The Ultimate
Driver
The all-new X5 and the BMW Road Home Sales Event
- Gas, plug-in hybrid and the first electric X5, plus Road Home offers through November 30
- On the Lot — Road Home offers on the 2026 X5
- On the Lot — BMW Certified offers end November 30
- On Heritage — forty years of the M3, and the boxy one that started it
- On the Road — the iX4 50 xDrive, BMW's new electric SUV coupe
- On Saturday — three home games on the 7th: Jackson State's Senior Day, State's Homecoming, Georgia in Oxford
- On the Table — Sacred Ground, a Bib Gourmand pick
- In the Cup — a Turtle Au Lait at Cups on Old Canton
- On the Town — Ashley McBryde at Duling Hall
- On the Wrist — the oil-filled Ressence Type 10
November in Jackson, Mississippi, doesn't announce itself. The pecans drop on Old Canton, the porch lights come on before supper, and somebody you know starts talking about smoking a turkey like it's a moral position.
Things built to be used hard: a homologation special that turned into a forty-year habit, a pit lit at five in the morning, three home games in one Saturday.
The all-new X5
The all-new BMW X5
The new BMW X5 and iX5 · BMW PressClub USA
The all-new X5
Meet the fifth-generation X5
October 2026: the first new X5 went on sale. First quarter of 2027: three more follow. Later in 2027: a V8 M Performance model.
This is the fifth generation of the X5, the SUV that started the Sports Activity Vehicle segment in 1999. BMW still builds it in Spartanburg, South Carolina. It now comes with more kinds of drive systems than any BMW before it: gas with a mild hybrid, a plug-in hybrid and, for the first time, a fully electric X5.
The first to go on sale, in October, is the X5 40 xDrive. It has an updated 3.0-liter inline-six with a 48-volt mild hybrid. BMW rates it at 394 horsepower and 428 lb-ft, with 0–60 mph in 5.1 seconds.
The three coming in early 2027 are the rear-wheel-drive X5 40, the X5 50e xDrive plug-in hybrid at 483 horsepower of combined system output and the iX5 60 xDrive. The iX5 is the first all-electric vehicle built at Plant Spartanburg. BMW estimates 570 horsepower and up to 435 miles of range (preliminary, based on EPA test procedures). At a DC fast charger it goes from 10 to 80 percent in about 22 minutes.
BMW USA's published base MSRPs: X5 40, $69,800. X5 40 xDrive, $72,100. X5 50e xDrive, $77,500. iX5 60 xDrive, $79,800. Add $1,450 for destination and handling. These are BMW's list prices, not a BMW of Jackson offer. Come see us on High Street and we'll help you pick the one that fits the way you drive.
This month's X5 offers are on the 2026 BMW X5, not the all-new model. See them in On the Lot below.
Photo: BMW Group. Sources: BMW Group PressClub USA, "The New BMW X5 and iX5," June 30, 2026 (BMW Group PressClub) · BMW USA, iX5 model page (BMW USA)
On the Lot
Road Home offers on the 2026 X5
X5 · BMW of Jackson
On the Lot
Road Home offers on the 2026 X5
The BMW Road Home Sales Event and these offers run through November 30. The 2026 X5 xDrive40i finances at 0.9% APR for up to 60 months, or leases for $869 a month for 39 months with $6,929 due at signing. The X3 30 xDrive and X7 xDrive40i get the same 0.9% APR. If a sedan suits you better, the 2026 BMW 330i Sedan leases for $459 a month with $4,959 due at signing, and the 2026 BMW 330i xDrive Sedan for $479 a month with $4,979 due, both for 39 months.
Finance
0.9% APR
60 mo · xDrive40i
Lease
$869/mo
39 mo · $6,929 due at signing
Some exclusions apply. With approved credit, see dealer for details.
X3 · BMW of Jackson
The X3
MY26 X3 30 xDrive.
Finance
0.9% APR
60 mo · 30 xDrive
Lease
$549/mo
39 mo · $5,299 due at signing
Some exclusions apply. With approved credit, see dealer for details.
X7 · BMW of Jackson
The X7
MY27 X7 xDrive40i.
Finance
0.9% APR
60 mo · xDrive40i
Lease
$969/mo
39 mo · $10,129 due at signing
Some exclusions apply. With approved credit, see dealer for details.
There are lots more new BMW offers this month. See all of this month's BMW specials.
Some exclusions apply. With approved credit, see dealer for details.
On the Lot
BMW Certified offers end November 30
November's BMW Certified offers run through Monday, November 30, 2026. They cover 2021–2024 BMW Certified models financed through BMW Financial Services, for drivers in Jackson, Ridgeland, Madison, Brandon and across Central Mississippi. The offers below include no payments for the first three months and rates by model.
First payment
3 months
No Payments for 3 Months · 2021–2024 BMW Certified
Finance
4.99% APR
Up to 36 mo · 2021–2024 BMW Certified (excl. 2022–2024 EVs)
Finance
2.49% APR
Up to 72 mo · 2022–2024 BMW Certified iX
Finance
2.99% APR
Up to 72 mo · 2022–2024 BMW Certified i4, i5, i7
Credits, through November 30
$1,000 College Grad Offer toward the lease or finance of any 2021–2024 BMW Certified model. $500 Military and First Responder Credit with a promotional APR through BMW Financial Services, verified through ID.me; take delivery by 11/30. $500 BMW Certified Loyalty Credit for current or former BMW owners and lessees; finance and take delivery by 11/30, subject to dealer participation.
Some exclusions apply. With approved credit, see dealer for details.
The Road Home Sales Event, through November 30
Hurry in for exceptional offers on select models through November 30th.
Some exclusions apply. With approved credit, see dealer for details.
Drive to End Hunger, through November 30
Now through November 30th, your purchase of a new BMW will help provide approximately 200 meals through Feeding America®. You will also be able to take advantage of exceptional holiday offers available right now.
Some exclusions apply. With approved credit, see dealer for details.
Tire rebate, through December 31
Get up to a $120 Prepaid Mastercard® with four eligible tires, through December 31, 2026. Details are in the Workbench below.
Some exclusions apply. With approved credit, see dealer for details.
BMW of Jackson. See all new BMW specials · See service offers
On Heritage
Forty years of the M3
BMW E30 M3 Group A · 1989
On Heritage
Forty years of the M3
The first M3 was not a love letter. It was paperwork. To homologate the race car, BMW had to build at least 5,000 road cars within twelve consecutive months, and in 1987 all 5,000 lined up in Munich for a family photo.
What came out was a boxy E30 with flared arches for fenders and a 2.3-liter four-cylinder, the S14, making 195 horsepower with a catalytic converter. Not a big number. Demand kept the line going: by the end of 1991, 17,970 built, 786 of them convertibles.
Six generations later, the one-millionth BMW M rolled out of Munich this fall, and it was an M3 Competition, in BMW Individual Fire Orange III. Munich builds the first all-electric M3 from 2027. The badge is about to change fuel.
Photo: Calreyn88 / Wikimedia Commons (CC BY-SA 4.0). Sources: BMW Group PressClub, "40 years of the BMW M3," 9 October 2026 (BMW Group PressClub) · BMW M, "The one-millionth BMW M vehicle," 2 October 2026. BMW M
On the Road
The BMW iX4, an electric SUV coupe
BMW iX4 50 xDrive · Neue Klasse
On the Road
The BMW iX4, an electric SUV coupe
The iX4 is the next Neue Klasse car, with a roofline about an inch and a half lower than the iX3's. The practical one stays practical. This one gets to be a little vain.
It earns it. The 50 xDrive makes 463 horsepower and 0–60 in 4.7 seconds, with an estimated 384 to 428 miles of range. On an 800-volt system it takes up to 400 kW, which BMW says is good for 163 to 184 miles in ten minutes.
The M Sport package is standard, the panoramic roof runs all the way back, and the windshield becomes the gauge cluster with Panoramic Vision. It will tow 4,400 pounds, which nobody will believe until you hitch up the boat.
Come by High Street and tell us whether the roofline wins you over.
Photo: BMW Group. Source: BMW USA, iX4 model page, and BMW Group PressClub, 8 October 2026. BMW USA
On Saturday
Three home games, one Saturday
Saturday, November 7 · Jackson · Starkville · Oxford
On Saturday
Three home games, one Saturday
October left marks. Ole Miss beat No. 13 Missouri 31–3, then lost a close one at Texas, 34–27, and beat Auburn 45–15 on Halloween. Mississippi State has dropped four straight, including 23–15 to Oklahoma and 31–3 at Texas. Jackson State beat Florida A&M 27–17 for Homecoming and then lost at Bethune-Cookman, 24–21.
Saturday the 7th, all three are home. Jackson State goes first: Mississippi Valley State, 2 p.m. CT, Veterans Memorial, Senior Day and High School Day, Black Camo. It's the last time the Tigers play in Jackson this year, so go. Mississippi State runs its Homecoming at 3:15 CT against Vanderbilt, wear maroon. Then Ole Miss closes the night with Georgia at 6:30 CT in Oxford, wear red.
You can't make all three. Pick a gate, put the other two on the radio, and keep the 27th open: the Egg Bowl is that Friday in Oxford at 11.
- Sat 31 Oct — FINAL Ole Miss 45, Auburn 15. Oxford.
- Sat 31 Oct — FINAL Texas 31, Mississippi State 3. Austin.
- Sat 7 Jackson State vs Mississippi Valley State, Senior Day, 2:00 CT, Veterans Memorial.
Add to iCalGoogle Calendar - Sat 7 Mississippi State vs Vanderbilt, Homecoming, 3:15 CT, Starkville.
Add to iCalGoogle Calendar - Sat 7 Ole Miss vs Georgia, 6:30 CT, Oxford.
Add to iCalGoogle Calendar - Sat 14 Ole Miss at Oklahoma, afternoon window (2:30–3:30 CT), Norman. Kickoff TBA.
Add to iCalGoogle Calendar - Sat 14 Mississippi State vs Auburn, Military Appreciation, early window (11–noon CT), Starkville. Kickoff TBA.
Add to iCalGoogle Calendar - Sat 14 Jackson State at Alabama State, 2:00 CT, Montgomery.
Add to iCalGoogle Calendar - Sat 21 Ole Miss vs Wofford, 11:00 CT, Oxford.
Add to iCalGoogle Calendar - Sat 21 Mississippi State vs Tennessee Tech, Senior Day, noon CT, Starkville.
Add to iCalGoogle Calendar - Sat 21 Jackson State at Alcorn State, 2:00 CT, Lorman.
Add to iCalGoogle Calendar - Fri 27 Egg Bowl: Mississippi State at Ole Miss, 11:00 CT, Oxford.
Add to iCalGoogle Calendar
Photos: 2C2K Photography / Wikimedia Commons (CC BY 2.0); 2C2K Photography / Wikimedia Commons (CC BY 2.0). Schedules: Ole Miss, Hail State, Jackson State.
On the Table
Sacred Ground, a Bib Gourmand pick
Sacred Ground Barbecue · 1052 Pocahontas Road
On the Table
Sacred Ground, a Bib Gourmand pick
Just outside Jackson, in Pocahontas, there's a barbecue joint that just got its Bib Gourmand from the Michelin Guide's American South edition. Derek Emerson runs it. He built his own 1,000-gallon offset smoker and lights it at five every morning.
Pecan, red oak, hickory. Fourteen to eighteen hours of fire, every day they're open. Get the prime brisket, 100% prime beef. Add the St. Louis ribs, glazed with their red sauce, cider vinegar and brown sugar. If the "dino bone" beef rib is on, the table gets one. That's not a suggestion.
Thursday through Saturday from 11, Sunday 11 to 3. Closed Monday through Wednesday. They cook until they run out, so the late lunch is a gamble. Come early and stay for shuffleboard. The mailing address still says Jackson.
Photo: Sacred Ground Barbecue. Website · The pit menu · Michelin 2026: WLBT · (601) 900-9769
In the Cup
A Turtle Au Lait at Cups on Old Canton
Cups Espresso Café · 2757 Old Canton Road · Fondren
In the Cup
A Turtle Au Lait at Cups on Old Canton
The Fondren Cups is at 2757 Old Canton Road.
The order is the Turtle Au Lait: a café au lait with caramel and chocolate, finished with whipped cream. From $4.60. If you want it stronger, a shot of espresso is 75 cents more.
Open early, 6 a.m. weekdays, 6:30 Saturday, 7 Sunday, and until 7 most nights, 8 on Friday.
Photos: Cups Espresso Café. Website · Menu on Toast · (601) 362-7422
On the Town
Ashley McBryde at Duling Hall
Sunday, November 15 · Duling Hall
On the Town
Ashley McBryde at Duling Hall
Ashley McBryde plays Duling Hall, 622 Duling Avenue, on Sunday, November 15. General admission, standing room, all ages. Free parking is behind the building.
Cole Goodwin opens. Doors 6:30, show 7:30.
Photo: Benjichilders / Wikimedia Commons (CC BY-SA 4.0). Listing: Ardenland · Tickets: Live Nation
Also on the calendar:
- Fri 6 Cuffing Season and Sarah Mootz, with The Whispering Trees, Duling Hall, 7:00. $15–$20. Visit Jackson
Add to iCalGoogle Calendar - Sat 7 Mississippi Symphony Orchestra: Monumental Elegance, Thalia Mara Hall, 7:30. Weber, Walker's Trombone Concerto with principal Jude Morris, Brahms 4. Thalia Mara Hall
Add to iCalGoogle Calendar - Sun 15 Ashley McBryde with Cole Goodwin, Duling Hall. Doors 6:30, show 7:30. Live Nation
Add to iCalGoogle Calendar - Fri 20 Desi Banks: Your Favorite Cousin, Thalia Mara Hall, 7:30. Clear-bag policy. Thalia Mara Hall
Add to iCalGoogle Calendar
On the Wrist
The oil-filled Ressence Type 10
Ressence Type 10 DN "Dark Night" · Hodinkee
On the Wrist
The oil-filled Ressence Type 10
Most watches show you the time. A Ressence shows you a dial that looks printed on the underside of the crystal, because the whole top half of the watch is full of oil. No hands in the usual sense. No numerals at all on this one.
The Type 10 DN is the first oil-filled Ressence with the brand's own movement, the automatic RW-04, 60 hours of reserve. The two halves of the watch never touch: a titanium membrane separates them, and magnets carry the motion across. It shows hours, minutes, a second time zone, an oil-temperature indicator and a 120-second runner. The case is 41.5mm of titanium with a dark blue coating, water-resistant to 5 atmospheres (ATM). 100 pieces, CHF 45,000, available in November.
It's engineering you can see and can't quite explain to your friends. Which is a pretty good description of a BMW with the right options.
Photos: Ressence. Source: Hodinkee, 16 October 2026. Hodinkee
On the Workbench
Up to $120 back on four tires
Stay on Track. Receive up to a $120 Prepaid Mastercard® by mail with the purchase of four eligible tires: $120 on four eligible Bridgestone, Continental, Michelin or Pirelli tires, $80 on four eligible Goodyear tires. Offer ends December 31, 2026.
Some exclusions apply. With approved credit, see dealer for details.
