dealers · 2026-09-11 · 55m15s
09-11 Weekly: BHBMW Portfolio, VCA/Heidi, Website Optimization
BHBMW weekly — portfolio / CRM / site · 2026-09-11 ~12:20 CT
(Primary of dual-device pair with b0a078)
- Lease 48% vs mkt 57%; loan maturity 14% vs 18% → hunt portfolio.
- Podium → VCA / Heidi for NCI, lease/loan, CPO expiry campaigns.
- Site: ≤4 CTAs, mobile-first; homepage Service tiles = Value Service + oil/$249 + rotating monthly (tire flash).
- Sales specials photos → Southern Region library.
- Rebuild Type J military/first-responder page (modern + ID.me); #2 in market Type J.
- Forms Jul 221 → Aug 264.
- 3P NA leads weak (JD Power 27 → 0 sales) — screenshot to Penny/Henny.
- GBP: tire specials (Sep 7–21 $250 rebate; Bridgestone Sep 17–30) + APR.
- Social: on-lot authentic; consider LSU student creators.
- ~$22k aftersales funds — service SEO report to claim.
- Lot Links CPO VIN targeting 100% co-op (~$625/5 VINs) — decide later.
Lance actions
- [ ] VCA Heidi campaigns
- [ ] Homepage service tiles + specials photo swap
- [ ] Type J rebuild
- [ ] GBP tire posts + military/APR social
- [ ] 3P lead screenshot → Penny
- [ ] Service marketing report for co-op funds
No device highlights on this take.
0:00
Um. So the obvious thing is, um, this will get looked at by a way higher percentage of people because it's not just offers. Yep. But then you have a you have an ask at the bottom. You have the, you do give offers. You're like, hey, you know, we also have these rates and these leases. Yeah. But you don't lead with that. No, you don't. You add value first.
0:22
It's very yeah. I mean, you already have a relationship with them. Yep. So foster that relationship.
0:28
Yep. So that's kind of why. That's pretty cool. Let's see this entire screen.
0:39
Just do. I feel like my pipes are all like.
0:44
Yeah, that's the worst one. It's like, what's happening?
0:46
Yeah. All right. Sweet. So we'll kind of go through some things, and I'll kind of switch off of the screen and then onto the screen. Yes. Things I want to share. You already got your your authors up for the month of September, and so this is more so I wanted I want to talk about portfolio management training, but I want to do that more with like Daryl and teams because they are when I looked at their lease penetration and their loan penetration, I'll just share it with you just so you because I think it's important for you to know because of the fact that it's.
1:28
If there's something you can do from your POV, if there's something you can do from your POV to help implement, like for those that are coming up on their leases and stuff, but if you see, so Brian Harris is at 48 percent, and then the the market is at 57 percent, right? So they're just below that on the lead.
1:53
This is lower than we've been historically, right?
1:56
Probably, I've just started concentrating on it more because the leads are down across central or southern region. So my focus and concentration has been like, we got to go find our own lead sources, and the way we do that is we need to work our info bond portfolio. Yep. So for me, I've just started focusing on it more in the past like two to three months because lead volume has. Dropped right significantly this year, and so I'm like, where else can we make an impact and sell, continue to sell cars? The other thing is loan maturities. So you guys are at the 14 percent, where the market is at 18 percent, right? So there's still just a little bit of meat on the bone on both sides for us to kind of work, work those deals or or figure out and.
2:51
Yeah,
2:51
And this gets me to doing.
2:53
A better job with.
2:54
The freaking leads that are already being pumped in. Yeah, and I feel like we still haven't done what we can do with those leads, the CI leads, and yeah, I'm building like so we're switching off of Podium. Okay, all of the Brian Harris stores are. Okay, we're switching onto VCA, which is Vint Solutions internal robot. Okay, so it's an internal system, but it's a whole like. The way it'll operate is we can build it into campaigns. We can build it into like when you're in a in a CRM and you're building out like all of your lead processes. Yeah, you know it's like hey, send a text here, send an email here, call here. Sure. We'll build this. So they call it Vanessa. Ours will be called Heidi, of course, because that's just what it's always been called. Uh huh. But we'll be able to build in the AI feature to go. Oh, cool! It's an NCI lead. They're nine months out. Let's start inviting them in for their pre-inspection. Let's start.
3:46
Sending them information about the inventory that we have that'll replace their current car, and so I'll be able to build a lot more comprehensive campaigns to go after those leases and loans, and of course, and also CPO expirations. Okay, because I think that we — I don't know that I'll do a lot of stores do a really good job of using those leads.
4:07
Which leads the.
4:08
The NCI like the BMW FS leads because they're.
4:11
I don't know if they do or not. My gut tells me that. They're underused. They're they probably are underutilized, but they're like there's a lot of meat on the bone for those leads, the NCI leads. So, okay, you know, shame on them if they're not.
4:29
Well, I know that I know that in my experience, out of the I mean honestly, the four stores that I work with, they don't use them fully.
4:39
I think our not. I'm not saying your store. I just think from an, Perspective, automotive industry perspective. Everybody's focused on we need more leads, we need more leads. We're not getting them, and they're sitting there waiting for somebody to submit a lead that's not coming. So now we got to go hunt for our business. Basically, it's changed, right? The the landscape and how we are to sell cars.
5:03
Yeah, it's drastically different.
5:05
We got to go hunt for our leads. So I say all that to say this is the reason why I have the portfolio management trainings up there because maybe if there's somebody working in the, Here at the store, maybe they need a refresh.
5:17
I think that's Daryl, like you were saying. I don't know if there's anybody else that they have really helping with that. I think Daryl's mainly the one.
5:27
So that the class was on the eighth, but they always run a class like each month, so he can start looking ahead to maybe a class for October. This is something that is, I would say. You guys have you have a lot of CPO vehicles? Do you guys CPO vehicles?
5:44
Typically, yeah, not as many as we used to,
5:46
But just a few. Yeah, we always have CPOs. So this is Lot Links has this offer right now that basically goes after and targets active shoppers through VMS specific vehicle digital campaigns. So if you want to focus on selling that CPO inventory, they will take that inventory and they will go out and digitally like. Actively, proactively link it with active shoppers, right, from a VEN targeting level, and they'll do displays, so video channels, and and use that VEN level targeting. And so, with that being said, it's 100% co - op eligible.
6:26
Okay.
6:26
If you guys decided you wanted to do it, so let's say let's say how many how many CPO vehicles do we have? 60. Okay, we have 60. If you only did 20 active VENs, it would be 2, 500, and it's 100% co - opable. But even if you only did ten bins,
6:40
And is that if we have co - op left?
6:42
If you have the co - op left, yeah, five active bins. Even if you only wanted to do five bins, it's like six hundred and twenty - five bucks. You know what I'm saying?
6:50
Just to like start.
6:51
It's cheap. It's cheap enough to where whatever gross you're going to receive on those vehicles, it's going to pay for it.
6:57
So it's going to take like those five bins or ten bins or whatever. Yes. And push them out. So I see what. How is it deciding, and how many people will it target?
7:06
It's gonna target. I don't know how many people. It's like they're saying active shoppers. So if there's a customer,
7:12
It's like a retargeting piece,
7:13
And it's gonna do it with display, social, and video. Okay. So that may be something at a hundred percent.
7:21
Yeah, I mean, it's because it's similar to like if we if you do, Auto Trader has a really good retargeting piece. It's actually very inexpensive for the amount of action you get, and I have it set up for this store and Audi.
7:33
Okay.
7:34
So it's probably similar to that. It's just more of more of that, yeah, and more specifically to CPO.
7:39
It's going to focus specifically on the CPO. Yeah, it's pretty cheap. You and I talked about the NA leads, the third - party NA leads last month, and are they having any luck with kind of?
7:52
I don't know how much we actually.
7:54
Let's let's look and see how many we get. Black book, yeah, I wanted to just look it up with you. Black book, Car and Driver, and J. D. Power, and I would say. Let's pull what has been received from what are we in September? So August. So for August and September so far, how many leads we received with those sources? And then it's it's we all we always you know these are the types of leads that when we receive these leads, it's not necessarily that they're they submitted a lead to you this store.
8:33
But they are shopping. They are going through the tools, and they're they're interested in BMWs.
8:39
So, check it out. Have it on there too. You have it there. Okay. So, what? I have it being tracked.
8:56
Okay. So twenty - seven. Yep. Nice for Jamie Power.
8:59
That's a great black book.
9:04
Contacted a hundred percent. We haven't sold anything off of them. No. And I'm wondering if we haven't sold anything. I wonder what their top tracks are when they're talking to the customer.
9:16
Well, that's that's one problem, right? And it's from their angle. Are they are they you know when they see them are they realizing hey this is maybe right. You know, but I mean we can we can easily I could probably pretty easily go and dig into.
9:34
Yeah, Because we wanted to be able.
9:35
To track track them.
9:38
Yeah, which is awesome.
9:39
So that's that's live. That's up. So that's up to date. It was last updated on the tenth. Okay. Like. Yeah. Yeah, probably yesterday evening. Yeah. And the report was generated this morning.
9:51
I actually, can you do a snippet of this real quick, of just this real quick? Just want a screenshot. Yeah, I want a screenshot of that because and send that to me. I just want to show it to. I want to show it to Penny, and because I just wonder if it's worth BMW continuing on with these.
10:14
They typically because they're paying for the cost of it. Yeah, And they're typically not. They're not high close.
10:19
And so that's what I want to convey to Penny. So if you screenshot and send that to me, I want.
10:24
It's the same thing though with every brand. You know, every brand has their own version of this. Yeah, and I think have I told you about? I mean, Audi's. You know, Audi has the same thing, but Audi charges the dealers.
10:37
Well, this is free until like next year,
10:40
Right?
10:41
So if the dealer decides you want to keep them, continue, then they have to pay the cost for it. But right now, BMW is footing the whole bill.
10:48
Thank you. Yeah, look, so right here you have, so here's Audi's. This is a picture of Audi.
10:54
Send it to me in email.
10:55
I can do that. Yeah, yeah. Just give me a quick second. I'm gonna do it too. So. This is Audi's on screen now. Okay. So if we go and pull it, I'm just trying to find where it is. Do do do. Here they are. Audi partner leads.
11:08
See, they've sold at least they've sold a car.
11:10
Well, here's the thing. Look at the stark difference. In look, this is used and new.
11:14
Used in CPO. Okay, gotcha.
11:16
So these 2. 4 is not good, but I mean, shit, you sold something.
11:20
You sold something. You're paying for it.
11:23
Yeah. You're having to pay a little bit for it over there. I want to say it it runs between a thousand and fifteen hundred a month.
11:30
The The issue with Audi and and they have a whole different challenge, right? Is that they they don't get near, you know. We complain about our lead traffic, yeah, or just in general, the industry complains about their lead traffic. But if you go in here, you know, after deduping and looking at actual workable leads, yeah, you know, this is what they're dealing with.
11:49
And how many how many salespeople do they.
11:51
Have over there? Oh shit! Well, if because I'd be. I can show you. It's right here.
11:57
What's the average per salesperson? You know what I mean.
12:00
There it is. There's new at the top, and there's pre - owned at the bottom. You know,
12:06
So. So three people for new, and then.
12:09
Yeah, three for new, and then.
12:12
Two, three, four for used. And why is it green? Because he's doing.
12:20
He's above fourteen percent.
12:21
I have it set to go green if they if they close above fourteen. Okay.
12:25
That's just my own arbitrary number.
12:27
Yeah.
12:30
Yeah. Um. So.
12:35
Nice. All right. Cool beans. So thank you. Yes. Snapchat that and send it to me. Yeah. Um. You guys are doing a pretty good job on Type J military sales. I think for your market, you are like number three. I want to say.
12:49
For Type J, four. Yeah. And you know.
12:51
Military and first response. You bring that up. You're number two actually in the market.
12:55
And I don't like our implementation, honestly. I think I'm probably going to do a custom implementation because right now it is BMW's implementation. Am I sharing that anymore? Did that go away?
13:08
No, you're sharing. This is. I was just showing you.
13:10
No, you're good. I'm going to show you this. Well, you know what the implementation looks like, I guess, right? Yeah. Yeah. I mean, it's it's terrible. To be completely honest,
13:23
Are you talking about the page?
13:24
Yeah, it's like I mean, how is this our best option? Yeah, and so I'm probably probably I'm gonna rebuild it after this meeting. Yeah, I'll rebuild it, but we're gonna rebuild it so that it brings it into this look, which is very BMW, but also very modern.
13:44
Keep that page up. Keep this special page up. Keep it up.
13:48
So I built. I also built in. We now have. This page that I just finished building. Okay. Um. So it's a whole X Five feature page.
13:59
Oh my god.
14:01
Oh, sinus headaches are the worst. Yeah. So I'm gonna take you know this data. And I'll probably have to tuck this some of this in, or I don't know. I don't know. I think the only thing you have to tuck in from here is really the ID Me link. Uh huh. So I'm gonna rebuild this. Yeah. Because I I think this is silly.
14:21
This implementation is just goofy.
14:23
So anyway, okay.
14:26
I say I think we do okay here, but also, so it stays featured in our offers page. It stays featured in our in our offers email. The the type J does, but I'm going to rebuild these pages because I don't like this. And this I know this is just what BMW has the the vendor does, and it's just an inline of. This is probably just straight from BMW site, right?
14:46
Probably so, most likely because it's a.
14:53
Yeah,
14:55
Iframe kind of thing.
14:56
I had the wackiest. It was a.
15:02
Few months ago. I had oh shit, maybe now three, yeah, three or four months ago. I went to the doctor for it because I was getting. I've never experienced like vertigo. I would be laying in bed, and the room would just start spinning and spinning and spinning. I'm like, okay, well, something's just, Yeah, horribly wrong with me. Yeah, but it was an ear infection because I swim a lot. So it was an ear infection. They got it to be an inner ear infection, and then it was like a whole. So literally, the fix was like about a week of ear drops and antibiotics.
15:34
Yeah,
15:35
But yeah, the fluid in the head is just yeah, it's brutal.
15:38
It's it's insane. Like I'm.
15:40
That's this. That's what that is. That's this page. Yeah. That's just laid in line. I'm gonna. Yeah, we're gonna fix that because it's it's trash.
15:50
So let's have another conversation. Let's talk about website CTA optimization. Yeah. So industry research shows up to two point six percent higher conversions with using clear, action-oriented CTAs. Okay. So our company did a study. I'm going to pull up a different thing here for you to see, and I'm going to send this to you in a PDF. Okay. As well, so you can have all of this information. These are cool, but using payment, price, trade, call to action combinations can increase your leads per visitor average, right? So, what are shoppers really want to know? These are from we broke them down from a pricing perspective, payment, trade, and test drive perspective. Got it. Kind of what what has worked and what we the study that we did because mostly all of the BMW stores nationwide have a certified website provider.
16:45
Yeah. So we took every store in the nation that's on a certified website provider because that's the information we can track to see what CTAs convert the highest based on what we know, right? So we we basically came up with it. We know that if we reduce our CTAs down, it says here limit four, just for a clear, concise, and visible strategy, right? So we've got some. We've got some. You know stores that have about six or more.
17:18
Too many buttons.
17:19
Yeah, too many buttons, and so we all know that when we go to a restaurant, it's like we get a book menu, and we're like, I know I was hungry when I came in here.
17:31
Too many. I hate it.
17:32
But I can't now decide what I want to eat because you've given me too many options. Yeah. So where do I go next, right? So it's just something to just to look at and say. Hmm. You know this already. This is common sense knowledge, but design for mobile first, right? Because seventy percent of our traffic comes from mobile, and we know that. So as long as your website is designed for mobile first, and says on average using a text us CTA on a mobile site equals a twenty eight percent increase in leads. So if you do, you have it. You do. It's right there.
18:09
Yeah, and the way it lands, the way what I like about it is.
18:14
And this, you can kind of mess this up, but like if this was an iPhone, oh Jesus, hate it when it does that. Had it so sized perfectly, because it's a dynamic. You know, Motive is unbelievably good at being dynamic, and so if you're holding this in your hand, you can imagine that's your right, your right thumb lands right there. That's the first button. That's perfect. Yeah,
18:32
That's perfect. Um, and then cluttered page designs and multiple CTAs. We've already talked about that. So too much information just kind of crowds. Too much junk. We always say regularly test your CTA performance. So even if you're just making a small change to your CTAs over time, try it. Just try it out, test them, and see if you can drive better results when you make those changes. And and going back to that first one that I talked about, we've got this whole guide here that says pricing. So let's say you for your pricing one, you decide to say view pricing. Test that out for like three to six months.
19:10
And if it's not doing what we want it to do, then maybe we go to see vehicle pricing or something to that effect. So just test it out. So test, measure, improve. So that's just that's just something, and I'm going to share that with you. Yeah,
19:27
If you have a PDF, shoot it to me for sure.
19:29
Yes, I will share that PDF.
19:31
Because I'm always I'm always I don't know that I'm always in love with my CTAs or with any. You know what I'm saying? Right. We you have one of those things where I always look at it and I'm like.
19:39
You And I have we've we've talked about these over the.
19:42
And I'm just not noticing. I still have this goofy shit going on. So I want this one here.
19:45
Yes. Well, we did that. We did that about what a year and a half ago,
19:49
Or more even. Yeah, it's been a while. But then when you come here, it's a different piece.
19:52
It's sure, sure.
19:53
And the way theirs operates is it's like this little you fill the form. Yes, I appreciate that. And then click confirm availability, and it and it fires. Yeah. So if I click it now, it just says fill this out.
20:03
Okay, perfect.
20:04
And value my trade, of course. Built extremely mobile first.
20:08
Yeah.
20:09
This is a really nice, easy mobile first form, but anyway, the CTAs I keep them. I do keep them minimal.
20:15
What you do, yeah, and that's why I say just test them out every once in a while just to make sure you know they're converting like you want them to convert. So on the homepage, there is a bit at the bottom that says BMW Service. I would like for us to optimize this a little bit. We've got value service there. I would like us to do.
20:36
It needs to be more.
20:37
Just two more tiles. I'd like us to do a two forty nine. Yes, I'd like us to do a two forty nine tile, if possible. Oh,
20:45
So then we expand out,
20:48
Right? Yeah. So, so the two forty nine tile or value service will change. You could do that one too. Yep. You could do the value service will changes. Make that a tile. Yep. The third one I would like is one that we can swap out each month because guess this is what's happening. Currently, right now we have a a September. Flash sale on tires, and it's running from September seventh through the twenty first. Yep, we have assets for that. I would like that to be your third tile next month. We're going to have a.
21:19
It has to be rotated, is what you're saying. Right. Yeah.
21:21
Next month we're having a. It's a national tire promotion, and we're going to be running it for the rest of the year. So I always would like to feature whatever that latest tire promotion is on that homepage. So my ask is that add like that.
21:36
Yeah. So build this. Yes. Down there, but for. For sure. So like, do which? So what do you? So right now, this is just a vague. Oh God, my zip my thing. This is just a vague.
21:46
Value service. I want to keep that.
21:48
So you want to keep a general value service? You think? Then have a second piece be a more specific offer.
21:55
Well, the second one is just gonna yeah that second one. So you got the BMW.
21:59
Second could be this then.
22:01
Yes, the second one is the value service.
22:02
Value service.
22:03
The third one is the rotating offer that we will and tires because we tires for 100 RO is a huge KPI.
22:12
Yeah, I was just looking at that,
22:13
And we just don't. We're none of us are hitting the mark on that. Just FYI.
22:18
Yeah, I think I just finished looking at that, and this store was a little better off. I don't think this store was that far off. I don't know what the mark is exactly. You might have it. But I know because I think Bill or you who sent that email. You sent,
22:31
But I but you forwarded,
22:33
Yeah. So I already had this this conversation. We already already had with J and L. I'm going to.
22:40
Share the assets. I think I shared them with you.
22:44
On I already sent the assets over to J and L,
22:47
But for your website specifically, making that third tile.
22:51
Oh, for the well, that that'll be me. I'll implement that in the in the page. Okay, that won't take me long. Perfect, perfect, perfect,
22:56
Perfect. Okay. So that's my ask there, and I think we will we'll see a little more lift in in you know optimization. So let's talk about this service specials page.
23:10
Service or the or sales specials?
23:12
Sales specials. Yeah. I would like to see you take these photos out and use like the photos from the center of the library. Why? Because it's just more. Let me go pull. Yes. I just don't like like the X7 photo.
23:38
The X7 photo is not mine.
23:40
It's not a photo of anything we.
23:42
Um, that X7. So these other ones are local. Right. I got. Out of these, X3 is the only one I'm in love with. I love the X3 photo here. I will keep that. That's a really pretty shot. This is just a lot shot, and this is something that I grabbed from BMW's website. But these are all purposely lot shots,
23:58
Right? And I'm okay with that.
24:00
And you see, this is a BMW shot,
24:02
Right? But you can pull localized assets from.
24:04
Southern Regional and.
24:06
Use those. Look how clean those photos are on on the.
24:12
Those are good photos on the right.
24:14
On the right hand side, you don't have to oblige me. I'm just saying.
24:18
Let's go see something here.
24:25
Let me show you how fast this could be. Do do B H B M W.
24:56
Let's see. We're looking for Southern Region.
25:05
Command. Having to run to the restroom really quickly. Okay. While you're doing that,
25:13
Let's see.
28:00
This button's pretty magical. You ever clicked expand nested content?
28:04
I have never clicked that button before.
28:06
Because I hate navigating their site. Me too. Very cumbersome. It's the worst. Yeah, like come all the way out and go back all the way in. The worst. But watch this. It's literally, it literally just pulls all of it out of a folder and it's just all out in the open now. That's nice. But it's gigantic. I hate their. I could literally just save them all right now. But I actually have my agent going look through it. There might be an API that lets me actually connect to the all the assets and just get them. I mean, I don't need fourteen gigs of assets.
28:39
No, you don't. Just pull. That's why I say.
28:41
I really just want all the X models. Honestly, some of this Z four content could be cool too.
28:46
You can use that for your social.
28:47
Because we don't talk Z four at all. Yeah, we don't talk enough. So, cool. We're getting a bunch of stuff from it though. So let's see, markets.
28:56
Hey, what's up?
28:58
I think Austin. Austin had a lot too, didn't it?
29:01
Yeah,
29:01
They did. Yeah, seven hundred three pieces. Yeah, look at that. Ooh, that's nice.
29:13
M eight. That's nice. I like that angle.
29:17
Yeah. Cool. Yeah, we're gonna we're gonna steal all this stuff.
29:23
That's what I would like to see. For your your. Using your specials page, like that type of stuff,
29:30
But well, you know what? Even even though this stuff's not like actually my lot or my city, it's all going to be unique because not very many people use this stuff. Right. Exactly.
29:40
Have you noticed that? Exactly. We've been trying to push it.
29:42
Like nobody. I'm going to tell you,
29:44
It's because forget about it.
29:45
Well, they forget, but also if you have if you don't have a me, then you have like dealer.com or one of the big agencies doing it.
29:52
They're not doing it. They're not going to get in here and do it.
29:55
They're getting it from. They're just getting it from marketing. Yeah, from the marketing portal.
29:59
Yep, that's exactly right.
30:01
Which is actually very limited lately.
30:03
It has been, and that's why I'm trying to encourage you guys.
30:06
Have you found? Is there new X5 good interior shots in here anywhere?
30:11
Okay, so go to. So go back to.
30:13
This is one of the problems I have.
30:15
Go to the homepage. All the way here. See, yep, and so go to the performance center. Mmm. And go to. There's your X5.
30:21
There we go. Cause the damn website,
30:24
The videos and the photos,
30:26
Marketing portal did not have a bunch of good interior shots.
30:28
No, and so it's kind of stupid. This is the ones.
30:30
Oh, these. Oh, yeah.
30:32
Yeah, these are the ones they took at the performance center, and only for Southern Region.
30:36
Oh, it's only six. It's only. Oh, I'm just gonna download all these.
30:39
Yeah, and then there's a video too, if you want the video to post. You want to.
30:44
Post the video too? I need an assistant to just sit in front of this panel for like. A couple of hours and download everything. So much stuff to download. You got it. All that hubbub about that little box.
31:00
It's a sixteen, well, seventeen hundred something.
31:04
So get this: the disc golf world has this now. It's called a tech disc. So you buy a disc, but the disc you get it in different molds and different shapes. It's got a little puck fixed to the bottom of it. It gives you an air tag, probably. A air tag.
31:21
I mean, about that size.
31:22
Oh yeah, yeah, maybe a little bigger, but it gives you everything. Yeah, and in the disc world, you also get there's also all kind of goofy stuff like wing angle, nose angle, yeah, side spin. Yep, so you get your spin, you get your wobble. So that you want to obviously minimize wobble. It's based on clean release. Side axis rotation. They're three hundred bucks a disc, because the thing is glued to the disc. You know, it's built. And so, but you know, you don't need but three. You need three. You need like a putter, a mid - range, and a driver. So if you want to have all three, you you know you're twelve hundred bucks in, or nine hundred bucks in. Just sits beside you when you hit the ball. It tells you. So you can set it up with your net. It's camera based. Can you rig it into some like simulated courses and stuff? Yeah, that'll be fun. It's full simulation, the whole nine yards. That'll be fun, dude. Yeah, play with it tonight.
32:15
Hell yeah. All right. So moving along, our I was just sharing you the metrics for the market for twenty eight visits were down from for across all websites VDP views were slightly down at point three percent from month over month, but then the form submissions were up two point five percent right overall. When you're looking at specific VDP views across the board, X three was down.
32:47
X fives were down, but we know why X fives are down because we're basically trying to deplete all the.
32:51
Yeah, we don't have much inventory left.
32:53
Yeah, we're just trying to deplete those.
32:54
Where's X threes on here? So what you say they were down?
32:57
Yeah, so going from a market perspective, go here first. You go.
33:01
Yeah, so here. Yep. Okay, so month over month was down.
33:06
Month over month they were down.
33:06
Year over year they were up. We're up.
33:08
Cool. And then month over month here they were down, and then month over month here they're down. But year over year, we're up. Yes, on X three. Yeah.
33:16
August was a crazy high website traffic month for us.
33:19
So, let's talk about it. Let's get into it. So your even your VDP views were up. Okay. But your form submissions kind of dipped down a little bit. Yeah. So it was a high month for traffic.
33:34
So two thirty to two twenty one.
33:36
Yeah. Yeah. Two sixty four. Yeah. Okay. You know. You guys, you're right. You're. It was a high traffic.
33:43
The traffic was nuts on the website. So many people looking.
33:46
So, but when I compared it from August to August, we say it was up. It was up twenty.
33:53
It was up if you looked at July.
33:55
Yeah. So, um, this is like what we have here. The average time on site was high for you guys. Yep. Your VDP views, your form submissions. Your form submissions were 264 over the 221 from the previous month. You're like the calls were high too.
34:11
That's good. That's typically service. I mean, honestly,
34:14
Probably yeah, most likely a lot.
34:16
A lot of click to call service.
34:18
Looking something real quick, just because service. Need to see if she's on this list. From here, something. Good. I'm glad she's not on this list. Okay. No, I'm just kidding. I forgot to talk about this with Pete yesterday. I got to go back to Pete today just to have this conversation with the service guy. Um, Google Business Page, another area of opportunity for us to shine the light on the sales offers that we have going on this month.
34:50
Yeah, is to actually post this stuff on GMB.
34:52
Yeah, like APR, and then also that that sale on tires that I need you to post. I need that if you don't mind posting the tire specials. There's actually two tire. There's two tire specials that I want to talk about. So it's the one that's running from the seventh. Through the 21st, and it's 250 rebate, right?
35:13
Yep, I saw there's two.
35:14
But there's also one that runs from the 17th through the 30th. So on select, which is so weird. If they buy four Bridgestone tires,
35:23
Yep, that's the one that had the like specific Bridgestone content.
35:27
Both of them have specific Bridgestone.
35:29
No, but one of them didn't have any BMW callouts.
35:31
No, because we don't have assets for that one. Yeah,
35:34
So I can make my own kind of.
35:36
Can I show you the? Did I send that to you too?
35:39
Think so. I'm going to go and grab. I have too many.
35:41
Yeah, yeah.
35:42
It's a freaking emails in here, but I think.
35:44
Yeah, grab that. Go. Here we go.
35:47
It's this stuff. Oh shit! You can't see it.
35:50
Yeah, that's exactly right. Grab that and create you an asset off of that. Got it. And maybe post that to your Google Business page too.
35:56
Got it. Do do do do.
36:06
Light shift in my business.
36:11
How is Bill doing? Huh? How's Bill? Bill doing? Did you talk to him? I haven't really. Got gallbladder issues.
36:18
Oh, has he? Yeah, 'cause I was.
36:19
Rick, I didn't know until Rick told me yesterday. Uh huh. Because let's see, I'm getting my days all screwed up. But Wednesday, Bill was going to be in town, and I was going to maybe go and coordinate so I could see him, and then also be in Jackson. Yeah. But he didn't go. Okay. He's going do some doctor visits about his gallbladder situation.
36:36
Okay, 'cause I sent him an email yesterday about the stuff, and he. Replied right back to me and was thanking me, but I hadn't talked to him. Talked to him, and typically him and I will talk at least like once every other week. Yep. So.
36:52
Yeah, so I think he's going to take some time off,
36:53
Probably. Okay, I'll have to reach out to him, see how he's feeling, because he doesn't his wife live in Florida or something.
37:02
Oh shit! I don't know. I thought they both lived here.
37:05
No, I think he just lives here, and his wife is in Florida. Oh my goodness. He goes back and forth. Couldn't imagine having to deal with that during the week. All right, cool beans.
37:17
I'm trying to get a project started for these tire assets.
37:20
Oh, okay. Get it started.
37:32
Who's the little lady that's like walking across your screen?
37:35
Isn't that funny? That's the Hermes logo. It's starting to drive me nuts.
37:41
So Hermes, you see this logo? Let's see. Yeah. That little — it's that little logo, but they have like this little animated thing. Yeah, you can turn it off. It started out as like I was like, oh, that's funny. Yes. But it's one of those things where they have a new feature and you turn it on, you're like, yeah, it's kind of bugging me. Let's see. But this is so all of the things I'm talking to. This is Discord.
38:08
Yes.
38:08
The same Discord you use for other stuff, like a lot of kids use it for game stuff. Yeah, and then also have Telegram. I talk to my Hermes agent through all these different channels, and this is my main one. It's actually a Hermes desktop app. Yeah. So I can see all of the sessions I'm ever running, all in this one app, and so I can basically start ten different conversations with the same agent, which is nuts. So she could be working on like six different projects.
38:33
Yeah. Yeah.
38:52
Your birthday next week.
38:53
Thank goodness, I always look forward to it because I can take some time.
38:59
Off. Oh come on, you robot.
39:11
Save to downloads folder.
39:22
Yeah, so they run. Is that freaking rain?
39:26
Good lord!
39:31
Is it? Yeah. Oh crap! Yep, exactly. It's nice if you're at the house taking a nap, I guess. But otherwise, I got shit to do.
39:40
Exactly. Me too.
39:42
My grass is caught up, though. You know, this is what it is. What the hell?
39:57
All right, Did that. We're working on that. We good. Mhm. Where we at next?
40:05
All right, just highlighting current offers. I would say, and then the military first responders assets using those too for your for your social. Just making a post periodically about military first responders discounts and your current like. 9% financing and or you know the lease offers that we have.
40:30
And you have the first responders assets, don't you?
40:32
Or do you have any new ones?
40:35
I have them. Yeah,
40:37
I have some new ones. Yeah, military offers, APR sales offers, service offers, tire offers.
41:17
Okay, this is workable. Better than a browser is great. There's actual apparently, it's so much detail, but apparently this robot can like log in and get assets straight from that dashboard. Workspace admin API.
41:53
Cool. All right, moving on. So after sales is pretty much, um, we talked about the two tire campaign. So my request is just to add the assets to your service specials for the flash sale and the September first through thirtieth promotion.
42:10
That that's already being done. Yeah, I sent that to him, and he's going to add those.
42:14
Yep. Okay. Cool beans. I always include a calendar for you guys for social media for after sales, like an organic. Social calendar for you, for you to kind of create some content around social. So up to you if you want to do that.
42:30
Do you have stores that have teams or companies that they're using that are outside for social, or is everybody trying to do it internal?
42:42
I don't have like you're saying, yeah. So so group not group one, but Sonic. Sonic in group one, so Sonic uses because they post content like outsourced content. But it's not it's not on it's not organic it's organic content, but it still has that. So if you go to like so,
43:11
Like what store would we go look at?
43:12
So let's go to for group one. Let's go to BMW of Houston Midtown.
43:29
So, most of that you see all of that content below right here. This is all after sales content.
43:35
This is the best they can do.
43:37
And then go to.
43:40
So this I like this more. Yeah, this kind of content.
43:45
That's but that's on site, right?
43:46
So this is somebody on site doing it.
43:48
On site, yeah,
43:48
You can tell they just don't do it a lot, I guess.
43:50
Correct. So they use a company outsource it and do does like if you go to their Facebook. Ick. Yeah, go to their Facebook real quick, and I'll show you.
44:01
Let's see. Oh my gosh. Let's hope it logs me in easy. You see how often I use Facebook?
44:13
Facebook, not often. That's.
44:14
I think it's discouraged of the earth.
44:16
Same, same. I really go on there to wish people happy.
44:21
That's why I'm trying to like quickly extricate myself from the daily like workings of it, and I'm getting better, but. Let's see, BMW. It's just funny. I assumed store like groups like Sonic Group One would have better content. Honestly,
44:40
Um, they they typically have left it in the hands of their. This is the kind of stuff I'm talking about. So that's their after sales type stuff. Um, and then go to.
44:51
So this is like one of their guys on.
44:53
Yes, that's somebody on the ground, and I just started. I had talked to them. This week, and I was like, " Y'all have to start doing more content." Yeah,
44:59
I want to see more of that kind of stuff. So they started the day I left. They started doing like posting all these videos. I'm like, " They must have had this somewhere and just yeah, Because that's that's also a really polished video. Like that's a somebody shot that with expensive camera.
45:13
Yeah, that's doing it. But this is their yeah after sales videos that we know somebody posts from some.
45:20
That's like J and L or like a big company that does.
45:23
Yeah. Yeah. Yeah.
45:27
I go to.
45:28
I was like hoping I would see some really good looking.
45:30
Go to momentum.
45:32
Who is momentum?
45:34
It is a sonic.
45:35
So.
45:39
Keep going. Let's for September 11th. Keep going. Jesus. I like this.
45:54
Yes, so he they just got a new social media person,
45:58
And is this a social media person, or you talking about?
46:00
No, that's the GM. Okay, that's the GM. They just got a new social media person, so she's doing all of this creative content for them. So, there's one video I'm going to show you. So she's doing all of these different things that are trending. Yep. The one that's trending. Have you seen it where they talk about like normally realtors have been using it, and oh, like so you need a new BMW, and. Turn it up. Turn the volume up.
46:25
New BMW already. I'm getting a new BMW now. Ain't disappointed, you know. You need a new BMW. You need a new BMW.
46:37
You need a new BMW. Why don't you come down and get it? It's easy. Come on. Funny, it's coming out of that volume. Come on. Come on.
46:45
Come on. Let's do this. Come on. Oh yeah. Come on, let's do a BMW.
46:54
You need a new BMW. You need a new BMW already. You need a new BMW now. You know, you need a.
47:07
New BMW. You need a new BMW. You need a new BMW. Why don't you come down and get it? It's easy. Come on. And like,
47:15
Like, bought. Yeah, right. Are you mad because I bought from another? Dragging them by the legs, and you're. Have you seen those videos before? It's a. It's trending. Somebody did it for realtor. They're passive.
47:36
Hey Jason, how you doing, man?
47:38
You should be look. And then keep going. What I love. I love it. That's such a good one. That was a good one. But the new social media.
47:53
Most people have seen them live because it's one of the top selling SUVs of all. Does she just work for this store?
47:59
Um. Yes, I think she's just working for this. But here it is.
48:02
This is the one. When somebody buys a car from another dealership, you know, my friends always ask, " Is it Bobby when somebody buys a car from another dealership?" And to that, I say, absolutely not. You can buy from any dealership you want.
48:21
Doesn't bother me at all. You know, my friends always ask, does it bother you when somebody buys it? Once the BMW hits three years from its in service date, yeah.
48:31
So the thing about the reason I'm asking is because I my my stores all need something more like that. Sure. Sure. But what a lot of people don't realize is that's a that's like nearly a full time job. It's not quite a full time job,
48:44
But almost.
48:45
But it's not something that I would just do. Right. Right. Because I can't be in every store four days a week. I got you. Four days a week. Three days a week doing that, so I'm trying to find a solution for it. And I don't know if it's hire like an 18, 19, 20 year old that just wants to kind of get into social media. I mean, or if each store should just, you would honestly, you would hope that your salespeople would get into it.
49:06
No,
49:07
They're not going. They just won't. It's very weird. They're not. But like, like if you go to Instagram and look at, I'm sure you've looked at it before, because I know you and I've probably talked about it before. But if we go and look at price of Ballaxes, this stuff — I don't even know how often they do it, and they might not. You know, this is old. Some of this stuff's very old, but they went through a phase where they were doing a whole ton of this stuff,
49:38
And it's just their — you know — it's their salespeople. Oh, see, they have that same flurry, excited, whatever, disappointed, sarcastic.
49:48
Yep. So it's kind of. I guess my solution is like I'm. I guess my question is, what is the solution to it? Because is it something that you should just expect the stores to do? Is it something that I should lump in with all the crap that I do? Because the the content that I do is not that. It's not viral content.
50:12
No, at all. And you want that,
50:14
But yeah, you know, like Porsche has got a guy that they're going to start using to do their inventory photos. Okay. And he's an 18 - year - old, and he's going to help them do stuff like this. Okay. He's going to work there four days a week. Yeah. But he's a he's 18 - year - old college kid. Yeah. Oh.
50:30
That's probably what you need. I'm pretty sure, like LSU or one of the other local colleges, they have a social media class. Yeah. Like if there's some students that are taking like social media classes, that you probably could recruit somebody out of there.
50:45
Yeah, I wonder who you go talk to, right? Like on LSU's campus, the best place to start.
50:51
Maybe like go through the College of Business. Yeah. And talk to the dean of the College of Business. Reach out to that sec, the dean's secretary, or something to that.
51:43
Cool.
51:44
And then the last thing is just getting your.
51:48
Is after sales.
51:51
Yeah, the the activities funds. They haven't used any of that money. Yeah, seventy - seven hundred.
51:57
So we have twenty - two thousand left in marketing for after sales.
52:01
I'm sure JNL's automatically filing co - op, right?
52:04
They are, but shit, I thought we'd have less than this.
52:07
That's what I was thinking. I was like, I don't even know if y'all are gonna use all that money before the end of the year. We got three more months.
52:13
Well, Help me talk through this because all of my content, everything that I create, is service and sales. But I haven't been like the only I submit. The way I submitted is it's for SEO. Yeah. And I submit every time I submit it's my invoice. Yeah. And then also a report, a custom report that I have built that's all the SEO pages and how much action they got.
52:37
Yes. I should probably just do the same thing but for service. Yes. Right.
52:42
Like well, I don't. I just. I guess it would work. I don't know why. I don't think. Wouldn't it be the same?
52:47
Yes, but I don't think they're going to go back more. You know,
52:50
It's only. I think you go back ninety days. Ninety days. Well, no service.
52:53
For service, I'm saying.
52:54
I think service is only thirty days. Yeah, I think. But I mean, shit. I could do the rest of the year. Yeah, you could do. August, September, October,
53:01
November, December. Twenty - two thousand in there, if you don't.
53:03
No. Okay, that answers my question.
53:06
So go ahead.
53:07
I just need to build one geared towards service and start pushing it out.
53:10
Yes. And whatever else it entails, from a marketing perspective.
53:16
Yeah,
53:17
Cool. So, do that, and I put in here the list of things that qualify for activities funds. Go ahead.
53:28
But it's service activities funds.
53:29
Yes, that's what it is. It's activities funds, but I put in the list of everything that qualifies, and then. That's it. That's all I got for you. Optimizing homepage for those service offers that we talked about. Use the Southern Region Library for your sales page for consistency in photos. Update sales Google Business page and service offers as well. Focus on the type. Continue to focus on type J retails. Go to your your new car page here. Go to new inventory.
54:11
I'm wondering if there's. I don't think there's room. I was wondering if there was room for the banner to go across here that talks about military, military discounts.
54:21
Does Motive not offer like a pencil banner in their platform? I thought they did.
54:27
I don't know if they do, but we have the pencil banners, and it's when you look at it, it's rotating, like it changes, like it changes out.
54:36
Yeah, it's like a little gift, basically.
54:37
Yeah, a little animated. It's a rotating. Yeah. So, if there's some room or some opportunity, maybe to put it at the top of your new vehicle specials page, that would be an ah an awesome thing to do. And then add some new content to Facebook with sales offers, model concentration, and oil pan type, military as well. And from an after sales perspective, like just focusing on those tire promotions this month, we really need some help with that. And that's it. That's all I got for you, sir.
55:06
All right. Thank you. That's a lot. It is a lot, you know. Hopefully, I have all the notes done.
55:12
Yes, I'm sure you recorded our.