dealers · 2026-10-22 · 3m03s
BMWJ · ad-spend review + event photo today
BMWJ · ad-spend review + event photo
~3m Lance ↔ store (Rick lane).
Numbers on the table
- YTD advertising called at ~$255,062 (after credits; ~$311k − ~$51k)
- Lexus line $183,367; Shannon $109k credit / $68,352 spent
- Implied ~$28k/mo over 9 months — store wants closer to $20k/mo if the figure is real
Category problem
- Lance flags: is website rolled into advertising?
- Frame: website = infrastructure (rent/utilities), not channel spend
- True ads = AutoTrader / J&L / similar — need a clean breakdown
Locked next
- Store pulls last month expense breakdown
- Sit down and categorize line-by-line
- Lance on-site today (Fri Oct 23) ~2–3p as event photographer
Status
park — no Ada build. Ops note only.
0:00
Spend totals
~$255k YTD ads; Lexus $183k; Shannon credit $109k / spent $68k
0:00
Category question
Is website in advertising? Lance: website = infrastructure
0:00
Next
Breakdown of last month + in-person drag-through
0:00
Today
Lance on-site afternoon as event photographer
0:00
Like interest? Is this like IT and marketing, or what is that? This is advertising budget. Advertising. It's a one ninety.
0:07
We've spent two fifty five oh sixty two. Yeah. In Lexus, has spent one eighty three sixty seven.
0:31
And Shannon has spent. Oh my God, Shannon! Shannon has got, Shannon's got back a hundred nine thousand dollars in advertising credit. You don't think Infiniti started helping boost the cars?
0:45
They're trying, but it don't do any good. No, it's like it don't matter how much this Audi store over here spends, and I will sell that many more cars. And I think that's the same. The same goes for Infiniti.
0:58
Shannon has spent sixty. Eight thousand three hundred fifty - two dollars. That's so weird. I said a quarter of a million.
1:05
Yeah, I wonder if that's all. That's not even accurate. Huh? I wonder if that's all. Even like, is that actually advertising? For example, are y'all putting website in advertising? Good question. I wouldn't put. I mean, website is infrastructure. You know, that's like the rent, the light, and the heat, and a fucking website.
1:27
Hey, the next time. You're here. We'll sit down and we'll drag it and go through the whole thing, you know. So, but my problem is that 255. 06.
1:38
Is that showing what you've gotten back.
1:39
Yeah, that's after I'm at 311 minus 51. Okay, so at 256 divided by nine equals. I'm spending twenty - eight thousand dollars a month, which is way too much money.
1:55
Well,
1:56
We need to look at the numbers.
1:57
We'll look at them again because I need to be spending twenty grand, and that might not be real. But I mean, it's just. Well,
2:06
I mean, look, that's like, and that's why I ask. You know, are you counting website and advertising? Yep. You know, so or are we just counting like Auto Trader and J and L?
2:19
Yeah, that's what normally. I'm. I'll get her to send me a breakdown of last month. Yeah, and that way we can see everything in it.
2:27
Oh yeah, sounds good. Hey buddy, have a great day. I don't know if you talked to Landon. I'm gonna be. I'll see you tomorrow afternoon. I'm gonna be up there. I'm gonna come be your photographer for that event. I'm gonna come hang out and shoot some shoot some stuff.
2:40
Okay. All right. All right. You over here tomorrow night then. I take it.
2:47
Yep. I'm probably coming like tomorrow afternoon. Like I don't know. Two or three or something, and and be there for the event. All right, we'll see when you get here. Oh yeah, see you then. All right,
3:00
Bye bye.