If there's something you can do from your POV to help implement, like for those that are coming up on their leases and stuff, but if you see, so Brian Harris is at forty eight percent, and then the the market is at fifty seven percent, right? So they're just below that on lease.

This is lower than we've been historically, right?

Probably, I just started concentrating on it more because the leads are down across central or southern region. So my focus and concentration has been like, we got to go find our own lead sources, and the way we do that is we need to work our info bond portfolio. Yep. So for me, I've just started focusing on it more in the past because we've already been.

Else, can we make an impact and sell continue to sell cars? The other thing is loan maturity. So you guys are at the 14 percent, where the market is at 18 percent, right? So there's still just a little bit of meat on the bone on both sides for us to kind of work, work those deals or figure out and and and yeah, and this leads me to reach out to people.

Doing a better job with the freaking leads that are already. Yeah, and I feel like we still haven't done what we can do with those leads, the NCI leads in our case. Yeah, I'm building like so we're switching off of Podium. Okay. All of the Brian Hair stores are. Okay. We're switching onto VCA, which is Vind Solutions internal. Okay. Robot. Okay, so it's an internal system. Sure. But it's a whole like, the way it operates, we can build it into campaigns. We can build it into like, when you're in a in a CRM and you're building out like all of your lead processes. Yeah. You know, it's like.

Hey, send a text here. Send a email here. Call here.

Sure.

We'll build this, so they call Vanessa. Ours would be called Heidi, of course, because that's the screen it's always been called. But we'll be able to build in the AI feature to go. Oh, cool. It's an NCI lead. They're nine months out. Let's start inviting them in for the pre - inspection. Let's start sending them information about the inventory that we have that'll replace their current car. And so, yeah, I'll be able to build a lot more comprehensive campaigns to go after those leases. And loans, and of course, and also CPO expirations. Okay. Because I think that we, I don't know that do a lot of stores do a really good job using those leads.

Which leads the.

The NCI the BMW FS leads because they're.

I don't know if they do or not, but they they should. They're underused. They're they probably are underutilized, but they're like there's a lot of meat on the bone for those leads, those NCI leads. So. You know, shame on them if they're not.

Well, I know that I know that. In my experience, out of I mean, honestly, the four stores that I work with, they don't use them.

I don't think. I think our not. I'm not saying your store. I just think from an automotive perspective, automotive industry perspective, everybody's focused on we need more leads, we need more leads. We're not getting them, and they're sitting there waiting for somebody to submit a lead that's not coming. So now we got to go hunt. For our business, basically, it's changed, right? the the landscape and how we are to sell cars has changed.

We gotta go,

We gotta go hunt for our leads. So I say all that to say this is the reason why I have the portfolio management trainings up there, because maybe if there's somebody working in the van here at the store, maybe they need a refresher.

Yeah, I think that's Daryl, as you were saying. Okay. I don't know if there's anybody else that they have really helping with that. I think Daryl's mainly. Only one,

So that the class was on the eighth, but they always run a class like each month, so we can start looking ahead to maybe a class for October. This is something that is, I would say, you guys have you have a lot of CPL vehicles. Do you guys CPL vehicles?

Yeah, not as many as we used to,

But just a few. So, like, so for example, so this is Lot Lakes has this offer right now. That basically goes after and targets active shoppers through VIN-specific vehicle digital campaigns. So, if you want to focus on selling that CPO inventory, they will take that inventory and they will go out and digitally, like, actively, proactively link it with active shoppers, right, from a VIN targeting level. And they'll do displays, social, video channels, and and use that VIN-level targeting.

And so, with that being said, it's a hundred percent co - op eligible if you guys decided you wanted to do it. So let's say let's say how many how many CPO vehicles do we have? Sixty. Okay, we have sixty. If you only did twenty active vans, it would be twenty five hundred, and it's a hundred percent co - opable. But even if you only did ten vans,

It is that if we have co - op left.

If you have the co - op left, yeah, five active vans. Even if you only wanted to do five vans, it's like six hundred twenty five bucks. You know what I'm saying? Just to like start off with. It's cheap enough to where whatever gross you're going to receive on those vehicles, it's going to pay for it.

So it's going to take like those five bins or ten bins or whatever. Yes. And push them out. So I see what. How is it deciding, and how many people will it target?

It's going to target. I don't know how many people. It's like they're saying active shoppers. So if there's a customer that's.

It's like a retargeting piece.

And it's going to do it with display, social, and video.

So that may be something at a hundred percent.

Yeah, I mean, it's because it's similar to like if we if you do, Auto Trader has a really good retargeting piece that's actually very inexpensive for the action you get. And I have it set up for this store and Audi. Okay. Okay. So it's probably similar to that. It's just more of more of that. Yeah, more specifically to CPO.

It's going to focus specifically on the CPO. Yeah, it's pretty cheap. You and I talked about the NA leads, the third - party NA leads. Last month, and are they having any luck with kind of?

I don't know how much we actually.

Let's see, Black Book. Yeah, I wanted to just look it up with you. Black Book, Car and Driver, and JD Power, and I would say let's pull what has been received from. What are we in September? So August. So for August and September so far, how many leads we received? With those sources.

And.

Then it's it's we all we always you know these are the types of leads that when we receive these leads, it's not necessarily that they're they submitted a lead to you this store, but they are shopping, they are going through the tools, and they're they're interested in BMWs.

So, check it out. Out on there.

You have it there.

Okay. So, what I have it being tracked.

Okay. So twenty - seven. Yeah. Nice for Jamie Power.

That's great.

For Black Book. Contacted a hundred percent. We haven't sold anything off of them though. No. And I'm wondering if we haven't sold anything. I wonder what their talk tracks are when they're talking to the customer.

Well, that's that's one problem, right? And it's from their angle. Are they are they you know when they see them? Are they realizing, hey, this is maybe right. But we we could easily come and dig into.

I think I remember you creating this last month.

Yeah, we wanted to be able to track tracking.

Yes, which is awesome.

So that's that's live. That's up. So that's up to date. It was last updated on the tenth.

Yeah. Yeah. Probably yesterday evening. Yeah. My report was generated this morning.

I'm actually. Can you do a snippet of of this real quick? Of just this real quick. A screenshot. Yeah. A screenshot of that because and send that to me. I just want to show it to. I want to show it to Henny. And um, because I just wonder if it's worth BMW continuing on with these like. Because they're paying for the cost of it,

They're typically not. They're not high.

And so that's what I want to convey to Penny. So if you screenshot and send that to me, I want to.

It's the same thing though with every brand. You know, every brand has their own version of this.

Yes, but I want to.

Have I told you about? I mean, Audi's. You know, Audi has the same thing, but Audi charges the dealers.

Well, this is free until like next year. Right. So if the dealer decides they want to continue, then they have to pay the cost for it. But right now, BMW is putting the whole bill.

Thank you. Yeah. Look. So right here, you have. So here's Audi's. This is a picture of Audi.

Shoot me an email.

I can do that. Yeah. Shoot me an email. So this is Audi's right now. Okay. So if we go and pull it, I'm just trying to find where it is. Here it is. Audi partner leads.

See, they've sold at least they've sold a car.

Well, here's the thing. Look at the stark difference in the look. This is used and.

New used and CPO. Okay, got you.

So these 2. 4 is not good, but I mean, shit, you sold something.

You sold something. You're paying for it,

So you're having to pay a little bit for it over there. I want to say it runs between a thousand and fifteen hundred a month. Okay. Um. the The issue with Audi and and they have a whole different challenge, right? Is that they, They don't get near, you know. We complain about our lead traffic, yeah, or just in general, the industry complains about their lead traffic. But if you go in here, you know, after deduping and looking at actual workable leads, yeah, you know, this is what they're dealing with.

And how many how many salespeople do they have.

Over there? Oh shit! Well, yeah,

Because I'd be curious to see like what's the average lead per salesperson. You know what I mean?

There it is. There's new at the top. The three on at the bottom,

So. The three people for new and then.

Yeah, three for new.

And then two, three, four for used. And why is it green? Because he's doing.

He's above fourteen percent.

I have it set to go green if they if they close above fourteen. Okay, gotcha. That's just my arbitrary number.

Yeah. Yeah.

Nice. All right. Cool beans. So, thank you. Yes. Snapshot that and send it to me. You guys are doing a pretty good job on Type J military sales. I think for your market, you are like number three.

I want to say Type J four.

Yeah. And you know, military and first response, you're number two actually in the market.

And I don't like our implementation, honestly. I think I'm probably going to do a custom implementation because right now it is.

BMW's implementation. Am I sharing that anymore?

No, no. You're sharing. This is. I was just showing you guys. Or number two.

Show you this. Well, you know what the implementation looks like. I guess right. Yeah. Um.

Yeah.

I mean, it's it's terrible to be completely honest.

Are you talking about the page?

Yeah. It's like. I mean. How is this our best option? Yeah. And so I'm probably probably I'm going to rebuild it after this meeting. I'll rebuild it, but we're going to rebuild it so that it brings it into this look,

Which is very BMW but also very modern. Keep that page up. Keep this special page up. Keep it up.

So I've built. I also built in. We now have this page that I just finished building. Okay. So it's a whole X5 feature page.

Oh my God.

No Sinus headaches or anything. Yeah, so I'm going to take you know this data, and I'll probably have to tuck this some of this in, or I don't know. I think the only thing you have to tuck in from here is really the IDMe link. Uh huh. So I'm going to rebuild this. Yeah. I I think this is silly. The this implementation is just goofy. Uh huh. So anyway. Okay. All right. I say I think we do okay here, but also. So it stays featured in our offers page. It stays featured in our in our offers email the type J does. But I'm going to rebuild these pages because I don't like this. And this I know this is just what BMW has.

That's just what they yeah yeah yeah.

And it's just an inline of this is probably just straight from the site, right?

Probably so. Most likely because it's a um I forget what they call it when they put the yeah iframe yeah iframe iframe in his. I can't, I can't believe I've never experienced this type of headache.

I had the wackiest a few months ago. I had, shit, maybe now three, yeah, three four months ago. I went to the doctor for it because I was getting. I've never experienced like vertigo. I would be laying in bed, and the room would just start spinning and spinning and spinning. I'm like, okay, something's just horribly wrong with me. Yeah. But it was an ear infection because I swim a lot. So it was an ear infection that got to be an inner ear infection, and then it was like this whole. So literally, the fix was like about a week of ear drops and antibiotics. Yeah, yeah. The fluid in the head is just.

Yeah, it's crazy. It's it's insane.

Like that's this. That's what that is. That's this page. Yep. It's just laid in. Eyepain. Yeah, we're just.

Okay. Good. So let's have another conversation. Let's talk about website CTA options. So industry research shows up to 2.6% higher conversions when using clear action-oriented CTAs. Okay. So our company did a study. I'm going to pull up a different thing here for you to see, and I'm going to send this to you in a PDF. Okay. As well, so you can have all this information. But using payment, price, trade, call-to-action combinations can increase your leads per visitor average. Right.

So, what are shoppers really want to know? These are from we broke them down from a pricing perspective, payment, trade, and test drive perspective. Kind of what what has worked and what we the study that we did because mostly all of the BMW stores nationwide have a certified website provider. Yeah. So we took every store in the nation that's on a certified website provider because that's the information we can track. To see what CTAs convert the highest, based on what we know, right? So we we basically came up with it. We know that if we reduce our CTAs down, it says here limit four, just for a clear, concise, and visible strategy, right? So we've got some we've got some, you know, stores that have about six or more CTAs.

Yeah, too many buttons, and so we all know that when we go to a restaurant, it's like we get a book menu, and we're like, I know I was hungry when I came in here, but I can't now decide what I want to eat because you've given me too many options. So where do I go next, right? So it's just something to just to look at and say, you know this already. This is common sense knowledge, but designed for mobile first. Right, because seventy percent of our traffic comes from mobile, and we know that. So as long as your website is designed for mobile first, and says on average using a text CTA on a mobile site equals a twenty - eight percent increase in leads. So if you do, you have a text. You do. It's right there.

Yeah, the way it lands. What I like about it is, and this you can kind of mess this up. Sure. If this was an iPhone. Yeah. Oh Jesus.

That is so sized perfectly because this a dynamic. You know, motive is unbelievably good at being dynamic, and so if you're holding this in your hand, you imagine that's your right.

Sure. Yeah. That's the first one. That's perfect. Yeah. That's perfect. Um, and then cluttered page designs and multiple CTAs. We've already talked about that. So too much information just kind of crowds. We always say regularly test your CTA performance. So even if you're just making a small change to your CTAs over time, just try it out, test them, and see if you can drive better results when you make those changes. And and going back to that first one that I talked about, we've got this whole guide here that says pricing. So let's say you for your pricing one, you decide to say view pricing, test that out for like three to six months, and if it's not doing what we want it to do, then maybe we go to.

CBO pricing or something to that effect. So, just test it out. So, test, measure, improve. So that's just that's just something, and I'm going to share that with you. I'll share that PDF. I will. Yes, I will share that PDF with.

You. The other, I'm always. I don't know that I'm always in love with my CTAs or with anything. You know what I'm saying? Right. We. You and I always look at it.

I'm like, you and I have. We've we've talked about these over the year.

Like we've done both. I still have this goofy. So I want this one.

Yeah. Well, we did that. We did that about what a year and a half ago. Boring. Yeah. Yeah.

But then when you come here, it's a different piece.

Sure. Sure.

And the way theirs operates is it's like this little. You fill the form.

Yes,

I got you. And then click confirm ability and it fires. Got you. If I click it now, it just says fill this. Okay. Perfect. Value my trade, of course. Built extremely buildable first.

Yeah. This is a really nice, easy buildable first form. But anyway.

Yeah.

The CTAs I keep them, I do keep them minimal,

Which you do, yeah. And that's why I said just test them out every once in a while just to make sure you know they're converting like you want them to convert. So on the home page, there is a bit at the bottom that says BMW Service. I would like for us to optimize this a little bit. We've got Value Service there. I would like us to do. It needs to be more. Just two more tiles. I'd like us to do a two forty nine. Yes, I'd like us to do a two forty nine tiles, if possible.

Oh, so and then and then expand out,

Right? Yeah. So so the two forty nine tile or value service will change. You can do that one too. Yeah. You can do the value service will change. Just make that a tile. Yep. The third one I would like is one that we can swap out each month because guess this is what's happening. Currently, right now we have a September. Flash sale on tires, and it's running from September seventh through the twenty first. We have assets for that. I would like that to be your third tile next month. We're gonna have a.

We'll have to rotate it, please.

Right next month, we're having a. It's a national tire promotion, and we're gonna be running it for the rest of the year. So I always would like to feature whatever that latest tire promotion is on that homepage. So my ask is that we add.

So Build this down there, correct? So like do which? So what? So right now this is just a vague. This is just a vague.

Value service. I want to keep that.

You want to keep a general value service? You think? Yes, keep the. Then have a second one be a more specific offer.

Well, the second one is just gonna yeah. That second one. So you got the BMW value service. Yes, the second one is a value service. Value change. The third one is. The rotating offer that we will and tires because we tires per one hundred RO is a huge KPI for after sales and we just don't we're none of us are hitting the mark on that. Just FYI,

Yeah, I think I just finished looking at data. This one was a little better off. I don't think this one's that far off. I don't know what the mark is exactly. You might have it. But I know because I think Bill or who sent that email. You sent,

But I sent the email. Yeah,

I went and so I already had this this conversation. We already, I already had with Jane now.

Um, hold on just a second. I'm going to share the assets. I think I shared them with you on that.

I already said the assets.

Okay, but but for your website specifically, making that third tile.

Oh well, that that'll mean entire. Okay, I'll look at that in the.

End of the page. Okay, perfect, perfect, perfect, perfect, perfect. Okay. So that's my ask there, and I think we will we'll see a little more lift in in you know optimization. So let's talk about this service specials page.

First of the sales.

I sales specials. I would like to see you take these photos out and use like the photos from the celery and library. Why? Because it's just much cleaner. Um, it's just a recommendation.

You don't have to take me.

You don't have to. You don't have to oblige me. I just don't like like the X7 photo.

The X7 photo is not mine.

It's not a photo of anything we.

Um, that X7. So these other ones are local. Right. I got out of these. X3 is the only one I'm in love with. I love the X3 photo.

And we'll keep the X3.

That's a really pretty shot. This is just a lot shot, and this is something that I grabbed from BMW's website. But these are all purposely lot shots,

And I'm okay with that.

And you see,

This is a BMW lot shot, right? But you can pull localized assets from Southern Regional Library and use those. Look how clean those photos are on on the on the right on the right hand side. You oblige me.

I'm just saying. Let's go see some.

I'm going to run to the restroom real quickly. You could find your way now.

It was not the.

We're break today.

This Button's pretty magical. You ever click expand nested content?

I have never clicked that button before.

Because I hate navigating their site. Me too. Very cumbersome. It's the worst. You got to come all the way out and go back all the way in. It's the worst. So watch this. It's literally, it literally just pulls all of it out of a folder. It's just all out in the open. That's nice. But it's gigantic.

I hate their.

I could literally just save them all right now. But I actually have my agent come look through it. There might be an API that lets me actually connect to the all the assets and just get them. I don't need fourteen gigs of assets.

No, you don't. Just pull as I say.

Really, just want all the X models. Honestly, some of this Z four content can be cool too.

You can use that for your socials.

We don't think Z four at all.

Yeah. So we're getting a bunch of stuff over there. So it sounds like it's hey, what's happening, Austin? Austin had a lot too, didn't it? Yeah, they did. Yeah, seven hundred and three pieces. Yeah, that's nice.

That's nice. That's nice. I like that.

Angle. Cool. Yeah,

We're gonna we're gonna see. Yes, so that's what we would like to see. That's what I would like to see for your your. When you're using your specials page, like that type of stuff,

But well, you know what? Even even though this stuff's not like actually mylar or my right, it's all going to be unique because not very many people use this stuff. Right, exactly.

Notice that exactly. We've been trying to push it.

Like nobody, because they forget about it. They forget, but also if you have if you don't have a me, then you have like duolink. com. One of the big idiots doing it.

They're not. They're not doing it. They're not going to get in here and do it.

They're getting it from. They're just getting it from marketing. Yeah, from the marketing pool.

Yeah, that's exactly right.

Which is actually very limited lately.

It has been, and that's why I'm kind of encourage you guys to use the.

Is there new X5 good interior shots in here anywhere?

Okay, so go to there. So go back to the homepage. Problems I have. Go to the homepage.

Okay. You can see. Yep. And so go to the performance center, and go to there's your X5. There you go. Because the damn website,

There's the videos and the photos.

Marking portal did not have a bunch of good interior shots.

No, and so it's kind of stupid. This is the ones they took.

Oh,

These? Oh, yeah. Yeah, these are the ones they took at the performance center, and only for Southern Region.

Oh, there's only six. There's only oh, I'm just downloading all these.

Yeah, and then there's a video too if you want the video to post. You want.

To post the video?

You would be living. Any assistant to just sit in front of this panel for like a couple of hours and download everything?

So much stuff to that one. You got it? All that hubbub about that little box, huh? It's 16, well, 17 hundred something. So get this: the disc golf world has this now. It's called a tech disc. So you buy a disc, but the disc you get it in different molds and different shapes. It's got a little puck fixed to the bottom of it, so gives you an air tag, probably. An air tag. I mean, about that size. Oh yeah, yeah, maybe a little bigger. But it gives you everything, and in the disc world, you also get there's also all kind of goofy stuff like wing angle, nose angles, stuff. Yeah, side spin. Yep. So you get your spin, you get your wobble. So that you want to obviously minimize wobble, based on clean. Side axis rotation for the. They're 300 bucks a disc, because the thing is glued to the disc and it's built. Oh. And so, but you know, you don't need the three. You need three. You need like a putter, a mid range, and a driver.

So if you want to have all three, you know, you're twelve hundred bucks in. Or nine hundred bucks in. Just sits beside you when you hit the ball. It tells. So you go set up with your net. It's camera based. Can you rig it into some like simulated? Oh, it is simulated. Yeah, that would be cool. It's full simulation, the whole nine yards. That'd be fun, dude. Yeah, let me play with it tonight.

Hell yeah. All right. So moving along, our, I was just sharing you the metrics for the market for twenty eight visits were down from for across all websites, VDP views were slightly down at point three percent from month over month, but then the form submissions were up two point five percent right overall. When you're looking at specific VDP views across the board, X three was down.

X five's were down, but we know why X five's are down because we're basically trying to deplete all the X five's we have. Yeah, we're just trying to deplete those so we know.

Where are X three's in here? So what if you say they were down?

Yeah, so going from a market perspective, go here first. You go. Yeah. So here. Yep.

Okay. So month over month.

Month over month, they were down. Year to year, they were up. We're up. And then month over month here, they were down. And then month over month here, they're down. But year over year, we're up, yes, on X3s. But just just this was a.

Crazy high website traffic month for us.

So, let's talk about it. Let's let's get into it. So your even your VDP views were up, but your form submissions kind of dipped down a little bit. So it was a high month for traffic for you guys.

From 230 to 221.

Yeah, to 264. Yeah, but you know. You guys, you're right. You're. It was a high traffic month.

Traffic was nuts on the website.

So many people looking. So, but when I compared it from August to August, it we say it was up. It was up twenty twenty.

Five thousand.

Yeah. So, um, this is like what we have here. The average time on site was high for you guys. Your VDP views, your form submissions, your form submissions were two hundred sixty four over the two twenty one from the previous month. Your click the calls were high too.

That's good, and that's typically service.

I mean, honestly, probably yeah, most likely. Let me look at something. A cook to call. Let me look at something real quick. Speaking of service, I need to see if she's on this list. Ryan here is on this list. Good. I'm glad she's not on this list. Okay. No, Ryan. Just kidding. I forgot to talk about this with Pete yesterday. I'm gonna go back to Pete today just to have this conversation with the service guy. Um, Google Business Page. Another area of opportunity for us to shine the light on the sales offers that we want to run on this month. Yeah, like the APR.

Yeah,

Like APR, and then also that that flash sale on tires that I I need you to post. I need that if you don't mind post posting the tire specials. There's actually two tire. There's two tire specials um that I want to talk about. So it's the one that's running from the seventh. Through the twenty - first, and it's two hundred and fifty dollar rebate, right?

Yeah, I saw those two.

But there's also one that runs from the seventeenth through the thirtieth. So on select, if they if they buy four Bridgestone tires, that's one they have their like.

Specific Bridgestone content.

Both of them have specific Bridgestone content.

One of them didn't have any BMW callouts.

No, because we don't have assets for that one either. So I can make my own content. Can I show you the? Did I send that to you too?

It's a PDF. Yeah,

It's a PDF. Yeah, if you go grab that, go grab that.

It's this stuff.

Yes, that's exactly right. Grab that and create you an asset off of that, and maybe post that to your Google Business page too.

Slight shift in my business for.

Bill, how's Bill doing? Huh? How's Bill? Bill doing?

Can you talk to him? Gallbladder issues. Rick, I didn't know until Rick told me. Because let's see, I'm getting my days all screwed up. But Wednesday, Bill was going to be in town. I was going to maybe go and coordinate, start to see him, and then also be in Jackson. Yeah. But he didn't go.

Okay. Going to do some doctor visits about his gallbladder situation.

Okay, because I sent him an email yesterday about this. And he he replied right back to me and was thanking me, but I hadn't talked to him. Talked to him, and typically him and I will talk at least like once every other week. Yep. So yes,

I think he's gonna take some time off.

Okay, I'll have to reach out to him and see how he's feeling. Cause he doesn't his wife live in Florida or something?

Yeah, I don't think they're gonna live here.

No, I think he just lives here, and his wife doesn't. So he he goes back and forth, but he lives here during the week. All right, cool beans.

I'm trying to get a project started with these tire assets.

Get it started.

Who's the little lady that's like walking across your screen?

Isn't that funny? That's the Hermes's little girl. It's starting to drive me nuts. So Hermes, you see this logo? Let's see. Yeah. That little it's that little logo, but they have like this little yeah.

And she just walks across.

Yeah, you can turn it off. It started out as like I was like, oh, that's funny. Yes. But it's one of those things where they have a new feature, you turn it on, you're like, eh, it's kind of driving me. Let's see. But this is so all of the things I'm talking to. This is Discord. Yes. The same Discord you use for other stuff, like a lot of kids use it for gaming stuff. Yeah. And then also Telegram. I talk to my Hermes agent through all these different channels, and this is my main one. It's actually a Hermes desktop app. Yeah. So I can see all of the sessions I'm ever running, all in this one app, and so I can basically start ten different conversations with the same agent, which is nuts. So she's working on like six different.

Things.

Yeah.

Is next week.

Tickets in town. Your birthday's next week,

Five hundred. Thank goodness. I was looking forward to it.

Yeah, so they run. That's quicker, isn't it.

Is it? Right.

Yep. Exactly. It's nice if you're at the house taking a nap, I guess. But otherwise,

We got shit to do. Exactly. Me too.

My grass is.

All.

Right, Just highlighting current offers, I would say, and then the military first responders assets. Using those too for your for your social, just making a post periodically about military first responders discounts and and your current like point nine percent financing and or you know the lease offers that we have.

And you have the first responders assets, don't you, or do you want me to send them to you?

Yeah,

I have some of those.

Yeah, so okay. Yeah, insurance offers, APN sales offers,

Yeah, sales offers, insurance offers.

Good. This is workable. There's actual apparently. There's so much detail, but apparently this robot can like log in and get assets straight from that dashboard.

All right, all right. Moving on. So after sales is pretty much, um, we talked about the the two tire campaign. So my request is just to add the assets to your service specials for the flash sale and the September first through thirtieth promotion.

That that's already that's what you already got going On with J and M.

Okay, Cool Beans. I always include a calendar for you guys for social media for after sales, like an organic. Social calendar for you, for you to kind of create some content around social. So, up to you if you want to come up with it.

Do you have Do you have stores that have teams or companies that they're using that are outside for social, or is everybody trying to do it internal?

I don't have like you're saying, yeah. So, so group not group one, but Sonic. In group one, so Sonic uses because they post content like outsourced content, but it's not it's not on it's not organic it's organic content, but it still has that. So if you go to like go to Facebook, so let's go to for group one. Let's go to BMW of Houston Midtown.

So, most of that you see all of that content below right here. This is all after - sales content.

This is the best they can do. And then, go to this board. Yeah, that that but that's on site, right? That's somebody on site doing it.

On site, yeah,

You can tell they just don't do it a lot,

I guess. Correct. So they use a company, outsource it, and do does like if you go to their Facebook. Yeah, go to their Facebook real quick, and I'll show you.

Facebook, not often. I.

Really go on there to wish people happy birthday.

I'm trying to like quickly extricate myself from the daily like workings of it, and I'm getting better, but.

It's just funny. I I assumed store like groups like Sonic Group One would have better content.

Um, they they typically have left it in the hands of their. This is the kind of stuff I'm talking about. So that's their active sales type stuff. Um, and then goes.

So this is like one of their guys.

Yes, that's somebody on the ground, and I just started. I had talked to them. This week, and I was like, " Y'all have to start doing more content." Yeah,

I want to see more content.

This is so they started the day I left. They started doing like posting all these videos.

I'm like,

They must have had this somewhere and just yeah,

Because that's that's also really polished video. Like that's somebody.

So it's somebody on site, yeah, that's doing it. But this is their after sales videos that we know somebody posts from.

So that's like J and L or like a big company that does.

Yeah. Yeah. Yeah.

I go to. I was like go to momentum. Go to momentum.

Who was momentum?

It is a Sonic.

So keep going. Let's first do it.

Keep going. I like this. Yes, so he they just got a new social media person,

And is this social media person or are you talking about?

No, that's the GM. But they just got a new social media person, so she's doing all of this creative content. So there's one video I'm going to show you. So she's doing all of these different things that are trending. The one that's trending, have you seen it? Where they talk about like normally realtors have been using it, and oh, so you need a new BMW and. Turn it up. Turn the volume up. You got say it. Say it flirty. Say it exciting. Say it disappointed. Say it sarcastic.

Oh Lord! That's kind of it's coming out of that volume. Hang on.

Let's do this. Oh no.

You need a new BMW already. You know, you need a new BMW. Why don't you come?

So scroll up, keep scrolling. There's one. So realtors and like, like, basically, like, what do I say to my friends when they tell me they bought from another dealership or something like that, right? Are you mad because I bought from another dealership and then you're dragging them by the, you're dragging them by the legs and you're have you seen those videos before? It's a it's trending. Somebody did it for realtor. They're passing those around.

How you doing, man? You look great.

And then keep going.

Wow,

That was like an ultra versus. I love it. That's such a good. That was a good one. But the new social media thing is like really like. Does she.

Just work for this store.

Yes, I think she's just working for this. Here,

This store. When somebody buys a car from another dealership, you know, my friends always ask, " Is it wrong when somebody buys a car from another dealership?" And to that, I say absolutely not. You can buy from any dealership.

Basically,

I'm you know. Basically, I'm selling used cycles.

Once a BMW hits three.

Years from its history, and that's a trending like little.

Yeah. So the thing about the reason I'm asking is because I my my stores all need something more like that. Sure. Sure. But what a lot of people don't realize is that's a it's like nearly a full time job. It's not quite a full time job, but almost. But it's not something that I would just do. Right. I got you. Four days a week. Four days a week. So I'm trying to find a solution for it, and I don't know if it's hire like an 18, 19, 20 year old that just wants to kind of get into social media. I mean, or if each store should just. You would honestly, you would hope that your salespeople would get into it. No, they're not. Very weird, but like, like if you go to Instagram and look at, I'm sure you looked at it before because I know you and I probably talked about it before. But if we go and look at.

Price of all X's. This I don't even know how often they do it. They might not. You know, this is old. Some of this stuff very old. But they went through a phase where they were doing a whole ton of this stuff,

And it's just their. You know, It's their salespeople. Oh, see, they have that same flirty, excited, whatever, disappointed, sarcastic.

Yep. So it's kind of.

I guess my solution is like I'm. I guess my question is, what is the solution to it? Because is it something that you should just expect the stores to do? Is it something that I should lump in with all the crap that I do? Because the content that I do is not that. It's not viral content.

No, no. You want everybody that knows.

You want that, but yeah, you know, like Porsche has got a guy that they're going to start using to do their inventory photos. Okay. And he's an eighteen year old, and he's going to help them do stuff like this. Okay. He's going to work there four days a week. Yeah. Who's about 18 year old college? Yeah.

Oh, that's probably what you mean. I'm pretty sure, like LSU or one of the other local colleges, they have a social media class. Like, if there's some students that are taking like social media classes, that you probably could recruit somebody out of there.

Yeah, I wonder who you go talk to. On LSU's campus, the best place to start.

Like, go through the College of Business.

And talk to the dean of the college of business. Reach out to that the dean secretary.

Cool. And then the last thing is just getting your these after sales. Yeah, the the activity funds. They haven't used any of that money. Yeah, seventy - seven hundred.

So we have twenty - two thousand left in marketing for after sales.

I'm sure Janelle's automatically filing co-op,

Right? They are, but shit, I thought we'd have less than this.

That's what I was thinking. I was like, I don't even know if you all are going to use all that money before the end of it. You know, we got three more months.

Well, Help me talk through this because all of my content, everything that I create, is service and sales. But I haven't been like the only I submit. The way I submit it is it's for SEO. Yeah. And I submit every time I submit it's my invoice. Yeah. And then also a report, a custom report that I do. Sure. That's all the SEO pages. Correct. And how much action they got. Yeah. I should probably just do the same thing, but for service. Yes. Right. Like well, I just I guess it would work. I don't think. Wouldn't it be the same?

Yes, but I don't think they're going to go back more. You know,

It's only I think you have like ninety days. Ninety days. Well, no service.

For service, I'm saying.

I think service is only thirty days. Yeah, I think. But I mean, shit, I could do the rest of the year.

Yeah. Because I don't think you guys are going to lose all that. You're only two thousand in there if you don't.

Okay, that answers the question.

So go ahead.

I just hope you build one geared towards service and start pushing it out.

Yes. Yes. And whatever else it entails from a marketing perspective. Yeah, cool. So, do that, and I put in here a list of things that qualify for activity funds. Go ahead.

But it's service activities.

Yes, that's what it is. It's activity funds. In the list of everything that qualifies, and then. That's it. That's all I got for you. Optimizing homepage for those service offers that we talked about. Use the Southern Region Library for your sales pages page for consistency and photos. Update sales Google Business page and service offers as well. Focus on the type. Continue to focus on type J retail. Go to your your new card page here. Go to new inventory.

I'm wondering if there's — I don't think there's room. I was wondering if there was room for the banner to go across here that talks about military military discounts.

Does Motive not offer like a pencil banner.

We we got it. I don't know if they do, but we have the pencil banners, and it's when you look at it, it's rotating, like it changes, like it changes out.

Yeah, it's like a little gift basically.

Yeah, it's a rotating. Yeah. So. If there's some room or some opportunity, maybe to put it at the top of the new vehicle specials page, that would be an awesome thing to do. And then add some new content to Facebook with sales offers, model concentration, and we can target military as well. And from an after sales perspective, like just focusing on those tire promotions this month, we really need some help with that. And that's it. That's all I got for you, sir. All right. That's a lot. It is a lot. You know.

Hopefully, I have all the notes done.