dealers · 2026-10-02 · 10m35s
10-02 Marketing Meeting: Q8 Pricing, Website Specials, and Lease Programs
ABR marketing · Q8 special + site cleanup · 2026-10-02
Locked on call
- Q8: ~$4k marketing allowance in play; lower Q8 prices another $1,000 and run a special.
- Leases: leave current programs as-is (no material rate change).
- Bonus cash popup: kill it (Audi/OEM refresh put customer bonus cash on site again).
- Specials page: update MSRPs so full discounts show; keep demo tagging for featured units (Jessica stocks; PA 4-digit stock pattern / vAuto demo switch — automation TBD).
- Magazine: already uploaded; goes with specials email; Lance adds new edition and refreshes specials.
Open / verify
- Exact Q8 allowance math ($4k vs +$1k marketing) — align with incentives email.
- Rate figures cited on floor mixed (4.99 / 5.99 @ 72) — publish only verified.
- CPO rates weak / little CPO inventory — no CPO push called out.
No device highlights on this take.
0:44
Yeah, that's what I was gonna say. He forwarded to me, but then the the other question is: we want to leave our distance where they are. Yeah. Yep. Yeah, they didn't make anything worse, but they make anything better.
1:04
Yeah, looks a little. I mean, nothing that's gonna really affect us, but. From what I just emailed it to you. From what uh, it looks like, thousand dollars more customer credit on A3, A5. Um, and then four thousand marketing allowance on Q8, but they're saying that didn't change, which it did. Uh.
1:41
Yeah. So another thousand on marketing on the Q8. Hey Chad, man, how you been, man? Good, man.
1:49
How are you? We just not giving shit away. I ain't trying to give shit away. It's me that stopped it from getting. You're just a fucking name, George. Okay. All right. When Cipriano needs something, man,
2:01
I'll remind you. He doesn't need anything.
2:04
Oh, he's gone.
2:06
All I need is a car to drive for the weekend.
2:09
You won't know about it, so you're right, and you won't know anything. Got a lot of those A files and Q files; they all look the same. When one's missing.
2:31
We got four thousand marketing allowance on Q8 now. Did you see that? I think I told you that. Yes, I think you did tell me that.
2:38
You want to do something special on Q8 then?
2:40
I mean, it's six and four, isn't it?
2:44
Yeah,
2:44
It's not bad. And they got good interest rates.
2:48
Oh yeah, I think.
2:50
Has 4.99 or something?
2:53
Yeah, we have. Well, it's 5.99 at 72. No, that's wrong. That's wrong. I thought that one was. It's wrong,
3:01
Baby. That's wrong, baby. About some certified pre-owned. Very little rates right now.
3:09
We don't have any certified pre-owned. How do you get yourself on the.
3:12
Top of the trade bag? Bullshit! Ain't nobody in here but us. How about this? It's just us in here. I'm just saying, man. If there is some kind of way we can spark the interest in somebody's A5 used.
3:23
We gotta turn this off.
3:26
Because it's a nice call.
3:27
We don't want this, do we? Do y'all want this fucking customer bonus cash pop up? No, did Audi's put on the site?
3:33
No, I just saw that. I didn't know what that was.
3:35
I'm seeing it now too. They refreshed it. I'm gonna get rid of it.
3:39
There's no good rates on on CPOs.
3:42
Get your shorts in a knot, Son. Get your shorts in a knot. Panties in a while.
3:48
God damn, it's a nice watch. Let me see the right front. What?
3:52
Damn,
3:52
Dude. I saw the blue from here,
3:55
But I'm not. I'm not. It has tide on it.
4:03
I have a Nixon that has tide on it. No big deal, but I don't think it works right.
4:06
Doesn't that Nixon? Isn't that Nixon in my Amazon feed when we get watches? I'm like, man,
4:12
I used to fish a whole lot.
4:14
Was it good to watch? It worked pretty good.
4:16
Yeah, and I would wear it because, like, I was I was red fishing a lot, so I would always want to know where the tide was. And I don't even know how they work, really. Like,
4:27
Maybe the moon. Believe it's a calendar. Yeah,
4:30
But like, is the tide move the same time everywhere in the country? Though? Yeah.
4:34
No. No. No. Yeah. So you have to base it. So like, this one has a book that's this thick, and half of it is on tide. Oh. And it tells you like.
4:44
You're supposed to tell it where you are.
4:46
Yeah. Based on where you are. Based on your time zone. The moon. And like, so where you are, time zone is is how it figures out the tide. Okay. But when I change the battery. Fucking tide never came back on. Oh really? Yeah, it's like it's all. It's a cool feature to have, especially if you look. It does moon phase.
5:04
And I'm sure there's other things to use it for.
5:05
So it's moon phase, and it does tide, so it'll show you high tide, low tide. It's hard to read the whole.
5:10
It's hard to read all that.
5:11
I was looking for like the she goes. You got to fill it out. Well, if you want that, you know, fill it out. That was like maybe a hundred dollar watch, but like you could get the bright orange for like forty nine dollars. So I got that. Where it drops in the middle.
5:22
Well, so these normally they're just.
5:25
Randomly some other color. Yeah, yeah. I'll fucking take the weird colors.
5:30
It lights up too. Yeah. That's it. Well, if you fish, man, you want. Yes,
5:36
You want. My lights up. Look,
5:37
Look, it lights up. I never seen it on. No, it's a good. These are odd.
5:43
Yeah. Well, I told him each little line where you know what time.
5:46
I gave my dad one of my other Tide Watches. Yeah. Mom would go like the. I like them,
5:51
Like on a graph on the bottom of it.
5:53
Damn, take the shit that ain't good.
5:55
Looks like a fifty - dollar watch.
5:56
You should get one.
5:57
Yeah, these were. Well, no, I need the one for my sleep,
6:00
Man. Wow, that's crazy. You need Tide for your like sleep. They're all like two, three hundred dollars now. Oh, yeah. You don't want blue,
6:09
Yeah. It's gonna tell you I'm fucking.
6:10
Nah, I had that watch, the 5600 with the tide on it,
6:13
And it would be one that got lifted from me. Retreated last night. My ex is really full of all my shit at my house. She took my opal one. That's Tide Watch, and it had opals in it. That was a cool fucking watch. It was just black, but had like a opal.
6:31
You had that when you were at BMW.
6:33
Yeah, remember that watch? And that one, I was like, oh, I'll just get another one. And I saw how much it is now.
6:40
Why In the yacht magazines they got so many nice diamond watches for like a hundred dollars that look like they're Rolexes and shit. They stick them in the.
6:47
There's that Stauer brand too that's always in those. Yeah,
6:51
That's what I'm talking about. You know what I have? I have Gary's Invicta watch. Can be made that cheap because it's like it's got a face on it that's this big.
6:59
What are they doing with the size of those faces?
7:01
For so long, Gary's like, man, I need my watch back, and I'm like, I'm like, bro, you're not ever wearing this watch. And it was in my Porsche when I crated it in, and I found it, and I was like, " Oh fuck, I should drive through fucking Subaru and at like eighty miles an hour, busting, shove that in,
7:19
And glass." Flame of flame. Is he back in town?
7:20
Yeah, he's with Subaru. Wouldn't that be great if they were like, somebody broke the glass on our store, and this was what they broke it with, and he sees it?
7:29
He'd be the only one. He'd be like, " I know, yeah, that's it." Yeah, this motherfucker. So, do we want to do something? Dirty on the Q8. We'll add a little special about it.
7:41
Probably do if you want to lower them. I guess we lower them another thousand.
7:45
Okay. Yeah. So lower Q8s another thousand.
7:47
Yeah. And then I got to do MSRPs online. I just I had.
7:54
You put them. Yeah. It'll show that discount. Like and it's nicely. You know. It'll show a full. So that specials page will look even better. The whole feature thing.
8:09
You've been doing the demo status and all the ones you want to show up on that page.
8:13
Yeah, there's probably there's newer ones that came out that I need.
8:19
It's about Steve. Yeah, I wish there was something I could rig up to automate that. Actually, there might be. So tell me this: if I was to look at those cars in in Vin Solutions, is there a status in there that says that they're demos? Or is it just the stock number? Like you know what I'm saying? Like stock number.
8:42
Well, it would be. I mean, yeah, any PA with four numbers. Right. I guess I don't know if you can make that permission.
8:49
I'm just trying to think of some fucking crazy - ass AI like method I could rig. The trick is the trick is that the switch is actually just buried in that fucking info page on V Auto. You gotta actually add the demo thing. Yeah.
9:08
Actually,
9:09
Was it four?
9:12
I'll have to ask. Oh no! Man, if there was a status that we could put, we could like when they're stocking those cars back, like stocking those cars in as a demo, stocking in as a used. If like in the lot location or in one of the fields, they say something, then maybe we could have V Auto do it automatically. I don't know.
9:32
Jessica stocks those in,
9:33
So the deal is just that I know that like the fresh ones. If you don't remember, then they just don't pop up on that page.
9:38
Yeah, yeah. Let me go change the battery for this.
9:44
I'm gonna go fuck around and get some stuff added. If there's something else y'all want to do, let me know. We kind of run the same leases that we did.
9:50
Yeah, it doesn't look like anything really changed. Nothing appreciably different.
9:54
Then we'll just leave our leases alone. I know the BMW leases when they change them. Sometimes it's like, you know, it's like a few dollars. Yeah, stupid. It's like not even a a big difference. I haven't looked at what their specials are today. I need to look at them. I kind of make sure it's all up to date. But all right, sweet. I'll get it all updated, and I'll send you a copy of your magazine. You see the magazine? Yeah, I see the magazine yet. I saw it one time. Yeah. Yeah, I've got it. It's uploaded on the site, and it goes out as our specials email.
10:28
It goes out with our specials email, but it's a new it's a new addition. Yeah, I'm gonna add on.