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dealers · 2026-10-26 · 19m57s

BHBMW · sales targets · Zentrum trip + X5 push + clings

id of_9d1af0fc7d35cc5f406e64e1122ed5eaBHBMW sales: trim 58→65, X5 social, windshield clings, unveiling idea

BHBMW · Sales targets · Oct 26 ~10:37a

~20m after Zentrum/Mako trip. Trim avg 58 vs target 65; ~70 units inbound. Push X5s hard on social. Windshield clings ready tomorrow (Lance).

Takeaways

  • Zentrum: now Welcome Center; factory-style tour; M3 focus; high loyalty; funded via Mako (not coop)
  • Networking: Jen Chu strong; Curtis Snyder (Mako/marketing southern)
  • Inventory: trim to 65; ~70 arrivals; Carol two-car interest likely one falls
  • Creative: X5 social flood; clings tomorrow; Lance floated unveiling-style event for new design + iX3 tech wow
  • Body shop: Doug Laporte retiring / no luxury cert; Pete’s only; Performance owner declined without legal

Status

park — floor. Clings + event concept on Lance.

No device highlights on this take.
0:02
It don't make sense to me because I see what you're saying, Coach.
0:04
Because if they're all built here, that means. We had the car. I think I don't remember when it was, but they will not pull pull parts off of this at all. That are allocated.
0:20
Carol wants to come in and buy two cars when he comes in. Doesn't he's been to say yeah. Who the same guy? He wants to buy two cars. Well, first it was a Porsche. Spice has been working on that for forever, and he wasn't making anything.
0:34
Well , I'm waiting for, I'm waiting for Bill to. Bill.
0:39
Done the job. Oh, Texas. Yeah. That's why he. That's why he emailed three in a row. Where's he at? I don't know. I don't want to. I don't want to give you a ball.
0:50
Well, he went to football man. They said so. He's in.
0:52
To Albany. Oh, he went to the. Oh, Paris. When did something get there? Roanoke. I wonder if he brought his riding gear.
1:02
Some cocktail, some. Then we,
1:04
They come home with an L.
1:06
Yeah. My daughter was there, and she said there was nothing around at all. Really? It was all way south over there. I did. I did hear that they had to cancel. I saw it on WMB. Some event because fan event was done away from the stadium. It was near Busch Field. Yes. Are they still? Are they? They still riding over there? I think they were Saturday. I don't know about. Oh, they still are. They all. Greece. I heard something about Greece now spreading like like cancer. So, all right, let's get let's get business. So, our our event was really nice. Had a really good group. We had Prudence, Prudy Bennett was there. They were great. We had Angela Ferrell's daughter and son. Son of all, they were great.
2:02
Had the P. I don't remember what their names are, but they own a done. It's done. No done. Oh, everybody was good. Yeah, everybody got got along. First night, we ended up going to a restaurant and pulled all the table. We pulled like three or four tables together. Everybody sat together, which was really nice. That's different. Uh huh. Well, yeah, but it was just that. We sat down. We had a table. We were sitting with with Angelo's daughter and son-in-law, and then people came in. And then we pulled a table, and then we pulled another table, and we had like probably twenty twenty of the twenty-eight were sitting at that table. Y'all went to Lizzo? No, went to Stir. Was the restaurant was right behind the hotel, and we had a patio. Now we stayed at the.
3:02
Whatever, with the Marriott Suites, whatever.
3:05
Oh, okay. So you can still look over and see that little performing stage right by the little river. No, we were off the river. We were probably two or three blocks north of the river. Joe, get a chance to walk up in the really falls. You didn't go the falls and do any of that.
3:22
Yeah. I don't. That was a little. That was not. That was like offensive. Okay. That was even offensive to me, and I'm a man.
3:33
No, but a lot of people. So Sunday, because we stayed all day Sunday until we watched the majority of the. Oh sorry, not Sunday. Saturday. Saturday. Oh. The majority of the football game. Yeah, and then we had to catch the flight. So. So you watched it at the hotel. No, we went to a sports bar. Everybody saw the day before. They had a farmers market downtown, which was really nice. I bet you the weather was incredible. Weather was nice, a little too cold, but it was nice. So yeah, it was a good time. Everybody was excited. The flight there was really—I don't know what Lauren. I'm gonna—I'm gonna send her an email and say, please don't do that to us ever again. The same group that came back together Saturday, we flew out together. We got to the Battery Derrick Airport. I think we're flying out at like eight ten in the morning. We didn't get to.
4:29
Greenville until just before five. Oh come on! April and Melissa left out at ten fifteen. They got there at two or two something. So it was not thought out, thought out very.
4:46
Well. So I remember the first year we went, we flew out at like five in the morning, but we got there like noon. So almost. Yeah,
4:54
So we didn't get there until the event started. But it was it was good. Jen Jen Chu is the one that runs it all, and she actually she did a good job over there. I did run into Tim Ed Burke. They were at the performance center. They had a meeting over at the factory. Tim, the English no not yeah the English guy that took over the parts after sales. I saw him, and then guy that's over the eastern region. I saw Curtis.
5:29
Snyder, which I hung out with Curtis for a while. He actually was one of the other, which I thought was me. That's the first time. So, you know what? We never really we just we just f with each other. That's all we do is just um, we've had some problems, but he gets me, I get him. You know, so.
5:55
Curtis Snyder hit a marketing for the Southern region. You the ones that comes up with all these videos and pictures and stuff that that Lance gets, brand master stuff like that. So like when we put up our billboard, we have to send it to his team. They oversee it, approve it, and then we can put it up.
6:14
All that. That's by his team, not really. Well, because the brand master that is national, national has to. But you, the the beginning of that was was totally correct. But he is over Mako, which our Mako is the yeah. So a lot of people probably in here don't even understand what Mako is. We we are a single point dealer for a what they consider a large or a fairly large market. So it would be like the Super Chevy dealers having ten dealers together.
6:50
That's the same thing as the Mako, but we're a single point. So most of the advertisements you see on TV are through, well, all of them really are through our Mako fund, which is our marketing fund. So and it pays for what we do for the trips. Yeah. So it doesn't have anything to do with co-op. Doesn't have anything. It doesn't. It comes out of our fund because we put put away a certain amount of money per car. Per BMW does.
7:20
So, doesn't really. The only thing that costs us is like I paid for, you paid for, so at eight zero. Tasha needs help. That's fine. Four beds. Oh yeah, four beds gonna go. Thought y'all were here. The guy from New York. Flake. So enough of that. So we need to get this. We need to get in gear. Looks like y'all are trimming okay. I mean, I know it could be better. I know, but but y'all are. I didn't even. I did the trim, but I didn't even pay attention to it.
7:56
Where you at? If we have an average, we we trimmed in 58.
8:01
58. So so we need to get y'all to 65. A good week would get us to 65. Yeah, 65, and we need to get them to.
8:16
Well, that's going to be. Oh, you talking about what's still coming?
8:18
Yeah, two, three, four, five. That's seventy. Yeah, I'm not. That's right, seventy. Should all be green. Seventy circle up there, forty - two. Should all be green. So they're still supposed to be here. Okay, well that's good. Um. And someone hit well, and I'm saying that one probably won't go, which is Carol. So it's really serious. I didn't know that we didn't. Carol's the one.
8:42
With Eddie. Um. I need to push these X5s hard.
8:47
Well, the the clings should be ready to air tomorrow for the road, on the windshield, doing we used to do.
8:54
I wanna I wanna pump out social media. Yeah, I am. I wanna see a lot of it. Everybody, so they had just another thing about that event. They did have X5s out there. Curtis was driving one, and they had one for the center, and so they got to see Curtis's Curtis's vehicle had less options than. The one that the center had, and everybody was like, " I mean, it's it was,
9:23
You know." Do we want to do an event for.
9:26
It? That would probably be a good, I mean, good idea. Yeah.
9:31
Um. Well, Landon, your buddy Landon and Jackson, they did one, and he, you know, I went and drove up there on Friday evening and just did a did shot some video for him and all that shit. It's ridiculous. That car, honestly, and I think if you make the more, yeah, but not just see it, like make it, make it, you know, fanfare, you know, unveil it and all that bullshit, because it's really different. That and honestly, the iX3, no, when you sit in that car, it's it's kind of ridiculous. It leapfrogged a lot of people's tech and design and.
10:04
A couple of people that came in to look at something totally different.
10:07
Yeah, and you see it, and like, look at it.
10:09
Yeah. One immediately turned around and ordered. Yeah. Didn't think he wanted anything to do with it. Wasn't interested, and as soon as you can't even sit in the old stuff anymore, I'm interested too.
10:18
It's one of those that's drastic. I mean it, you know. Like when they did the O2 seven series, that was like a really drastic move, and this this feels like that. It's a big deal.
10:31
Another thing, just real quick, they did change the Zentrum. It's not the Zentrum Museum anymore. It's actually the Zentrum. It's a welcome center. Oh. So actually, they redid the whole inside, and since last year, and, They have, so you actually — it's like you're in the factory. You have the factory ear, ear things, and they're they're bringing to each station, and they've got videos on the on the manufacturer, different manufacturer processes. They got a thing on the new where they're making the electric the batteries. How does the museum? I don't like the.
11:08
Yeah, they feel like a one - off. The one now,
11:11
The Zephyr I like because they got good stuff in the boutique, but the other one, I can miss that here. It's just old company. Yeah, it's not. I mean, and they make you stay there for over an hour. No, and it's a fifteen - minute, maybe twenty - minute deal, and you're ready to go.
11:30
So it's better than when it was motorcycles, probably. Remember when it was motorcycles?
11:35
Well, no, they they do they change. There was no motorcycles like this year is the year the is the M3.
11:44
Yeah, at least everything was M3.
11:46
So they had some interesting M threes in there. But you look at them, you go through the little tour, fifteen minutes. I guess thirty minutes is is enough time, and you're waiting around for the bus. You should. And we had to stay there for close to an hour and a half because we were waiting for the other group. Finish with the Zentrum. They were coming across, and we were. So, but yeah, you don't give a shit about that. But just so you know, Charles, our customers can go to this. It's not just us. Not just this time. When you buy a car, you have the you have the ability, and it actually works because the retake rate. That's probably the most. You know, some people that stay with the brand, the loyalty rate. Once you go there.
12:31
Is like off the charts. So yes, it is. You look at it as it's sort of like when we were working for Ken Filner, and we thought that sell, sell more. We keep our jobs. Sort of the same thing. You've got to smooth with the customers because these customers are going to tell tell people they're going to be back. I mean, it's it's it it really you know it's. It's when we talk about looking with blinders, and I'm not getting on you, but sometimes we look at things with blinders on, and you've got to look out this way and and say, you know what, these are the things that are. It might not be important to you, but it's important to a lot of other people, and that's why we do it. We actually had people came up to us. Just so you know, when we were together, they were from Oklahoma. Oklahoma did not have anybody there.
13:28
Representing them, and they had a big turnout. They probably had 20 people there, but we had a few of them came over. I didn't know this till later, and they wanted to know how we knew each other so well. And it's not in whoever was. I don't remember if it was April or somebody else. That if we did, we don't really know each other that well. It's just we send employees, and it brings you know because it's it's. It's really these people don't. I mean, I felt sorry for some of them because they didn't know what to do. You know, that's not a good experience. I mean, it's nice to go there, but just like Melbourne, Melbourne wanted to come over to. They want to start buying partial bus because we were there and smoozing with them. And I told them, no, that's not the way. You know, I'm not going to take customers from dealerships. But it was sort of the same thing, and it's a lot of people.
14:25
Look at things with blinders. Oh yeah, we're just going to send the customers. We're just going to send them. Just throw them out. And yeah, I would say you need to have some. You have to have a present. You have to have a presence there. Yeah. And the way I do it is, if they buy drinks or whatever for the, you know, we're all together. We pay for it. You know, it ends up costing us. Let's just say this costs us eight hundred bucks. That's cheap. That's a small investment for the for the whole.
14:53
Dude, I think I think it's a good idea to have April there too because yes, you have the connection in sales and service. Yeah, yeah. I think just it's important to do that. I think that's the first time April's involved with that one of the next three.
15:07
Yeah, and I'll let her invite a few, a few. You know, I'm giving them an opportunity to decide what customers send, but yes, it's it it builds loyalty to the to us, and so she's kind of picking.
15:24
Our Customer not someone involved. That's the order. No,
15:27
No, no. We're which, which really and truly.
15:30
What do you mean? Or what do you mean by? We're not necessarily order. This is the one that did not come. Not loyal.
15:36
Oh no, no, it's all loyalty. It's loyalty. I think. If somebody goes, no, I'm talking about no, because everything goes through me. So they give everybody gives a list, and then I go through the list. Then we make a determination of who's gonna who's gonna go.
15:49
How to go with the guy that Chris, the business owner. Was he real receptive? Wasn't it so?
15:56
Oh, you know what? So that actually that was Doug Laporte. Yeah. Doug with Laporte's body shop. So he's not. We actually really connected well. We had a good time together. But he told me, he said, " Brett, the reason why I'm not going to invest in to be a certified shop is I'm transitioning out. I'm retiring, and I don't want to put in the." Well, he would be. So, if you would be interested in in putting, I thought about that. If you're interested to get back in the body shop business, it's it's it. He would keep the shop. He he wants to keep the the shop and rent it to somebody. So, it would be something that you consider if you want to. But.
16:51
He's gonna next few years. He's he's got he's got a younger kid that's about to go off to college, and I think their her family lives in Greenville, so they're probably gonna migrate up there. So so that's why. So yeah, first first day that we were there, I I called Chris and I told Chris I said he's not gonna he's not gonna buy it. So but. You know what? At least we found out. At least we know. And and uh, Dr. Manning was there. Yeah. Besides Pete, who do you have as a shop? We don't. That's the only shop that we have. We would like to. We would like to add performance there. He's a fucking squirrel. I mean, I. I got you. I like him. He's their their majority owner. Is a. He's just too.
17:53
And what's his name's son, Vic Canella, runs it now. Vic wanted to do it. I mean, we worked. Look, we met with him several times, but his boss doesn't trust BMW, and BMW won't put in writing that they won't sue him if they do this and do that. He's just that guy, you know. And so that just sort of went away. LaPorte would have been this would have been the right place. Where is that location? It is, you know where Anton's is on Jimmy John's on. There's a street right there, there on that street. And he's been there for a long time. I don't even know the name of the street, but he does a lot of the majority of the cars that he does are are luxury. He does a lot of work for Mercedes. He does a lot of work for Range Rover.
18:46
Coach, is that across the street from where? Right behind you, because right behind where you bought the Rolex, the Rolex, behind Anton's. That's right. One day, I know.
18:57
Where you can't do it anymore, though,
18:59
Right? Oh no, never. He doesn't show Rolex. Yeah. No, I was talking about. Remember when we had the corporate offices in that investment bank building? Yeah. Well, it's like an office building. Yeah. Oh, okay.
19:09
Yeah. You can't get the. I don't think they sell the in. What's the watches that you wear? Invicta, Invicta, and I don't tell the Invicta there. Sorry.
19:23
Hey, they got these. They got these. These good citizens, though. That's what I got. I'm telling you about. That's for sure.
19:29
So my uncle Jack was a. He was a jeweler, and he told me that the best watch made was a Seiko. He said, " He said of all the watches that you can buy, Seiko is the best watch." Well,
19:43
Dude, I I do have one Seiko store. Many many moons before I was ever married, before Mr. Kinzie was ever married, Mr. Harris had a buddy, and the guy's name was his name was Harold Bogage, and he had a pawn.