dealers · 2026-11-06 · 1h18m
BHBMW · Regional marketing funds + SEO / co-op (Nov 6)
Meeting Highlights
- Website & Inventory: Lance corrected backend phone numbers, resolved formatting errors, and agreed to update X3/RX comparison pages and push page links. He will check why retired loaners were improperly listed as new.
- Model Focus & Events: The Southern Region is focused on moving X1 inventory. The X5 event date remains unconfirmed, while November 11 was set for Veterans Day assets.
- Co-op Funds & Marketing: The store has $18,000 in co-op funds and ~$32,000 in unspent after-sales marketing funds. Lance and speakers discussed applying funds to J&L campaigns, vendor invoices, inactive customer mailers, and SEO itemization.
- SEO, Social & AI Initiatives: Lance presented his "Guidepost" AI app and discussed updating his SEO/AEO audit tool. Regional notes: SEO gaps in regional search visibility; Yelp may be dragging AI/search signals; GMB should carry campaign offers (copper tax promo primary), not photo-only posts; ≥1 after-sales social post/week.
Working take
BHBMW regional marketing / co-op sit-down (~1h19m). Live site hygiene (MyKarma phone transpose 745→754, spelling, loaner-as-new photos) plus year-end fund use: retail co-op ~$18k will run through J&L Google/sales; after-sales pot ~$32k is use-or-lose — itemize after-sales SEO + submissions. Veterans Day assets for Nov 11. Standout VDPs still X3/X5; region wants X1 movement (low on lot). Guidepost AI app demoed as direction (Audi first, then BHBMW) — not a same-day build order.
Open / owners
- Lance / Chris McKay: MyKarma appointment phone + copy typos (inconvenience / troubleshooting).
- Lance: Rebuild/update X3 vs RX comparison + stale Motive-era push pages; loaner photo / inventory-status check.
- Lance + store: Pull Veterans Day assets for Nov 11; GMB national tax / copper offer; weekly after-sales social.
- Lance + Brett / accounting: After-sales co-op submissions (itemize SEO half after-sales); keep submitting; burrito/vendor invoice catch-up called out on tape.
- J&L: Paid social/search continues under co-op; Ultimate Sales Event / transparency cleanup if ads still live wrong.
- Region: SEO scorecard follow-up (service visibility, homepage entity, GMB↔site equity, Yelp).
28:32
GMB = offers not photos
Google Business should carry campaign offers (copper primary among ~dozen targets), not normal photo posts; rotate campaigns on social; ≥1 after-sales post/week.
6:02
Co-op + after-sales pots
~$18k retail co-op (J&L Google/sales will burn it) and ~$32k after-sales marketing still unspent — use or lose; itemize after-sales SEO for reimbursement.
35:03
Veterans Day Nov 11
Pull Type J / military Veterans Day assets and have them ready for the 11th.
11:48
X3/RX page + loaners
Redo X3 vs RX comparison page; retired loaners (L in stock) showing with new-car photos — reshoot/status fix needed.
15:55
Guidepost AI direction
Lance demoed Guidepost AI web app; deploy path discussed as Audi first then BHBMW — measure AI visibility, not guess.
0:02
You click the button to go to schedule an appointment,
0:05
And then it pulls up a phone number where two numbers are transposed.
0:09
Yes, that is inside of my MyKarma,
0:15
And so that is a phone call to.
0:21
I guess Chris would fix it.
0:24
Is it like our phone number? He just has the numbers are wrong.
0:26
I think it says seven four five. It's supposed to be seven five four.
0:32
Call Chris McKay. Let me just call him real fast.
0:35
Yeah, you take it. But I was talking to him, and I was talking to Melissa. Cause April's not here.
0:39
Call Chris McKay.
0:40
Customers are they complain about the number?
0:42
I'm not sure.
0:44
Yeah. Yeah, because you're trying to call the number, it's obviously the wrong fucking number.
0:48
Taking it through anyway.
0:49
Yeah, makes no sense.
0:55
Am I launching fire?
0:57
Oh, yeah. I don't.
0:58
Yeah. I think it was in the very first page.
1:02
Like in the little intro card.
1:09
I think it's like the workflow you get if you don't if you've never signed in before.
1:13
Like right there, right there,
1:15
That piece. Actually, never mind.
1:19
I'm just gonna do it right here.
1:21
I'm gonna take a screenshot and get Chris to go fix it.
1:25
It's supposed to be seven five.
1:30
And inconvenience spelled wrong.
1:33
While we're correcting mistakes,
1:36
Type that up.
1:40
They should have had their their bot do it.
1:42
Listen, this is your website, so it's on you.
1:45
Well, it is, but it isn't.
1:46
But it's on you.
1:50
It's on you.
1:51
Are you kidding me?
1:52
What else is spelled wrong?
1:54
Well, who typed all this stuff? I wonder if I can log into my MyKarma right now.
2:01
That's ridiculous.
2:03
Troubleshooting is one word.
2:07
You're not. You mean it's not troubleshooting?
2:09
Like they've got trouble with their shooting?
2:11
Troubleshooting is one word.
2:15
I'm having trouble with my shooting today.
2:19
Well, that's fricking my MyKarma. But I bet one of them typed all that in.
2:24
Of course they.
2:25
I think. Let me go see if I have admin to it.
2:36
Think I do, but shit, honestly, not that I would know where all those fixes are.
2:43
Billy, you gonna be here after our meeting? Yeah.
3:01
Y'all, I want to see kind of goal-wise for the rest of this year, and then maybe next year we're looking forward to for the market growth,
3:10
More cars,
3:12
Growth, growth, growth,
3:13
Growth, growth, growth. All right, well,
3:15
I'm in there.
3:16
You're in there.
3:17
Let me go see if I know how to work on that stuff.
3:24
I mean, manage settings,
3:27
Dealership,
3:29
Dealer info.
3:35
Online scheduler. We're getting closer.
3:38
I found it.
3:39
All right,
3:42
Watch this. I'm gonna fix it. Lickety split.
3:45
Seven five four is the number.
3:46
That's what they said.
3:47
Seven five four twelve.
3:50
Did they put it in their bracket or in?
3:55
Well, I guess that they're bracketing the whole number.
3:57
We're gonna fix the whole thing.
4:04
At least we know people are using it, huh? Yeah. So,
4:09
Good.
4:15
Are they really booked out on an oil change for like a week? Who?
4:19
Here. I mean, also, this would drive me nuts. But they even have like weird spaces, extra spaces between the dashes and the numbers.
4:27
Yeah, it is weird.
4:28
Yeah, it is weird. Terrible. It's, it's weird.
4:33
Okay. At least I'm not the only one that thought that way.
4:35
God.
4:46
Cool. We'll fix it. Yep.
4:48
Alright. It's almost done.
4:54
And the and the spelling for business, and then the extra space between the period and the s.
4:58
Oh my god.
5:01
Alright.
5:02
We're almost to the finish line,
5:04
Lance. Almost.
5:07
Frankly, we need more than two more months. We have a month and a half left, and we'd like another month after that.
5:12
Well, you know, November, December is like three months in one.
5:15
It really is. It's a lot going on.
5:17
It's a lot.
5:18
It's a lot going on. We've got concurrently running these two sales units,
5:23
Kind of thing.
5:25
So we'll talk a lot about driving in hunger, and wrote some salesmen to follow. Right. Yep.
5:33
Yep. Everything should be out.
5:42
Plus some.
5:43
Okay.
5:45
Um. Oh. I just talked to Daryl about this, but he said this money should be used up with the trip that they just took.
5:52
Should be what with the trip? The. Oh, they can combine it. You mean the people that?
5:56
The co-op funds, the co-op dollars.
5:58
The South Carolina thing.
5:59
I believe so. So what about what is?
6:01
Because you got eighteen thousand in the co-op.
6:04
Well, that that's about to get used up. Okay. I have like three months. I just finished gathering documents for three months of yeah.
6:12
One vendor, and then I've got another two months to go on it, and I think we'll just about. And that combined with J and L.
6:18
Okay. Well, J and L is oh yeah, you have them on sales and service. Yeah, yeah.
6:22
J and L is going to hit like a bunch of their Google campaigns and all that stuff with it.
6:27
It was less the last month that we talked, and then they added that extra money into that account. So I just wanted you to be aware. Yeah,
6:35
For sale. I already talked to Daryl about this. I kept this in the presentation because he wasn't here last time. I talked to him about Encore. He showed me his reporting for the Encore visits, and they're all completed. So I'm not kind of sure what's going on with the reporting side of things.
6:50
But I already covered that with him. With him, yeah. So he's good, but there's something up with that.
6:55
Yeah, I think so too.
6:56
Like it's not updating or something.
6:58
I think so too.
7:00
This is your assets. For Type J, I encourage you to use Veterans Day is coming up on the 11th. I encourage you to use the military assets if you can. We just had First Responders Appreciation.
7:17
They added some additional. They enhanced the Type J military program starting this month. So now first responders are able to, family members are able to take advantage of.
7:33
The families,
7:34
Yeah, they discount as well. So they just enhanced that for the month of November. All right, I included the bulletin for you,
7:43
For you to kind of check it out. So I, I think like if we can kind of maybe talk about it in some of our social campaigns.
7:52
Yeah, I'll add it to socials. I just finished with the workflow that I'm about to add. I'm adding a whole bunch of assets, video and static to Google My Business, Facebook. And Instagram and TikTok,
8:03
For for this store, like all of the assets for all the campaigns that are running,
8:07
And I'll add that Type J stuff to it also.
8:09
It may it may be worth looking at just sending an email out to all the customers.
8:14
I agree with that. That was what I have in my recap at the end is sending an email communication to everybody that bought and just say hey,
8:23
Just want to let you know BMW is decided to remove this and. Yeah. If you have anyone else that you'd like to bring in with that same discount group,
8:32
I agree with that. I have it in the recap too.
8:37
So, so yeah. Got it.
8:40
Um, this is wonky. It may not be on your side,
8:43
But yeah, that's a freaking inventory picture.
8:45
If I click on your sub navigation, yep, and it brings me to that page because you have a sub navigation.
8:53
Yeah, that's a sub, and that's for that's like a certified X. X seven feature page. Yes. All right.
9:00
See if those they're not registering right.
9:02
Yep, we'll fix it.
9:03
Included that link for you.
9:04
Yeah, that's the X seven feature page.
9:06
And while I like your full name, University of. Uh huh.
9:11
Where are the photos?
9:14
I don't know.
9:16
Lost in translation.
9:17
Those are loaners.
9:19
So they haven't been shot. No.
9:21
Well, they have an L, so they're definitely a retired loaner.
9:25
Are those showing up in new?
9:26
They're showing up in new car.
9:28
It could be some kind of fucking inventory problem, like feed problem. But a loaner should show up used when it comes out. Like so, when it comes out, it gets the L, and it should become used.
9:38
So that would be like a. I guess the people I'd have to check with.
9:44
You know, like the office might not have marked them used when they came out.
9:47
That would be the problem.
9:54
Yeah.
9:58
See, they're showing up in your new then, so you've got you've got quite a few that have L. So we've got to take those out. We got to separate those feeds.
10:09
I can manually switch them to used, but the other thing that worries me is I need to talk to the office and find out why it happened in the first place. Yeah, that's what I mean.
10:19
Because all of these are in new vehicles.
10:22
What the hell?
10:24
Yeah, you see the L's. Yeah. Yeah, and it's frustrating, but the way the damn inventory photos things works is that car probably got shot as a new car, it exited inventory, became a loaner, and when it came out, the photos were lost, and so now it like needs to be reshot again,
10:40
Because the V Auto little photo database doesn't keep them. Yeah, you've got quite a few L's. A bunch of L's that are freaking listed as new cars.
10:51
Oh baby.
10:53
I just saved the fix on that service copy, so it's fully fixed.
11:01
The service copy. I just was finishing working on it. It's done.
11:06
My recommendation is to move Road Home Sales event to second position.
11:12
Of course.
11:14
Please and thank you. I do like your comparison pages.
11:21
I was just. Yeah,
11:25
For sure, because they're all kind of.
11:27
These are different generations, so I probably would just like to redo that one fully.
11:32
Yeah. Like I saw your other pages. You have like the vehicles for the comparison. Yeah. So I would just just do a.
11:39
Like, if you click on that IX3 one, yeah, click on that one. Yeah. So you just. That's the new generation. Yep. Yeah. So I need to go.
11:46
Just like this.
11:48
So what was that one? That was the X3 RX. Yeah, we'll redo that page.
11:54
We'll redo that page.
11:54
Highlight the newer because you're talking about the 2026 X3. Yep. So,
12:02
And I get it with the Lexus, but or maybe you can get get a Lex like Do you have?
12:07
Get fresh pictures of it. That's not a big deal.
12:13
No, there's a picture out there.
12:16
I bet. I don't know that I have one a lot, but there's a picture out there that just needs to be updated. that That picture was put out like probably two years ago when we first got motive. Yeah. So that page just needs to be updated.
12:28
And then this is a push page, so I understand that. So I don't know. Maybe you can tell me. Can we update the links on the push page in the backend?
12:38
That's usually static HTML, but my solution would probably be to just rebuild it because it, honestly, so many of those push pages are are ugly.
12:45
Well, I mean, it's just road. Is it the road home sales event page?
12:51
Is that what it is? Yes. And so, I'm going to go log in and look at the back end because that's probably a dropped in little HTML block.
12:57
So, what's it doing?
13:00
Well, what I what I'd like for the ease of the shopper, for example,
13:05
We're talking about the three series here.
13:07
It should go shopping. Yeah. Like when I build a page, that's what it does.
13:10
Yeah. So this is not on you.
13:12
This is they're not set up right.
13:14
And then the same thing here; it just goes down to X7s for three.
13:19
So I would like to see us include yes.
13:22
Well, they're all linked to basic. What it is is it's all new. See, it's one thirty-seven in stock. Yeah.
13:29
So it's just pulling that all new piece.
13:31
So it just goes directly to the bottom, and so it costs the customer to have to like, okay, let me go find that.
13:38
If you notice, none of those sections have a head.
13:41
So you can't even really tell what vehicle you're talking about unless you read the body.
13:44
Unless you read this, but I still would like.
13:46
I know what I'm saying is, if you're gonna feature the vehicle, it should be in the head.
13:51
I got you.
13:52
I agree. Yeah, because we're featuring three X, three X, one X, seven. So each one of those little featurettes should have like a an improved head.
13:58
Just it's cool. Set up wonky and I don't like it.
14:02
I will fix it.
14:03
We make it more convenient for the customer to not have to look for a three series, an X. You know what I mean. Go straight to the list. So I wasn't sure if you could do that, but I knew if anybody could do it,
14:16
We can fix it.
14:20
So this is an overview because we no longer basically break it down. We do, but we don't share the information by store.
14:30
So we break it down by market for you guys. So this was the month of October.
14:36
We were negative ten percent. And 11 percent on our visits for Market 28, just overall. So that included all the stores that are on a certified negative what and negative what negative 10 percent on overall visits. Yeah. Of 11 percent on unique visits. Got it. Overall. Yeah. And that's Bill for you, just for your knowledge. That is every store that's on a certified provider. So if I have a store that's on a different website, then we don't gather that information.
15:07
Yep, Meridian, Meridian, and and Gallaria, and Gallaria, though.
15:12
Yes, and then here you've got your weekly PV. So this is encouraging, right? Because you're up five percent on your PV month over month, and you're up five percent on your form submissions month over month for the month of October. So that's how you guys shook out for.
15:28
That's how you guys shook out for October in website traffic. What? Just.
15:34
Here's something for you guys to think about because this is.
15:37
Gonna start happening more and more.
15:39
Yeah, let me get my notepad.
15:41
What's happening right now is more and more people are using agentic AI because Muse is big now,
15:48
And so it goes from a chat bot to hey, you're my friend in person and assistant. Can you do this for me?
15:55
So what's going to end up happening, and this is about to start happening with all of my stores because I just finished building an AI first web app that lives on my site. It's called Guidepost.
16:06
And so what it does is it's imagine you're an AI and you come to the site and your person said, hey, I need you to go find me an X5 and I'm and you know trying to research is the X5 better or is the Audi better and and what the AI does is normally it has to it has it's fast but has to do the work has to come on the site and scrape.
16:23
And most smart,
16:26
You know, dealer platforms are easily scrapable, and they'll have like a document that says welcome AIs and you can search and here's a roadmap.
16:34
What my app does is it gives it an actual AI first database,
16:39
And then it also gives it plugins direct into forms. And so, what some,
16:44
I'm telling you, this is going to start happening because, like these bots can basically search a site, know a site, do a site.
16:51
So you're going to have less.
16:53
It'll look like you have less visitors, I think, but you'll have more VDPs because what's going to happen is now the customer has this sniper approach where they just land on the page of the car they want to look at.
17:03
And then they go, "Do I want this car?" Not yes. Submit the form.
17:07
So I'm wondering if that's starting to happen already, because this this not the first time we were told we we had less traffic, but more VDPs and more forms.
17:18
That's what that spells out across the board.
17:20
The bottom half, you've got 24,25,
17:24
26, 28. Yeah. That it really mimics the results on the VDPs and the form submissions.
17:29
You have just what is is? It's more like.
17:33
Targeted searching,
17:34
So they don't have to sort of flounder around on the site as much as they used to.
17:38
Yeah, they're going right to VDP, boom, and they pop it up. And and also a lot of it's because of third parties. Like like an auto trader customer, they won't look at a S R P, they won't look at this, they won't look at that. They just pop up on the VDP,
17:51
And they just submit a form.
17:54
Yeah, it's it's that's already starting to happen though.
17:56
It's so hard to look at visits and unique visits because you don't know what was behind. Previously, you don't really know what's behind it now. Yep, I just focus on the form submissions.
18:05
Form submissions, and I think form submissions. Yeah,
18:12
And I think form submissions are going to come are going to go back up.
18:18
Did you know form submissions have have been coming down?
18:20
I think remains steady over because I always.
18:23
Yeah, what is it like?
18:24
Always look at your three month. We're going to we're going to get to it.
18:27
Do you have? Do we have like a couple of years?
18:30
For what? Like form submissions.
18:34
We got years and years and years, but then the problem is you have those years where we didn't have a lot of inventory, where everybody was submitting a form.
18:41
Yeah, submit a form. I want a car. It was kind of falsely high.
18:46
Like yeah, for sure.
18:49
Anyway, yeah.
18:50
I'm sorry. No, you're good.
18:52
I have a lot of bullshit.
18:54
We want to talk about this. I want to chat with you about some. AI stuff and what? Because I know that's your your thing.
19:03
We are really we were tasked.
19:06
We only have about four because I was talking to Daryl. But from a southern region perspective, we were tasked with saying we got to get rid of these X ones. You only have one on the lot, and then you got like three or four coming in in the next.
19:18
Yeah, we got a ton of them. X ones.
19:21
What about? I said, you know who has a ton of them right now?
19:24
Jackson.
19:25
No, Jackson, not Gallery. Yeah.
19:28
He's got more than he wants, but I think it's. I think you use them.
19:31
I think you use them. It's like man,
19:34
Because when you search, like if you search Mercedes in this market and the Mercedes in Jackson, the top three models are the cheapest, very cheapest. It's the GLB and the GLA. Yeah,
19:47
When it comes down to the staff,
19:51
Right? You got to be steering them in that right direction.
19:53
Got to get the staff's butt.
19:59
Jackson is very focused on use as well, so you get that person instead of taking them from the X3,
20:05
They take them from the X3 to use the X3 instead of flipping over it because he's got like eight or ten of them right now.
20:12
So that's a that's an overall overall Southern Region message.
20:17
Okay, so a lot of people have a few too many.
20:20
Yes, so that'll apply for both stores. Oh,
20:23
We've got to figure out a way to position those things to get them gone.
20:28
Without losing traction,
20:29
No. Think it sells. They're selling less X ones than they wanted to, than they thought they would. Is that what happened?
20:35
No, it's just for a while we didn't have a lot of X ones, a lot of X twos. Okay, because the lead time. But then we finally got that big surge of X ones. All that production now coming in at the end.
20:46
So it's hitting and just which needs to get sold through.
20:49
But yeah, they just want to make sure that there's a focus on it. Normally, we're we're X X three, X five, X seven for Road Hill and salesy that.
20:57
It's a great entry-level car and payment too. Like the payment is really nice for this.
21:02
I think so, yeah.
21:03
So yeah, I mean anything under five hundred is.
21:07
And here's here's what I'll tell you. Christmas is coming up. We can position it like best car to put under get under the tree kind of scenario. Like I think that's yeah.
21:15
The X One is the perfect.
21:16
Yeah. It's the perfect car to have under the tree this year. So um.
21:23
So anyway. Negative seven point eight percent month over month on our VDP views for the X1. X3 had even. I don't know. It surprises me that X3 is getting the like the VDP views.
21:39
It's cold.
21:40
It really is.
21:41
But you know what? That same segment at Audi is cold too.
21:44
How is it?
21:45
So it's like everybody's looking at Q7 and X5, or whatever. Like that's what's happening right now.
21:51
So do you think there's a different?
21:53
Financial demographic for X3 and maybe maybe the X3 consumer is the one that's like,
21:59
Let me wait till after election,
22:00
And they have to stretch more.
22:02
Yeah, we're having to stretch and we're having to do the things, and so we're really like conscious about like, do we need it or do we want it, and if it's a want, can it wait?
22:11
So maybe that's the reason why. Yeah, I mean X3, the X5, that the especially the price it is now,
22:18
Is more is more recession proof, right? It's that whole different.
22:22
Segment of buyer. Yeah.
22:25
And people that are buying X5s and X7s, they're not worried about money.
22:30
No. They can buy. No.
22:31
Yeah. It's like down the street, they're selling. They're already. They're like pre-selling SQ9s. Okay.
22:36
But they can't move. But they got Q5s just piling up.
22:40
Because of the front segments.
22:42
Yep. Well, and you got to consider too. You got X5, X6, X7 that all qualify for the tax incentive. Yep.
22:49
Yeah. Yep. Which I need to make another push. So on that, you know,
22:54
If you're gonna buy, if you're to have a business owner, even though you'd like to have an X3, can't write it off. So I'm going to an X5.
23:03
X5. Yeah. You guys are doing your um,
23:05
Your party, your X5 party, huh?
23:07
Pretty soon.
23:09
This one here, but they didn't tell me yet.
23:12
Well, I'll shut up.
23:13
He didn't give me a date. I told him. I said, we need to do it. We need to do it. And we didn't. They didn't pick a date.
23:19
So tomorrow, yeah.
23:20
Well, my guess is it's going to be sometime mid next week.
23:24
Well, what happened was, well, y'all talked to him already. I'm going to tell you what had happened was,
23:29
They got bogged down trying to pick a,
23:31
A Saturday or a Friday that was good with LSU.
23:33
Okay, thank you.
23:35
And I was like, there just isn't one.
23:36
Then your, then your Thanksgiving week. Right. That doesn't make sense.
23:39
Well, that's when we're having ours in Houston. Yeah, that doesn't make sense. We're having it on a Monday Thanksgiving week.
23:45
Ew. I know. I'm like.
23:47
I think we'll talk to them. So did they decide midweek?
23:50
Well, we were talking Thursday, Wednesday, Thursday.
23:53
Thursday, I think you guys are going to do it Thursday.
23:55
Thursday makes sense because it's kind of people think about as like a party day. It's a party night.
24:00
Yeah, that's what I said. That's perfect. Because you're not mucking with their weekend, but it's leading into it. And if they do have to work the next day, it's only a day. You know what I mean?
24:12
Yeah, because around here it's like college—it's high school football on Fridays and parties on Fridays, and then college, of course, on Saturdays. Yeah.
24:19
So you know, I always pull your last three months of your VDPs, and your standout models are the X3 and the X5 in terms of what people are looking at.
24:29
No, do it on the 19th,
24:32
Which is a little ways, which is a little ways away.
24:35
That does correspond with LSU being away in Tennessee that weekend.
24:39
So that'd be a good one.
24:41
The people that are gonna leave are gonna leave on Friday.
24:43
Well, I told her one time I was like,"Dude, if you do it on a Saturday, just advertise that you're gonna have an inflatable projector with a TV.
24:50
You're gonna have the game on.
24:52
" We talked about that last year. Yeah, that would be kind of fun. Have the night game on.
24:59
So,
25:00
Any surprises here? Not, not so much. Not so much.
25:04
Oh, she'd put a bigger TV in here. And.
25:07
I have a giant one in my office now. On accident, I ended up with a giant one in my office.
25:13
They're cheap.
25:14
I don't know. Since this has been What's funny is I don't. I have really good vision, so like these are my readers.
25:20
But now I'm like, well, shit, maybe they'll help out there.
25:22
Next time I come,
25:26
I'll bring my TV. Yeah.
25:29
This is just based on availability. It looks like you got rid of the i4. Like an honest, if you had it. Ah.
25:37
He got a little small traction on the IX3.
25:40
Have y'all sold?
25:42
I mean, I know they. I've seen two up there. I thought they had one last month. There's one still on on board for this month.
25:48
I mean, it's only pre-orders,
25:49
So yeah, it's pre-orders, so.
25:52
I think that car too. The more the word gets out, man. I mean, that car's.
25:56
It's hot.
25:57
Yeah, most.
25:58
And I'm sure the the electric markets are just selling the shit out of them. Yeah.
26:05
And we talked about this is what we were talking about earlier. We're talking about B2B use versus form submissions. So all of my stores had a significant,
26:14
Pretty significant dip in September. Yeah. All of my stores did. I don't know if it was because we were depleting those expires and waiting on those new ones to come in.
26:24
That's why October was slow.
26:26
Or what it was, but that all of my stores went through the dip. Yours, not like only 750.
26:33
Like if we compared. From month to month, but your form submissions remain steady throughout. So you're hovering in that 250,
26:43
Like averaging about 250 form submissions. If I averaged it out per month, so everything's kind of staying steady in terms of your form submissions each month. Yeah.
26:55
So, no,
26:57
No concerns there for me because even with your less VDP views. Again, it's based on inventory kind of thing. You're still maintaining steady on people wanting to submit their information for what you do have in stock.
27:14
And then this is where you're looking month to date is really good. Actually, your traffic is up and your VDP views are up. And we're only like what six days into the month.
27:25
Yeah, that's good.
27:26
Yeah, it's really good from a month over month period.
27:29
Your click to calls are significantly up.
27:32
Here, form submissions slightly down, but the click to call. So, I'm just. Do you guys ever monitor kind of like the calls sometimes?
27:41
Yeah, I mean they have you know, they have call review. They get active get like proactive emails about calls that were bad or good or a customer didn't get what they wanted. So they have all that.
27:51
Richie watches them like a hawk.
27:53
Engagement rates up.
27:56
All the things.
27:57
So. Pretty sweet. Yeah. Really good shape for the month of November,
28:03
And here I'm just going to kind of we talk about it. I'm going to encourage you to do drive to Ingram.
28:09
I have those assets in the stuff already.
28:13
And then do you have national tax promotion by chance that we can post on your Google Business page this month? Please, Mister.
28:24
Let me tell a robot.
28:27
Tell your what do you call it?
28:30
I have about a dozen,
28:31
But the main one is copper. Copper. Yeah.
28:36
Yeah, so I'm just saying this page needs to be optimized.
28:39
Yep, it needs more love. It it gets normal photo posts, but it needs the campaigns like offers basically.
28:46
That's what that is. And then social media, we're just you know drive to Ingram, road home development, national power promotion,
28:54
Just calling out the things.
28:55
All the stuff.
28:56
First responder asset things that. Like all the things that are going on right now, and just rotating that,
29:03
Um, and I would say if you don't mind, like dedicating at least one post a week to after sales,
29:11
Um, and serve them some way, shape, form, fashion.
29:15
That's that's on my list of things that I want to do too.
29:18
That do,
29:23
And then we go right into this. This is all the assets that are available to you.
29:29
To use, I um I don't know if we can do this on your scheduler.
29:39
Let's see. Let's go back.
29:43
This is a.
29:45
What are you? It's embedded. This page is embedded.
29:48
Yes. So. But I mean, I fixed those settings. You see, they're fixed.
29:52
I see everything's on refresh.
29:53
I went and found where to fix it. What What is there? Something else you want to work on?
29:58
No, we can't do it with yours. What I like to do when the schedulers look like, uh, I'll just give you an example.
30:10
I like to use that pencil banner,
30:13
Um, atop of the service scheduler to drive more engagement.
30:20
Well, that page should be able to take accept a pencil banner. It's above the.
30:26
It's embedded though.
30:27
Oh, but yeah, but that piece is. Let me go look at the way that thing looks.
30:30
Um, where the hell is my motors? Next time, email has a pop out,
30:37
But um, it used to be when it was they had the white space around the page,
30:43
And so we can embed the actual.
30:46
She was saying, put a pencil banner above the the sign in the service. Yeah.
30:51
Tool. Yep. Hang on, let me go see service.
30:58
And this is the Pennsylvania right here.
31:01
It's this one.
31:05
It's the the one below.
31:10
So I like to include that in the service schedule area.
31:19
Seems so. Who service? So the schedule service button.
31:25
Is the page that just pops up? So that one's called.
31:31
Just called service. Oh.
31:51
Yeah, it's not even a content page.
31:53
Yeah, it's just.
31:55
Particular one page, like the other page. So we could do something in my service center page.
32:01
You know what I'm saying? Because I have different.
32:03
That's more like an SEO for service. Yeah. So if you go to areas of opportunity and go to service center,
32:10
So we could do something there. Yeah.
32:17
We could. The other thing I think you have.
32:24
This may be hard to do,
32:27
But yeah,
32:30
I think these tiles are hard harder to change out.
32:33
No, I can.
32:34
I made those tiles.
32:35
So maybe we highlight it here. Which the National Tire Promotion for. I mean, you already have it as an FMA, so I love that.
32:46
Yeah, thank you for. So you mean put well? There's a tire center button, so why don't we just swap that out for the special? So that thing is built to be evergreen, so I didn't want to have to fiddle with it all the time.
32:56
Yeah, but we can. So you see, right above it, that's that's I call those little sliders like the ultimate driver. Yes.
33:03
So I can do another whole little slider that is just the tire special.
33:07
That's perfect. Yeah.
33:08
So it's just another little panel.
33:10
That's perfect.
33:11
And it can live like.
33:14
Right in that area, like above that three-piece or below the three-piece, yeah, whatever.
33:19
Yeah, I will.
33:20
That's why. And it would just be a tire piece.
33:24
Well, those are kind of designed originally to be evergreen,
33:27
Just to be like traffic drivers. Yeah.
33:30
Um.
33:31
So the one, the thing you're talking about would be like a, you know, set it up to just swap out once a month,
33:37
Or however often they change them.
33:38
So the reason why, because I'm like our tire promotion lasts through the end of December. So once we put it up there, we really don't have to fool with it so much.
33:46
Yeah, and that's one that could just be changed as that program changes. We just update it.
33:51
Yeah. All right. But you already have it here,
33:53
Which I love.
33:54
So thank you for that.
33:55
Well, what we're going to do is the same assets.
33:57
Yeah, that's it. Because you've got the different sizes here.
34:01
Those just live in the normal spot where I get all my marketing.
34:05
What about the drive to end hunger?
34:06
It does not live in the same spot, right? Is it in an email from you?
34:11
Well, it isn't an email from me, but I was told that.
34:16
Or is it in that sesame thing or whatever the hell it's called?
34:19
No, no, I was told that.
34:22
I'm going to show you where it is because I had to walk somebody through yesterday.
34:26
I think, yeah, I'm still I'm in the marketing portal right now.
34:36
All right,
34:37
So you're here on the home.
34:41
Uh huh. You're gonna go down the campaigns.
34:43
Campaigns, yep.
34:46
You're gonna go additional campaigns,
34:49
And it's right. Oh shit! The green, the little green car.
34:52
And how come I don't see it?
34:54
They just added.
34:55
Need to refresh.
34:56
New assets. Oh cool. Woo!
34:59
That's a new one. They just added those today.
35:02
So now you have. Oh sweet. Veterans Day assets to you. So pull those two and get those ready for your for. The 11.
35:12
Yeah, let me grab a bunch of images real fast.
35:16
11, 11 is when we can use these.
35:19
I love that for us.
35:22
Thanks.
35:25
Our your service, our thing.
35:31
These are pretty cool. All right. All right.
35:34
We're grabbing all the social media stuff too.
35:37
Oh yeah, I'm in it.
35:38
Because I was already in it. That's what I was doing this morning. I was gathering stuff,
35:42
Dropping extra stuff.
35:45
I went and downloaded two hundred assets from that south that that whatever air portal. It's like all the southern region pictures.
35:55
Yes, yes, the southern.
35:56
I have so many. I have a huge catalog stuff. So like those pictures kind of just supplement my other pictures now.
36:03
Um,
36:05
All good here on your.
36:07
That thing was working.
36:08
Yeah, because you added the you added the the tire thing. Yeah,
36:14
And then this is just I'm always going to include ways that we can create awareness for for the national tire promotion, like with our ad displays, our FMA's which you already have, and then the offer block which you already have on the service, but Google Business page is where we have an area of opportunity to include it, and our social as well. That's another area of opportunity.
36:36
Connected drive upgrades. This is something that National has tried to put attention on. Did you want to say anything?
36:45
Well, I got Galleria right now is on a pilot, and they're they're doing they're having some success, but not quite the way I think we intended. Their their angle is encores. When they're calling customers back for encores, they're trying to upsell connected drive services. We're taking the approach of service advisors need to be looking at what cars.
37:06
Customers' cars as they come in,
37:08
Could they possibly have a connected drive upgrade and sell it in the lane? Galleries just kind of flipped it a little bit, but I think that probably will work for them. Okay.
37:18
But the point here is, all these cars now basically will be built with the ability to have anything here, whatever the optional accessory is.
37:28
Customer doesn't really know about it. It's our job to educate them. Hey, would you like to try this? Maybe you're interested in this. You know, whether it's traffic camera or you know, whatever.
37:40
Suspension upgrades.
37:41
Is that something that?
37:43
Is that kind of like a packet that I guess you got to talk to? If y'all talk to April and all them about it, is that?
37:48
No, I I only asked Galleria to do it. Yeah. Because I knew that they would,
37:52
Kind of take the ball. Do whatever. Yeah.
37:54
I asked another store and they thought about it for a minute and they're like, we we can't handle that right now. So.
38:00
What is it? What's to ask? Like, what's the offer? Like, if I'm a customer and you're talking to me, is it like? How much money is it? Like, what do we?
38:06
It depends on the package. Yeah, they range anywhere from like two hundred dollars upwards of thousands of dollars.
38:12
And it's one time,
38:14
Or is it monthly?
38:15
It could be a monthly subscription. It could be a one-time fee.
38:18
It stays with the.
38:19
So it's a whole deep menu.
38:21
It's a whole deep menu of offerings,
38:23
Basically. It's a lot.
38:24
It is. It's a lot to go to your like your app will tell you exactly like what your,
38:30
Then vehicle qualifies for.
38:32
Is able to do. Yeah.
38:33
And what's in it for you is if you sell it in the drive, you get a 14% kickback on whatever the cost is of that accessory that they're selling. Yeah. If you at least put the bug in the customer's ear and they've got you listed as a home dealer and they buy it later,
38:48
You get 7%.
38:49
Still getting that?
38:49
You're still getting something.
38:51
It'll be new.
38:52
Yeah. You're still getting the revenue. So there are some assets available for awareness if you wanted to.
38:58
Yeah, I kind of wonder if we should if we should.
39:02
A week for after sales. This is like pull down these assets and BrandMaster and kind of post on and just just talk about it kind of quick.
39:10
Yeah. I think that's something to do.
39:14
I mean, shit. Maybe talk to Brett.
39:16
I mean, is it something that he's interested in?
39:18
I mean, there's nothing stopping you. This has always been here. They're just kind of revamping it.
39:23
So what's different is you went to them and said, hey, do y'all want to actually focus on this? Basically. Yeah.
39:31
Yeah. Okay. Yeah. More so than anything, national would like for us to do that.
39:34
And I think at the time when it was happening, you guys were like in flux up there with service advisors. You were short-staffed, and I was like, I can't,
39:42
I can't ask anymore.
39:45
Speaking of service advisors, if you have anybody new that needs any training on mapping and all the things,
39:52
I'm always going to keep those OL,
39:55
OL codes for them for training up there in case you ever need it.
39:59
Did we? Are we doing anything here from the recall service events?
40:04
If they do, it's with through JNL.
40:07
I don't.
40:08
That's funny because I just I just made a run at at Rick about it,
40:14
About this,
40:16
And Brett. I told them both about it because I was talking to JNL about it. Yeah. And it was if anybody like you know, Rick brought it up. It's like, what can I do to increase service? I was like, well, do one of these. Yeah.
40:28
Like why not? I mean, honestly, the conversion I think is really good,
40:32
And then Caleb at JNL had like all of his documentation from all the past ones, so he got it. He has like actual data.
40:39
Yeah, you know, we all we we you know data um like overall data that they've shared with me. Yeah.
40:45
Um,
40:47
But it seems to do well.
40:48
If you haven't done it in a while,
40:51
Definitely do it. Yeah. Yeah.
40:53
The problem with Rick and.
40:54
And that also goes to Terry. If you're talking about them up in Jackson, they don't want to look at the old cars,
40:59
And that's what you're going to end up.
41:01
Yeah, he goes. Well, this exact his first comment was,"Well, can we set can we set model year parameters like you can? You can, but you also don't want to reduce it too much. Exactly.
41:13
And yeah, they don't want to basically stir up bullshit. Sure. Have people bringing in an old bomb and you know what happens when you touch one thing? And then it breaks. Yeah. And he's right. That's a problem. That's a risk.
41:24
I remember one that stood out at Galleria because they've done a couple of these recall clinics, and some guy came in with an old one series convertible and got a recall done. Gave him a courtesy wash. Oh, your car wash scratched all the paint.
41:37
Come on, dude. This is a twenty year old car.
41:39
The car wash didn't just scratch all the paint.
41:41
Didn't just do that. You know.
41:42
So 2025.
41:46
This is their results for 2025 because they basically do it year to year.
41:52
So essentially, the average spend, including the 50% reimbursement, is 3, 400 bucks.
41:58
Revenue average is 128,000.
42:02
And then you've got customers activated that haven't been 15 months or more. Pretty pretty much 55 activations that haven't been in over a year, right? Yeah. Then the average response rate is pretty average there. Activation rate. So percentage of unique BMW stores at branding event in 2025,41%. So just he shares these results, but looking at the revenue and then the customer activated, you know, I think it's pretty. It's worth it hands down.
42:33
But what you're spending, like you three thousand four hundred bucks,
42:35
It's definitely worth it.
42:36
Comes out in a different bucket.
42:37
This is all in a different bucket. Yeah, that's what I told him. I was like, I mean, I don't know why you wouldn't try it. I know.
42:43
So I would say, and they reimburse you five hundred dollars. For like any gifts or anything that like like that you give away,
42:51
Mug. If you want to do a little yeah whatever,
42:53
Surprise something. Or food if you want to have you know have some snacks snacks for.
42:59
They'll give you up to five hundred dollars for that. So it's just I mean I know we're in the holiday season and stuff like that, but if they wanted to do something before the end of the year,
43:09
It would be pretty good.
43:10
And you could either hit it at one day or you can spring. It out throughout the week. Typically, from what I've seen,
43:15
Do it over a few days.
43:17
So you're not disrupting normal business and just add.
43:20
I mean, that was the big. That was like the big concern. Like, well, what does it do? Well, you spread it out.
43:26
Days, I've seen it go. Oh, you know, between.
43:30
So anyway, and here's your money for after sales. You got the big drop. You got an additional drop in there for marketing.
43:39
I mean, good lord.
43:43
I knew that was gonna.
43:45
What are you gonna do with all that?
43:46
I need you.
43:47
It's too late now. You gotta. You gotta spend it throughout the year.
43:50
It wasn't even close to thirty-two thousand.
43:53
He was spending.
43:55
He was spending. He was spending. Yeah, but where does that even come from? Like, why is it?
43:58
Drop. They did a drop like earlier this month. Uh huh. I'm sorry. Last month.
44:02
It was last month.
44:03
Yeah, last month they did it. Like late in the month.
44:05
You got like they give you eighty percent upfront, and then they dump another twenty.
44:09
Twenty percent in there.
44:10
At the end, there's your.
44:12
Holiday mailer, holiday cards, maybe.
44:14
I can do it.
44:15
But I mean, it's after sales. It's like, you talk to Brett, like, how much marketing do you need to do for after sales?
44:21
He's like, well, I'm busy. I'm packed. Ah, na. And it's like, okay, well, it's my money. Why don't you let me have it for for new cars?
44:28
And I sat down with April period a couple visits ago, and we looked at your inactives and like a map, and there's tons of inactives in this area that are not coming.
44:37
Reengage.
44:38
Send just some information out. Hey, we've got value.
44:41
We love to earn your business.
44:43
Exactly, that's like I do.
44:46
And include the people who submitted leads in your PMA but purchased somewhere else.
44:53
You need them for service now. Yeah. So filter down the next gen list for those people that purchased elsewhere, but they're in your PMA.
45:01
Send them a communication. We we we know that you recently purchased a BMW. You live in the area. We love to earn your business on the service side. When you're ready for your first service, come to us.
45:11
These are the reasons why you should come to us.
45:14
So, thirty-two K, sir.
45:16
Yeah, I mean, you're in the same boat as a lot of other stores. They they looked at this and they're like, I'm not going to spend. How am I going to spend this? In the last, you're not. Who wants?
45:25
Still do something.
45:27
I don't think they care at all.
45:28
I I don't think they do. I mean, you'll end up with this with money next year again. It'll it'll recycle.
45:36
You'll use it or lose it. If they don't spend,
45:39
No, all of it.
45:41
I think marketing funds go away.
45:43
Yes, all of that.
45:44
If they don't use it, it's like two. I think it's like two percent is the average. Yeah.
45:49
And so if you don't, if you don't use it, you lose it, and then when they reassess for next year, you get less money. Less. And next year may be the year that you need to use it, but you get less money because they say, well, we didn't do anything with the money.
46:04
Just something you need to have a little blowout.
46:07
Already brings everybody back into the store party.
46:11
You know, with the activities funds, I know you have my karma. Have you been getting the co-op on that? Because that's fifty percent co-opable.
46:20
I'm guessing no.
46:21
If you have that much, I'm guessing no. At one point, Chris was Chris was put in charge of trying to gather up those things. Just need the itemized those my karmas, and there was a couple other little vendors that I think he could.
46:34
Apply for he may have if he's got wholesale accounts he can do that that way too.
46:39
If he's paying for like his little like CCC or those little I can't remember all of them but he and I were talking the other day so I got these little platforms that are made for shopping or like I think it's a platform that wholesalers use to buy parts for yeah not wholesaler PartsLink service or CCC that's it CCC yeah he can apparently those are for applying some of them I think PartsLink the.
47:01
Outside people pay for, but if you're on CCC, I think you pay for that.
47:06
So if he's paying for that platform,
47:08
He gets fifty percent back on that too, and all that comes out of that activity. All right,
47:13
And I think you can go back ninety days.
47:16
Yeah. So after sales, maybe that's different, but after sales, they didn't let you go back like forty-five days for normal after sales.
47:26
No, they're not. They looked at it; it was too pricey.
47:29
Yeah, it's like twenty.
47:30
Aren't they still doing Alpha or whatever it's called? Are they not doing Alpha anymore?
47:34
Well, whatever you're using, if it's not an approved vendor, it's still 25. Okay. But like my car is an approved vendor, so it's 50 of video.
47:42
I think if you're using them for payment processing stuff, you just need to itemize it all out, see what we'll pay for,
47:49
And claim it.
47:51
You'll blow through that account like that.
47:56
Payments, texting,
47:58
Business solutions.
48:01
Yeah, well, that's all.
48:04
That's all in my karma. It's all the one piece.
48:06
You guys use my karma for a lot.
48:08
They use it for everything now. Like it's, it's the invoicing and it's the it's the scheduling.
48:16
Go back as far as you can. Go back, claim what you can claim.
48:19
Bleed that account.
48:20
And then try to get next year. Yeah.
48:22
Like just be on the ball with it in January.
48:26
You got you got everything submitted that you've done on the after sales side.
48:32
After sales? I mean,
48:35
Yeah, I mean it's all vendors.
48:37
For after sales, everything is now. Honestly, I can probably.
48:43
I mean, I do just as much after sales SEO as I do sales, so I can submit a big portion of mine probably.
48:50
They just never have. I'm always just after sales stuff. I mean, it is every single SEO page that I build for us. You know, I can.
48:57
I think you probably just need to itemize it out.
49:00
Yeah, just itemize it and say you know half of it was was after sales.
49:03
If it's an approved vendor, it's roughly fifty percent. If it's not, it's twenty five. Yeah,
49:10
It's worth getting some more. Yeah.
49:13
Tell me this for Rick's non Mako sales funds,
49:20
Which are like some stupid amount of money right now.
49:23
Can I just submit the things that I would normally submit for sales for new sales,
49:27
And just check the non-Mako?
49:29
Run out.
49:30
So then you can just check check the non-Mako box, right?
49:33
Run out of regular funds.
49:36
Then you can do that.
49:37
Then you can request to use non-Mako.
49:41
Well, so I did it. I'm actually was about to log in and see if it worked.
49:45
Um,
49:49
Because he's already got some approved.
49:53
He didn't have funds for, and he got like a couple extra dollars, like literally like he has two thousand dollars or something. They got dropped in there. It's not a lot.
50:00
No, you're gonna. It's gonna be a. And so. A little bit.
50:03
Okay.
50:04
So we might get a little more next month.
50:05
Because it's basically based on how many wholesales they get going forward.
50:11
Okay. So you get. You're just gonna get.
50:13
It's almost like just ignore what you have left and just keep submitting stuff.
50:16
Yeah, because yeah, because whatever doesn't get paid. Well,
50:22
That's the pickle he runs into too. Is like because who am I thinking? Like turkey, all the turkey stuff. So he never knows when he's going to get a full bill or a half bill, or and so it's like he just has to pay in full sometimes, and then he'll get some extra money kicked in, and it's just a apparently for accountants, it's a complete pain in the ass.
50:49
I plugged my one of my bots into my I plugged it into my accounting software, FreshBooks,
50:56
And then I plugged it into my Apple business account.
50:58
He's done about a half dozen of them.
50:59
They do it with so it did it. It went cross-referenced all my deposits, all my invoicing, and said you're missing five thousand dollars.
51:08
From it looks like you've paid somebody. And then it goes,
51:14
And you're also so we have the burrito business, and so you're also missing this. Thousand dollars from this barino invoice for a month and a half ago. Yeah, it just in five minutes it went.
51:26
You don't. You don't need an accountant.
51:28
It's crazy. So,
51:30
This is kind of what we talked about today. Those website callouts.
51:35
Hey, that's a lot of red. Well,
51:37
I always do red. I always do red.
51:40
It doesn't mean that it's bad. It just means red's not good. I mean.
51:47
This is the other thing. Did you get my email the other day about the ultimate sales event?
51:51
What about it? Wait.
51:54
Wait. Ultimate sales event or the road home sales event? Which one?
51:58
So I sent an email to you because I'm seven days. I'm just on the ad transparency, and I'm still seeing these ads that like.
52:10
Yeah, I don't know that that's even real. Okay.
52:13
So they already.
52:14
I mean that's. Freaking J and L.
52:17
I know, so I'm saying I sent an email to you the other day.
52:20
I think that that's a so, you know, that's one of those carousel ads.
52:25
And so it was probably entered on that day.
52:29
But if you get served it as a,
52:32
You know, person that's getting advertised to customer,
52:36
It's going to have the current,
52:37
Whatever the current thing is.
52:40
But I need to ask him again.
52:41
Did we check? Yeah.
52:43
And was that a New Orleans one?
52:45
Oh shit!
52:57
I can't find their ultimate sales event, but Arlington has a Facebook page that says the BLM ultimate sales event.
53:04
Yeah, so the ads that are. Yeah. Okay, just I just wanted you to double check and make sure that they that they actually have like the road home that's driving in hunger.
53:15
Yeah, I'm only seeing our own home.
53:17
Okay, good.
53:18
Maybe, maybe that was just like some old and,
53:22
Like you said, it was maybe like if they get served up, it's not going to happen.
53:27
It'll be the current one.
53:28
It'll be the current. Okay. Hopefully, um, and then adding drive to end hunger to our SEM ads, Google, Google My Business, and social media. So we talked about that.
53:38
I talked to Darrell about digital BSC.
53:42
Retail co-op monies ramp up for marketing for end of the year. You said that eighteen thousand is probably going to be like depleted,
53:50
Theoretically, because JNL is going to keep going for sales.
53:54
I've got a you know update Google my business with the service offers.
54:01
Ten thousand.
54:05
Your two sponsored ads on Meta are pretty blocked.
54:11
I was thinking you're in transition with those, or do you have an AI?
54:15
No, I mean, well, no. Look, if it's a if it's an ad right now, it's a paid ad, whether it be social or Google. It's JNL running it.
54:23
I mean, these things are like.
54:24
Yeah, they are. They're pretty.
54:26
That's terrible.
54:27
Yeah, they're pretty terrible.
54:28
Yeah. I saw those, and I said maybe they're in transition right now.
54:33
Yeah, the hell is that?
54:36
Something you're paying for.
54:38
Well, paying probably you know you're paying twice. You pay for somebody to do it,
54:42
Yeah. And then you're paying for whatever it's spending.
54:46
Yeah, I looked at those and I said, well, do you have an AI strategy in place that's like with the with your current inventory?
54:53
I mean, that's.
54:54
I can ask.
54:55
I'm gonna ask.
54:56
Yeah, they they kind of work.
54:58
What's up, dude?
55:01
I want to give a picture of the ID so I can send it to them.
55:06
Okay, those are like.
55:07
Man, that shouldn't even be an ad.
55:09
That's like, that's like a.
55:11
Well, you know what's getting funny, and and like I don't know, is it's it's almost like if I had a full time person that worked with me, I could probably do this,
55:18
But I'm at a point now because of the way all these AI bots are working.
55:23
All I have to do is dump assets into a system,
55:26
And and like you know how we talk about like a like an actual marketing planner, like build out your planner.
55:32
I could just replace J and L.
55:35
And that, and if the assets would be more fresh, the only pickle here is the pickle. You are like you are needing to submit for co-op on a per ad. It's a pain in the ass the way they have to submit for co-op. It's like every ad, every picture, and it gets you know it gets put under under the microscope, and like okay, well this not compliant. This compliant.
56:00
So my my manager has. Access to a program that basically goes in and scans like you. All you do is pop in like website, and it'll go in and say,
56:14
"How are you ranking on the AI tools? Good, bad, or ugly? Versus your competitor?" Right. So I was like,"Cool, " because I know I've done some places.
56:24
What's the name of that tool?
56:26
It's it's a tool.
56:28
It's called AI Whisperer.
56:31
I mean, there. I have a bot for it that I went and downloaded. Like a few people have built bots inside of the Rocketbot system, and I have one. And I just actually just finished. I haven't inspected this site yet. Yeah.
56:43
When I inspected the Audi site, I changed about five. I changed a bunch of pages. Yes. And so I'm. I'm about to point it at our site.
56:51
So you look good for AEO GEO. Your reputation.
56:54
It's funny that SEO is less.
56:56
But here's the deal. This is what we think is happening with SEO. It's because.
57:01
It ranked you kind of low for Yelp,
57:04
In terms of the Yelp is bad.
57:07
So, but Yelp is being used for some of these AI. So we think what's happening is because Yelp is is not performing well for you, it's affecting the SEO score.
57:18
So Yelp is so bad,
57:20
Though. I know, but it's.
57:22
What are dealerships that do well on Yelp? Like honestly, that have a good reputation on Yelp?
57:27
South Austin, BMW South Austin.
57:29
I wonder what they're doing different. Because I think one of the pickles was always that, and maybe I should revisit this. Was that you couldn't,
57:37
Because you know how you can basically.
57:38
Let me show you.
57:40
So C4 Analytics came up with this. It said Yelp will now feed real time local data into Chat GPT, including reviews, ratings, photos. This will allow to include business information response.
57:52
Yelp branding links will appear. Open AI uses content. Yes, request code. So Yelp is licensing its reviews and.
57:59
Yelp is.
58:00
So Yelp is coming back on the scene,
58:02
Making out with OpenAI is what it is.
58:04
Yeah, and so why we care as ChatGPT comes, another place where customers research dealerships and reviews take action. That means third parties will play a bigger role in high AI. So going back to what I was sharing with you here for your SEO score,
58:24
It's just a little just a little work for you on that Yelp side of the thing.
58:30
Well, so you know that you can, you know, the the whole fork in the road offer for reviews,
58:36
Where you can say, "Do you love us?" Yes, please, please review us on this, this, or this.
58:41
Well, for the longest time, you couldn't include Yelp.
58:45
So, one of the reasons why all of the ones that are the top ones are the top ones because you can say,"If you love us, review us here," and we would put in Google and Facebook and you know whatever.
58:54
Yes, but we couldn't. You couldn't include Yelp. I'm wondering if you can include Yelp now as the place you invite people to review you,
59:02
Because that would fix that number.
59:05
So,
59:06
She broke down with the tools that she's using.
59:11
You're above average on your overall SEO score, but here's the areas where where we like areas of opportunity: service visibility,
59:20
For one.
59:22
So that thing's called SEO Whisperer.
59:24
Yeah, it was created by a general manager.
59:29
So, brand the brand position needs work. Here's what the detailed analysis says: Dealer is not ranking in top ten for branded query.
59:38
BMW dealer near Baton Rouge,
59:40
Louisiana, rank null visibility zero. This is a critical vulnerability. Prospects who search the dealership name directly cannot find them.
59:49
Title tag and meta description pass checks, but brand. Entity confusion on the homepage is likely insufficient.
59:58
Auto dealer schema is present, which is good, but homepage authority signals in Google Business to website link equity are weak. Competitor dominance in brands or suggestions suggests independent repair shops have strong local authority for BMW-related searches overall.
60:17
Interesting.
60:29
Yeah, send it to me.
60:30
She just gave me some snapshots of it,
60:32
So I just want. Sure.
61:21
All righty, righty. That's it, sir.
61:26
Once you download those,
61:31
I'll send this.
61:54
So, thinking of our next meeting,
62:03
I think Wednesday night.
62:10
Does that work for you?
62:12
3rd December.
62:13
Let me see. Yeah.
62:20
Freaking crazy that this is November.
62:22
I know. I feel like we just got into January.
62:27
So Wednesday the ninth. What is this?
62:31
I have a motive meeting at one.
62:34
That's not. That's not a big deal.
62:36
I'll be here maybe five,
62:40
Eleven. Yeah, let's do eleven on that on that day. That's fine. Wednesday the ninth.
62:44
And then can I sit in your motive meeting?
62:47
Yeah, I don't know. Let me see. I have two. I have two of them actually. I have a few meetings.
62:52
I have. Let me go back to them.
62:54
Yeah, I have J and L and Motive that day.
62:58
Yeah, if they last.
63:02
What do you mean if they last?
63:03
If the me, if the meeting time lasts in my calendar, I mean.
63:08
The Motive one's funny. It's like tentative. She and I get together, and usually we get together on like all of my stores.
63:16
And so my meeting, my J, my J and L call is both my BMW stores typically.
63:22
And then Motive is both my BMW stores,
63:25
And sometimes I go.
63:28
Rick sometimes likes to take those meetings, and sometimes he just doesn't care.
63:33
Kind of like Brett, he doesn't sit on all the J and L meetings.
63:37
So sometimes I go to Jackson and have those meetings with him, but that day I'll just stay here. Okay,
63:43
That's cool.
63:52
Will you take me any more time off from the year?
64:05
Yeah, I mean I'll do Thanksgiving week and Christmas week.
64:10
Cool. Same. Same, same.
64:12
Yeah. And I think I'm officially just not coming at all those weeks.
64:16
I'll still be working. Yeah. I'll still. I'll still be working. I'll still get plenty of calls and work and shit.
64:21
Nobody wants to see me in store. Yeah.
64:25
Thanksgiving, Christmas.
64:40
Cool.
64:42
So I have a tool that's. I shouldn't name this tool because it's so obnoxious.
64:46
It's just called SEO AEO Auditor,
64:50
And I downloaded it. Somebody built it,
64:53
Like a big marketing guy built it.
64:55
So Grok has a whole thing that's just called Grok Marketplace,
64:59
And there's a lot of tools that are just freely available.
65:02
But this one I've been tweaking ever since I downloaded it about two weeks ago,
65:06
And right now I'm adding in any ability that SEO Whisperer has that we don't have. I'm adding it in.
65:12
One of the pieces that I wasn't doing is looking at a full.
65:16
Review results, piece like how did that site or how did that company get? But what were the reviews like?
65:23
So we're adding that.
65:28
Also adding in reputation score.
65:40
It may give it to me. Yeah,
65:45
We'll see. I send this to you because it breaks it all down for you.
65:51
Yeah for BMW, which today understanding your scores.
65:57
So Claude is where we're having the most issue of the ranking.
66:03
So you're great on Chat GPT, you're great on Google Gemini,
66:07
But Claude is where.
66:12
Interesting. Let me say back.
66:21
But I know by next week you'll have it.
66:25
We're fixing it right now.
66:25
I told, I told, I told my manager. I said, if anybody is gonna fix it, I said Lance.
66:32
We're trying to fix it right now.
66:33
Lance will have it done.
66:35
So this is cool. My robot says,
66:38
"Hey, give me keys for OpenAI, Anthropic, Gemini, and Perplexity,
66:43
Because it wants to." I said, "Okay, why do you need those? Because each one of those keys, if I don't already have a key, it's gonna cost me." You know, whatever the minimum account is, ten, twenty, thirty bucks,
66:54
And it said, "Well, each one of those keys lets me ask shopper questions to each AI myself,
67:02
And so then it'll just basically go and it'll go to chat and it'll say,
67:07
'What's the best BMW dealer in Baton Rouge?' and it'll see what the result is.
67:14
You know, what's funny is everything I add to these systems, I get. Surprised by, I'm like, how in the hell, man?
67:24
Keep running site audits and Google spot checks for free, but when you're guessing at AI visibility instead of measuring it.
67:29
Did you get the Did you get the email for the next meeting?
67:33
Oh, I don't know.
67:33
It's giving me the postmaster thing.
67:35
Just Just use my Lance at I. I don't understand what's wrong with that freaking work email.
67:42
Yeah, your Brian Harris email.
67:43
It's just bugged up. Let me go log in to it, like on the actual site.
67:48
And see what it says. I wonder if it's going to give me just a message about I need to clear it, empty it.
67:53
Authorized to relay messages through server that reported this error.
67:57
Or French toast.
68:01
So it's almost like you're not going to get my emails unless I send it through.
68:05
You could use my Lance at that Lance at the co-op.
68:09
Yeah. My my robot calls it Cooperla. The coop. The the Lance at the coop. The coop. Brola, Brola. Come on, man.
68:22
All right, we're logging in.
68:23
All right, I just did that, and then I'm going to send this to YouTube.
68:29
We're going to log into that work account and see what's wrong with it.
68:38
Look.
68:40
So it's set to forward.
68:45
So it actually my Outlook forwards emails to my other account.
69:06
We're going to get to the bottom of.
69:14
So this is what's weird.
69:16
As far as I can see, this is this account is working.
69:20
I got one, two, three, four, five, six, seven, eight, nine, ten emails yesterday. Ten or twelve emails day before.
69:30
Huh.
69:31
You know what?
69:34
I think something's up with that thing.
69:37
I got an email from Bill on October thirty-first.
69:47
What is up with that account?
69:50
Yeah, so your email—did you just—you just try to send me a thing?
69:54
I got it. I sent it.
69:57
No, I'm looking at my Outlook. I'm in my Outlook email.
70:00
Your Brian Harris one. Yeah. But I did the Cooper one,
70:04
Or the A E O, and I resent the meeting in that one too.
70:09
I know, but I'm looking at my Outlook mail, and I have your email. It came to me. It's sitting right here.
70:16
Because it's my calendar invite from you.
70:23
That's strange,
70:30
But it doesn't look like everything's coming.
70:38
Hmm. Always some bullshit.
70:50
嗯。
71:52
I'm just going to quit and become a marketing person.
71:58
Why do you say that?
71:59
Because I'm going through some of these med ads out there.
72:02
Okay. Here's some of the ugliest.
72:04
Well, that's one of the things that's starting to frustrate me. Is that there's like a boatload of room for improvement.
72:10
And if I had a team, right, I could probably take over a large swath of stuff.
72:15
Some of the stuff I see is like, who took that picture first of all, and who thought that was a good way to. Who?
72:24
Who do you talk to at Shift, or or is it I guess at Brand? Who do you talk to to get put in the dealer programs portal?
72:32
Dealer programs portal.
72:34
Yeah, BMW dealer programs like the approved Shift partners, like that AI social media guy that just popped up. Abby.
72:43
Who is Abby? Have I ever talked to Abby?
72:45
She's probably not, but her email is a Tumba.
72:51
Oh well, I do. I have.
72:54
Wait, where have I? Did she used to work for for a vendor,
73:00
Like like a big like a you know like a car?
73:03
I know her from somewhere, and I don't think it's just from Shift. Unless she was my rep at one point.
73:07
Look at that. Like what is that?
73:11
It's not good.
73:13
But what is that dealer? What is that sign? Every one drives. Every one drives.
73:18
Tommy Tumba.
73:18
Like what the heck is that?
73:21
Yeah, she's the one that handles all of the relationship and the partner relationship.
73:26
But Abby,
73:28
Where's her? There it is. ATOMBA at ChefDigital dot com.
73:38
She always goes to NAC with me every year. Sweet.
73:58
My boss is going to send me a little note.
74:51
Interesting.
74:59
What you trying to get?
75:01
There's a spreadsheet I was going to share with Bill.
75:04
You're just giving you trouble.
75:06
One one of One guys built this spreadsheet out, and it's basically a summary of like the different markets and regions, and we go by like RVR. Yeah. By the regions,
75:18
And I'm going to share the data with Bill.
75:21
For the market,
75:22
And it kind of breaks down like the unique visitors and the difference.
75:29
So, for us, with VDP views and things like that, like for example, let's say we're getting a lot of traffic, but we're not getting a lot of VDP views, then there may be something going on, you know, with like VDPs and things like that, and it'll break it down by store.
75:46
It'll break down the percentage of the RDRs, the unique visitors.
75:53
And so I was going to look at the data with Bill, but I can't get to us. I've tried to refresh. So I was asking my manager to send me the updated one, so I could get to the someone.
76:04
That's a big. It's a big one. Yeah. Yeah.
76:08
It's a lot of cool stuff in there. It is.
76:10
It's a lot of cool stuff. So, and one of our DFCs built it out for their region, and they went on and just did it for our whole entire national.
76:20
And it's good information for.
76:35
One problem I have is that I can't build everything that I have an idea for,
76:41
And it results in me like being here till seven or eight three nights this week building stuff.
76:53
It's it's just a lot.
76:55
Yeah.
77:01
It's been fun though.
77:03
One of the things, and the the whole idea for that the AI app that I'm building that I'll I'll deploy it first on Audi's site and then I'll deploy it here.
77:12
If that works, so we're gonna build it and then just turn it on and just see what the AIs do because a lot of this stuff is kind of like you don't really know what the hell's gonna happen, and the and so.
77:22
But if one AI says,"Yeah, this is what the AIs want," then you're like, "Okay, well, let's build it and see what happens.
77:31
" So we'll we'll see.
77:41
We got to talk.
77:42
We got to talk about Walker.
77:44
Do I need to pay them a visit before the end of the year? I don't think so.
77:49
Okay. I don't think so.
77:50
Think it's worth your time. Okay.
77:55
No, I mean.
77:55
That's why I don't go. Yeah, I am on their calls every.
77:59
Yeah, I mean Cortez says how great you are on the calls, so I don't think. I don't think you going. Now beginning of the year we'll go.
78:09
We'll go for the kickoff.
78:10
Yeah, for the kickoff teams.
78:11
Yeah. But I mean, other than that, maybe once you know, twice a year. Twice a year, good.
78:20
Handle that.
78:22
And then Lafayette as well.
78:31
Yeah, I am on their calls every month because I like to give guidance on.
78:39
You're so out of touch with things.
78:44
Like a little bubble.
78:46
Yeah, I mean, Al James.
78:48
So it's a funny town, man.
78:52
我也不知道怎么。