dealers · 2026-10-30 · 4m56s
BMWJ · Oct sales pace + co-op burn + social push
Takeaway
BMWJ floor: Oct sales at 23 (vs 42 LY / 44 in ’24); expect ~+10 + 5–6 service loaners. Galleria 177 YTD vs 40 in 2017. Lance will burn remaining co-op/reup as far back as possible and email when filed. Social pressure from Frank after a MB store TikTok mocking recalls.
Locked / action-shaped
- Lance: request available co-op as far back as possible + remainder of year; email clock when done
- Social: 2–3 salespeople on dealer IG/FB ~1–2×/week when Lance is in town (proposal, not live yet)
Notes
- Co-op/reup: Lance will go as far back as possible and burn rest of year
- Oct pace weak; regional context from Bill’s summaries
- Frank wants more social; MB TikTok making fun of recalls — boss livid
- Lance proposes featuring salespeople in video when on site
Ada vs Lance
Park + Lance. Co-op request is Lance. No Mini build.
0:08
Co-op burn
Request as far back as possible + rest of year; email when done.
2:23
Oct pace
23 sold vs 42 LY / 44 in ’24; +~10 and 5–6 loaners expected.
2:42
Galleria
177 YTD 2026 vs 40 in 2017.
3:22
MB TikTok
Mercedes store TikTok mocking recalls; Frank/social pressure.
0:00
I actually have a few new things that I'm gonna request.
0:05
We should have a reup in there.
0:08
Yeah. So I'm gonna go back and make sure I request some back. Basically, I'm gonna go as far back as I can and make sure we catch as much. And I'll make sure I get the rest for the rest of the year to try to burn through, like, use up all the co-op. You know, all the reup.
0:22
Yeah, we do every dollar. And I'll, I'll let you know.
0:25
Let's do this so that I don't forget and it doesn't just fall through any of my cracks. Delayed.
0:30
I'm gonna get it done, and I'll shoot you another email when it's done, so we can kind of both have a clock ticking on it's done and waiting on that.
0:40
That makes sense. Yeah.
0:42
Yeah, we're just we're just we're off.
0:45
Yeah, it's bad.
0:48
Yeah. I was looking at we had that you know.
0:52
BMW in in town here. They do that big giant that big obnoxious BMW meeting with with Curtis and.
0:59
Chris Lukacic and all those people and I was in that yesterday and nobody thank. Well, it's like you know, hey, you got.
1:10
He pulled up Brent, in other words, he said you're up one,
1:14
Literally one unit.
1:17
He said so.
1:18
I'm light here.
1:19
You're the yeah. He says so. You're the tallest midget right now, basically. He didn't say that, but you know, it's like fuck. You guys are up more than one. But but also still,
1:30
That's about to go away if we don't sell more cars. You know, like the gains we made.
1:35
If we don't sell more, we're gonna lose our gains.
1:38
I had that. You have no idea what the conversation. So I've been here. So uh, and and now my boss is fucking jumping up and down.
1:48
So well, I hope they get some regional numbers, right? Do they do they get the same? Like when when BMW sends out numbers, do they get all that shit?
1:58
Yeah. Yeah. Well, fuck. Tell them.
2:01
Don't fuck about it. We're about to piss it all away. Do you get our Do you get our daily summary from Bill?
2:07
Oh yeah, I get all of our summaries from Bill. I have all that shit in my system, and I you know I look at all of it.
2:13
Yeah.
2:13
So I'm looking at you know Bill sent out a thing this morning,
2:17
October by year from 2017 until 26. Yeah.
2:23
And we did 44 and 24,42 last year. We're sitting on twenty three.
2:29
Oh fuck!
2:29
We're gonna probably pick up another ten cars.
2:32
Okay, so finish with thirty.
2:34
But even if I put service loaners, you know, I got five or six service loaners I need to move.
2:39
But I want you to listen to this number.
2:42
Galleria in twenty seventeen sold forty cars.
2:47
In the twenty twenty six,
2:49
As of this morning, they sold a hundred and seventy seven cars.
2:55
Jesus.
2:57
The rest of us can't be that bad, Bill. I mean, Lance.
3:02
No.
3:02
Well,
3:04
We already know they made all those gains on the back of essentially stealing business from people, going completely against franchise agreements.
3:14
You know. Oh, you know, unless the difference.
3:16
But the finality is, what are they doing that we're not doing? Is it a people issue?
3:22
You know, Frank thinks that you know we're not, and he's right. We're don't we don't have enough social Media, we don't have enough. Like, there's a TikTok TikTok video that was put out at the Mercedes-Benz store here yesterday.
3:35
That's just laughing and making fun of us about recalls.
3:39
Oh God, are you serious?
3:41
Yeah, it's bad.
3:42
Yeah, my boss is fucking livid.
3:44
That's just that's that's you know,
3:51
That's like ridiculously unprofessional.
3:54
To be honest with you.
3:55
It is, but you know these are young guys.
3:58
People don't do that.
4:02
Well, they just did it.
4:05
Yeah. Yeah, I was sitting with Porsche. Well, what I would like to see it is something that I just started here at Porsche because Porsche was in town and it was top of mind.
4:13
They were in town and said,"Man, y'all, social media looks great. I just want to see some salesmen in it.
4:19
" And that's the same thing for all my stores. I need to see some salesmen. Salesman engagement, right? And so.
4:25
So this Tuesday, I literally i i grabbed one. Here's the thing: when I'm in town with you guys, we should better grab two or three, and that's all we need. If we have,
4:34
I want to start seeing a salesman in a video once a week at least.
4:38
No, you know, so about every other day. I mean, well, here's the thing: it's different.
4:43
No, it's not, and it's different video. So on our own on our own dealer Instagram, it should be and post Facebook, it should be once or twice a week.
4:53
But you've got.
4:54
Four, five, six salesmen.