← Desk
personal · 2026-10-16 · 39m14s

Fitness offer architecture · course prep (Christine)

id of_c3e82526e8a764843a4d743ab5b93e1binfer: personal training offer worksheet + brand, not Coop

[](plaud://image?type=summaryCard&id=oc_su_c3e82526e8a764843a4d743ab5b93e1b_i1)

This working session focuses on structuring and refining a multi-tiered personal training offer framework for an upcoming business course, navigating worksheet friction, branding decisions, and strategic delegation to AI tools. The participants evaluate delivery models ranging from high-ticket in-home concierge packages to scalable hybrid coaching, while also weighing service scaling against physical gym management opportunities.

---

Offer Ideation and Training Delivery Models

The discussion opens with an evaluation of existing marketable skills and documented client success milestones to establish a clear coaching value proposition. Identified informal and formal competencies include cooking guidance, mothering advice, and targeted strength training designed to correct physical imbalances. Client wins—specifically referenced through transformations such as Alondra, Michael McLean, and Michael Gooden gaining strength and confidence—serve as foundational social proof. A key differentiation strategy involves coaching runners on strength and conditioning specifically to enhance their running mechanics and overall athletic performance.

To productize the business, the participants explore three primary coaching delivery models:

  • Productized Programming Cycles: Converting training routines into distinct, sellable cycle packages (e.g., priced between $500 and $1,500) rather than open-ended time-for-money services.
  • Hybrid Coaching: Offering independent remote or local training where clients execute workouts on their own and sync for coaching support via weekly or bi-weekly phone and Zoom check-ins.
  • High-Ticket Concierge Service ("CCM" - Concierge Christine Marie): A premium white-glove offering targeting high-end clientele who have their own private home gyms or facilities, incorporating in-person visits, tailored programming, and hands-on meal preparation guidance.

---

Digital Assets and Brand Visual Identity

Brand visual identity and web asset preparation were assessed alongside offer development. Website design discussions evaluated color palettes comprising orange, white, yellow, and pink, leading to a concrete design directive to replace orange interface elements and buttons with pink. Color nuances were analyzed, specifically comparing "ranch" and "poppy" pink hues against potential dark or black website backgrounds. Professional photography assets provided directly by the photographer were confirmed ready to populate site templates; however, active website design was paused to prioritize completing the core business offer documentation.

---

Offer Worksheet Breakdown and Framework Critique

The session critically examines the prescriptive curriculum of the "Week Two Offer Sheet" (a thirteen-step framework originating from KBCU). Friction arose regarding proprietary terminology within the worksheet:

  • Costly Problem / Pain Points: The prompt asking for a "costly problem" was translated into standard sales terminology as addressing core customer pain points, such as clients feeling lost regarding workout routines and unable to achieve desired results.
  • Economic Value and Target Demographics: Quantifying the economic value serves to calculate the financial cost of unsolved health problems. Conversely, the "Who is this not for" section explicitly screens out individuals unwilling to commit the required time and financial investment.
  • Market Claims and Psychological Drivers: Complex worksheet prompts concerning "claims about the market," customer frustrations, fears of injury or failure, and the "magic model" (result, condition, barrier, and enemy) were critiqued as overly complicated jargon for straightforward training services.
  • Tiered Offer Architecture: The structure requires defining a Core offer that independently fulfills the primary promise, paired with a Premium tier (such as a $1,900-per-month package or a $22,000 annual upfront agreement) that sells direct access and elevated proximity rather than fixing a deficient core service.

---

Brick-and-Mortar Acquisition vs. Service Scaling

As an alternative to scaling independent digital and concierge training services, the participants explored physical gym ownership and facility management. Speaker 1 expressed a preference for operating an existing brick-and-mortar facility, specifically referencing Gabby Walker's gym. Discussion points included:

  • Asset Valuation: The physical facility's equipment investment exceeded $100,000, which Lance evaluated as an accessible, standard capital threshold for an established business.
  • Management Arrangement: Rather than funding a full buyout of the equipment, Lance proposed negotiating an operational arrangement where Speaker 1 takes over management of the gym while targeting an owner compensation or operational draw of $5,000 to $6,000 per month.

---

AI Automation and Tool Delegation Strategy

To overcome the friction of manually filling out the extensive thirteen-step framework under tight deadlines, the participants decided to delegate worksheet completion to an AI assistant named Biscuit. With Speaker 1 falling behind on preparation for Hunter's upcoming weekend course in San Diego, the strategy shifted to loading the raw "Week Two Offer Sheet" directly into Biscuit via voice prompts. The objective is to let the AI process the unformatted brainstorming inputs, condense messaging, and populate the required curriculum fields rapidly.

---

Action Items

@Speaker 1

  • [ ] Formalize the identified offer variations (In-person, Hybrid, and High-ticket Concierge) into the formal offer sheet document - [TBD]
  • [ ] Complete the thirteen-step offer worksheet sections, prioritizing the core and premium offer tiers in pencil for iterative refinement - [TBD]
  • [ ] Determine the specific target monthly income required to make physical gym acquisition or management financially viable - [TBD]
  • [ ] Load the "Week Two Offer Sheet" into Biscuit and execute prompts detailing the San Diego course deadline to automate worksheet population - [TBD]
0:00

Tiers

Productized cycles · hybrid check-ins · high-ticket concierge (CCM)

0:00

Brand

Swap orange UI for pink; photo assets ready; site paused for offer doc

0:00

Gym path

Optional: manage existing gym vs buyout; ~$5–6k/mo draw thesis

0:00

Deadline

Load Week Two Offer Sheet into Biscuit for Hunter course

0:01
Marketable. What do people already come to you for, formally or informally? Okay.
0:07
Well, that's easy. Just what do people come to you for right now? I don't know. Oh my goodness. Cooking advice. Mothering advice. Your guy who runs a lot but has terrible strength. What was he coming to you for?
0:23
Okay, to get strong. Okay. Wait. This is. I don't need these.
0:26
Was it to fix his imbalance?
0:29
Yes.
0:30
And be more strong and useful overall.
0:32
Silly. Okay, but not really. But it is okay. Um. Name three to five specific client wins. That's not. That's new though.
0:48
Yeah, but you had several like that. I just was using that one to get your brain going. All right, hold on. My goodness, think about all the girls, the women that have come to you and been like, " Oh my God, I'm so strong and I feel so confident." And Alondra and. And Michael and Michael McLean and Michael Gooden and also, if you just do this interview style, we read them all out loud. We're recording it, and then we can just give it all to Biscuit that way.
1:18
I think I'm gonna look up this.
3:47
What was that walk that I told you about in Spain? What is it called? Camino.
3:54
How do you spell it? Camino. Let me go look it up. Camino. How do you spell it? Camino. C a m i n o.
4:06
C a m i n o.
4:08
De Santiago. I guarantee you that's it.
4:11
What's it called? The Camino de Santiago.
4:21
What's it called? Is it a it's a walk?
4:25
They call it a pilgrimage. Walking in pilgrimage routes across northern Spain that all end at the Cathedral of Santiago de Compostela. That's pretty cool.
5:08
Okay . Oh, terrific! I have to bring you to to what you call it tomorrow, right?
5:16
Uh huh. I can get somebody else to do it. I'm gonna get her to do it right there. She.
5:20
I'm just inventing.
5:21
There's a whole vehicle.
5:23
And I can get out of this.
5:25
I'll pay her. Even she can.
5:28
Um. Have this fucking meeting after.
6:40
Ah . All right. What skill or knowledge do you have that most people in your field don't.
9:17
Okay. Answer fast. Don't edit yourself. Write down the three answers that come to mind for each prompt, even the ones that repeat something above. If money weren't a factor, what would you want to spend your working hours doing?
10:12
What's a version of your current offer that would take you half the time to deliver? I don't even understand that question. Does he mean like a sales pitch deliver? No.
10:22
Oh. He means like, is there a version of your offer.
10:27
That doesn't cost me as much time?
10:31
Yes, that you could be like, you know, which is where people come up with, okay, I'm going to have my full private, and then I'm going to have my hybrid. Right, so like, there's the hybrid where you train at home or on your own, and we we convene once a week. Are we convene once every two weeks? And that's yeah. That's the version of the offer.
10:52
So what's a version of your current offer that would let you charge triple.
10:56
That's like in home, like home visit, and you bring the equipment,
11:01
And they you can't really do that.
11:04
That's what a lot of people offer. That one that Kato owns. I was just reading about it in New Orleans.
11:09
The one where you bring equipment to the person's house is so inconvenient, and you like what equipment you need. Some people request that.
11:16
I think I don't know why.
11:17
Sure, but you need cable. You there's some things that you.
11:19
Need to bring. What's the guy that you like a lot, and he's married to that comedian chick? He's really funny. He doesn't look. No, no, he's not married to a comedian chick. He's married to the no bread girl.
11:31
Ben Bruno.
11:32
Right. Oh, I love Ben. I know Ben Bruno is awesome, but Ben does home visits.
11:39
They have a gym. They have an in where whoever he's training. They have an in home gym.
11:44
Or they have a private gym that they had to go to or whatever.
11:47
Yeah. They most of those people have an in home gym.
11:49
So he's not just bringing equipment. No.
11:51
Okay. Mm. So what's a version of my current offer?
11:57
So you might have answered your question too, because some of these clients. Hmm. That you would be training at this level might have their own gym. Right, that's fine. Fred has a gym. Has his own gym.
12:09
People like that. Yeah.
12:11
So that's the that's the offer. Okay. I come to your house. I write the programming. I even provide meal prep guidance, like all that stuff. It's like concierge white glove type shit. Yes. Yeah, concierge Christine Marie. Concierge Christine Marie, and a CCM is the title of it. CCM. Concierge, Christie, already. Okay. What about these pallets? This pallet board.
12:42
Oh. Okay.
12:54
Yeah. Well, your night shift is on, but yes.
12:59
Turn it off. What do you think about these palettes?
13:01
Yeah, but that would be pink. Which one? The orange.
13:04
So you want this one, but the orange pink? Yeah. What do you want to add pink in?
13:07
No, the orange part just needs to be pink.
13:09
So use this one, but make this pink. Yeah. Well, there is a pink right here already.
13:13
But it's not used. Everything orange. These words are orange. That button is orange.
13:18
Needs to be pink. That's just the title. It's. I'm asking you about this palette. Oh, those are orange. White, orange, yellow, pink. Yeah. Or do you mean this palette? It's a website. It needs a lot of different colors. I kind of like.
13:30
Wait, is it going to be the black background?
13:32
Doesn't have to be.
13:33
Just pick a color. Yeah, these are the same colors.
13:35
They're very similar, but this is a different pink. You see?
13:38
This one looks a little.
13:38
This is more ranch, and this is more poppy. Okay, we're going to go with paper heat. Whoa! How?
13:46
What would you build if you only had five hours a week to run this built business? That what does that mean?
13:52
That's what I'm talking about. Okay, help me. Which is where you you go to your Grubbot and you say Grubbot. Take all my all my you organized it right, didn't you do that already? No. Yes. No. I don't know. Okay. What are they called? Cycles. Organize all my cycles. How many cycles do I have to sell? Great. I have a dozen different cycles. Now help me productize it. This a cycle. And then you go and look at them all and go. These are all my programings. I'm going to name this cycle this. This what the focus is here. You productize them all and then now you go. Okay. I have a dozen cycles to sell.
14:25
I can sell each cycle for five hundred dollars, or fifteen hundred dollars, or whatever the number is. No, and then you build it.
14:31
This business, the thing that I've talked about.
14:33
Well, the thing that I'm talking about, the semi - private, like your friend here. What is her name? Okay, what is her name?
14:40
Yeah, Candace.
14:41
Candace, this. Uh huh. Is the thing that takes her less time to operate. This I think takes even less time because I think she just. Gives you programming and has to sync. Yes. So this is two, three steps.
14:55
That does not this answer. I love you. You're answering something different than what this question is. What would you build if you only had five hours a week to run this business? This. Okay.
15:07
I would sell my programming and I would check in with my clients. I would give them guidance. I would give them support via phone calls, Zoom calls. But I would sell them the training and the knowledge and the way and the window skills.
15:42
What have you seen someone else sell successfully that you could do better or differently?
15:49
Okay, I mean, do you have any critiques for what? I don't know. You know a lot more trainers than me, but like for what Walker offers to his people,
16:03
I don't know what he offers. He just isn't more. I don't know what he offers.
16:06
Right, but could you train runners better? No. Could you train them on how to be a better runner via strength? Yes. Okay, so that's that's where I'm getting at. Like. That's just one example of what he does. I'm sure there's other trainers that you have had experience with in town, where you're like, I could get them better ready for that because, this, like when he was getting those those girl athletes ready. This is a perfect example because he was training some of those girl, some of those student athletes before you were, right? Like on a smaller scale.
16:57
All right. Every idea from section one and three, plus anything that surfaced while you were answering them. No ideas too small, too weird, or too obvious to list here. Oh, you got the vent on. She's trying to burn the house down. Okay. Every idea from section one to three.
17:35
This doesn't help me. You have to stop what you're doing and help me, cause I don't know what the hell's going on. What am I looking at? I don't know. These are all the things I've just answered.
17:45
Go back to the long list. Wait,
17:46
I did the client wins. I did what I sell, which is not much of anything. This prompt. Okay. Every idea. This is. Every go back to the long list. Hold on. I want to read this thing. It says.
18:04
Don't the narrowing happens later on purpose in sections three and four.
18:21
I'm not even halfway through done with this stuff.
18:22
It's fine. What's this? What is this? Can I read it? Plus anything new that surfaced while you were answering them. No idea is too small, too weird, too obvious to log here. This is goofy. That's just a brainstorming session.
18:34
It is. I know that.
18:35
Okay. Okay. So, what are all of the ideas you have had to train your girls and your guys and people? No, I don't think that's what they're talking about. Yes, it is. It's like all of the different ideas for what you can offer, how you would train, where you would go, what you would do with them.
18:49
I don't think that's what that means.
18:50
Let's all meet at the stadium and run, and let's go here, let's go there. Let's. That's not what that means. Well, maybe it says right here. No idea is too small or too weird.
18:59
But I don't even understand what what.
19:01
Or too obvious. Look. What he's doing here is teaching you how to use AI to help you.
19:06
Land.
19:08
On something.
19:09
Quantity over judgment. When you're done. All right, number.
19:35
I don't even understand what this is asking for. I'm actually being serious. What other ideas do I need to come up with to do what?
19:44
Don't fill it out. You already did it all. What's next? Energy and fit on it. What is that?
19:48
I have to do this because I have to put this into my offer sheet.
19:51
But what was this up here? This energy and what did it say?
19:54
It's like once you make this whole big list, then you go through and make.
19:59
I'm skilled at this. I have energy for this. People would pay for this. Okay.
20:03
Hmm.
20:07
It's personal training. It's not that fucking complicated.
20:11
Okay, and then based on your scores above, above, name the ideas worth building into a full offer next. Okay, wait, I have. I put this into stop building a website.
20:37
I have to do. I'm learning your programming.
20:38
I don't need that right now.
20:40
What if you show up there with a fully finished website?
20:42
Oh my god. Okay, based on this, blah blah blah. So I have to put this into an offer sheet, and then I have a priced offer sheet, and then the demographic worksheet comes later because I go and have real client conversations.
21:05
So I can't budge this. I don't have more ideas. These are my. I don't need more ideas. That's not point.
21:10
It's not that complicated. It's really okay.
21:12
So then, what? What are the? Fine. If I skip this and I skip this, what am I writing right here? You're not going outside. Not going outside. Not going outside.
21:21
What is your top idea for how to train your? How? How? What to offer your clients or unique ways of training them?
21:28
That's. I don't need unique ways. Training is training.
21:31
I know. That's why this is all ridiculous. He's out. You jumping through hoops to justify you paying him and the amount of money you're paying him for being honest. My goodness, I don't know what to tell you for that because the shit you wrote up above is probably enough enough.
21:48
Okay, what else you gonna?
21:52
I love that he said this is in the KBCU because I was in like the second batch of KBCU, and now he well he just has added more things, and so we.
22:02
This crumble's in there, but you're having to pay.
22:03
But no, it wasn't in mine. It's in the newer one. It's in there now.
22:07
Yeah. I can let him out, or he can get the water bottle.
22:14
Just leave him alone. Just ignore them. Okay, well, I need to finish filling this out. What are my top ideas? What did we come up with in this section? What? What did we come up with? Something that I don't know about?
22:28
You didn't, because you won't, won't give me any ideas.
22:31
Well, what was this idea stuff? Did you write all that? Yeah, some of it. There's questions and stuff.
22:36
Copy all that and paste it and send it.
22:37
To me. How about programming? High - end clientele that have their own in - home gym or private facility.
22:50
Okay.
23:27
All right.
23:35
I don't. I really don't have top three ideas. That I don't understand what's going on. The ideas are: you sell in person, or you sell online, or a high end ticket. Yeah, no. Yeah, well, when you say online, it's usually called a hybrid.
23:48
Yeah, it's like a hybrid. It's like, hey, we we make a phone call once a week. You do the training on your own. Well,
23:54
You some people do hybrid and they live local, and some people do hybrid and they don't live. They're Zoom. Yes. Yeah. So I don't.
24:02
Yeah. Well, I guess there's local, local hybrid and remote.
24:04
Hybrid. Okay.
24:22
I I've already said you can't go. All right. Idea number three was.
24:34
What on that is? Has he tried to call us?
24:39
I don't think so. Why?
24:40
Sometimes he calls while he's going from one place to the next.
25:33
What is your name?
25:43
Okay. So now I've already done this. I think. I don't know. The thirteen - step build. That sounds insane. The fact that we even have that—the worst. Let's just be honest. This is the same 13-step offer taught in KBCU. Poured here as your working document. Completed section in order. Each step builds on the one before. Do not skip ahead. When a section asks for evidence, use real data from clients' conversations or your own experience. If you don't have the evidence yet.
26:26
Mark it as a gap and go get it before finalizing. Work in pencil. Decisions will change as you build, and that's expected. This is a document of the worksheets in your folder.
26:40
Okay. Oh God, this is like the Luke Ashley shit. No, it really is.
26:55
I mean, look. Don't tell me. I know.
27:03
Okay, and I have to fill this out. Can you fill it out?
27:06
Yeah, I can. I can fill it out.
27:08
I have this document. I have that image.
27:10
I mean, so do I. This is just faster.
27:12
I'm just letting you know. I have that image from uh, the photographer herself.
27:17
Okay.
27:24
This literally just working photography. While we're building a site, we have to have something to put in there.
27:29
See what I'm saying? Okay. Who is this offer for.
27:49
Oh, he's a boy. He's a boy. You're a foo foo. I know that much, and I know what else. I know you bugging me.
27:59
The costly problem they have.
28:01
What does he mean? The costly problem they have. Boy,
28:09
It's. No, it's. I hear this kind of.
28:12
What does he mean? The costly problem.
28:14
The costly problem they have is they don't know where to start. They don't know what to do to get them the results they want. It's a weird name. What they do in the gym.
28:22
It's a pain point. Yes. What the fuck that is? Yes. It's not a costly problem.
28:26
That's what. That's exactly what.
28:28
In its own fucking words, it's the it's a goddamn pain point. It's that's what good marketing and sales solves. It solves. It fixes the pain point.
28:36
Sorry. No, it's that. It's exactly it.
28:42
And you can use the real word, which is a pain point.
28:46
I'm not gonna do that. Trigger event that makes them ready now.
29:19
Economic Value of solving it — that that's literally the way of saying the cost. Yeah. Okay. That. Why? Why are we rephrasing? Who is this not for?
29:35
People that aren't monetarily and what's the word? People aren't willing to commit their time and money. Aren't willing to pay the cost. Time and money.
29:55
Claim about the market. I don't want to do any of this.
29:58
This guy. Me.
30:06
I don't want to do any of this. It almost makes me not want to go. Don't go.
30:11
Stop. Go. I.
30:24
Really just want to open a gym.
30:25
Yeah, I know. Well, I'm trying.
30:26
I'm working on it. I want to do like what Gabby Walker had, but make it awesome.
30:31
Yeah, better. Just take their gym. I would love to. You just build it in their gym.
30:36
You should offer. You should be like, " Hey, do y'all want to just retire?
30:39
Y'all can be done." We don't have the money to buy Gabby out.
30:42
You don't need to buy them out. Figure out what you want per month. I'm dead ass serious. Figure out what you want per month. What do you want? Five grand, six grand, and then you just figure it out. I mean, I don't know how much. How much money has she spent?
30:58
A lot. She actually does spend over a hundred thousand dollars on all the equipment.
31:02
That's not that bad. Oh yes,
31:05
I could go in. I could go in.
31:06
Far as businesses go, that's not that crazy.
31:08
He bought like dumb treadmills and the Frisbee. Like he bought stuff.
31:12
I mean, dead serious. You want to ask her? Do you want to just retire?
31:15
Just they don't need to retire. Do you just want me to run the gym? Why don't you just let me run the gym?
31:20
Run the and then let's figure out what how much money you want. How much money do you want?
31:25
And she was telling me I have so much stuff to tell you, and I don't have time to tell you about right now because of this about Walker. It's it's insane.
31:34
These are. This is the shit that Luke has talked to me about over and over again, and it's dumb shit. Yeah. The buyer knows they've already tried this. Well, it's a sales pitch. Yeah. I know. You know this because it's the same thing for people with cars. It's all the same.
31:53
Well, yeah, it's all just sales, and that's why I call it this pain point, and then it's feature. It's feature benefit. So feature benefit is the feature is. I'm there. I'm your person. for for $ 1, 900 a month. You, you cannot fail because I will be up your ass, and you will get fit, just like fucking Thor got fit for his movie. Okay. Right.
32:14
I don't understand what any of this.
32:16
But that's the feature, and the benefit is you get fit. I don't understand.
32:19
Any of this.
32:21
Claiming about the market, direct evidence, source, confidence. That's retarded.
32:29
I don't know what he's even talking about, and I'm not.
32:31
Yeah, I designed this whole program, dude. He just reworded some kind of. It's too stupid. The one thing that you saw of it, I have to ask some of my robots that. I'm like, bro, say less. Like you don't need to so.
32:47
I have it in one of my books down here somewhere. Okay, and I I know I haven't thrown it away. Luke printed out a three three pages of a sales pitch thing. So stupid. All of this. We're talking about was condensed into three pages, and it's the same thing. It's the pain point, and this is why you're going to help them. It's it's the same thing, but it was three pages long. Okay. What's the? Um. So.
33:25
Okay, this is really like the same words that Luke used. Doing nothing to say. Okay, well, what do I what do I fill out? What do I say about claim about the market? I don't even remember what that means, to be honest. Do you? Bless you.
33:41
About the market?
33:42
Yeah.
33:43
Now I have a clue.
33:44
I don't know what any of this means. Okay, well, we're not gonna fill it out.
33:47
I mean, is it you're talking about? My like, for example, what do you claim about your market that makes it hard to sell this? There aren't enough people with the right size income. There aren't enough people with the right priority. There aren't — you know — those are the claims about the market, right? Is that what it means? I don't think so. Well, he's retarded. Okay. What's the next thing?
34:06
The buyer already knows what they've already tried. This they fear.
34:10
This. This is stupid. This is also stupid because these are all comp. These are all the same for everyone. Frustrations. I keep trying and I can't get fit. I'm fat as fuck because I eat too much and I don't work out every day. Fears. I'm gonna injure myself. I'm gonna fail. I'm gonna spend a bunch of money. You know what I'm saying? Once I want to have abs. I don't want to be fat. I want to bend over and tie my shoes without being out of breath. Dreams. What I just said. Okay. Right? I mean, I don't know. What do you want? You want to fill all that out?
34:43
Yes, but what is this stuff? What is this?
34:45
Push. Current situation is painful enough. Pull. New solution is attractive. Anxiety. What does he mean by evidence?
34:55
That's what I'm asking.
34:56
Haven't doing nothing else. Nothing feels safe.
34:59
I don't understand what that means.
35:04
Go down to this magic model. Dreams, dream come, dream, dream come true. One sentence, no jargon. Three milestones that get the buyer from where they are to get that to that dream.
35:21
Result condition, barrier and enemy. What they? That's like he's invented his own version of English. Do you realize that? What was his version of pain point? The costly. The monthly. Costly cost.
35:40
The monthly cost. The.
35:42
No, it was the costly cost.
35:44
No, the cost. It was something too. It wasn't the costly cost.
35:55
What do you guarantee, and what are the conditions? Do you control delivery, delivery quality, responsiveness, curriculum, not whether they do the work? Okay. Well,
36:06
In tier one,
36:07
This isn't. This isn't. This is asking, what do I guarantee, and what are the conditions.
36:11
So it's almost so in tier one, you're guaranteeing. You're you. It's a higher level guarantee because you're there with them four days a week or how many days a week?
36:20
Right, but we're skipping all this.
36:21
And in tier two, well. It's stupid. It's all obvious shit. Why are we writing it down? Is this still the thing they want you to feed to the AI?
36:30
I don't think so. We're past that. We skipped that. I'm gonna have skipped a lot, and he's gonna. I already. I already know. I just don't even want to fill this out.
37:04
Offer one or two core plus premium. Core must deliver the full promise alone. Premium sells access, not a fixed version of a broken core. So this is talking about like the tiers of your offers, which that sounds great. I love a core offer and then a premium offer. Perfect.
37:20
Okay. Dude, they even have people that you can get premium and it's nineteen hundred a month, and you get a little bit of a discount if you pay up front for a year.
37:28
Yeah, that sounds good.
37:29
Twenty two thousand dollars.
37:31
Yeah, get a working knuckle pack.
37:34
Poor baby. Okay.
37:38
This is a lot. A bullshit.
37:40
It is. It's a lot of bullshit. My problem is, you can literally have a thirty - minute conversation with Biscuit and solve all of these things.
37:53
Can I load this into Biscuit and have it fill it out?
37:55
Yes. You could totally load that into Biscuit and have it fill it out. I would drop everything into Biscuit and then say, Biscuit, let's discuss. Like literally, that's it.
38:05
Like this one. Can I just drop this thing? Where's biscuit?
38:09
Oh God! So, so go to go. No, I know. Go to. I think you can just drop it. A link, actually, minimize it. What's the? Or just go back to that document. Do you know the name of it?
38:25
What?
38:28
Yeah, biscuit's a bitch.
38:29
Okay, what are you ready for?
38:30
Go to that document that we wanted to talk about. Just tell it the name of it. Isn't that saved in your shit right now?
38:35
Yeah, this one's called the offer worksheet.
38:37
It's week two offer sheet. Hey, biscuit, go look at the doc from. Why don't you just tell biscuit that you're you're way behind getting ready for Hunter's thing this week? Say that right now to biscuit.
38:49
Okay, cause he talked to her on the computer.
38:51
Yes, just talk to her.
38:53
Hey, biscuit, I'm waiting.
38:54
It's not done. Watch. It's trying to boot. I've never used. You've never used it, so it's going to take a minute to boot. Mm hmm. You might even have to like load the voice model. Yep.
39:04
Say aloud. Hey biscuit. I'm way behind on prepping for Hunter's course this weekend in San Diego. Can you go find the document?