dealers · 2026-11-05 · 9m24s
BHBMW · X3/X5 month strategy + content/spiffs (Brett)
- Speaker 2 reported low sales and said the team lacks a strategy to beat last month. They were reluctant to advertise the X3 but also said it “has to go.” Lance said the X5 should be pushed alongside it and noted he had built three X3 feature pages for potential ad spending. He cautioned that more search ad spend may not help without search volume.
- Speaker 2 questioned whether expanding beyond the primary area would improve results. Lance suggested targeting affluent ZIP codes, including Nacogdoches; Speaker 2 also mentioned Ruston and described Monroe as a “gray zone.”
- Lance proposed video ads featuring Speaker 2 and Landon on Facebook and TikTok. They disagreed about whether Facebook still works. Lance suggested producing content internally rather than hiring an expensive full-service agency; Speaker 2 suggested Randy create videos.
- Lance plans to visit Wednesday and agreed to work with Speaker 2 on content. He offered to contribute financially to staff video-making spiffs.
0:35
X3 + X5 push
X3 has to go; X5 is the card to push. Three X3 feature pages already built for possible targeted spend.
1:18
Search volume limit
More search spend won’t help if nobody is searching; structure stays, small offer tweaks.
2:54
Affluent ZIPs
Target affluent zips; Nacogdoches floated; Ruston/Monroe gray vs Shreveport.
4:00
Face video ads
Brett + Landon (or Randy) on FB/TikTok; internal content over $5–8k agency.
7:18
Wednesday content
Lance on site Wednesday (J&L lunch). Content session + calendar; open to video spiffs.
0:00
Hello, sir.
0:01
We got on deck to change the path of the history of last month.
0:07
The path of the to make this month better.
0:11
Yeah, because we've done one, two, two. Today looks like zero.
0:19
What are you thinking? I need some insight because we're sitting here talking with Randy and Landon, and we don't have a strategy or a game plan to defeat last month.
0:30
So I've got to have some kind of advertising that's going to something extra.
0:35
We got. I mean, I don't want to waste any money on X3.
0:39
They're not going to sell.
0:40
No, the X5 is the card to push. X5 and X3.
0:43
X3. X3s got to go.
0:45
Yeah. So I have a special page built for X3s. I can.
0:49
That's already all done. I can.
0:52
I can. I can put some specific.
0:55
Let me do this. Let me. Let me. Put specific money on those like three special feature pages that actually fucking matter.
1:04
That makes sense.
1:08
Well, I mean, it's look, everything's set up and it's efficient and it works. It does what it does. But the problem, and I was just discussing this with Caleb.
1:16
The problem is if we're not,
1:18
If there's nobody searching, then a search campaign doesn't help.
1:25
Right, and so it's like.
1:26
If I say shit, let me go from three to six thousand dollars. Well, doesn't fucking matter. If they're not searching, you're not gonna spend it. It's not gonna do anything.
1:35
Right. So there's no point. So,
1:38
Uh,
1:39
Let me call them and let me let me do nothing. They're not doing anything different at all. They just I don't change Brian Harris's marketing structure at all. I haven't changed it in. Fucking five years,
1:58
You know. Like when I set up J and L,
2:01
I have a have. We we have some very small tweaks once in a while. The same kind of like calls that you and I have done. Like with J and L, I do those calls with everybody every month, and it's like with Brian Harris, it's just okay. Well, this is working. Let's do this month's offers, and okay, let's roll.
2:16
Well, so we,
2:20
You know, I I talked you with.
2:24
Pouring all the money that we have into our EMA area.
2:29
Yeah, and I don't know that that would change any if I moved it out again.
2:37
Well, if we just broadened it, you're saying just go a little broader. Yeah,
2:42
I don't know how much it helps. I, you know, for me, what I would do if I want to call with them and I'll make a fresh call with them, I might be able to. I might be able to catch Michael before he's done for the day. But it's basically.
2:54
Hey man, is there? Let's look and do some targeted outreach to these few zips that are like our most affluent markets.
3:07
Yeah, like straight across. Yeah, y'all sell more cars there than we do. I know.
3:14
What about Nacogdoches?
3:15
Because there's money up there.
3:18
Is that too far? Nacogdoches up there, past like in them.
3:21
It's like north.
3:24
North Louis,
3:26
Yes, yeah. It's like, it's right. I think it's shit. It's almost even with you guys.
3:31
Rustin,
3:33
Yeah, yeah, yeah. But that's that range. Yeah, but Rustin is gonna be in Streetport's family.
3:46
Yeah, they're thirty miles apart.
3:50
Monroe's kind of like that that gray zone.
3:55
Okay, I'm just throwing up some ideas. Let's do this. There's a, there's a,
4:00
No, there's a kind of video. There's, there's a, an ad that I, that I think we should do, and I think we should do an ad that has you and Landon actually in the spot.
4:12
I think we need to do a different kind of fucking ad,
4:15
And put it on Facebook,
4:18
And on TikTok.
4:23
Well, it's not. I mean, it's not from the standpoint that I assure you.
4:28
Well, no, he's trying to sell me Facebook.
4:30
What you mean, like?
4:34
Yeah. Well, who was it?
4:38
Was it Busy Monkey or Monkey something?
4:41
They keep advertising to me.
4:47
Yeah, that's Monkey Funk.
4:49
No, this guy just called me and said,"Hey, man, you know." You know, for you know, for pennies on the dollar, I can come in and help you with Facebook.
4:56
I said, man, Facebook's dead. That's for dinosaurs. That's for old people like me to show off to grandkids.
5:02
I think I found it. He was actually wanted to do.
5:06
I don't think it's dead. I think it it needs to be done right, and I and I don't think there's anything wrong with it. Honestly, I'd like to know who that was, and I'll I'll talk to him.
5:15
I thought you'd be calling. Okay, good.
5:16
Well, I hadn't heard from him, but you told him my name. You gave him my number.
5:21
No, I didn't give you your number. He said, "He said, okay. I said, just Google it,
5:24
You'll find." Okay.
5:27
Well, shit. I'll keep an eye out.
5:29
Hey, guess what? If he really wants it, we'll find out.
5:33
Yeah. You think we need somebody here to just do content for us?
5:38
Yeah, and the problem with just content is it gets pricey.
5:42
It's expensive.
5:44
Which is why it's like it.
5:48
You know, I can't do the kind of coverage that an all social media agency does. That's just not what I do because they're like five grand, and all they do is twenty bit, twenty pieces of content all month. Like that's it, and they want five to eight grand. It's kind of nuts.
6:05
We well, that's why we keep talking to saying we need the salespeople need to start making content just like Galleria does. You know, it's like they're not paying an outside agency. They don't have any agency making any videos.
6:15
It's all.
6:18
I know that,
6:21
But fuck.
6:22
That's why we need to hire more people, hire better people.
6:25
We can be brandy as they close. Class F one,
6:30
And we are here to celebrate again.
6:46
Oh, fuck.
6:52
Yeah, they wouldn't like it. I don't think.
6:54
That would scare off the ones you're trying to attract.
7:05
Nobody cares. Yeah, this this is so funny. Everybody.
7:10
Yeah, makes a big hubbub over everything, and it's like me and nobody cares. It's just not gonna be.
7:18
I am. We're gonna come Wednesday. We getting free lunch from J and L. Okay.
7:23
Let's do some content stuff while you're here. Or either, or work with us and show us what we need to make and build.
7:30
Okay. Let's do it.
7:32
Hey, we could do a calendar.
7:33
We could have everybody on the calendar.
7:36
You mean like a like a fireman calendar like they do?
7:41
Yes.
7:43
Yeah. Yeah. And yeah. All right.
7:46
I'll tell him.
7:48
Jesus Christ!
7:51
I need to do a better job, and look, I need to figure out. We got to hack the system and figure out how to get more fucking business in there.
7:59
Yeah.
8:01
All right. You know, I'm okay. The reason I hired you is because I can't spell.
8:05
Are are we open to like spit me spiffing? I mean, I'll even i'll I'll participate. I'll just put up some of my money.
8:13
We just need a spiffs. I know you keep saying,
8:17
Look. I know you said you don't have people there that you want making videos, but I think we do.
8:23
It might not be bad. I think that Randy. I think Randy should do it. Randy's the best-looking one of all of them. All right. And he's Mexican.
8:38
He's okay.
8:40
We'll get him. That's a perfect demographic.
8:43
Fake. Fake Mexican.
8:45
He's a fake Mexican. Yeah.
8:49
Well, you know, a lot of those people got a lot of money up around there.
8:55
I bet.
8:58
Yep, they own up damn near everything. We could.
9:03
All right, I'm gonna tell you.
9:06
Yeah.
9:09
Who? Oh my goodness. We will. Thank you. Thank y'all.
9:19
All right. Bye bye. Thank you.