dealers · 2026-10-21 · 14m07s
ABR · Buyer’s Guide edit pass (evergreen cleanup)
ABR Buyer’s Guide — edit pass (Ada go)
Lance did a top-to-bottom review. Evergreen guide only — no time-bound specials.
Ada work
- Home: warranty + provided maintenance in top four; headline “…in Baton Rouge, Louisiana”; service-cities block at bottom; “What questions do you have?”
- Lease/finance: four-year/50k warranty; up to 15k lease miles; humanize awkward AI stats; typical 3yr/36k lease maint context; drop VW Credit insurance boilerplate
- Protection: “Let us help you choose the protection you need”; flood → fine print; kill “Triple I” and “nothing required to get financed”
- Lease-end / trade-buyout: never “Audi Financial Services doesn’t refinance”; ABR helps explore refinance/buyout with multiple FIs; payoff via myAudi or call store
- Warranty/maint: 4yr/50k + 3yr/30k blocks; verify rust/roadside mileage; link internal maint; replace charger-giveaway image under PHEV with Q5 TFSI e
- CPO: Shop CPO / certified inventory button (not shop new); add Audi CPO quals/benefits; link live CPO feature page on AudiBatonRouge.com
- Tax/plates: fix “Value my trade” button size mismatch
- Special programs: remove 1.99% featured offer; research and detail college / military / first-time buyer programs
Status
go — Ada executes edits.
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Home top
Consistent warranty + provided maint; headline Baton Rouge, LA; cities block bottom; What questions do you have?
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Lease/finance
4yr/50k; up to 15k miles; drop awkward AI stats; 3yr/36k lease maint
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Protection
Help pick protection; flood to fine print; kill Triple I
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Lease-end
Never say AFS doesn’t refinance; ABR helps explore options
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Warranty/CPO
4/50 + 3/30 blocks; Shop CPO button; link CPO feature page
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Specials
Remove 1.99% from evergreen special programs; detail OEM programs
0:00
I'm doing a review session for Audi Baton Rouge Buyers Guide. We're going to do it from the top, so we can just get all of these edits out of the way as quickly as possible. All right, starting with the home page for the Buyers Guide for Audi Baton Rouge. I want it very clearly. We have a four-piece up here. It says four-year, fifty, fifteen K-tip lease, lease tax on payments, twelve seventy-two. That's weird. It needs to be consistent across all of our stores. One of the pieces needs to be warranty, and the other piece needs to be provided maintenance. I want that to be a block in this top piece too. And then as we go down, should I lease, finance, or buy an Audi in Louisiana and in Baton Rouge? That should just say in Baton Rouge, Louisiana, right? Our extra cities we're going to cover down in the bottom of this with a block about all the different cities that we service, right?
0:57
So in this top piece, should I lease, finance, or buy an Audi? It needs to say, should I lease, finance, or buy an Audi in Baton Rouge, Louisiana? Lease if you like driving it newer. Okay, I like this maintenance piece. Your lease comes with its maintenance covered. It's a little awkward the verbiage. It should, you know, we can probably steal some verbiage from Audi about the maintenance. So don't try to reinvent this, but your lease comes with its maintenance covered, you know, through the duration of your lease. You know, Audi's taking it care care. I don't know, we might need to talk about that, but your lease comes with its maintenance covered. I like that. What do you want to figure out? I'm not care. I like this verbiage. What do you want to figure out? Maybe it's what questions do you have? I like that more. What questions do you have?
1:55
All right, we're going to go into each section now. Let's go into lease or finance. Lease or finance, your Audi. There's no wrong answer, just the one that fits how you drive. Here's how to tell which is right for you. Four-year factory warranty. That should say the four-year fifty thousand. I don't know why you would leave that out. Fifteen thousand typical lease miles. That can say. As much as fifteen thousand miles allowed in a lease, and then this lease taxed on payments. Does it need more detail? Maybe you have that down below. I'm about to go look. Seventeen months longest listed finance term. That's a weird fucking. That's awkward. Seventeen months longest listed finance term. That's essentially like an AI seeing that stat and just writing it. There's no human humanizing there at all.
2:50
Lease if you like a newer Audi every few years. Finance if you want to make it yours. A typical lease stays inside the four-year, fifty warranty, included scheduled maintenance. Yeah, so typical lease is three-year, thirty-six thousand. So the chances are almost every maintenance trip will be covered, except maybe one or two. So that might need to be pieced in there somewhere.
3:21
Okay, lease if you like a newer Audi for a set time and miles. You pay for the years you drive, not the whole car. I like that verbiage. Finance if you your like your name on the title. So you said this is kind of not a complete lease. If you lease if you like a newer, so it should say lease if you like lease if you like a newer Audi.
3:50
Every few years, that's what it should say. Lease if you like lease if you like a newer lease if you like a newer Audi every few years. Finance if you like to make it yours. Finance if you see what I'm getting at. I don't. This is finance if your name on the title. That's awkward. We need to fix that. You own it. No extra wear or mile bills at the end. Terms from total and purchase loans. I don't know how leasing and financing compare. Your policy names VW Credit Leasing as additional insured and loss payee. That I don't know if we need to say that insurance paperwork bullshit. That's a weird difference. That's kind of not necessary.
4:55
Okay, I'm going to move to the next page, which is protection. Protect your investment. Every one of these is optional. We'll help you figure out which one fits how you drive, and which ones you may be able to skip. Let's change that verbiage so it says, "And which ones you may be able to skip." This is awkward. Your call. Nothing here is required to get financed. We don't need to put that. At all, that's a common. That we don't need to say. Nothing here is required to get financed. Your call. Let us help you pick what fits your style better, or help. Let us help you pick your driving style. Your. Let us help you pick the protection that you need most. Let us help you pick the protection you need.
5:53
We'll put every price in writing. If you change your mind, you can cancel unused coverage if your contract allows it. And flood damage is a question for your car insurance, not something we sell. This and flood damage is that's not front facing. That should be fine print. That should be a disclaimer at the bottom. Good to know. Audi Signature Care covers scheduled maintenance for three years. Na na. That's maintenance. Let's make sure we call that what it is. Audi's Signature care covers scheduled maintenance. All right, that makes sense. I like it. How you drive, lease or finance changes the list. If you are leasing, tire and wheel protection and key replacement usually fit. If you are financing, we would suggest a vehicle service contract, extra repair and coverage after the factory warranty, because year five is on you. Example: Whether floods fall under your comprehensive insurance.
6:46
If a finance car is totaled in a flood, gap coverage picks up what your insurance doesn't. I don't know what the hell "Triple I" means, but we need to get rid of it. A quick guide to start the conversation.
7:24
Okay, let's go on to the next section. When the lease ends, when your lease ends, you've got options. A little prep goes a long way. We'll help you get ready for the inspection, so there are no surprises. Trade up, extend, buy it, or return it. If you return the car, Audi sends it in. If you buy the car, you skip the turn-in fee. It won't be billed for extra wear or extra miles. The key stays yours. Buy it instead. Ask for a payoff in the My Audi app. Audi Financial Services doesn't refinance. Is that true? That seems weird. We don't need to say Audi Financial Services doesn't refinance because we don't give a shit about Audi Financial Services in this case. We'll refinance. It can be asked for a payoff in the My Audi app. Call us if you've got questions. We love to help you explore all of your options. That's more like what that should say.
8:33
An Audi Turn-in Guide. Let's see what that looks like. Assess your vehicle. Okay, I can deal with that. Next section is warranty, warranty and maintenance. Your Audi is covered. No, no. Four-year new car warranty, twelve-year rust-through, four-year roadside assistance, three-year thirty included service. So your little four block it needs to say four years or fifty thousand miles new warranty. This twelve years is there a mileage limit? This four year roadside is there a mileage limit on the roadside assistance? And then three thirty make that say three years or thirty thousand miles included service. Yeah, so we're saying usually a lease usually fits inside the factory warranty. A long loan doesn't.
9:28
We can put in there a link over to our maintenance stuff. Got it. This is funny. You grabbed a charger. Looks like Ada grabbed a charger picture that a charger giveaway we were doing. As the battery has its own warranty, so we're down in here. It says plug-in hybrids. The battery has its own warranty, eight years or one hundred thousand miles. Blah blah. We need a different picture of that. Just find a picture of like a Q5 electric hybrid plug-in. Or something, and put that in there. You might need to search the web for that. What's included and what you can add? Okay, Audi warranty, Audi Care. Let's look at certified pre-owned. Certified pre-owned looked a little thin earlier. I would like in here to be able to click shop certified pre-owned inventory as a button. Right now, it just says certified pre-owned, get pre-qualified, shop new inventory. That makes no sense.
10:28
If we're on certified pre-owned, it should say get pre-qualified, and it should say shop CPO or shop certified inventory. Should I buy a certified pre-owned instead of leasing new? You get one extra year or twenty thousand miles of coverage. Na na. It's still a big purchase, so take your time. Buy with confidence. Yeah, we can put in there. We need to put in there all the benefits of a certified pre-owned vehicle. So, like, if you look up all of the requirements that Audi gives us when we do a certified pre-owned, we can put those in there. Why buy certified pre-owned? Then we have like a whole page of like we do this, we do this, we do this. I've also got a certified pre-owned feature page, I believe, on AudiBatonRouge.com, so you can find that and link to that as well. All right, tax and plates, Louisiana tax, title and plates, leasing or buying. Here's how tax works in Louisiana and why a lease can mean.
11:26
Less tax up front. Yeah, lease. You only pay tax on your monthly payment. Buy your trade-in lowers your tax. Title and plates. We handle all of it for you. No surprises. We'll walk you through the exact numbers on your deal. When you lease, you only tax on what you use. Okay, I love that explanation. Titles, plates, and paperwork already handled. Nobody buys an Audi because they love paperwork. When you lease or buy, we'll take care of everything. I like that that word track. Let's look at your numbers together. Every deal, na. Value my trade. So right here, I'm looking at some buttons you guys have, and there's get prequalified, shop new inventory, and value my trade. Value my trade is like a different dimension button. It looks goofy. Let's look for that flaw anywhere it might be present in our buyer's guide. FAQ. Do I pay less tax when I lease a car in Louisiana? Often yes. When you lease in Louisiana and in Baton Rouge, taxes apply to your monthly payments rather than a full. Okay, I like that.
12:25
All right, next section: trade in or buy out. You can buy the car at any time. Audi Financial Services doesn't refinance. That's you're fucking saying that again. Audi Financial Services doesn't refinance. We don't ever say that. We're not reliant on just Audi Financial Services. We are Audi Baton Rouge, and we can help the customer explore all of their different buyout options. Right. So if someone wants to buy their lease, we would help them do that, and we would use any one of a number of different. Financial institutions. Does that make sense? Pay it off, trade it in, or return it. So, we need to fix what I just was talking about all over the place. Get your payoff quote in the My Audi app, or give us a call, and we'll take care of it for you. Makes sense. Then, special programs: college, military, first time, just graduated, returning to see their buying first car.
13:24
Featured offer. I don't know how featured offer bled into this page. These pages are meant to be evergreen, so I think this got conflated. In the last couple of days, you and Ada added a featured offer to one of our buyer's guide pages. So I'm in special programs on the buyer's guide, and I've got a 1.99 annual percentage that doesn't belong here at all. So under special programs, we need to look up. Audi's college, military, and first-time buyer programs, and have those detailed in here. All right. So don't just say they exist. I want them detailed. You should be able to do that. Let me know when you have that ready too.