dealers · 2026-09-09 · 31m05s
09-09 Weekly Meeting: Dealership Performance and Service Initiatives
> Date: 2026-09-09 12:30:24 > Location: [Insert Location] > Participants: [Speaker 1] [Lance] [Speaker 3] [Speaker 4]
Meeting Notes
- Dealership Performance Review
- Service Department Initiatives
- Sales Strategy for X5 Models
- Website Updates
* Brian Harris BMW’s performance is currently flat. * Jackson’s new car sales are up month-over-month and year-over-year. * Jackson’s repair order volume is up year-over-year but slightly down month-over-month. * The primary concern for the Jackson store is increasing service revenue, specifically customer-pay work in the workshop.
* Recall Campaign: Proposal to use the 2026 recall bulletin to drive service appointments for the Jackson store. * Target ~3,200 VINs, potentially yielding 50–120 appointments. * Estimated cost ~$8,100, with 50% reimbursement; net out-of-pocket around $4,000. * Tactics include direct mail, email, text messages, and outbound calls; BDC to manage appointments. * Tire Sales Promotion: Both Jackson and Brian Harris stores are underperforming in tire sales (“in the red”). * Jackson tire score is 20; Brian Harris is 36; target appears to be ~38. * A dedicated tire campaign will be created, separate from general demand-generation ads, to better allocate budget. * New tire promo ads (e.g., “buy four, get $100 off Bridgestone tires”) will be produced.
* New 2027 X5 models are delayed; now expected end of October 2026 (not end of September 2026). * Jackson has 10 remaining 2026 X5s, with a sales rate of 5–10 per month. * Consider pausing/pulling back X5 advertising in October 2026 until 2027 models appear on the website. * Suggest running a targeted social campaign to customers with X5 leases expiring in the next 12 months.
* Lance added a “Service and Parts Offers” link under the “Service and Parts” dropdown on the Jackson website for better visibility. * Both dealerships have a static webpage for the new X5 models, usable for advertising starting October 2026.
Next Arrangements
- [ ] [Speaker 3] to email Lance details on the proposed recall campaign (target list, costs, channels, BDC process).
- [ ] Lance to discuss the recall event and a potential general service special with Rick on September 10, 2026.
- [ ] [Speaker 1] to create new tire promotion ads (e.g., “buy four, get $100 off Bridgestone”).
- [ ] [Speaker 1] to build a dedicated tire campaign for the Jackson store, separate from demand-gen.
- [ ] [Speaker 1] to apply the same dedicated tire campaign/ad logic to the Brian Harris store.
- [ ] Lance to ask Rick about pulling a list of customers with X5 leases expiring in the next 12 months for a targeted social campaign.
- [ ] Conditional: Evaluate Jackson’s remaining 2026 X5 sales performance in September 2026 to decide on reducing X5 advertising in October until 2027 models are live.
AI Suggestions
> AI Suggestions > AI has identified the following issues that were not concluded in the meeting or lack clear action items; please pay attention: > 1. A decision on implementing the proposed recall campaign for the Jackson store is pending Lance’s discussion with Rick. > 2. The general service special (e.g., 10% off) for the Jackson store remains open, pending Lance’s conversation with Rick. > 3. The plan to reduce X5 advertising in October 2026 is contingent on September 2026 sales of remaining 2026 models; a clear trigger was not defined.
No device highlights on this take.
0:08
Hello, How are you doing, sir? How y'all doing? Oh, just another day in paradise, my man.
0:13
How are you doing? Indeed, it is. There you go. Good.
0:16
Where's Lance at today? Mars. You like that?
0:21
I do. I really don't know what happened, but my uh my really fancy cooperative background is I don't know.
0:32
On the Fritz.
0:33
It disappeared. So anyway,
0:37
Oh. How are things in your world, Lance?
0:39
Man, they're pretty good. Trying to stay out of trouble, building new stuff for the stores. Oh yeah. Trying to keep my job, so I don't lose any stores. You know, just a little bit of everything.
0:52
How could some? How could somebody not want you and everything that you've been providing and just kind of showing off as you do, man? Because they've been doing. They've been doing pretty well, haven't they? At least Jackson has.
1:04
We can talk about Jackson doing well. Brian Harris BMW is kind of we're a little flat. I'd like us to be doing better. You know what you're going to do? In fact, I'm going to pull up Bill Smith's latest email.
1:20
Who's Bill Smith?
1:23
BMW area coordinator for well district. What is it? Market 28.
1:30
Yeah. Okay.
1:35
But anyway, you know, we've been saying.
1:38
I mean, I'm, I'll, I'll take a look at Harris. Obviously, for I'll be more prepared to talk about that tomorrow. But for Jackson, kind of what I'm seeing, man, is that your guys's new sales were up month over month and year over year. Yep. Repair order volume was up at least year over year. It looked like it might have been down a little bit month over month, but. Are there any like really big concerns at that store at all, or just kind of keeping keep trucking forward.
2:09
For which we ah Jackson, we're doing Jackson. Jackson. Um, you know, I was just talking to him today. I he and I had a little call this morning just to touch base, just because last time I was in town there, he was busy. He he was away. Yeah, to see him, and we shot the shit a little while this morning. And his biggest thing that he's wanting to make sure we push. Is get service up, okay? You know, and I have notes on that. Let me go find my notes on that. Automotive service revenue. Do do do.
2:46
Do. Here I'm pulling. I'm pulling up. I'm switching gears to service real quick on my.
2:52
Yeah, customer pay workshop. He wants to. He wants to get that up.
3:02
Caleb, is that something you would handle, sir? What's that? I was asking you, Caleb. Is if the customer pay.
3:11
I mean, it's something that I think we can drive with. You know, just focusing on that on our campaign for services.
3:20
Gotcha. Has he used the 2026 recall bulletin, Lance? You said half. Because I can get him like. I can get him like fifty to eighty appointments, from primarily inactive customers who are all prime for value service. If he has interest.
3:39
I don't see why not.
3:41
It's fifty percent reimbursed. Does not touch your co - op dollars. He has about thirty - two hundred names. I actually just ran one over at BMW Lafayette. And they had seventeen hundred targets. We drove them about thirty appointments over three days. So he has about three times as much.
4:05
So talking points that I'll hit with with Rick when we get off.
4:11
How much will it cost? Yeah, let me get your quote marked.
4:16
Up. You be careful talking about Lafayette, Caleb. We're also talking to the guy with Brian Harris.
4:21
They just used this for a recall event. No big deal.
4:25
I'm I'm just teasing.
4:31
Rick, Terry,
4:41
Michael. While while we're talking about that too, I sent you an email on the tire stuff. Actually, Caleb, I was whoever, so we can add that tire stuff. Make sure the tire stuff is added too.
4:51
Yeah, how are tires? Is that some? Is that something he's been? Oh,
4:56
They do theirs. That's considerable.
5:02
They just they they went a a short period where they just didn't have one.
5:06
They did last month.
5:10
Take a little bit of previous, but there's there's a here on September 1st, and then September 7th.
5:19
Yeah, yeah. I'm trying to like look because there's a bunch of attachments here. They're like untitled. I'm trying to figure out which one.
5:25
Shit. Yeah. If you the way I'm looking at it is it my email actually just shows all the images in line. So. So much of it is like redundant, creative, but in different sizes. Some of the creative is BMW branded, and then some of it's just Bridgestone branded.
5:43
Yeah, yeah. I'm looking at the per 100. You guys are in the red, so that is something that we definitely. It looks like Brian Harris is also in the red. Yeah. Okay. What is the? Oh gosh. What's the number that you're supposed to be hitting? Because I think it's like cut off in the screenshot.
6:02
Um,
6:05
I guess it looks like the numbers around 38, just based on like.
6:08
A bunch of people that are in the green, or 38 is the lowest number.
6:13
Yeah, I mean that's a that's a large jump. Like, let me let me double check something.
6:19
Brian Harris is 36. Jackson's only 20.
6:23
36. Did I misread that? I must have misread that. I thought I read Brian Harris is 16. Okay, so. Jackson needs it more than Harris, but one thing we can do, and this has helped out. I work with a BMW store in like the Huntsville, Alabama area. One thing they did is we have here. Hold on. We the way our like demand gen ads are set up is that they're set up by audience. That being like website visitors, competitor remarketing, or in market keywords.
6:59
Those ads are being served like we're allocating the budget based on the audience, not exactly like per the offer. So I don't have like a set budget for tires. I have a set budget for my competitors. I have a set budget for my remarketing and so on. One thing we could do is take out all of our tire ads from like our normal campaigns and then build a campaign just for tires, so that I'm setting aside, you know, rather like I'm spending. Here I'll just share my screen. Because right now I'm spending about 400, 450 bucks on demand gen. It is trying to share right now. Can y'all see my screen? Yep. Because right now I'm spending about 444 dollars last month on demand gen. One thing we could do is, rather than do it by audience, I set aside 150 bucks and just spend that on tires as a whole, rather than.
7:56
Look at an audience and hope that some of it goes to tires, because looking at this, like, oil change is getting a lot of my spend on some of this. So I think that's somewhere where we can probably try and improve it a little bit. But that's an easy thing to do on our end. We'll just need to get that tire, the new tire ads made. I'll, what I'm gonna do, I'm gonna get the buy four. Get a hundred off Bridgestone tires, the ones that are good for like the entire month. I'm definitely going to get those made because I'm going to need them for like the at least the 22nd through the end of the month. And then I'll see if we can get the mail-in rebate ones made as well, just because I need our sizes. Like what I'm seeing here from BMW is not like full sizes that I would need, but we can get we can get tire ads made. But I think a tire campaign, like independent of everything else.
8:54
Has been at least from our side. It's been shown to help. It's not going to flip you from red to green, except maybe on Harris. But from talking with this dealer in Huntsville, they pretty much went from like bottom of their market to top of their market once we put this campaign in place. But also just a lot of work they did in the service center on trying to upsell, because ultimately it's an upsell for a lot of these people. Got it.
9:22
Tire promotion asset on Google Business page in the updates section. Do you guys have a tire promotions page on your website? I don't think you do.
9:35
Do you? Well, it would be here: service and parts, tire and brake specials.
9:41
I see Tire Center on the Jackson website.
9:45
They both have one Tire Center. Yeah, that Tire Center is that. BMW page,
9:53
Yeah,
9:54
Doesn't really focus. Well, no, it's got the yeah,
9:58
It's got the two hundred and fifty. Let me ask you because I feel like I'm missing something here. On your website, like under Service Center, I see Tire Center, but I don't see like anything that says Tire Special.
10:11
Yeah, if you go watch, if we go to Brian Harris right now, yeah, we have a Tire and Brake Specials drop down, but it all it does is it's just going to, The same service offers page.
10:24
Gotcha.
10:24
Okay. Which right now there's no tire special.
10:28
Gotcha. Cool. The other thing there's no service center. I'll go and add that drop down real quick. Add Jackson. Yeah, there's no service special drop down on here as well. Where? On this is on Jackson, like under service and parts. I don't see one, and under special. I see like values. Oh, dude, I'm blind. I'm blind, Lance. I'm sorry.
10:54
Yeah, service specials.
10:55
Yeah, no, I'm blind, man. I I looked through this twice before I sent it. Before I right before I spoke up, and there it is, right there.
11:03
That's that's on me. It still does that weird thing where you got to refresh it for it to appear every time.
11:09
Yeah, I don't know. That might be a cookie thing. I'm I'm telling myself. Um, okay. But yeah,
11:19
We'll get the Jackson right now. We don't have just a warrant one that just says service and parts offers.
11:28
We don't have that. It's under the specials.
11:32
I'm on it right now. I'm gonna go. I'm gonna go add it to service and parts dropdown as well.
11:39
Yeah, it can't hurt,
11:39
Man. Service and parts offers. Okay. All right.
11:45
So I'll get a tire. I'll get a tire thing made. I'll get a tire campaign made. That's easy on my end. Okay. And then, like service as a whole, is needing help or is it just because.
11:59
What I'm it's it's like hey, I just want to make sure we get our. It's just we call it service as a whole. He just wants to increase that customer pay in the workshop.
12:09
And and this this is just pure repair orders. I I think this is looking at everything, not just customer pay. So that might be where some of the discrepancy is, like to me, like volume looks strong, or it's not down at the very least. Like year over year, it's up. Month over month, it is down. August was a little bit of a slower month just across the industry compared to July. I think with like kids going back to school,
12:34
It was a terrible month. True, true. So.
12:40
I like to me things look good, but we can definitely look at trying to put more into service, and we'll take a look and see if there's anything more that we can do. And I'll let you know if there's something more, like if I see an opportunity for more. Okay. Is there any because I know this is something we talked about when we launched Jackson a while ago. Now, is there any interest in doing a like general service special because that's something we've never done for Jackson.
13:07
No. Yeah, that's what you're saying. Every time I ask them that, they say, " Yeah,
13:13
Value service." I understand. So that that I'm gonna put that in my follow up plans, just to be transparent with you. I'd rather them tell me no,
13:22
But like that, and I'll be there tomorrow. So, and I'm taking notes right now. So tomorrow, one of the things I'll ask him about, I'll say, " Hey, here's what Brian Harris does. We should do this too, right?" Because right here, a little bit of a special, I think.
13:36
Yeah, ten ten percent, and then I'm just seeing if there's a discount.
13:40
And then he knows that you can't stack that on value service, right?
13:44
Yeah,
13:44
Excludes value service.
13:45
Excludes value service. All three knows that. This is just and services outside of value service.
13:51
Yep, and we can put a cap on savings, like we can cap it at two hundred dollars off or something like that. Whatever they want.
13:59
Yeah, ten percent off up to X. Yep.
14:03
So. I'll I'll detail it, but you know I'm I'm not doing my job if I don't mention like that's that's kind of the easiest that's kind of the easiest button to hit on my end. But we'll get tires, we'll prioritize that and be good to go from there. We have the ads updated on display and demand gen. We have added headline assets for the APR specials as well as the lease specials for those focus models on there. Is there any changes at the dealership in regards to like where we need to focus our budget on the sales end? Because right now, and I'm pulling up the inventory just to have it, prove my point. We're focused heavily on the X three and X five, and then I know some of the twenty seven s are going to be coming into stock here soon, and then the three series is the other one that we're focusing on,
14:51
I believe. Yeah, I think one of the things that I'm hearing from some of the BMW, like from Bill and some other people at BMW, is. We are not going to get the new rollout X3, X5, primarily X5, as soon as we thought. We thought we would get them like at the end of this month. We might not get them until actually end of October, which is way longer of a wait than we thought we'd have. And let's see. Let me check something. So I don't know.
15:19
You're not getting any 20. You're not getting any more 26s, right? So you're just kind of stuck with the inventory you had.
15:24
Exactly. Yeah, 26s stopped being shipped a while back, like over a month ago, I think. Yeah, but in anticipation of this new body coming out, so yeah, normal for them to do that. The problem is, we're going to be without for longer than we thought we would. So let me go look. I don't know. Want to see how many X5? So I've got ten X5s left. So their worry is that we could run out. And so at one point, this is all leading up to the whole. The whole point is.
15:57
They were telling us to maybe push sedans more than usual.
15:59
Understood. And so,
16:03
You know,
16:05
Okay. What do you think? It's it's just weird because we've always focused on X3 X5 so heavily. So, first question is: When are the 27s going to be on the website.
16:17
Well, that's that brings us to like you mean like showing up in inventory.
16:24
Yeah, like showing up and like.
16:26
Show up as inbound, probably middle to middle middle of next month.
16:32
Okay, so that that kind of answers my question. We probably for this month maybe pull back a little bit on X five, but definitely October. Assuming that because what? How many X five do you guys sell?
16:47
We've got ten right now. We probably sell.
16:53
I have the data between five and ten a month is what my gut tells me.
16:57
Yeah, so let me see here, X five. So last month, that's just the one trim. But X five, here we go. So last month there was two forty XI forty SI five. So yeah, about seven is what I had last month. So you definitely have like a full month for September, but then October we should definitely pull it back until the twenty sevens are on the website. In which case, then we can turn the ads back on. But for October, we should definitely not do an incentive for the twenty sixes unless they just don't sell this month.
17:39
Correct. I like it.
17:40
Okay.
17:42
I just this just and this is probably for October, but in the chat, I gave you a link. Both my dealerships have a page like that on their respective websites. So it's trying to pull up. In October, we can start putting some ad groups behind this page.
18:06
And then it takes them to here. Okay,
18:12
It's got several CTAs. You got to got to text us, kind of like a, and then you also got to build yours. So.
18:20
I'm just seeing where the build yours goes. Build your own.
18:22
It should go to our website, our build, our own build your own, basically. For Jackson and BMW and Brian Harris, they both have the same type of page.
18:32
Ah, you can already build your own X5 and 27s. Cool. Well, I guess that makes sense. You can only build the 27. Okay.
18:39
Cool, cool, cool. This is critical for for like at the dealership. If they have somebody that their lease is coming up, they're they're. You know they need to be able to tell them, hey, y'all know X5, X5 is out. When we get your order in, let's make sure we get it in. Here's why. It's a it's a whole defector preventative basically. So we show them the newest stuff we can if they're due in October, right? If they're due now, we try to flip them into what we have left, or they have to wait. You know it's up to them. But yeah. So this page is there. It's static now, but I think in October you can put you can use this in our X5 CTAs that are on.
19:19
How many?
19:19
Also, something to ask Rick, and this is just my my brain trying to do something I think interesting. How many people do you have coming off X5 leases over the next, let's say, three to six months.
19:36
Jesus,
19:37
I don't expect you to.
19:38
I don't expect you to. It's a lot. It's a lot. You know, X5, X3, or R2, mean potatoes models.
19:45
So it's going to be a lot. Oh, like. Just like a lot means a different, two different can mean different thing to me to you.
19:54
Like over a hundred, seven or eight a month. Okay, six or seven a month.
20:00
Yeah, I might, I might, I would need a larger. I was, my my gears were turning, trying to think like, well, what if we ran like a social campaign of people who are coming off leases and tried to show them ads, but Facebook requires a hundred customers to be matched, and, Typically, like match rates are much better than what they used to be. But just for my sake of comfort, I like a list of two hundred if I'm trying to match to a hundred people. So maybe we like just pull a list of people coming off leases over the next like twelve months. And even though like yeah, they still have a year on their lease, but we keep it in front of them. It's just just my gears kind of turning. Yeah, because I'm I'm sure the right person would also like.
20:46
Trade in their lease early, but um.
20:48
Oh yeah, a lot. Most of them are very open to trading in early, especially when we can, you know, do all the obvious things, keeping the note the same or drop their note or whatever. Okay. Or it doesn't change by much, but it changes a little. A lot of people are super willing to go to get out early.
21:04
Okay. Yeah, ask Rick about if we can pull that list because all I really need is a first name, last name, email, and, Like city and zip code, those be the five things I really need. First name, last name, email are like the most crucial ones to matching people on Facebook. We can see what the list looks like and then run something on social that just notes that like, "Hey, new X5 in stock." Yep. Or new X5 coming soon. Pre-order now. Something like that. Yeah, I like it. I like it. Okay.
21:44
So I think we got a game plan for the future. For this month, a little bit more business as normal on the sales end. For the service side, we'll get the tire ads made. We'll get a tire campaign built, and then we'll rock and roll from there. And I'll apply the same logic to Harris as well, at least for the tire ads. Yeah. Like the tire offer itself. We can talk more about if we feel like we need a tire campaign for them as well tomorrow. That sounds good. Cool.
22:14
That really covers everything I wanted to talk with you today, Lance. Is there anything else I could do for you,
22:18
Sir? No, I think we touched on everything.
22:22
Lance, that that recall event.
22:25
Yep.
22:25
They have. It says the the table that I'm looking at says they have 32 3, 283 VINs in the area that they can go after. That usually falls a little bit because we clean the data, then verify it in COA national change of address. So I quoted him three thousand. It'll honestly probably be closer to like twenty five hundred to twenty eight hundred total targets. We average a two to four percent response rate. So three thousand, he's looking at sixty to one hundred and twenty appointments. At twenty five hundred, it'd be fifty to one hundred to one hundred appointments. And then if we did three thousand targets, he'd be looking at before his fifty percent reimbursement, right at eighty one hundred bucks.
23:12
That and then he'd be reimbursed four grand, so his out of pocket cost would be like four thousand dollars, and then he'd he'd see sixty to to one hundred and twenty appointments, and then average warranty ticket because every single appointment's a guaranteed RO has been around two fifty to four hundred bucks, and then like over ninety percent of the list is inactive customers, so I'm having dealers like you know activate. Seventy to one hundred and ten customers in a three-week time frame, and then they've been they've been crushing it on customer pay as well. Because when they're in there fixing the recall, hey, Mister Customer, your brake pads are low. Have you heard about our value service breaks? You know, selling the oil contracts, everything like that. So, yeah, I've sold probably.
24:04
This is honestly one of the most popular things I sell. Are these recall events to the to BMW clients? Trying to see how many I've sold this year, but I feel very very confident about the response rate. I mean, especially since they haven't done any. Yeah. Yeah. Let me see here. I just want to see one thing.
24:24
You said you said BMW Lafayette here did.
24:27
It. Yeah, they're doing another one this month.
24:31
How many customers did they go after, and then how many ROs? Or how many.
24:34
Let me pull up their ROI. They they they had seventeen hundred customers and they got thirty appointments. Okay. So it's it's much smaller, obviously, but let me see.
24:49
Able to give us a rate?
24:50
I I can pull up there, and then I mean, I sell these BMW South Miami. We we sell them coast to coast. Quite a few LA stores. Quite a few up in the Northeast. Um. All over the Midwest, and then Lafayette — they've run. This will be their second this year. It's always so hard to get to. One second, guys.
25:13
But I mean, Jackson has a bit more customers than Lafayette, and obviously. But even if we did it at Lafayette's rate, which is on the lower end of what Caleb quoted, it would still probably be about 55 to, Sixty - five or seventy appointments on the low end.
25:36
Yeah. Okay. And what? Hold on, let me. What does activation look like? What are like what what deliverables is it? Is it email, mail, like what is?
25:46
Oh, it's uh, it's about it's. I'll I'll send you an email encapsulating all of it, but it's first class direct mail piece, three rounds of email blast, ringless voicemail, text message, outbound call, JNL's BDC books all the appointments for the store. So essentially, I'd work with Rick and the service manager, and they'd say, " Okay, we want to go, you know, October eighth through October tenth, Tuesday to Thursday, whatever those dates are. We want to have appointments from eight a. m. until three p. m., and we want to do four appointments per hour, two every thirty minutes." Got it. So then our team is only booking on those cadences. Once we fill it up, we'll then push the additional appointments to the overflow. Got it.
26:26
Let's see.
26:26
Fully managed. Oh yeah, yeah, yeah, yeah, yeah. Okay, so they ran this in April. Let me pull up April. Let's go to five nine. So this will be like three weeks of ROI. Come on.
27:06
There it is.
27:33
These guys did. 1, 700 customers, 27 appointments, and then about 17, 18 grand in customer pay, and average day since last visit was about 500. And then let's see how many customers they activated. So you're thinking 22 customers activated.
28:00
We would basically be sending it out to 3, 200 less. Less whatever the cleanup results in, right? And then, yeah. So twenty five hundred, twenty seven hundred, somewhere in there. Yeah.
28:14
Okay. Um, and then so if it let's say it'll probably be twenty seven hundred. Okay. We'll do twenty seven hundred. This is something so dealers can run this up to six times, and get fifty percent reimbursement every single time. It's not from co op. So if we did twenty seven hundred, it'd be seventy five hundred bucks. So you're you're looking at thirty seven fifty out of pocket.
28:40
Okay, yeah. Let's let me uh let me hit Rick with it. I'll have I'll make sure send me whatever you have on it, and I'll combine that with my notes, and I'll put together a little little you know brief for Rick to look at tomorrow when I'm hanging out with him. Awesome. You know I like it. You know, and then I also I mean it's something I also need to consider. Right, Harris, which we can touch on again tomorrow if we need to, but again, yeah,
29:07
Yeah, it's something that dealers are just like, ah, it's free money, a couple grand out of pocket, a few grand out of pocket, and once they run one, they're like, dude, that's, it's great for just traffic in general, and it's a lot of, uh, like, like 2016 to 2023 cars. That's the bulk of the list, so it's all out of warranty, opportunity for customer pay, and the vast majority of them are inactive, so it's like. Every single person that comes in, you're already getting money hitting the board with a warranty RO. Yep.
29:37
Let's talk about, let's talk about that, Caleb. I assume you can just do that for like a one - off for a customer, right? So, like, could I tell you about my Audi Baton Rouge store and then have you just run a.
29:51
A recall event? Absolutely. We we did, we did a we did a a bunch of Honda, a bunch of Mercedes. And essentially, what they'll do is they'll pick their highest - paying recalls, and they'll say, " All right, Jane, I'll go after them. Bring them on in." And we we structure it as a recall service event. Yeah, you know what I mean.
30:11
I'll add. Yeah, I'll add. I'll ask my guy there too about that.
30:14
Yeah. Yeah.
30:16
Definitely. All right.
30:18
Awesome. So, yeah, it's something tried and true. It's fairly straightforward, nice and easy, good little money maker.
30:24
Yep.
30:26
So, all right. I will. I got. I'm sending this to Co-op BRLA, Baton Rouge, Louisiana.
30:32
Yeah, Lance the Co-op.
30:34
Yep. Awesome. All righty, man. Well, let's get next call scheduled, and then we'll see you tomorrow.
30:39
Sweet. This one might be set on a reoccurring. Let me double check real quick. So it'd be on. It is. Yep. It is. I think we're probably set for like the 14th. So we'll we'll be good to go then, sir.
30:56
Sounds good. Thank you, y'all.
30:57
Y'all have a good one. You as well. I'll see you.
31:00
Easy. Bye. Bye.