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dealers · 2026-09-29 · 31m50s

09-29 Monthly Meeting: Performance Review, Sales Challenges, and Marketing Budget

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BHBMW monthly 2026-09-29

  • Worst month in a long time: ~10 calls off; YoY −5 units; MS markets (Meridian / Lafayette) weak. 500-unit YE still the goal.
  • Inventory: 6 X5 orders; 2 sold iX3s stuck at port (charging adapters) — not this month. Off-brand used + CPO underperforming.
  • Marketing: do not exceed $30,000. Lance + Michael build October plan; track month-to-month. Keep X5 push.
  • Car show: setup Fri Oct 2; main Sat Oct 3 (~8a). Lance Fri+Sat.
  • Staffing: no mgr changes until year-end (sensitive; not Ada).
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