Thousand dollar coupon, hit me up because we already got one. So one of their customers in a gift card that is good to purchase a new car. That is service for everybody, not just hey you know I'm I'm hoping that this local coupon I mean this local. Magazine has been created by this auto group that it worked. That coupon code that they can either use for themselves or gift, I think, is more powerful because they're gonna have somebody say, "Man, you know what? I know somebody looking for a car. Here, can I use that coupon code and give that to them?" Of course you can, because these are not regular businesses like this one. It's freaking City Pork, which if me and you sat down and had two drinks.

It's one hundred and eighty dollars. It's not a cheap place. That's all that I am saying. Give us an opportunity or a way that we can create sales, because that's what we want. We're not, in my opinion, the. We don't need to do the feel good things, because the feel - good thing is the two thousand dollars we pay to the high school kid that is in the back working in parts, doing. Internship, so we got the feel - good stuff happening.

But this is on this is on your website right here. Yeah, this is in your like blog,

And it goes out to our emails.

Okay, so what he's driving with this is more clicks to the website, which makes your website more relevant,

Which makes all the robots.

In all the SEO more relevant, drive more eyes into what's that SEO? Search engine optimization. So that makes your so when somebody's searching for Baton Rouge, and then say they're searching for bouillabaisse, as crazy as this goes on, Brian Harris can actually come up in that list of relevant, area, relevant engines because you have.

To search our website to find the bouillabaisse. That will pull up this bouillabaisse.

What it is is the AI, especially now, because like Google Gemini, your first result in Google is. Not even Google anymore. It's AI. The AI is in that form, the Chat GPT and Muse. Because Muse, you gotta realize, do you know Muse is now? So Facebook's version of AI. People that never fooled with AI are fooling with AI now, and they're not searching shit themselves anymore. So the more answers you provide for the searches and the questions people have, the higher up and the more often you'll show up for people.

So what it is is the AIs will go shit. These Brian Harris motherfuckers—they got lots of answers. Yeah. Like between all of our specials pages, features pages, different model features pages, competitor features pages, and now life—like basically luxury lifestyle information—is what that is. And that's like all bachelor's pertinent luxury lifestyle shit. So, the watch thing right now lives as like mostly we're looking at Hodinkee, which if you're in the watch nerd world, Hodinkee is like one of the top top like national. Online publications for watches, but like the watch thing, I want to like, like why not let Lee Michaels pop up? Like why not let some of these local jewelers start popping up? Because then you got even more local relevancy. That's kind of where I am going with the whole thing. Is that imagine in twelve months, you've got twelve issues of this thing. Now you've got twelve different restaurants, twelve different event venues.

Twelve different fucking like just all the different things. It just becomes so much, and every issue is going to live on the website.

So how much space does it take up?

None. So now they're actually hosted on my servers.

So now if somebody goes to Gemini, right, which is Google's AI, or you just go to Google, half of your stuff goes through Gemini anyway. If you go on Google and you say, and you were to say, mud and balls in Jefferson City, or in Jefferson. Right. If you had enough people going there that were getting information, it would actually say, "Here is a website to check," and then under that it will say Brian Harris BMW as the source. So people would click on the source, and then it would bring them to your web page. So it's a roundabout way to actually drive more traffic into the website, which lowers his cost.

To drive more people into the website,

Yeah, like the higher relevancy you have, the less it costs when your system is bidding on traffic. So when the Google system is bidding on traffic for our paid stuff, it costs less because we're more relevant. So you get more for your money. So anyway,

It's a lot happening. And you know what? You need to have a Daryl's restaurant review.

So that's one of the things I told Hedrick. You know, Hedrick's always talking about restaurants. I was like, you know what y'all to do is the next time you go out to eat and it's something you really like, take a picture of it, tell me where you went, what you ate, and we'll put an article of you. You know, me and my wife had dinner here. We love it. Maybe we should light some holes.

Yeah, it's got to be in IPMA. I can't go to Chada.

No, it's got to be.

It would be here. Have you been to Chada? To where? Chada. Oh man.

What the hell is that? It's a restaurant. According according to my boy here, it's gonna get the next. Where is it? In New Orleans or in Beale? How do you spell it? It's a C H A D A. Chada.

Chada. It's a it's a Thai restaurant. And if you like Thai food, I do. I love Thai. Do it is next level. Need to check it out. Flavor. We're supposed to be going. You need to go to the next level.

Check it out. Just good at it.

But yeah, the other thing that I was asked about, which I'm super open to, is recipes. Like, yeah,

Let if you get everybody somebody that goes,

Everybody got a good recipe. Cool. Take a picture of you, one picture of you cooking it, one picture of it on a plate. Type it up roughly to me, and then we'll write an article about it. Cool. Yeah. All that stuff. All that stuff. I haven't sent that out before I send it. So it's living passively on our site now, and then I've emailed it. But I wanted y'all to like lay eyes on it before I emailed it. I'm excited for it, for it too.

And then what I would do is once you kind of build up eyes on this, you go to these restaurants. You're like, " Hey, we want to put this on there. Do you want to give us some $ 25 gift cards to hand out to our customers?" That's the concept. And then they go, " Oh hell yeah,

Yeah,

Let's do it." Because they want to drive traffic into their spot.

Yeah. So it's like, " Hey man, this thing's getting." X amount of eyes every month. X amount of eyes every week. This many clicks. We we love to.

We would love to feature you next time, and then you give us gift cards, and we'll give them out to our customers. And now we start to build some relationships.

Feature rich too. So like the whole games section of all the like college, like all the southern games, you can click and add to your calendar. You know, you can click and look at the whole schedule for the for the the last few games, which is wild to think. But I was looking at. Let's hope the rest of the day is LSU stuff, and there's only three more home games.

I know it's a lot of road games at the end. A lot of road games. Three or four road games at the end of the year. Crazy. Yeah, and they got they got a tough.

Sam haven't had their bye week yet. Tough,

Tough bye, tough schedule.

No, but apparently old Sam needs a bye week. What the hell? He's beat up. He's beat. He runs too much and then doesn't slide. Yeah,

He's good. He better than Jaden. Jaden Daniels. No. Not yet. Didn't go to the same school. He took Jaden Spock when he left.

Yeah, he went to ASU.

And then after he left here, he came.

Not ASU,

But who's the quarterback? LSU had last year.

Nussmeyer. Nussmeyer and Putsy kid that wasn't never going nowhere. Well, he was hurt. Yeah. He was hurt bad. I think he had. I think he had broken ribs. Oh, yeah. I mean, he was. He was not. Not a hundred. Not even close to a hundred percent.

Also. LSU top quarterbacks need a little edge to.

Them. Well, now they actually got a left guard, or left,

Or a left tackle. Against what was happening against whoever we lost to Ole Miss,

With our O line, it was it was a mess. It was. They forgot how to block. There was no blocking at all. It was almost like that they they thought they were going to roll in there and just.

People were complaining about Sam not. Oh, he's not staying in the pocket.

Like there wasn't. There wasn't no pocket.

There wasn't no pocket. Collapsing at every play. Yeah. I noticed that. That was why I did when playing footballs. Either I was either defensive end, or a tackle, or offensive tackle, or I was a linebacker. If you're not blocking for your quarterback, you got nothing.

Yeah, it doesn't matter how good a quarterback you are if you don't have any time to throw. And once you start scrambling, you now cut the field in half.

Yep. So, how come this thing suddenly has eighty - seven calls and stop? Who says that? Uh, my GM weekly. I need to be updated. Unless that's right. Who's your GM weekly?

That is the other side of Acquire, the tool that I built. That's your that's your tool. It basically watches the it's all of your traffic as it comes in at the very top of the funnel. So like all of your web traffic, site traffic, and then it it is the next tab is like is demand shape and leads and then people and then how they're working the leads and then how they close.

It's pretty accurate. I saw two today.

It's within a few days.

No, it's pretty accurate. It is accurate to the minute because I sold two today.

Sorry, eighty - seven. It updates itself every morning, but it's updated itself from Bin Solutions, so I think there's a little bit of a built - in delay. You know, because CDK's data has to trickle into Bin.

Oh. And I just got in two calls today.

You might have yeah. It's gonna be so there's gonna be like a day or two delay.

Interesting. It's pretty good though. It's not bad. You're really good at what you do, but you know that already. Bro,

It's a struggle. Right,

It has been a struggle. So we were talking about Tesla. Yeah. And I pulled up the numbers. So this year, in the PMA, through August registrations, three hundred and thirty - eight Teslas. This year to date. Just year to date. Through August. Seems like a lot. Three hundred thirty - eight. Model Y is their big one. Yeah. Model Y. Now, obviously, the payment on the Model Y is way, way less.

Have you gone and looked at a Model Y like been a customer lately on their website? They're cheap. Yeah, they're cheap. And they, man, you know, what year was that that they lowered all their prices.

Well, they're raising them all back up.

Well, they caught a lot of flack for lowering them.

Yeah, now they're raising them all back up.

If I'm now, no one's talking about the raising. I should be buying a used one before they raise them.

Well, they just raised their rate. They just raised their APR.

Rate. Yeah, if they raise their retails, then their use values are going to go up a little bit,

Probably. Should but they're so flooded. They're so flooded. I don't even think it's going to make a difference. I don't think it's good. Yeah, because I mean, there's there's millions out there.

It's a really good vehicle for the money. Like if you go buy like a twenty three for thirty,

So you got to replace the battery.

Dude, that's so rare. You sure about that? You sure about that? It's also what you know. Fucking third - party warranties before.

You tell me. Tell me how good those third - party warranties cover your battery.

Do we have ones that cover our batteries? No. So in a BMW, you're on your own too. Like with the battery outside of warranty. Those warranties, what, eight years?

Well, yeah, yeah, eight years.

Eight years. State of charge one year.

Eight year, eighty or eight year, one hundred. Yeah, because you got the it's the federal warranty that you go to after you get out of after you get out of factory warranty. Yes, sir.

There's a lady on here, Miss Trisha Brock, that wanted to buy. She wanted to buy her lease, and that's all she wanted to do.

She lived. She went to.