dealers · 2026-10-30 · 6m50s
BMWJ · Social plan + MB TikTok removal + salesman posts
Takeaway
Continuation of BMWJ social thread: remove the MB recall-mock TikTok (Frank melting down); Lance will dig it up. Plan: 2–3 willing salesmen post (not force everyone); presentation + Landon/mgmt mandate when Lance is in town. Outside video vendor ~$5k floor mentioned and parked.
Locked / action-shaped
- Lance: find TikTok → push removal
- Lance + Landon: salesman social sit-down / presentation when on site
- Optional historical spiff model ($25/post from 2018 reviews era) — not committed
Notes
- Harassment/claim language floated; practical path = removal
- Video vendor quotes start ~$5k — not buying now
- Lance ramping web/AI content; needs on-camera salespeople he can’t solo
Ada vs Lance
Park + Lance. No Coop artifact until he asks for the deck.
2:53
Remove TikTok
Lance will dig up MB mock-recall TikTok and get it removed.
0:30
2–3 salesmen
Willing posters > force everyone; Landon must back it.
1:42
Vendor $5k
Outside social video services start ~$5k — not the path now.
0:00
Myself and have my robots look this up,
0:01
Do some research.
0:03
You could almost make a claim against that as harassment, or basically, you know, the technical term for social media.
0:12
Oh,
0:14
You might need to have that. We need to have them remove that. Oh,
0:20
Well, that would be me. I need to dig that up. I'll figure that out.
0:24
But yeah, no. So what? What?
0:26
And I can. What I can do is put together like almost like a little.
0:30
Presentation or a little something. We need to sit down, and even if I just do it with one salesman at a time, but it has to come from you and Landon. Like, hey, this is a requirement. You guys have to start making some of the posts,
0:42
You know. And in the past, we used to do a.
0:45
I remember Brett did a. He did a spiff one time. It was like twenty-five bucks for every post.
0:53
Um, at that time, it was back when we were trying to get reviews. And like customer posts up,
1:02
Because they were like,
1:03
Oh, when we first took back over in eighteen, the what's it called, the damn like ratings, Google ratings were really low.
1:11
It says he was spiffing salesman. Hey, we'll give you twenty five bucks if you go make a social media post.
1:17
You know?
1:20
Yeah.
1:23
Oh yeah.
1:28
Yeah.
1:32
Well, do you have what was he? Was it was he that monkey something monkey?
1:38
He's reached back out.
1:39
Something monkey.
1:42
His his social media so his like his services start at five thousand dollars just for some social media video.
1:52
Well, that's just what people charge.
1:57
Yep.
1:59
Adam Glad,
2:05
Silver one, silver one.
2:11
Is two six there? Do you want to send to that back?
2:23
Just a public statement.
2:26
So fucking sick of it. Quit my job.
2:31
Get some ice cream.
2:37
Who's this?
2:41
The fucked up. I see the one over there, but I won't read out of that. But he can sit with Lance, and I'll come sit down with.
2:50
Yeah, I think we should be able to have that TikTok removed. That's just.
2:53
Yeah, I'm gonna look that up, figure that out.
2:55
I had. I was sitting here. Frank sent it to me this morning.
2:59
I told him that I saw it yesterday. Well, he's melting down because it don't take much to melt him down.
3:08
Yeah, I tell you what's funny is if he thinks we if he thinks we need to work on our social media on our side, I mean those other stores look real bad.
3:17
Talk about here. Yeah. Yeah, we got 42 cars out in the west end.
3:22
Yeah.
3:24
You should be able to beat a BMW easy with a Chevy store.
3:28
They're selling. They have more new cars out. Okay. Okay.
3:37
Oh shit!
3:41
You started to scare me there. I was about to fucking fire myself.
3:53
Well, I'm serious about wanting.
3:56
No, no, but I want to make some changes, and I'm I've been ramping up a lot of our content. It's about to get even better, like our video, like our web content for AI and for search engine and all that crap. And but I really want to see us do some video, and I can't do the kind of video we need just myself. Like we need to get some salesmen.
4:15
Here's the thing: the whole requiring everyone to do it is great,
4:20
But you don't need everyone.
4:22
You need a couple of you like two or three people that are actually into it that already make posts,
4:28
Right? And then you say, "Hey,
4:30
What the fuck? Why aren't you making posts about the dealership? You work here, you?
4:36
Well, you do, honestly.
4:39
But I tell you, your store, that store, is a challenge. Just looking at the people that showed up for that event.
4:43
Oh my God,
4:47
God. I guess I didn't realize how skewed your demographic is.
4:52
Well,
4:54
I kind of know you. I know how skewed it is, but I just didn't know how bad it was.
5:00
Well, where are they buying? Where are they buying?
5:03
Lexus? Yeah, they're only only Lexus.
5:07
Yeah, you know, white people they stay buying Lexuses.
5:09
That's a problem here. I mean, that's why you know,
5:11
We were looking at our numbers compared to Lexus this year. Like right now, year over year, and like where we are this year, just with this Lexus store in Baton Rouge.
5:19
This thing is in the same fucking neighborhood.
5:22
Dude, you get killed. That's bad.
5:25
But you, but you, but here,
5:27
But here, and y'all. I think y'all the same. Well, positive, you know. Shit, it's positive for you if you. I mean, you own a piece of it. But it's like Lexus in that town. I feel like has done almost the same thing as this town. This town,
5:41
The price of our name is a legacy. It has been since literally like '82.
5:47
You know, and so they're Toyota, and they roll them into Lexus, and.
5:53
Anyway, all right, sir.
5:56
I'm gonna make a plan, but what we need, and maybe I'll, what I'll tell you, what I'll do, I'll email you and Landon, and we'll say, hey, let's pick, let's pick two people or three people,
6:05
And when I'm in town, instead of me just bullshitting with you and Landon, let's,
6:10
Let's get them going and say, hey, this is what we need to be doing.
6:13
We know you're not selling, but if you only, if you're a salesman and you only sell, sell eight cars this month, you got time.
6:20
Yeah, but the problem is. They're soul mate calls, and not the people that you and I need to have to make videos.
6:25
All right,
6:28
We'll figure that out.
6:30
Believe me,
6:31
I know. Believe me, I know. I'm. I'm.
6:34
No, no, no.
6:37
Let me go sit in this. Let me go sit in this meeting, and I'll, I'll holler at you later on.
6:43
All right, thank you, sir.