So it's basically just a strip of code that they put on the dealer's website. They say we're going to speed your website up, and it basically goes in with this code and says probably, hey, lazy load like the Google Analytics traffic. Thank you. Yeah. Yeah. Where are all of the problems on this website?

Anything else? Yeah. Yeah.

I'm done. Thank you, sir. Thank you. Like anything that makes it run slow. All GMTs. Yes. Like, are we loading big images in the hero banner on the homepage? Like a big, you know, can we optimize those? And then they they go in and install this, and that's it. That's all they do. And they pay a monthly, fifteen hundred bucks a month forever. Yeah, and there's nothing they can see. It's nothing they have to update. The dealer can't log in and see it. They just know. It's a speeder-upper.

Yeah. What's funny is your new platforms like Motiv already does all that. Like, like their their whole one of their biggest bragging rights is. They're the fastest, one of the fastest loading sites you could have for your dealership.

Yeah, but they're the exception.

Yeah, and they're not a everybody that's on Dealer.com and Dealer Inspire and all these garbage, honestly, platforms that are older. Yeah, and they don't. They're not going. Those companies aren't going to update them. That I wonder is inside of those sites, how much templated crap is left over in your deploy? So they deploy your site. Yeah. But it's really just an iteration of another site with the with a fucking find and replace performed.

It's all that.

And so you've got a bunch of old garbage.

And it's like built. It was built in the early two thousands, and they just haven't updated any of the like. So like that PHP issue that I'm sure you heard about the PHP vulnerability that this AI has been exploiting. Yeah. I'm sure all of those sites have that vulnerability. Oh yeah.

All of them. Yeah. One of the other things is optimizing for AI. Like that can be built into this tool. Because one of the things that I've been doing to my websites, yeah, as I reiterate or as I iterate on new sites, I'm like, hey, because there's a document called llms. txt that lives at your root. So if you brinersbmw.com/llms.txt, if you plug that in at the end of any of my sites, it'll come up with this long markdown file. Yeah, and it's basically a whole directory and how - to for your site for AIs. Yeah. So anyway,

Even that as a as a that's a big deal. Even optimizing for.

Optimizing Your llms.txt, and what you can do is you don't just optimize it one time. You go, hey, look, every two weeks, we scrape, yeah, and we rebuild that llms.txt file and we reload it.

Yeah. Oh yeah, it's a monthly. It's a monthly ongoing.

But hey, it's only five hundred bucks.

You know, like. I mean, you get enough dealers at five hundred bucks. Yeah, I mean, that's it. It's insane. If you have a thousand dealers at five.