dealers · 2026-10-30 · 9m21s
ABR · Used lead rule rebuild + 1.99 banners + 2026/27 inventory
Takeaway
ABR ops: Lance will delete and rebuild the used-car lead assignment rule in Vin (leads still need to hit someone even when off). Soft talk on two evergreen 1.99 “new Audi” banners. Inventory: ~10×2027 + 78×2026 (35 in loaner); $400 mini on in-stock 2026s floated; Q5 soft vs region (Atlanta 12 / Marietta 9 Q5s out). CPO rate/cert path unclear — no lock.
Locked / action-shaped
- Lance: delete + rebuild used car lead assignment rule
- Banners: lean evergreen “1.99 available now on a new Audi” ×2 — not final art brief
- Check enhancements ~2nd/3rd next month
Notes
- Area softer month; ABR relative outperformance on Q5 still thin vs big hitters
- Q7/Q8 ok; Q5/A5 concern
- Loaner vs retail 2026s + adding 2027s to fleet — no final
Ada vs Lance
Park + Lance (Vin rule). Do not touch client CRM from Mini. Creative banner only if he says go.
0:09
Lead rule
Delete and rebuild used-car lead assignment rule; Lance will fix.
2:02
1.99 banners
Evergreen 1.99 new Audi; two banners (used + road).
2:09
Inventory
~10 2027s + 78 2026s (35 loaner); Q5 pressure region-wide.
0:00
So I'll.
0:00
Bring us Thursday, and he's off.
0:02
I mean, look, some of the leads might be coming through when he's not here, but no, he should be getting. I'll just delete the whole thing.
0:09
Delete the used car lead assignment rule. That's what it's called, and fucking rebuild it. I don't know,
0:16
But no, that day I looked at it,
0:18
Called you, but yeah, so I don't know.
0:20
That's weird.
0:22
Because I was worried.
0:23
I looked in the settings. I didn't really see anything that was. Yeah.
0:31
I can't put a lot of people's names there.
0:34
Once they're in it, they're in it.
0:37
I could, but it'll cause just as much. Oh, I know.
0:41
Yeah. It'll cause a fracas. I'll get it fixed.
0:47
So for next month, are we just we're gonna kind of wait and see what we get? I think we'll get some enhancements a little bit again. Are we gonna kind of? We have right now is good. I'm just kind of getting the conversation started.
0:57
Yeah, yeah. If anything enhances, we'll change.
0:59
Yeah. We'll yeah we'll check it on the second third.
1:02
I would think they I think they're probably okay. And the only reason I'm saying that is because during summer body we didn't get enough so maybe season the body we might go back to two thousand to fifteen hundred. That's just a guess.
1:19
I think you'll probably I think you'll see more shit on Q fox.
1:26
How how long does it take to get a banner for? Like a 1.9 percent 1.
1:31
99 for a couple days.
1:33
Do you want to like do that for the road?
1:35
I almost think we should just do it. Like we talked about it, doing both banners. Put one banner by used cars, and then like another one as we get.
1:43
Yeah, we'll get two. Two of the same thing because we can do.
1:48
We did this for like more sports.
1:50
We can do 1.
1:50
9 new Audi, and like not put one model and all that shit, and then it kind of makes it more evergreen. Like we did that for BMW a while back, and it was.
1:58
You know, because we can keep the sign up.
2:00
Yeah, because I bet they're gonna.
2:02
We'll put you know one point nine nine available now on a new on a new Audi.
2:05
Did you see how many people had Q Fox out?
2:09
Like the when he sent the report out today for the bonus for the fifteen hundred bonus. And like I think I think Audi Atlanta had like twelve. Marietta had nine.
2:26
Nobody. I mean, honestly, we have we've done pretty well considering, like, all the big hitters that are have only sold like the most anybody sold was Audi Atlanta, and they had they had twelve Q5s out.
2:39
The area is having a worse month than it did last month.
2:46
I I really don't quite understand the relative success that we've had.
2:54
And I'm calling it relative success because relative to to other people,
2:58
But so.
3:03
But I would think nothing about the kids like that.
3:05
Nothing about changing that.
3:06
Well, I'm saying I think that because those numbers look bad, I'm sure the whole country looks bad. On the FOS, they're going to do.
3:13
The numbers are coming in. I mean, yeah.
3:16
Look at our. We've we've sold some FOS and look at our inventory.
3:19
Yeah, like thirty-five of them.
3:21
Yeah, everybody else.
3:22
Atlanta's probably got over a hundred.
3:24
Did they bulk it up because they knew they were going to be making less for a little while,
3:29
Or is it?
3:31
No, no,
3:32
No. BMW used to do that. They'd send you a bunch, and then you were going to be.
3:35
It's basically it's accumulated over months of not selling enough Q fives.
3:40
Yeah, I was looking at,
3:42
God Sugarland. Sugarland combines their inventory with North Houston because we had a because of Jack's people who were down there looking at the Sportback and they were also shopping. Do you remember that the black people?
3:57
They have fucking combined thirty-eight Sportbacks and stuff between the two dealerships.
4:02
Jesus Christ, Lord, that's a lot.
4:06
So,
4:09
One thing I was thinking, and y'all tell me what y'all think. I'm looking at the inventory, and we have seventy-eight out of it. So we have ten twenty sevens on the lot and seventy eight twenty sixes on the lot.
4:21
When we look at loaners, I was basically going to try to almost skip like twenty six year model to where we have like thirty five twenty sixes in loaner right now.
4:33
And basically, what I'm asking is, is it worth it to put like instead of a three hundred mini, do a four hundred mini on twenty sixes in stock? So like. We attack twenty sixes and don't just start selling twenty sevens. Yeah, sure. To where like I don't have to put a ton of twenty sixes into loaner to where like maybe fifty twenty sixes total for the year and then just sell them twenty sevens.
4:58
Yeah, we can at least come out and make some money. Yeah, I'm saying yeah. Great.
5:04
Yeah, I think I think salespeople are going to naturally sell the twenty sixes anyway.
5:08
If you I would agree with that if we had good salespeople. Yeah.
5:11
I mean, Jack is not going to share a fucking twenty-seven. Agreed,
5:14
But we have. If I don't know,
5:16
Yeah.
5:18
So I don't know. Give me some thought.
5:21
You can do it.
5:21
But I would like to retail out of twenty-sixes rather than dump them in the loaner.
5:26
Yeah, of course, of course. Now, the bulk of the twenty-sixes we've got.
5:32
Obviously, some some Q sevens, which I think they take care of.
5:34
Q sevens are going to be fine.
5:36
Q eights are probably going to be fine. Everything seems to be fine except for Q5 and maybe A5. Q5, you know,
5:44
We've got what one twenty-seven coming in on Q5.
5:47
Yeah, we don't even have twenty-sevens. Yeah,
5:51
It's funny how late they are into the game with their smiles. Yeah, if you want to do it,
5:54
Let's do it.
5:57
I agree with you though. If if you could start putting twenty-sevens into the fleet,
6:02
Would be ideal.
6:06
Yeah, because you look at it and you have.
6:09
Hopefully at the next year,
6:11
We're we're we have fifty twenty six is max. We have to sell for the whole year, you know, rather than fifty in the last quarter.
6:18
Yeah, yeah.
6:21
Yeah, we won't be in the position if we're at this.
6:30
Yeah, that's a that's a tough hurdle that I don't know how to.
6:37
Unless they come out with something like we were talking about with CPOs,
6:42
Unless they come out with something crazy on CPO interest rates, like what's the point of?
6:48
I mean, sure they're way cheaper,
6:50
But yeah.
6:52
And now you're looking at one nine nine and two nine nine, where it's like,
6:57
For sure, it's gonna be six thousand dollars difference between the two, so it almost makes them the same.
7:05
Yeah. Yeah, it's like they, yeah.
7:07
It's good. I'm dead to do it, but at the same time, it fucks the.
7:12
Now I do believe some used car shoppers are just going to be used car shoppers. Yeah.
7:18
I I kind of hope I'm hoping that they run the same interest rate on the twenty fives. Like if they come out and say CPO loaners are one nine two, and then we can just certify them and fucking. Advertise one nine on them, then it makes sense because if you can get the same rate on the cheaper car,
7:40
Then yeah, yeah.
7:42
Well, it's usually a sense about CPM for advance and you can get more carry on CPM. Hmm.
8:18
It's eight hundred bucks, and then plus the service service bill,
8:26
Twelve hundred. Do you still get a? They're getting a copy of your Saturday whenever you want to.
8:29
Do you still get a UCI, or is it just the? Do you still get a UCI, or is it just the CPO inspection?
8:38
If you do the fish, we should have.
8:40
If you do the fish, we should have been given them. But I think I don't even know if they're even inspecting them. I don't even know what because I don't. I don't get any of that information until the car gets to me. Wait, but it should have been.
8:51
Specifically, all we gotta really do to get these things certified at this point in time, because they've already gone through,
8:57
You'll have to put them on a you have to put them on a scan.
9:01
So if the battery is low, yes, you're gonna get hit for that.
9:05
You gotta put them on a scan, and then you gotta do the paperwork, and you gotta run time. Think this.
9:10
Yeah, guys, here's the jet.
9:11
Okay, so they do that.
9:16
If you get that you want to go back and see if some of these things, I'll talk to Taylor and just.