Date & Time: 2026-09-21 14:07:10 Location: [Insert Location] Customer: Lance
Overview
This consultation summary covers a discussion between Lance and Maddie Savoy of Kip and King Marketing regarding social media content creation services for car dealerships. Lance is seeking high-quality, cinematic video and photography rather than "goofy" viral-style content. Topics included content types, pricing, and Lance’s need for content creation only—no social media management—since he already uses a syndicated posting system. The core challenge is aligning the agency’s standard package pricing with a content-only request.
Background
Lance, who manages or consults for car dealerships, is evaluating Kip and King Marketing’s services. He uses an automated system that posts to social channels via Google Drive, so he does not want full social media management. He strongly prefers cinematic-style video (e.g., Ferrari dealership examples) over trendy or “dumb” viral content. He aims to understand the value and pricing for content creation he can feed into his existing system.
Pain Points
The primary issue is the misalignment between the agency’s bundled service and Lance’s content-only needs. His syndicated posting system makes management/posting redundant. He stated, “I don’t need it posted or managed... that really is just literal content creation.” Paying $1,750 per month for unused services creates a value concern. The agency’s initial stance that pricing would remain unchanged does not address his need, pushing him toward an ill-suited package.
Expectations
Lance wants a customized, content-only pricing model. He expects a set number of high-quality photos and video reels per month delivered via Google Drive for his system to handle. He is interested in roughly 20 assets monthly, including one video reel per week (four per month), and seeks a fair price solely for asset creation—excluding management, scheduling, and posting. Success is a quote reflecting this reduced scope.
Other Information Summary
- Kip and King Marketing has an in-house photographer and videographer who travel for shoots.
- The standard package is $1,750 per month per dealership.
- It includes one site visit per month and delivers about five posts per week, including photography, graphics, and one video reel weekly.
- Maddie Savoy is local to Lance’s area.
- Lance prefers high-quality, cinematic content over “goofy” or “dumb” viral videos, while acknowledging that style works for some dealerships (e.g., one in Texas).
To-Do List
- [ ] Follow up with Maddie Savoy at Kip and King Marketing to negotiate a content-only price.
- [ ] Define exact deliverables (photo count vs. video count) for a custom package.
- [ ] Request cinematic video samples to confirm brand alignment.
> AI Suggestions > The AI has identified the client’s main pain point as the mismatch between the bundled package and the content-only need. Potential solutions: > 1. Propose an “Asset-Only” package. Itemize costs for content creation (pre-production, shooting, editing) versus management (scheduling, posting, reporting) and remove management fees to reduce price. > 2. Offer a tiered content menu. Options like “10 photos + 2 reels for $X” or “15 photos + 4 reels for $Y” provide flexibility without paying for unwanted services. > 3. Suggest a pilot or per-visit model. Offer a one-time content shoot at a fixed price so Lance can assess quality and workflow with his system before committing to a retainer.
0:00
Yes. There's, there's not the quality is any different by any means, but um, there's two types of videos that we can do, right? There's more of the strategic hook. We're writing the lines for you. I've got um plastic surgeons that we work with, med spas, all of that. Yeah,
0:18
That is a lot of creative work.
0:20
Correct. That is very in depth. Yeah. Um, there's a price tag on that. And then I have the funny, stupid video reels that go viral that I don't necessarily think align with the brand for some dealerships.
0:36
No, and so it's one of the problems you run into is general managers a lot of times. I call them out because I know them well. They have this kind of — it's almost like a — I don't know, like an ego metric. Like my store is not showing up with any of this dumb shit like other people's are, or. Why aren't why why do I you know, I don't cater to all that kind of crap. Yeah. But I do have people saying, "Oh well, I wish we had more." I'm like, "Then you don't want bad content, you know?" Like, I would prefer just a really good cinematic overview of a car. You know, like if you go and visit a really big Ferrari store, you're going to see really good music, cuts to the beat, and just really good stabilized cinematic shots, right?
1:25
Instead of a bunch of horse shit, and the funny thing is, those are actually fast. Yeah. Those don't take that long to produce. Yeah, just that kind of stuff, right? And I would rather have that stuff than the ridiculous.
1:41
But I've got, like I said, I've got that dealership out in Texas that wants it, and it does well for him.
1:45
Of course. And now, look. That being said, do you know? I'm so bad at like calling this stuff right off the top of my head. There's a store. There's a few stores out in shit. Is it Camino Chevrolet.
2:00
Camino Chevrolet. I mean, it's a crazy. Yeah, and it's our El Camino community now. Anyway, they have these women that are on this thing that are obviously that they're models. I don't know if these girls actually work there or if. I mean, you'd you'd know it if you saw it. It's like really high production value, really like perfectly dressed to the nines, like sharp like Hispanic women because it's like right where they are. They're like I want to say they're on the border between Texas and Mexico, like out there in Texas. Anyway, when you see this stuff, you're like, what the hell? Like what? This is ridiculous. Like very very produced, and it's the goofy kind. It's the little goofy fun videos like you're talking about. But anyway, yeah. I mean, honestly, if y'all wanna.
2:52
I'm super open to it.
2:55
Seventeen fifty. Yeah, and it's like how many five posts? Sorry,
3:01
Posts that includes photography, graphics, and one video reel a week.
3:05
So seventeen fifty. Yes. And that is. So you're saying how many pieces of content is that? Is that is are you you calling that seventeen fifty a month or a visit? So that's every two months. No, that's a month. A month. Yes. And that is. One visit a month. Yes. And then five a week. Correct. So one visit a month is giving me around.
3:30
Since you guys are open on Saturdays, we could post something for you guys too on Saturday. Yeah. Which wouldn't be a problem.
3:37
So. The way I would need it, honestly, is just the content created. It's kind of like I don't need it posted or managed. You see what I'm getting at? That's what I'm saying. It's completely different from what a lot of, Like this agency is clearly kind of like, hey, you walk in, you don't have a guy like me, and you're just, hey, let me just create your content, give me your logins, and y'all have to fuck with it. Right. Well, I've already got it completely like syndicated. The system handles it. You literally just drop photos and reels in a Google Drive, and it completely handles everything. We have some of the clients that are like that. You know, do y'all do? And that really is just literal content creation. Like, just create the content. Yeah.
4:20
That's kind of what I would be interested in. So, kind of figure out what's the pricing for that.
4:27
It would be the same pricing.
4:28
Yeah. So, seventeen fifty a month per dealership. Correct. Okay. Interesting. What stores do? What is there a spot? I see your work or our. Does it have kind of a list of all the different social?
4:46
This is like a lot of created.
4:51
Cool. Southern. Look, let me just send you this right here.
4:57
Do y'all like? Would y'all be hiring like a local photographer to come out and do this? Do y'all have your own?
5:03
I have a travel. Okay. We have a we have a photographer and a videographer in house, so they do everything for us. Got it. Yeah. All right.
5:16
Yeah. Well, it's good to know. I've got your card.
5:20
Absolutely. If I can do anything for you, let me know. I'm local. I'm in the area. I live here, so if I can do anything, it would be.
5:29
So I'm here, and it's around 20 pieces of content for 1, 700 bucks, estimated, and whatever mix we want for reels and photos.
5:38
It is one video reel a week.
5:40
One video reel a week. Yes. All right. Super cool. Yeah. Thank you.
5:47
You're very welcome, Lance. It was nice meeting you. Yep.
5:50
Appreciate It. That was Madeline Savoy or Maddie, sales executive for Kip and King Marketing. Kipandkingmarketing dot com. They want seventeen fifty a month for twenty pieces of content. And only four of those are going to be videos.