 · 1 Acadia · 1 Terrain
New Nissan — 28
8 Frontier · 7 Pathfinder · 6 Rogue · 3 Sentra · 2 Kicks · 1 Altima · 1 Armada
Used — 18
Same book on both sites. Several still say “please call for price.”
Google Keyword Planner, Oct 5, 2026 — avg. searches / month for this place only. Summit city (1020824) and Pike County (9058363). Many 10s are Planner’s floor. Not unique shoppers. Not Jackson.
| On the lot | Units | Summit | Pike County |
|---|---|---|---|
| Nissan (brand) | — | 20 | 90 |
| GMC (brand) | — | 10 | 50 |
| Nissan Frontier | 8 | 10 | 20 |
| Nissan Pathfinder | 7 | 10 | 20 |
| Nissan Rogue | 6 | 10 | 40 |
| Nissan Sentra | 3 | 10 | 30 |
| Nissan Kicks | 2 | 10 | 20 |
| Nissan Altima | 1 | 10 | 50 |
| Nissan Armada | 1 | 10 | 30 |
| GMC Sierra | 2 | 10 | 30 |
| GMC Yukon | 2 | 10 | 20 |
| GMC Canyon | 2 | 10 | 10 |
| GMC Terrain | 1 | 10 | 20 |
| GMC Acadia | 1 | 10 | 20 |
| kh nissan | — | 20 | 30 |
| howell gmc | — | 10 | 10 |
McComb city is the same small pond (nissan 50, gmc 30). This is why the TCI heatmap matters more than a metro dump: the search pond around you is tiny, so rankings and reviews on Maps punch above raw volume.
Spend we cannot see from the sidewalk
- Think Creative Intelligence — we have their results pack. We do not have their invoice.
- Dealer Inspire / Cars Commerce — they power both websites. They also sell advertising. We do not know if you are buying that, or only the sites.
- Google Ads / Meta — no live dealer-branded campaigns we can see. Inactive ads disappear from public libraries, so this is “nothing running now,” not a lifetime history.
- GM IMR and Nissan Digital Program — balances and enrolled partners live in your portals.
A couple of policy-removed Google text ads pointed at howellnissan.com in early October under CCD Webstore LLC / “Think CIA.” If that is not you or TCI, it is noise. If it is, we should look at it together.
Questions only you can answer
We can make the OEM calls with you — or for you
This consult can include us picking up the phone to GMC dealer digital and the Nissan Digital Program and asking, plainly, what SEO work is co-op eligible on your rooftop.
How we already work it on BMW: if we can show we are doing the SEO work, we can often claim co-op against it. That is how the agency helps pay for itself. We also run Audi and Porsche stores, so we know how to have that conversation without over-promising.
GMC and Nissan are not BMW. They reimburse through their certified partner lists. We will not tell you a Cooperative invoice comes back as GMC or Nissan co-op until the OEM says it does. The call is to find that out — and to see what is sitting unspent in IMR / Nissan Digital.