← Desk
dealers · 2026-11-06 · 7m02s

BMWJ · Reddit content steal + BMW card push + Holly resign (Nov 6 eve)

id of_ddf2431ffea6f44c1977804de7abcb0bMorning brief Nov 9 — unfiled Nov 6 eve carry
  • Lance said he would start creating Reddit content for the store, including topics beyond warranties, after discussing an approach that directs BMW extended-warranty searches to Gallery.
  • The speakers discussed BMW credit cards and promoting applications with a QR code. Lance suggested AI could reduce Google Ads spending; Speaker 1 agreed they needed to be highly focused next year.
  • Speaker 1 said Holly had resigned that day, attributing it to her wanting a general sales manager role, and said Landon had already been moved back up.
  • Lance said Caleb was expected Wednesday around noon and that he would also see him Tuesday. Speaker 1 suggested asking Caleb for help with pricing as costs were rising.
  • Lance said Landon had about 15 cars pre-sold that month; Speaker 1 said they needed as many as possible.
0:54

Reddit content steal

Steal Gallery Reddit content play for BMWJ (warranty searches + broader AI sources). Lance owns.

1:46

BMW credit card QR

Push BMW credit cards via QR / F&I spiff — brand stickiness play.

4:25

Holly resigned

Holly resigned wanting GSM role; Landon already moved back up.

3:14

Caleb Tue/Wed

Caleb Tue with Lance at BH/HP; Wed ~noon BMWJ. Ask pricing help as costs rise.

4:00

AI vs Google Ads

More AI content next year → less Google Ads spend; hyper-focus.

0:00
Yeah, I figured out a way using Reddit. Does that sound like something real? Okay.
0:08
What it took? Wait, David. Who? Which David? David.
0:12
David Decker. Yeah, yeah, yeah.
0:13
And Gallery has figured out a way to do what with Reddit?
0:17
So if somebody somebody Google's that they want to buy a BMW extended warranty,
0:25
They automatically send them to Gallery.
0:31
So they've done. He's saying they've done something with Reddit.
0:35
I believe that's so he said it was. Okay. Well,
0:39
Yes, Reddit. Gaffey said yes.
0:42
Okay.
0:43
Well, that's what they're doing there. Is they're putting,
0:46
They're putting articles in Reddit. They're publishing articles in the Reddit. In Reddit, you know, Reddit's just a big forum.
0:53
Yeah.
0:54
Okay. Well, I'm gonna cheat and steal that.
0:58
Well, see, that's what I thought. All day today, give me some, give me some breadcrumbs, give me something.
1:02
I mean, that's that's a very unique idea.
1:06
Because what that does is, so what it is is, it it goes along with the same thing where I've been trying to build us just more content.
1:13
Because it's basically the AIs are looking for things, and if they're using Reddit as a source for truth, then if we stick information in Reddit, then that helps us.
1:24
I'll do that immediately. I can fucking work on that before I call it. You know, before.
1:28
My weekend starts.
1:31
Yeah, I mean, I think.
1:33
I mean, I'm gonna hang up.
1:35
Yeah. He said that another thing that he said that he said that she got she just woke up out of bed about six weeks ago and got cranked up on BMW credit cards.
1:46
What do they do with BMW credit cards?
1:49
Well, they get points and stuff that they buy stuff in the store, right? Like parts or T-shirts or any of that stuff,
1:57
And and she.
1:58
He's figured out that more people that have our credit cards,
2:02
They become more brand oriented. If they stay with the brand to keep buying our card,
2:06
That makes sense.
2:08
So it's like,
2:09
You know, I guess you're just trying to push. So what the play there is? Let me just push the credit card on as many people as I can.
2:16
I guess.
2:17
Yeah. Yeah. And I will credit doctors for doing it.
2:22
Yeah, shit, Jeff.
2:23
Make that an F and I spit.
2:27
Thank God. Yeah, every person you sign up, man. Hey, let me let me give you this form. Hey, scan this QR code. Go apply.
2:35
Well, the warranty stuff is brilliant.
2:38
Yeah, well, you know what's funny though is I just I just added that to our repertoire for sales and service though,
2:44
Because that Reddit idea that is not just for the warranty expir. You know, that's like no, that's for anything, and that's for anything. And because that because I can tell you, my AI's one of the first results that always comes up is a Reddit.
2:57
Is there's a Reddit article about this? There's a Reddit article about that.
3:04
All right. Well, I'm on it. I'm on it. I'm gonna fucking build some shit out for your store first on Reddit before I before I'm done for the day.
3:12
Caleb coming.
3:14
Caleb is Wednesday. This coming Wednesday.
3:17
Wednesday. Okay. Wednesday. Uh, and he and I,
3:22
I guess we'll be there around twelve. We're not we're not driving together, but I think he said.
3:28
Cause I'm I'm that Tuesday and Wednesday is gonna be funny. I'm gonna have him here on Tuesday for BMW in town and for Porsche,
3:36
And then I'll see him again on Wednesday to come see you.
3:40
Okay. So I'll be babysitting Caleb for for a day and a half or so.
3:45
Well, maybe we can win him over and get some free stuff. We need some free shit.
3:51
Yeah, for sure.
3:52
Tell him, hey man, here's where we're at. We're gonna have to adjust this price. Yep. Everything's going up. We need some cut. Yep. Need some help.
4:00
Need some help. Well, I think that the more we go towards AI, the less money we can spend on Google Ads.
4:09
Correct.
4:11
So. Yep. So, we're about to make that change.
4:16
Yeah, we got to get super hyper focused for next year.
4:19
Let's do it. And look, honestly, I would. What?
4:25
Holly resigned today.
4:27
Did she really?
4:29
Yep. Okay. Was she not? She wasn't making enough money, or?
4:37
What? She wasn't making enough money. Yeah.
4:41
Well, I mean, fuck.
4:42
She said she wanted to be a general sales manager. She didn't step out of it here.
4:48
Well, shit.
4:51
How do you feel about it?
4:54
Gaffer, how you feel about it? Not like I do.
4:56
Goodbye. Y'all broken? Y'all not broken-hearted?
4:59
No, not at all.
5:02
Well, that's good, I guess.
5:04
I liked, I liked her, but you know. Yeah.
5:07
Well, you what you gonna do? Just slide Landon's ass back up there.
5:11
I already did.
5:11
You sit here now.
5:14
I told Landon to hit him with a headlock and bring him over.
5:17
I'm scared about the headlock. Are they busy in that lounge? It has a tray.
5:24
I mean, reasonably. I saw him working about three or four used car deals yesterday and today.
5:29
But how much did he have down there? Not a lot, I don't think.
5:33
He's got a whole lot pre-sold this month.
5:36
I think he's got.
5:39
He does. He does. Like 15 cars pre-sold. Okay. Zero.
5:44
I don't have that many, but we have some. Yeah. Zero.
5:47
You can see my. We need as many as we can get.
5:51
Of course, we need to deal with Fred and get here. We can't get people on the phone.
5:55
Oh, that's how we handled Barto.
5:56
We got her on the phone, so.
6:00
Yeah. You need to go meet her.
6:02
Yeah, I do. I just kind of keep feeling like she don't need me, but maybe there is some stuff I can do to help her.
6:08
Hey, man, Mike Dayton, you don't put yourself in front of me. You just not going to get you. No pink, no pink, off feathers, no pink.
6:15
No, she would be a good practice one if nothing else, right?
6:18
Because she's a warm recep. She would be a warm reception.
6:22
Hey, she comes out a lot.
6:24
Oh yeah, I hadn't seen her for like since when? Last time I saw her, she was our finance rep,
6:32
And and I was a salesman.
6:36
About two weeks ago. Yeah, right.
6:40
Shit, man, that's fucking twenty years.
6:46
Um, no,
6:48
Yeah. Thank you, Rick. I'm gonna let you know.
6:51
When I pull some triggers on this ship, man, with that Reddit stuff.
6:53
All right,
6:56
Y'all have a goin'. Thank you, man. Bye. That's right.