dealers · 2026-10-30 · 6m54s
ABR · Food & Wine Fest / Country Roads car placement (Q7/Q9)
Takeaway
Country Roads / Myrtles Food & Wine Festival auto-partner chat. Jaguar long-time sponsor; Richard Condon Saturday commitments must be honored. Lance pitching ABR Q9 + refreshed Q7 — late this year bare-bones placement (~$1–2k or just a car + windshield cling) and early lock for next year. Lex to send Country Roads offerings + demographics later today.
Locked / action-shaped
- Wait Lex follow-up (offerings / auto slots / demos)
- Organizer checks Saturday vs Condon before promising a spot
- Next-year planning preferred over forced late entry
Notes
- Sunday Grand Taste primary; daily auto partners
- Chef from Gautreau’s; ~70–75 dinner attendees
- Ferrari status in flux — possible opening
- Coop = three BH stores + BMWJ
Ada vs Lance
Park. No deposit/creative until Lex reply + Lance go.
0:47
Q7/Q9 pitch
Lance wants Q9 + updated Q7 visibility at Food & Wine.
4:10
Budget band
~$1–2k or bare-bones car + cling this late.
0:00
Lex follow-up
Country Roads offerings + demos later today.
0:00
And the big event is the Sunday Grand Taste. Yep. But the the thing is, we have an auto partner each day all day.
0:09
I kind of look this late in the party. I'm not surprised.
0:13
So, the Jaguar Jaguar has been. They've been the sponsor. Our kind of like auto sponsor for seven years, six or seven years,
0:27
And they bring cars out. Richard Condon. Has come on two years for set. This is only the third year we've done the Saturday event. Yeah. But um. But I will say, if something changes, if there has there's been some flux with Ferrari, you know, if something changes, we would be thrilled to talk to you guys about it.
0:45
Yeah. Let us know. And and I think,
0:47
I think I could. So this year it's super. It's super top of mind for us trying to get. We have a Q9 that just didn't exist before.
0:55
Yeah.
0:56
Yeah. Yep. Yep. And then the Q7. So Audi went.
1:00
Longer than they should have updating the Q7, and so they have a fresh Q7. It's hitting right now too, and then the Q9, which is a whole new car. But, but anyway,
1:10
I think that I it would it would. But I think let's you know if we can talk about next year,
1:16
Early. You know I I know yeah. Let's find a spot like you know one of the days.
1:23
So is there a Friday also? What.
1:29
Oh cool.
1:32
Yeah. We've done a number, and so I, my main work is with Country Roads Magazine. That's what we, my husband and I, on Country Roads. Oh cool. We part. Yeah, we partner with the owners of the Myrtles and created. That's who the four of us run the Food Wine Festival. Morgan and Lizzie from the Myrtles. Yeah.
1:55
And Country Roads did a summer.
1:59
I don't know if you were ever familiar with that, but we would—it was like pop-up dinners in different places. We did one behind at a deep-seated church, and we did we did them all over the place. This chef from Dakar,
2:12
NOLA, at Laurel Plantation, where he did recipes from Senegalese. Like this was years ago.
2:22
I know it was really—it's been so fun to watch his rise. Yeah.
2:29
Sort of sunsetting those at the pandemic, and then, but for the festival we were doing some dinners outside, and then it just got too difficult, so we folded it into the Myrtles.
2:40
And this year the chef from Gautreau's in New Orleans is coming to cook.
2:45
Yeah. And it's like wine pairings with Reynolds and wineries,
2:51
So that's just amazing. Okay.
3:01
Which only has about, this event has about seventy, seventy-five attendees. So I think, I mean, if that's the same principal area, I don't, I don't think I'll tell you you're taking up space for what you're looking for.
3:15
Well, look, I mean, honestly, this late, I'm like, I don't know, you know, kind of. If you have something, that look, they would be ecstatic if we had a spot we could park the car,
3:24
Come up with a freaking sponsorship.
3:28
I'm serious.
3:33
Okay, yeah.
3:35
Okay.
3:37
It is a Saturday. I just need to make sure I am honoring what we have told Richard Condon, which is which is across the street. I don't think they're bring cars. Oh, I don't think they're bring cars. Okay, I'm gonna find out about that. Find out.
3:53
And look, and and honestly, if it's a thing where where it's a spot where we can park the car, and you tell us when,
3:59
We'll park it as early as we can.
4:02
And leave it as long as we can. You know what I'm saying?
4:04
Do you have a set for what your sponsorship budget is?
4:08
I don't know. I mean,
4:10
You tell me. Are we thinking a thousand, a couple thousand? Like, you know, what do you think? That's probably what it. This is probably what it is. Yeah.
4:19
Um.
4:25
Yeah. Yeah. Right. Yeah, it's a lot of stuff.
4:32
Yeah,
4:33
A lot of stuff.
4:35
Yeah, and if it's just and that's kind of what I was thinking. Like, even if it's a bare bones, hey, let us put a car out there. I'll make a static cling for the windshield, have a professional look in, and I. So I'm my my business is I'm the cooperative agency, so I have four dealerships right now.
4:49
The three the three in town, the three Brian Harris stores,
4:53
Who have been my home away from home since like '05. I've been working with those guys for a long time, but then I've got another store in Jackson, Mississippi. I've got. A BMW there.
5:07
Oh, cool!
5:08
Wow!
5:16
So, do y'all have some? Quite a few attendants, but you know, people attend from Jackson.
5:27
Yeah.
5:33
Yeah.
6:01
Sponsored that Eurofest.
6:04
It's in the magazine.
6:06
Yeah, they have it in the magazine. Yep, yep. Yeah.
6:10
So, well, it's really nice to connect. I'd love to have the opportunity to talk to you down the line. Just more about Country Roads and what we have to offer. Yeah. Because we don't have a lot of auto in the magazine, and I think there might be an opportunity there. With my brand new demographic specs, and I can show you all that. Who our readers are, but okay, I'm gonna um, I'm gonna give a few thoughts in a while, and then I'll be back in touch with you a little bit later today. Does that sound okay?
6:40
That's perfect. It's great talking to you, Lex.
6:42
All right, thanks, Lex. Take care. You have a good one. All right, bye. Bye. You too, bye.