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dealers · 2026-10-19 · 33m47s

ABR strategy · AI content · Q7/Q9 · conquest · Acquire

id of_e6cceec83c9fdfa3a2060345d5ef6486spoken: Audi store strategy + Q7/Q9

ABR strategy — AI content, Q7/Q9, conquest

Go / Lance

  • Buyer content: share review link; finance/protection menu; no prices.
  • Conquest pages: keep expanding; take Q7/Q9 handouts.
  • Q7 safety 100: feature page + homepage swipe.
  • Q3: $4k off + homepage card already live.
  • Road sign: All-new Q7/Q9 early next week.
  • POS: doors/tents/wood → Q7/Q9 match road sign.
  • Events: quarterly list (Highland Rd Park, CCL, Costco ~$350, golf/tennis).
  • Acquire: orphan/service assign; sales notebook resources.
  • Chloe appt AI: no specific times / best time — done same day with quiet-hours path.

Store

  • Sebastian: after ICO cancel → VAuto marketplace outbound preferred over dumping trade leads.
  • Only 3 non-Audi buyers MTD — need conquest; Q9 calls often new-to-DB.

Park

  • Wells GAP when financed <70% — F&I, not Coop.
0:00

AI content

Rich customer-facing research for AI crawl; no prices; match menu

0:00

Conquest pages

Expand Audi vs competitors; OEM handouts

0:00

Q7 safety 100

Perfect Euro crash score — feature + homepage swipe

0:00

Road sign

All-new Q7 + Q9 early next week

0:01

Chloe times

No preset appt times — morale ask; Lance will change

0:00
No, that that's not at all. I don't think that's at all an implication. Yeah, I mean, and it's because people, you know, you guys have all heard all the ridiculous like stats about how much time people spend researching. We we all know how much time they spend researching. They're needing to get answers. They're all using a lot of them are using AI now, especially with Facebook and Google pushing it so hard. All those AIs need answers. Like they literally just crawl and look for answers, and if they can find a lot of answers on our shit. Then that benefits us for sure, but no, I don't. I don't have the fear that because look, it's not questions like it's not providing notes, you know, payments. It's not providing any of that shit, right? It's like hey, you really need to look at tire and wheel, and here's all the reasons why you want tire and wheel, like a full feature benefit set of all the different things, of the feature benefits of financing, leasing, all that crap. So basically, when it's done.
0:57
It's not like linked in our site yet, so you can't like be a customer and go find it right now. But when it's done, I want to send it to you guys and let y'all look through it and like shoot holes in it. Say, ah, this sucks. This, you know, all of it, because it's basically, you know, a whole ton of research compiled into what is supposed to be customer-facing, helpful shit. But anyway, when it's done, I'll send y'all a link. Y'all can go look through it, read through it. I can come sit with you, and we can read through it. That way, you can just tell me your notes, and we'll we'll make some edits. But then, like, like that's why I bring up the finance piece is like I want it to be tailored to like what the menu is, right? So all the things that you offer, we're gonna put in there, and it'll try to pitch them all early. It's the whole point. It's not ever quote any prices or anything like that. Yeah, pitch one thing. We'll we'll just show here's the big thing, and here's what it entails. Yeah, all that. However you want to do it, we'll build it.
1:53
To match what you're doing in the store, cool. I think it'll be helpful. I think so. What you find lately is is just paid search is not the best piece. You know, just big paid stuff in general, is higher funnel stuff. Doesn't convert great. You don't get, you get a little for your money, but um. But this is going to be the way things go. Is like really detailed, rich, you know, content.
2:22
Dude, I wonder how much longer till you just have an AI doctor where you just take your blood work. You have it now. Yeah, you have it now. Like you know,
2:31
Ways to Well, you heard of them? Ways to Well out of Austin. They you basically you send in your shit and then you get a version. I forget what they have their a name for theirs. You get like your own tailored like doctor. Plan or whatever. It has everything about you, like all your blood work, and so you are like, okay, well, it tells you like this is low and this needs adjustment. It's, Fucking.
2:51
Crazy. Yeah. Yeah. It's wild. My wife was doing the.
2:59
Blood work for the hospital the other day. Right. She was like, sent a ChatGPT and asking like, this level normal is this high? Yeah.
3:06
Yeah.
3:08
Right. Well, everybody, look, and here's the thing: I have my wife converted. She's using GroqBot like really in depth now for her personal training stuff. And, but what what happens is, you almost you never have someone go use it for something and. And go. I'm never using that again. Yeah. Right. It's like they fucking they like Meta AI. I heard it's good. I haven't used it yet. But Meta AI, which is Facebook Meta's thing, people use that. They figure out. Holy shit! This is easy. You're just gonna have. It's gonna be exponential. How many people use it? So we gotta be like ready. We gotta have a bunch of shit out there. So anyway.
3:40
So is there any way to? Is there any way to have when people search in other cars? Yeah. Have, Have the Audi compared to that car, and show why the Audi's better. And you want me to answer some?
3:51
I've already built some of those, so I have. You know, like if you think all the big Audi competitors, yes, we already have some of those pages built, and I'm just going to keep building more and more. So it's like, here's our top. Like, people are most likely to be searching for the GLC if they're searching for this Audi, you know, or the Acura, whatever the hell they're. I don't even keep up with Acuras models, but all the different pieces. Yeah, you definitely have. I just I just call those conquest pages. Yeah, I've already built a bunch, and I'll keep building them. And if you have a, if you go, hey man, a lot of people are cross shopping us on this. I don't have one built, and we'll build one. But yeah, it's we need a lot of stuff on the site basically,
4:33
And I think it'll help. Something it can pull from, basically. Yeah, it's pulling from our stuff instead of.
4:39
Exactly, because when you get your results now, and all of the AIs do this, like, and you've seen it, you get your results, and it's a link, right? Like, here's the sources. They click it, and then they're on our shit. Then in those pages, it's here's how to buy this car while you're in here talking. Yeah, I'll send you a link. You won't be long.
4:59
They'll be ready. One thing I would maybe it's interesting you mentioned that because I.
5:07
I was thinking about doing the same thing, basically with AI, just on the opposite side. Like, basically, well, we got a lot of new salespeople now, and even for older salespeople, just basically like a study guide of like questions, objections, and like closes to that, and just have it all to where whenever we're doing walkarounds or whenever we're training, they can just reference that. And know what to tell customers whenever they get asked these questions.
5:36
Yeah, so like a resource, a training resource. Yeah. So so acquire that thing that I built. What I've been thinking about doing is is kind of pivoting that into like a full, almost like I don't know if y'all remember seeing it, but a while back I made a the ultimate sales notebook. And inside the notebook we had like it had, yeah, of course it had the sales, the road to the sale, questions to ask, kind of like how to interview your customer, what matters, how did you buy, all that crap. So, Been talking about building that into what Acquire is, and basically have it just be the salesman. They log in, they look at it. It's got, you know, all the stuff, fucking motivational quote and and resources like what you're talking about. So if you've got like a list of, yeah, we call it the first list of resources that you want to incorporate into it. Yeah, we can sit down and chat. You tell me what you want in it, and we'll build it in.
6:21
I also have like when we talk about the conquest pages, like all the on the new Q7 and new Q9 on my desk. I have like, Handouts on basically where they beat everybody. If you want to give you those,
6:33
Yeah, want those for sure. Yeah, because I have my AIs like going out like doing all that kind of research. But if the more we have, it's like first, you know, first person straight from Audi,
6:44
Then better. One thing that Eric mentioned Saturday too was I think was it the Q7 was like the first the new Q7 was like the first.
6:55
It scored the first hundred on. When it crashed, that? Good lord! First car ever.
7:01
First production car. That is wild. Yeah, that needs to be that needs to be front and center. Like even,
7:09
And it's like Europe's test too.
7:10
Yeah, like we'll build that onto the feature page because the feature page is there still. Like already, but we'll build that into the feature page. I might even make like a homepage swipe for it too. Yeah. So like whenever y'all when you had me update the Q3 numbers. That's updated, so it's like a total of four grand off now, right? And so that's updated on the specials page, but then I also built a feature card on the homepage, so it's like halfway, like like one or two scrolls down, and it's a big Q three four grand off feature page. Yeah.
7:42
Anybody else got anything? That's all. That's it. Thank you.
7:53
Do we want to update the road sign? Do we want to leave it? I think it's Q three right now. Do we want to pivot to Q seven or Q nine? I don't know. Just asking.
8:03
Yeah, we got seasonality, so we're gonna we're gonna change the sign, but we'll wait. We'll wait until the first week or next week. All right. That sounds good. But I think we're gonna do something along the lines of all new Q seven, all new Q nine, now available.
8:16
Have them a pair. Have the pair of them.
8:17
To me, that needs to be yeah, probably probably. You want to start planning outside.
8:22
That's what I would do. Okay. Yeah, because I feel like if you if you switching if you can really build up market business, those people are less affected by by money problems. So that helps for sure.
8:36
Yeah. Well, that's the only thing I know of today's roadshow. That's the Q7 project, the the LoPate foresight. There's a couple of things that Brandon had working. But the they actually came back and bought the A six. There's still that last deal that's like way out.
8:57
There. Is that a different sphere that we saw? That we saw? Yeah, yeah. This is an old lady on a Q seven.
9:06
For rent. She's not got no point. But yeah, didn't Alex ever go there also? Out there, maybe a long shot or something. Yeah, he's got. He's talked to a couple people. I've talked to him. Where? Let me go. He's alright. He's doing alright. He's out Saturdays. Um, surgeries. But yeah, he's doing well. Um, hasn't really sold much, but yeah, it's more like he's working the computer than catching lot ups, which is probably good, but not good for the.
9:49
Short term,
9:49
Yeah, yeah. Are they back on some kind of rotation?
9:53
No, no more. It's weird because the the situation we're in is that Jack seems to be working a lot of customers, and we're not on the rotation. So it's like damn if you do, damn if you don't. So Stephen will be working with the computer, and Brandon's not doing anything but catching up. You know what I'm saying? Yeah, Brandon seems to be catching the majority of the lot ups whenever Jack is working customers. Yeah, so that's what we're dealing with right now. But he did sell one Saturday, and it was a feedback from Friday. So he also has the two trade deal on the truck and the RS three on the RS three. Yeah, I don't know whether that's going to go or not. But the guy is saying that his grandson is buying his truck.
10:49
Yeah. Okay.
10:51
So, what do y'all want to do with Sebastian? So those ICO leads are still on because we have our our cancellation in, but it's not you know hadn't been canceled, so he's still getting stuff. Yeah. But what do we want? You want to just pivot him to the, the non Jack list, for leads or how you want to treat him? Just no leads when he's done with that. Yeah. Okay.
11:11
What I'd like to do, is pivot to um. How we talked about with was it Ben? No, uh, what is the trade - in tool we.
11:22
Use? KBB. Oh, you're talking about motive, or like the on our site. Yeah, yeah, yeah. Are you talking about like doing it on ours? I'm talking about.
11:32
VAuto. When you remember when we got when we did the demo on VAuto, they showed us that we could have something to where it was like all the. Yeah, yeah, the Facebook Marketplace.
11:44
Yeah, yeah. Well, it basically lets you just go shop for for cars to buy. I think that's switched off right now, right?
11:51
Yeah, I want to get that hooked up to hopefully where it's just a switch from us getting leads to him calling people.
11:59
Okay. Yeah,
12:00
The other piece. Cool with you?
12:01
The other big piece. I don't know.
12:03
Like, I mean, do you think? Yeah, I think we do also need to do something on our website.
12:09
Our website is our website's pivoted over to. The non KBB tool, like it's the motive trade tool. Yeah, yeah. I did that whenever you said.
12:17
So can we make sure those specifically go into Sebastian's name? Well,
12:22
I mean that's all of your trade leads, which to me are typically your.
12:25
Oh yeah, that would be.
12:26
You don't want that. That's strong. That's just strong. Yeah. Strong,
12:29
You know. I'm just thinking if you're using.
12:31
But so one piece.
12:33
One piece you could have.
12:34
So acquire is in place, like and it works for y'all. It's built and it's operation operational. You could. You can see every service lead in there, so you could literally shop it yourself. Like, like for example, on Monday you would look at it. Okay, these are all the service leads that are coming in. All the service appointments. These are their vehicles. You know exactly what's happening. You can see them in VAuto, but you could just, you could literally, and I can build him a dashboard. You could just assign whatever service appointments you want to him and have them work them like that, but.
13:08
So a lot of those are assigned to someone. They're already assigned to a salesperson.
13:11
Most of the service customers, we have those leads coming in to our customer base. Right, and they're worked by salespeople. Right, and we're having good success with that.
13:20
Okay, what I'm talking about is like your.
13:24
I was just talking about your like orphans. If you wanted to get him working on, hey, here's orphans service customers. That's just it's a trade play. You know, it's an acquisition play. Is the whole point.
13:36
Or you assign them to your strongest salesperson, which is what probably what I would do. Your orphans. Yeah.
13:43
How many orphans do we have?
13:45
I don't know. We have. It's just we have to go look in the acquire, like in the little dashboard. Okay. There's there's a button built now. If you click service and then click unassigned, it should show you the ones that aren't assigned right now.
13:55
Yeah. They very well may be assigned in master.
13:58
Yeah. No. Right. They could be.
13:59
Yeah. No. Well, like here's thing. So far this month. We have only sold three customers that has not that did not have an Audi.
14:10
Yeah, yeah,
14:11
That's great. Of our, well, it's great and it's bad. Oh yeah, yeah.
14:16
You need, you need conquest.
14:18
Yeah, yeah, that's what we need. Yeah, but yeah, only three. We've only had three customers so far, and one of them was at A six on Saturday. Yeah, that has not happened.
14:28
And where did they come from? I mean,
14:30
The bulk of these are coming out of service.
14:32
I know, but the people that didn't. Were not a customer about the A six.
14:36
Where did they come out? They traded.
14:38
They didn't trade. So they they just all new.
14:42
Yeah, they didn't have a trade, and then you had Candice who traded a Jeep. Yeah, right. And then other than that, the other one was Todd James, and I don't know what he. Alexis. Okay. Oh yeah, the GX five fifty. Yeah, yeah, that was the people from New Orleans. Yeah, yeah. Other than that, there's a loyalty claim on every single.
15:00
Every car deal, basically.
15:03
Every other customer has a lot to play for. Yeah, yeah, it's like a really great thing and a really scary thing at the same time. Correct. Yeah, we're getting it in weekends. I think it's good. Yeah, the concern is that when you can only go to the well so many times, you know, you have we got to get, we got to bring in some fresh customers, and I'm hoping these Q nines and Q sevens will start bringing in some of these fresh customers.
15:26
Do we are we going to do like a point of display deal for the service advisors that, Yeah, we can do update.
15:32
Yeah, yeah, we have those old Q3 ones, and I can kind of pivot that over to the Q7,
15:37
Q9 ones. Yeah. There we have uh on the doors. We can take those, change those from the old Q5, Q3 to the old Q7.
15:45
New, the little the little rectangles. So new new wooden planes. Yep, I'll do that. Yep, we'll do a design for that, and it'll match the one at the road, and I can even match the one that's the table tent too, if you want. Yep.
15:57
Yep. And then I'll do like a. Yep. Yeah.
16:02
Yeah, and the Q nine is front and center, like on the newsletter and the emails and stuff this month. So, yeah. Yeah, didn't front and center the Q seven just because we still have some old ones we need to sell. Yeah. You know,
16:15
So. Event in town that we do, maybe. Yeah. If you know anything, like if anybody knows anything, last quarter of like certain events, we could bring the Q seven. It's gonna know people that can afford it.
16:27
No, well, yes, and this is kind of a funny one. Have y'all seen this new thing they're doing, like St. George in the park at that Highland Road? So every Sunday, right now, I was there. I was there. I was at the park yesterday, and it was going on. They have a live band, food trucks. It's like a whole big event out there at Highland Road Park every Sunday. It's Highland Road. It's right there in the meat of our customers. Look, it's a free event, so it's probably some of it's probably similar customers to the people that show for live after five, which are not our customers. But I can tell you, yesterday it was comical. One of my sons kept saying, " Why are there so many Indian people here?" There was a ton of really wealthy Indian people there, like you know, the kind that are just fully overdressed. So anyway, I think Highland. That's kind of it's kind of our clientele, but it's a free event, so there's no filter. But I wonder if they let you park cars out there as well. I'm thinking. Yeah. I don't know. But there's a lot of stuff this time of year.
17:19
Whether it be yes, smaller events, whatever. You can always do our own event in the dealership. Yeah. No, like.
17:27
I'm calling a call it a private viewing of the new the new models.
17:31
Is there anyway just to park one over by CCL? You know, you know what I think not. You know, dude. I mean, he just asked if we could display a car. Because I mean,
17:44
Yeah, make a windshield cleaner for it.
17:46
A lot of times too, like it can be smaller stuff that's not expensive too. Like if it's, If it's CCL, like they do, like those food food trucks things at the park, don't they? I mean,
17:55
They used to. I don't think they still do. But I mean, I would just literally said, " Hey, look, we've got a couple. I mean, we've got a bunch of customers here. We got a couple new models. If you're a place where we can display it here for a couple days over the weekend or whatever, and you know, if I need to pay you a hundred bucks or two hundred bucks to do it, just yeah,
18:16
It's a crazy person. I'm like a whole lot more comfortable." Yeah, for sure. And we could, yeah, we could talk about. I don't know how many golf tournaments they have in November, December, but you know, but they, you know, but if you have a party like on a Friday night,
18:30
Intense tournament, yeah. I mean, fucking, going on a golf tournament, it's fucking dudes playing on a you know a tournament, and those are guys that are playing pretty much every Monday they're playing it. But if you show it to women, women are the ones that are gonna notice it.
18:46
You know? Yeah. You get the highlighter this weekend, but you know, but you have the lowlander that comes up, doesn't that? The lowlander tournament. That don't matter. How do you have women in? Cause it's all men. That's all men. There is a women's part of it. Yeah. Tennis tournament. There is a women's. I don't know the name of it, but there is a women's tournament. Why don't they call them?
19:30
Maybe Get. I know Morgan played that day. I guess we're gonna get me the schedule. The tennis tournament. Let's see. So let's get that part.
19:41
Yeah. I'll make a list of like. I'll make a full list today. All of the events that are happening this quarter, and send it to you. I'm working on right now. My robot's doing it. Yeah.
19:56
Dude, you could just park one over, over by my neighborhood, by the restaurants.
20:01
Yeah,
20:02
For sure. Someone else near Costco. I guess they're new, cost you shit. You could,
20:08
You could put a windshield cling.
20:09
Like Costco because they did that mid - month rebate, so. I was gonna call and do this. See if we got the price sheet updated. Saw an Infiniti out there one time, like a Subaru. Yeah, the Subaru has been dominating the Costco space. Yeah, he was out there for all time. Always up there. It's the it's the best deal in town. Three hundred fifty bucks to display. Yeah. Yeah, it's not bad. Q three.
20:31
Is it like a first come first serve thing? Like if you're on the list first, yeah.
20:35
You just you just schedule. Yeah. We used to do it all the time. Yeah. Who does the version Mercedes? Do they still do the?
20:42
They do the. They used to do like one - year leases for people like the top gambling people. There's a bunch of them. Yeah. But yeah, they all have cars over there. They got women's league. I want to talk with each other to see the car goes back. Smell like smoke. Oh yeah, definitely. It's slowly scratched up.
21:03
It's you know. Normally, don't they say you take the money or the car?
21:07
You take the money or the car. They never take the. They take the money and game it back. I mean, yeah, that's you know that's exactly what. Was a one year lease, like this or that, yeah. Kind of cool, but yeah, I mean, just conquest needs to be our focus.
21:28
Yeah, yeah. Well, that that's what I'll build. I'll I'll send you guys this this little buyer's guide, but then I'll I'll pivot to that.
21:34
Oh, the second month of that conquest program with Bright Media hasn't done. Yeah, it. I mean, there's no contest.
21:41
It's not a. I mean, I've looked at all the numbers, and we've got all the. I've got the numbers. I had them incorporated separately into the GM weeklies, so they're like they're fully detailed in there, and it's it's a ton of top funnel traffic, and not a lot of conversions. Which look honestly, top funnel traffic gives you more brand awareness. So it's like if, which is what you want in some cases, because you're talking about one of the problems is, not all. You know, we have defectors that aren't coming back.
22:07
I Feel like that's Audi's main issue is branding, bro. Like, and me and Brett were talking about that. Like, BMW, like Mercedes, they're just so much better at branding than Audi.
22:21
Yeah, I think it really too because they were hot, and they lost a lot. And when you, it's the same with hiring. For you know, keeping keeping an employee is way cheaper than hiring new ones. Keeping customers is way cheaper than conquering and. Getting back defectors and it's just hard, man. We need both. Yeah, we need both, and we have a lot of defectors because the shit was so sour.
22:45
We have though if we just had like fifty percent,
22:47
Some outside business. Yeah,
22:48
Some outside shit. Because obviously, what we're doing with our customers is working. Right. And they provide like the service.
22:58
Yeah, I mean it's an. I think I mean it's a it's a nationality problem because they had stale models for so long.
23:04
Was one of the top guys in in Audi. And he was saying, we've got to get away from being known as a kind of a discounted brand. You know what I'm saying? Yeah. I mean, yeah. And I, I, I think with the new products, dude. I mean, I think we're making a step in the right direction to where you're going to get brand awareness because of the way these cars are being optioned, the different things these cars are.
23:35
I mean, nobody else is doing like and stuff that they're doing. So, and.
23:39
It seems with the phone calls and call review, a good chunk of the Q nine people that are calling, they're calling in that are not, they're not in the database already. So, you know, they're. I think that will be a conquest. GLS and X seven. So, it's gonna be bigger than X seven. I mean, it's gonna be. It's bigger than both of those. Yeah, I think it's gonna be a size. A legit player.
24:01
They had a. Big article too. I'll have to see if I can find it, or you might be able to find it where it was talked talked about. Yeah, it might have been on car drivers or something. Audi with the Q seven hundred on the safety score, and it was like it was said something. The title was something like Volvo spent years trying to perfect it, and Audi comes on.
24:25
Yeah, came along and just crashes them.
24:27
Yeah, it was like a good title to an article too. So. We should post it.
24:32
Yeah, that safety piece is big.
24:33
All involved with people — that's all they fucking care about.
24:37
And I still, I can't. I still can't believe you know, they still sell cars to be honest with you. Yeah, they have to.
24:46
I like Saab better when they were still making cars. Did the weird key thing? Yeah, like right now you need to start the car. Here was weird. That that freaking turbo they made was.
25:00
The lumpy rocket. I have to leave in three days. I got my wife having an injection with radiology that I got to pick her up from. So I got to like drop her off, and I got to pick her up. So yeah. Everybody had that done, like a the job. Well, I guess they maybe they must run a not an MRI. They must run some ultrasound or something while they're doing it.
25:31
Location. It's something we're here. Home. It's probably not having a replacement. You know, for yeah, for a while. Um, anything to do? Look anything to do today?
25:58
We got a few things working. We got somebody supposed to come by suburban. He needs a title application with Kesler on it. I guess you did a buyer's order for the Veh. But other than that, yeah, we got a couple things working. Sorry. I got.
26:13
The one with the. You signed them up on Saturday. We didn't count it, but oh yeah, I need to call on Path. On Path, yeah. They didn't get the approval. I just did like a right, just a lock and.
26:34
Die in a moment. Right. Do we have a rep for Wells? Is is our is Gucci our rep for Wells Fargo too?
26:43
She's your not your Wells rep, but yeah, she's your TalTech for Wells. You're talking about for the Gap thing?
26:49
Yeah, I mean this guy. I mean they might have hard restrictions on it,
26:54
But wow. I mean it's it's dumb because. They're refusing to catch a gap contract because the customer is not buying it at seventy percent. Argument is every year, contract worth half. I mean,
27:05
It's a QA. It's weird though, too. Like I've had I had a phone call to had to re - sign them the first time because the gap contract said seventy - two months and not sixty. I said, okay, if I do that, everything's good. The contract looks good, and they they said, yeah. But it's like, what the fuck? So I'm supposed to call these people back and say, " Hey, we called up you to sign again, and you can't get GAP." It's like they make us look like I will tell you if it's within the policy.
27:37
Yeah. Yeah. So,
27:40
It is stupid, though.
27:41
Yeah. We talking to you? You can take a message and get back to us in the next couple days. Yeah. The reason you're taking 17 to 20 percent off of those calls is because they're not working. They're not working.
27:56
But what do you do when you tell her, hey, you can't sell her a gap policy? If she wrecks it in a year and then she owes, what is she gonna do? Fucking sue us because she wanted it. Yeah, it's not like a fake thing. Yeah, she said she wanted it for a reason.
28:11
And it's not a product that you can pay cash for on the site. Yeah, it's got to be on the contract. It's got to be on the contract.
28:17
Make sure you get a signed gap disclosure. So who's legally liable for that one down the road when she gets? When she gets the customer, the customer, because now I mean, like when she decides to try to fucking sue somebody, like us or well, did they put money down? No, I mean, yeah, they put money down. I wish I would. Can you take some money away? Can you take money away? But I would have to recontract. Yeah, I mean, I wonder if you could go.
28:42
Around and get a GAP. You can't get it. No, you. It depends on who their insurance company is. So some insurance companies have like new car replacement, where they'll do up to a hundred and fifteen percent of the value of the car. Some offer gap, like straight up, but most don't. The problem with Wells is take the money off, you know, give them their check back or give them a check back. Well, get them to sign it seventy percent or above. The problem with Wells is you take off some of the down payment, their bond will raise your rate. Yeah. Well,
29:13
Well, as a new car, they sign straight, since that was straight. But they, but you still would have to recontract, I guess.
29:23
You know, Wells changes your if you sell a product, they change the rate. You can tell it's all based on the amount of financing you're doing. It's it's not it's a crazy thing. If it's a standard program, they'll change everything. Well, I learned a lot. I would just explain to the customer that hey, listen, if you want to finance just seventy percent, I can't say you got. If you want to stay at the sixty - four percent, I can't say you got.
29:49
Yeah. Yeah, I'd have to get. I'd have to do. Ten grand down and fifteen. I just.
29:57
Said, " Hey, no, you want to keep this protection?" Yeah. They were pitched at me the first time.
30:08
Maybe you could send them back. Did you remember those the ones that couldn't open it on when I tried to sign? Yeah. They're cool. I mean, it's not going. It's just, it's just talking stupid. Their trade is like a perfect example of that. It's like the 23. Yeah, key bombs that are worth like fucking worth like 4, 000 or 18 grand. A 6,
30:37
000 long call. No, because that would push one start. It wasn't just the two coins. No, those were the key threes. Yeah.
30:44
Yeah. No, it's not bad. Those are real bad.
30:49
Enterprise will try to sell you those occasionally, and so will Charles. Yeah. Because he can you never. You should just make sure you look.
30:57
Into that VLO stuff for the acquisition. Yep. Because I want to have him something to do rather than.
31:05
Have nothing. The AI next. Can can we change the verbiage? Just for the sake of me not having to fucking kill one of my salespeople.
31:17
Yep. What's your verbiage?
31:18
Like the verbiage where it says that, there, we're trying to schedule an appointment on this time or this time and got it. Fix it to something that's like, what's the best time?
31:28
What's the best time for you?
31:29
That's not the.
31:31
Make it not suggest any times.
31:32
Yeah, I just I have, I have these guys over here that are get or like. Losing their in a fucking in some kind of panic, like the reason they're not selling cars is because it's given two time frames.
31:46
Just tell them to.
31:47
It's crazy.
31:48
I got what we can do is we can just offer an appointment at six thirty because that's what they're going to do. Should we just do that? Yeah. I just want to change it here because we close at seven. Just get here before then.
32:00
Yeah. I just want to change it from whatever you're in, just to just for the sake of me not having to hear about it,
32:06
And then it'll be. We've got a separate little piece, so I have like there's a blurb in the back end that's like fifteen hundred. It's goofy because it has to be fifteen hundred characters. So basically, one of the things that fixed it, where it's operating better right now, is I went and down like literally just copy pasted all of the shit we've ever told Podium, which is like a lot of different pieces of feedback, and I copied that into one of my AIs and said we need this shit digested down to fifteen hundred characters. So it's kind of retarded that we're stuck in fifteen hundred characters.
32:37
But that piece that you're adding now, I'll have that added. We'll add that. Cool. Yeah.
32:40
Yeah. I. I mean, I think it's irrelevant. But you know, it's not in your mind. That like.
32:46
But also, it makes sense.
32:48
When you do that, giving people one or two choices is better. And then even if they can't do the two choices,
32:55
They say, " I can't do that, but I can do this." Right. Then they say, " Okay, I totally." Yeah.
33:00
Yeah. Heard me in this conversation to explain it to them.
33:04
They think that the sales are dropping because of this. Yeah. So, like, just to, just to give them a win and say, look, we changed it to what you want. Now you're gonna sell a bunch of cars. If it gets their fucking energy up and their attitude better than they did, got it. Give it a shot. Yep. But I do agree that that's not the fucking way to approach it.
33:26
But yeah. All right. I'll change it. Thanks. Yep.
33:33
Not a problem. They're all every every. I don't know what it is. Salespeople with AI. They're losing their.
33:42
They're losing their minds down there,
33:44
Dude.