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dealers · 2026-09-29 · 12m03s

09-29 Meeting: Sales Budget Adjustment & Vehicle Feature Page Implementation

id of_4019bf369ceea5d72f6a4db1da7d361binfer

BMWJ budget cut + feature page sitelinks · 2026-09-29

  • Sales budget pare to $4,500 (match BHBMW sales). Soft market; spend above what market will bear.
  • Pull from VLA / social / display / demand gen; keep search ~$2k. Prefer 70 search / 30 demand gen.
  • Service $1,500 untouched (customer-pay).
  • Vendor (Speaker 2) emails change proposal → Lance approves → Lance sends notes to Rick.
  • Lance built 3 feature pages: CPO X3, CPO X5, all-new X5 (end of Oct). Vendor adds as search sitelinks + tweaks used inventory ads.
  • Side ask: how store_code gets into Merchant Center inventory feeds (vendor has internal inject tool).
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