coop-marketing · 2026-10-07 · 3m07s
10-07 Reasoning Note: Sales Team's Failure to Execute Low-Cost ASMR Marketing for New Vehicles
Sales ASMR / X5 content gap · 2026-10-07 (~3m)
Takeaway: Low-cost, high-view ASMR-style new-vehicle clips work (example cited ~1.5M views). Best creators are on-lot salespeople, not outside shooters — and the floor still treats it as optional/Tommy-only.
Ask on tape: Pressure the sales team to post that content; tell Tommy to shoot the new X5 (XFIVE) specifically. Lance already has reels scheduled today/tomorrow and can schedule more.
Tail: ~half the tape is disc-golf banter (crosswind / Firebird / Orc) — not work.
Park vs go: Lance owns the people-pressure. No Ada build from this tape.
0:00
Opportunity
ASMR / sensory short-form on new inventory (X5) — high views, low cost
0:00
Who should create
Salespeople already on the cars all day — not only outside or Tommy
0:00
Next
Pressure floor + direct Tommy to shoot the new XFIVE
0:00
What's up,
0:00
Man? Hey. Um,
0:03
How busy are? And I'm always very busy.
0:06
So. Um, I got a lot to do, and I'm just thinking about this new XFIVE that we got. Yeah. You know, you know how they do that ASMR.
0:17
Yeah. Yeah.
0:20
Of course. Um, 1. 5 million views. The Tesla leak only going to stick and wrap it all. I know,
0:29
And guess who's doing it? Who's doing it? No, not an outside person, like a sales manager, a sales person. That's the people who are doing that kind of content. And y'all got a bunch of salespeople over there that act like they can't be troubled. Yeah, exactly, exactly. The genius, like the people that are already molesting those cars all day long. They need to be posting that kind of stuff. And I keep, I've told a thousand people that, but they don't listen to me. I've got some reels already scheduled to go out like today and tomorrow, and I can schedule more more reels. But yeah, you need to pressure them people. Yeah, Tommy's already on it. I'm sure. Just let him know you want him to do that car. Awesome, awesome, awesome. And tell him hey, tell him to.
1:31
Everybody else does. My bad. And I don't care that he doesn't agree with me. It's weird. This this really tricky crosswind, especially right to left. You going flat roller? I'm not trying to. It's crazy. I can do the crosswind. Are you going flat roller? No, I'm not going. I kind of want to, but I'm not gonna. It's actually kind of nice. That's nearly perfect. That's good enough. Just needed to break over. Yeah, I'm down for that. Yeah. Easy. I just don't want to make this. This a pretty shorty. That's my flippiest Firebird, but I don't. I'm like, I can't. I can't really. The orc feels too crazy. Yeah. I might step it up to a little faster. You might be dropping that mid-range roller thing. Well, I would if I wanted rice left on the dash. This too much. I wasn't expecting the freaking little pine straw to grab me like that. That was weird.
2:31
Kind of is. Oh God! What the heck? Oh, dude! What the heck is that? A twin with a stopper. No! There it is. Trouble in paradise. That's what I should have done. You got another? I I'm gonna just throw that on it. On it. On it. No matter what, I don't have a.