dealers · 2026-09-01 · 1h06m
09-01 Analysis of Marketing Performance and Strategic Realignment
This conversation documents the termination of Lance's marketing contract due to performance issues, primarily concerning social media and inventory photography. The discussion transitions to a strategic analysis of the dealership's marketing needs, a demonstration of an advanced analytics tool developed by Lance, and the negotiation of a new, consulting-based role for him, culminating in a handover plan for his replacement, Thomas. ------------
Preliminary Marketing Discussions
The dialogue begins with several operational inquiries before shifting to the main topic of performance. Speaker 2 asks Lance to identify the supplier for previously successful LSU and Southern-themed shirts, which featured "Tigers" and "Jaguars" on the back, with the intent to reorder them. The conversation then turns to an email regarding marketing strategy, where Lance clarifies that while keywords and minor campaigns are running, there is no significant extra spend allocated. He mentions that his Jackson store spends approximately $2,200 on a service marketing program called "Service Combat" but questions if this store needs to invest the full $2,200-$3,000. Speaker 3 interjects, stating the client is interested in buying more keywords and social media services, leading to a brief discussion about Porsche service clinics, for which Lance notes that historical data is available. ------------
Performance Review and Termination of Contract
The conversation takes a critical turn as Speaker 3 directly informs Lance that a new employee, Thomas, has been hired to replace him. Speaker 3 outlines the reasons for this decision, stating that Lance appears "stretched too thin" across too many accounts, leading to neglect of key priorities. The specific areas of underperformance cited include inconsistent inventory photography and poor social media content, which is characterized as having "zero engagement" and appearing to be just one photo cropped multiple times. Lance defends his photography, explaining his process involves shooting "wides, mediums, and tights" rather than cropping, and that his primary focus has been on higher-level SEO, SEM, and CRM cleanup. Despite his defense, Lance accepts the feedback and the termination, acknowledging that the store's needs for a constant, on-site presence—a "daily guy"—are not aligned with his consulting-focused specialty. ------------
Transition Planning and Negotiation of a New Role
Following the decision to terminate the current contract, the discussion shifts to organizing a professional transition. Lance agrees to a one-month notice period, during which he will submit one final bill and ensure a complete and smooth handover of responsibilities to his replacement, Thomas. He commits to personally guiding Thomas through all account logins and operational processes. Simultaneously, Lance proposes a new, restructured relationship where he would serve in a high-level consulting capacity, focusing on strategic oversight, data analysis, and managing SEO/SEM vendors, rather than daily content creation. Speaker 3 is receptive to this idea, and they agree to determine an appropriate fee for this new arrangement. A key condition is established: Thomas will be prohibited from working for any competing Porsche dealerships, a term Lance agrees is standard. ------------
Demonstration of Advanced Marketing Analytics Tool
To underscore his value as a high-level strategist, Lance presents a custom analytics dashboard he developed. He explains that the tool integrates disparate data sources—including website traffic from GA4, CRM lead data from systems like VinSolutions, and live inventory data—into a single, coherent view. He demonstrates its capabilities, showing how it visualizes traffic sources, inventory aging, new/used/CPO splits, and demand shape by model. A key feature highlighted is its ability to de-duplicate lead sources, providing a true picture of retail opportunities by filtering out low-quality leads from buying centers like KBB. Lance uses examples from other dealerships to show how the dashboard can reveal trade-in patterns, sales performance by zip code, and critical operational metrics like lead response times, positioning the tool as a way to be a "guardian of spend" by focusing on improving closing ratios before increasing marketing budgets. ------------
Strategic Discussion on Dealership Marketing and Operations
The analytics demonstration sparks a broader strategic conversation about the nuances of automotive marketing. The speakers contrast the high-intensity, campaign-driven needs of brands like BMW and Audi with the more brand-insulated market of Porsche, which doesn't require the same level of aggressive marketing overhauls. They discuss the significant, often underestimated, time and expense required for quality content creation, noting a short video can take days to produce. The conversation also touches on operational efficiencies, such as the high cost ($120,000) and effectiveness of "light box" photo booths for consistent vehicle imaging and automated service-lane inspection systems that can significantly raise the hours per repair order (RO) by instantly identifying service needs. They conclude that in a market with product pipeline challenges, like the upcoming shift of the gas-powered Macan to a new model, having a strong service operation and skilled advisors is paramount. ------------
Action Items
@Lance
- [ ] Facilitate a professional handover by speaking directly with Thomas to turnover accounts and manage the transition process - [TBD]
- [ ] Create and connect a new GA4 account for dealer 4738 - [TBD]
- [ ] Visit the dealership tomorrow (Wednesday) to train Thomas on executing website specials and coordinate the handover of all marketing platforms (e.g., Ven, Facebook) - [TBD]
- [ ] Finalize a proposal for a new consulting-based role and determine an appropriate fee with Speaker 3 - [TBD]
- [ ] Build out a customized version of the analytics dashboard for the dealership - [TBD]
- [ ] Look up the company used for the previous LSU and Southern shirts - [TBD]
@Speaker 3
- [ ] Provide Thomas with access to Adobe and Cox products (Vin, VAuto, HomeNet) tomorrow (Wednesday) - [TBD]
- [ ] Give Andrew’s contact information to Thomas - [TBD]
- [ ] Get the desired monthly specials from Jeffrey to pass along for the website update - [TBD]
- [ ] Finalize a decision on a new consulting arrangement with Lance, including the fee structure - [TBD]
- [ ] Hold off on assigning Thomas additional duties until he has caught up on all inventory photography - [TBD]
No device highlights on this take.
0:04
Hang up on him. Did you see the email, Richie? For sure. Hey, Ray. What's up, man? What you got?
0:18
Hey, Mr. Richie, say, can you go back and look at what cars, what um, what company we use to do those LSU and Southern shirts? Yeah. We want to do some more.
0:29
Yeah, like the ones that just say Tigers and Jaguars on the back. Yep. Yeah, we can get more like that done.
0:35
Yeah, I think he wants some, so just yeah.
0:38
I think those did well.
0:39
Yes. Yeah, he said those did well.
0:42
Yeah. All right. Yeah, for sure. No problem. My bad. So you see it? Yeah. So yeah, the they brought up the clinics, but I think the other stuff is just generally, do we want to do more? So right now we don't. We're not paying for a bunch of extra stuff for him at all. We just don't have anything. We have keywords built. I have stuff built. We have little things running, but it's no dedicated stuff. Okay, that makes sense. That's all it was. It just kind of was like, does he want to? Do we want to put a little money towards it, or just keep redirecting resources for service? I think is the main question. I can tell you, this store and my Jackson store.
1:32
On just service, they probably it's around twenty - two hundred bucks, so it's not a ton of money. But that's, but the thing is, that's JNL's thing called service combat. Okay. I don't know that we need a full service combat, cause I don't know we need the full two or three grand, twenty - two hundred or whatever the fuck.
1:52
Dude, he just wanted to buy some keywords. I think he just wants social media.
1:55
I think he just wants to do a couple extra hundred bucks. Okay. Um. The clinic sounded kind of cool, and the only good news is like they have actual data from the last couple of Porsche clinics they did. If you wanted to look at it, it don't make a shit to me.
2:13
But trust me, you've had one before.
2:16
You know I have. Who y'all like? What else?
2:19
I've always been the Porsche club.
2:20
Okay. Yeah. Yeah. Like,
2:25
Well, it doesn't. Doesn't necessarily give people scheduling service.
2:30
This is a whole different thing. Yeah, I mean it's going to be more than just something through Porsche Club. But I don't know. It's whatever. It was just an option that they gave us. I think the main thing is use our own customer data. That was the other question. Did want to buy port bulk data.
2:47
I don't think we need it. I think we just use our own clients. That's all it is.
3:00
Yeah, 'cause that would be a response on what we want. Is that Reno? Yeah, I just told him I'd let him know if we wanted to do something.
3:08
All.
3:13
Right. What you do, bro?
3:22
Do I got a fucking alert? You set up appointments for your next haircut while you're at your haircut. My guy does that to me. No, I just because I always just say yeah. He goes, "Who want to schedule your next one?" Like, yeah, whatever, man. Yeah. And so here it is, popping up, and I'm like, I don't feel like doing this. Sometimes I just don't feel like doing it. What else? What is the story with our dude Thomas? How much shit do you want him to do? Because I've been looking for a guy to do social content for me, like for me, for other stores.
3:57
And it would help this store. I mean, I would use him for this store. Is that? Would you be opposed to me getting him to work for me on the side, like one or two days a week? I'm running to buy you first.
4:10
What? In case you haven't pieced it together yet, it's your replacement.
4:18
He's taking over all. Dude, to take over all of it. Okay.
4:22
I thought you pieced that together.
4:24
No, man. I'm uh. I'm a straight - up dude, so I don't do any stuff that's around the side. I always come right at you, in case you hadn't noticed. Right, right. That's how I operate. If you wanted to completely replace me, that's something I'd like to know sooner rather than later. So I start winding up my set.
4:50
Yeah. No more no more questions.
4:52
Okay. When do you want to do it?
4:59
Be honest with you, outside of having him logged into a couple social media shit, he's about ready.
5:07
Okay, when you so you want to do it? Want call it a month? Call it a month and a half? I'm not going to do you like your last dude, did you? I obviously haven't done a good job for you. If you're moving on, or if you're just wanting a less expensive option. Um. No, just. I'd like some feedback.
5:31
I think you stretched too thin, if I'm being honest with you. Um, you got too many accounts for one person, and you're not giving enough attention to them. Okay. And it's mostly, sure, your SEO, SEM, you, you got a company that does that. You take the hall with them. Let's let's call that what it is. Uh, one of my big emphasis was inventory photos, which you just never got off the. Great job consistently. Social media is not good. There's a zero engagement rate. I mean, there's zero engagement, and not only that. All you do is you take one car and you crop it seventeen times. Okay. Here, clearly evident here with four times there. The red Cayenne. It's the same fucking picture. All you do is crop it a couple times.
6:23
It's. Well, it's not cropped. You're saying cropped. It's multiple pictures. So you oversimplifying it?
6:30
Okay, that's not just that same picture cropped in.
6:34
No, that's not how that works. But that's beside the point. That is not that same picture cropped in. No, that's comical that you think that. It's definitely not the same picture cropped in. That's not how you. That's not how I shoot. But that being said,
6:54
That's what it. It might not be how you shoot. That's what it looks like. I mean, I mean, just look at it. Looks like garbage. Okay. So all the all the points that I had, you didn't really take care of them. All right. Oh, you focus more so on stuff that you were doing without even having the virus, like SEO, SBD, this, this, and shit. Even cleaning up the CRM. Fuck it was June. We still realize Bristol's not the same shit. You know.
7:28
All right. Um, what did I work this month? And I, you do know that I'm gonna fully get old, dude, going. I don't know why you wouldn't come to me ahead of time and kind of. I don't know if this guy fell in your lap. If you were looking for a replacement.
7:49
I was thinking about it, and he walked in asking for a sales job. I just start to bullshit with him a little bit and figure I give him a shot.
8:00
Okay. All right. Um. I mean, if that's the way it's got to be, man. If you don't want to try to take another run at it.
8:13
Yeah. Like I said, I. If I'm looking at BMW and Audi stuff, my shit is just basically turned into theirs. To an extent, it just doesn't look good.
8:23
You mean the social media? Okay. Yeah.
8:26
And the cars getting pictures online. That was brutal, dude. Yeah, exactly. I agree with you. Shit. So I mean, it's like I said, it's just you have too many businesses that to do what I need with that shit.
8:46
Um, I think you genuinely need somebody that's here every day. One hundred percent. I agree with you. Ah. Um. And that because I think the biggest thing is, for example, with BMW Jackson, when I went and met with those dudes, we moved so much with budget, with marketing, with like decision making that legitimately that store's up nineteen percent year over year because of all the changes that I made. All right. And this store is just not that kind of store. Yeah. You don't need a major overhaul. You don't need anybody to come in and do that kind of consulting, which is really my specialty.
9:26
I can't stand social media, as a media. I'm sorry to put it on.
9:30
I get the shit too, because there's a fucking critic.
9:35
To my own detriment, I I definitely can't stand it, and I've thought about modifying all my accounts to not do social media at all. That being said, this storm, more than any, will definitely need a. Like what Drew should have been, when before he quit. Before he quit, you know. And I don't know that you need. You know, my level of bullshit, my level of other stuff. Honestly.
10:08
No, because I'm not. I don't have as much competition, so I don't have to get my eyes soft. And.
10:12
No, you don't. And with these guys, it's constant. Like honestly, with Audi and with BMW, it's it's constant. It's constant campaigns and constant.
10:21
It's two different things. You know. Like I said, well, I was looking forward. Like I said,
10:28
It's it's not. No, you need some. You need a person here every day. And you need you honestly need the kind of social media content that comes from a guy being here every day.
10:38
Because you need the customer interactions. You need the the the cars and the shit. Yeah.
10:42
Yeah, I agree with you. Don't feel bad about it. I'm saying, don't feel awkward. It's okay. I'm not mad at you.
10:52
Not mad.
10:55
Um, I will do a legitimate turnover for you, dude. If you want to call this your like your your notification, per our official policy. Sure. Um. So you just get one more bill from me. On the whatever, thirty first, thirtieth, however it works, and I'll I'll do a legit. I'll even talk to Thomas and say, hey man, this is what's going to happen, and I'll help him legitimately turnover accounts. You know what I'm saying? Yes.
11:26
What's up?
11:26
I know. That's so much selling photography. That's the other part where you're, you're your own company. You know, it's different. It's, well, you're, you're your own company. So, like I said, I don't feel bad doing it. No,
11:40
What I'm saying is,
11:42
Yeah, you're a big boy. You can be up straight, you know, up front with it. Like I said, it's it's all it is is a lot of the, key focuses. I I wanted even going back to like the beginning. Hmm. Uh. Like it's it's too much for you. It's too much. It's too time consuming for you.
11:59
No, I can't do. I can't be a daily guy. Be a daily guy. Exactly. And it's the thing is, I've I've like had these visions of what I do into the future. If I wanted to keep expanding into just the normal car dealership stuff, where where it would be like, okay, you want you're gonna have your own guy. He's this guy. He's your guy. He works for me, but he's your guy. He's there three, four, five days a week, and. You get that kind of coverage from a dude like him. You know what I mean? But I mean, let's be honest. That's some that's some pretty good looking photography.
12:32
In there. No, because even after we deleted like that's that same Panamera front.
12:40
They're not crops,
12:42
Dude.
12:43
There's no hundreds of photos. They're not crops. You know, I'm not crops. They wouldn't be the same resolution if they were crops. I'm being serious. I'm. Dude, you're proving me wrong here. That's all. That is, is that's a shoot with one car. So you literally, you walk up to the car, you shoot, shoot, close up, you shoot. They're called wides, not a crop. They're called wides, mediums, and tights. All right. You know what a wide, so wides, mediums, and tights. Damn, you're hilarious, man. You don't understand. I have, I have receipts. Receipts. I have all of my fucking photos, man. You're hung up on the wrong thing. I know.
13:21
They're not, they're not crops. It's not how it works. Yeah, you're cracking me up. Receipts meaning I have thousands of photos. I have all the files. They're separate files.
13:38
When you shot this car, you're supposed to shoot all your different wides, mediums, and tights. It means you get wide, then you walk in close, then you walk in here, and then you zoom in tight. You get the headlight, you get this, you get that, you get all the different details.
13:49
I'm not saying.
13:51
I shot your blue car that's under the line.
13:53
I'm not saying you're shit. Yeah, be straight with you. I get it. What I'm saying at that point, knowing that now that I know it's not cropped, is think of the casual viewer.
14:06
The Bartender viewer sees one out of ten of your photos. I can say if you're looking at it at a glance, you don't you don't even need a me. You don't need a marketing director. You just need a social media guy. Be completely honest with you. Yeah, absolutely. That's all you need. Kind of yeah. You don't need them because the other things, the way your shit operates,
14:26
And what's the way Porsche PAR operates too.
14:29
Exactly. The way Porsche operates, you don't even need a guy like me. That's, You honestly don't even have fucking decisions to be made because it's all just cut and dry. But you can't change anything.
14:40
And then strategies of attacking other markets or whatever. Well, we can't attack that many other markets. No, I'm talking about like BMW, where you have just.
14:50
BMW. I mean, it's a it's a huge. It's a it's like right now, you know, we just bought. You're constantly battling the core four. You don't have a core four. Like your Makana, your Cayenne, kind of. Oh yeah, kind of compete against some of their stuff, but not much of it. Um.
15:15
Yeah. Yeah, like I, and I'm limited on where my spending plan goes. But as far as that's currently, that's not. What? No, I would say like.
15:34
That is a different animal than this one, and that those need more specialties like that.
15:42
Is he gonna be working full time though? I'm only asking because I legitimately talked. He and I hit it off about a bunch of AI shit, like AI and like other business. Yeah. So I was legitimately asking if you cared if I like if you work for me once in a while.
15:56
Me Monday, Wednesday, Friday, Saturday. He's got full Tuesdays and Thursdays.
16:02
I'll tell him I talked to you, and he kind of. Cause I don't even know. I don't know how deeply into content creation he wants to be, other than I know he can do it. Meaning, like as other parts of his career, does he not do? He's he's like building AI agents for real estate agents and all kind of nerdy stuff. The same shit that I've been up to. So anyway, but before I talk to him, I wanted to make sure you were cool with it. Um, I didn't think it would be car related. Yes. On my personal time, long time.
16:33
I don't have any hard feelings about it. Well, this one's not a conflict of interest. All right. So I'll set it up where you get.
16:42
Meaning here, he cannot. What I mean by a conflict of interest is he cannot do a thing for another portion. You know. No, I'm not going to do it. Obviously.
16:51
Yeah. The most I would have him doing is helping me knock out shit for these two stores.
17:01
In my Jackson store, it depends on how you know if he's got time to fuck with it. It also depends on if he wants to do more of that or if he and I do other stuff. Yeah. All right, so September and I'll I'll coordinate, and he and you, the three of us can chat. We'll coordinate and make sure he knows how to do all, like how to get into all of the different things, like all of the things.
17:24
Yeah,
17:24
You know, Ven and Facebook and. All the crap.
17:28
I gotta get. I'm still gonna get that part set up, but yeah, no, I'm hoping. I'm hoping you get to make sure he's up. So if they're doing inventory before anything, because I knew that was gonna be the most time consuming.
17:36
Man, I think I'm hoping for y'all that once he's caught up, though.
17:42
Oh, once he's caught up,
17:43
You'll have plenty of time to do other stuff. Yes, you know what I'm saying,
17:46
Like because one of the things, like I said, another thing I'm having to do is doing more with customers. It says they'll be here. No, for sure. Deliveries and stuff like that. Like I said, but as far as he also has an idea that he might pass me all back. That's I want to see where it goes. Doing targeted events, not necessarily just high end clientele. You said not with high end clientele. That's only with high end clientele. Only, yeah. We call our best clients and do something, you know.
18:25
It'd be fun. Is that like? Probably the part I need.
18:29
Yeah, he might be just what you need, dude.
18:32
For sure. I'm down. Oh yeah, I made a mistake. He's a sharp kid, but he's a baby. He's also an eighteen - year - old with a work history too. He's also an eighteen - year - old with a work history too. You know, so it's like yeah.
18:48
I mean, it all depends on. You got kind of. I mean, he's in town full time, right? Yeah, I think he'll be.
18:53
Yeah, he'll be through it. Do what? Like I said, Kid Shark, I give him that. That's why I like him. Yeah, but I guess as far as that part of it, I I'll take care of that for a little bit. Yeah. What? Like the SEO, SEM calls and things like that. I'll take. I mean,
19:16
It's just a couple of calls, and and to be honest with you, if you wanted me to do some of that stuff, I could do some of that stuff. We could set up something. I mean, honestly. Like a small, a little small fee, where I just help you stay in touch with all that shit. I'm being dead serious. I'm open to that. I've thought about because I'm just so wide open, dude, and I'm honestly dealing with a lot of other little projects. And Brett asked me, " We just started expanding." I was like, " Man, I honestly don't know how many more fucking dealers I want to deal with." You definitely have. You'd have to hire.
19:52
No, hiring's tricky, dude. Hiring's tricky right now.
19:57
In your instance, you'd have to hire him as a ten ninety nine. Do what? You'd have to hire him as a ten ninety nine.
20:01
Yeah. No. Yeah. No. You're talking about like as a. No. I'm. I would be. With all everybody, I would hire, like this dude, for example. It would be just a contract worker, not employees. Do what you mean? What you think you should be full time employees? Really?
20:23
I think.
20:25
So Many kids like to do. So many people like to do contract work, though. I'm just saying, I need like an assistant, like almost full time.
20:33
Yeah, you're right. That one, brother. I don't know if you know that or not. I think I am. If I want to keep doing it, or if you want to grow, if you want to get another account. Well, yeah. Again,
20:46
Like I'm talking to Jackson about the other stores and hearing gear, and I told I told Rick, I was like, dude, if I take these other stores. I've got to like overnight hire a dude. You know, I'm already not. I already work more than.
21:01
I should. Yeah, I'm not saying like to to just do this. I'm not saying you need a full time, but necessarily like that. But you you do need consistent.
21:20
Yeah, I had three people that I got that were going to help me do content. They all were terrible. One of them was very good, but he just does photography. That's all he does. I'm like, well, you know, you need somebody that can do reels and cool shit. Yeah, but to do that, or I just completely stopped doing social media, and I just do all my other shit. I do all my other shit. My my, you know, management.
21:48
Yeah, but what do you think, dude? It's tough. It's it's tough to say, because the way people's minds are right now, it's. I'm not talking like mine. Mine's a smaller store. I'm not talking about mine. But even take mine. But when you look at it from like a bigger store perspective, because they don't quite understand most.
22:18
Hedrick and Brett don't quite understand how time - consuming this part of it is.
22:22
No, I'm telling you right now, like they don't. If I was going to do they, they think the job that you want me to do for this, I would need to charge about eight grand, and I'm dead - ass serious. It's a three to four thousand dollar position to get somebody to do social media full - time, and people don't understand that. And I've had my friends and vendors, like other vendors that are like been in the business for a long time, to tell me you're not charging enough. I'm like, yeah, but understand, people don't, people aren't going to pay more.
22:49
Because it's hard to, you know, dealerships are used to used to spending money, but not the amount of money. It's like if you go look at one of those big Porsche dealerships in a big town and ask them what they're spending on social media, it would probably shock the shit out of you. Or you've talked to some of them.
23:05
Mark, I know.
23:10
I mean, New Orleans is not, but you get to like a New, like a Houston, Houston, Miami.
23:15
That's a full time guy. That's ten grand. That's a full time gig. They're spending huge money on social media. That's what. I mean. That's and that's honestly what it takes to get to that level.
23:24
Oh, that's a little bit weird. They don't understand. Like that's what I'm saying. Like those guys, they don't quite understand. Like you don't just take a photo. No. You don't just do that. There's editing.
23:38
There's a whole process behind, even though you're complaining about it. There's a whole process behind getting it to that point. Like honestly, there's and there's more of a process getting this point than you even think. That's no. Well, mind? I'm just talking about just the the amount of photos. Um. You get what I'm saying? It's it's just a lot of shit, and then a lot of big answer. What a lot of people do, and this is without even spending a bunch of money, and then hopefully, home cheap Thomas will be able to help with them. Like Lexus, they don't spend extra money; they just kind of like force their salespeople into creating content. Like a lot of people, it's like their salespeople are really good at it, and they'll do a lot of it. Galleria, you know, BMW Galleria, one of their.
24:35
Requirements of all of their salespeople is that they have a social media content. They like have their own account, and they contribute, and they contribute to the dealership. That's shameful. Well, but if honestly, if you're a salesman, why wouldn't you have content?
24:51
I get that. Unfortunately, unfortunately, to do that, you know.
24:55
Well, look, they have some questionable practices. Yeah, they lost AVP for a couple of months this year because of some of their questionable practices. That.
25:03
No way.
25:06
Oh yeah, because you're talking. You march with Seth and do these, you know? It's talking to him. Talking to him. There's a reason he's falling off a little bit. It's talking to him.
25:14
Yeah, what should do? Having a baby will do that too.
25:16
Absolutely, but I'm gonna start getting times to do those with and follow him, of course. You know, which, like I said, it's hey, you and I both know you. You follow somebody around for a full fucking business day to get a, you know. One minute, ten second long video. After you spend another day editing,
25:41
Yeah. To me, it's retarded. Yeah, it's a complete waste of time. In my mind,
25:45
It makes no sense.
25:47
I'm like, what? Like you go and look at some of these bigwig, like big, high end, like influencers, and the amount of money they spend on a thirty four second video in the amount of time. Are y'all joking?
25:59
We're talking about circle money.
26:03
I mean, I can't. I mean, you can only fans stars have their birthday lights. Shit. I tell y'all what y'all do, guys.
26:10
When they made y'all put in that fucking light box, oh,
26:15
That's badass.
26:16
Yeah, I love taking pictures right there.
26:19
Yes,
26:22
Sir. Yes, it's always consistent light. Well, and it's good everywhere light, rather than like weird lights from here and weird lights from here. Like when we shoot photos at Audi,
26:30
Well, tell the whole thing about it. I remember because you know I forgot how much it. I gotta go pull that thing up. That thing's like 120 grains.
26:40
The light box?
26:40
I don't believe it. It was like so fucking like our minds were fucking blown on that because we were like, " Oh, what the fuck is this?" And we're talking about the fabric and this and that, and it's supposed to be like that. Okay, but basically, it's just LED lights with a fabric that's layered a certain way to where just the source light evenly to where it dims. That's how your car will look in the sun.
27:00
It's a soft box. It's like a photographer would build, would use a soft box for doing portraiture. Yeah,
27:04
Basically that's what your car will look like. The same thing in the sun. That's how your plane's going to reflect.
27:09
Because you don't have any direct light.
27:10
Yeah, and it's not like these, where it's all individual lights going on. So it's up with.
27:15
All these have their own appeal, honestly, in photography, in photographs, but nothing looks that good, right? Oh yeah, but.
27:29
What ? Sorry? Be good. Here, because I'll say that's even that's another part with Porsche that's different than these guys. Even my fucking website, the only thing I can do in personality to it is the fucking slides. I.
27:49
Can't do anything with it.
27:50
Exactly, just kick it off.
27:52
Versus one of the things that I can do.
27:54
The other slide was where you can actually.
27:56
Let's do uh. Get from Jeffrey what y'all want, like this month specials to be, and I'll get him logged into. Like we'll we'll get him, make sure he gets he's good to go on that on the website. Yeah, like we'll do you know we'll do the first one together. He's gonna catch on pretty quick, but. But yeah, we'll get him to do this special, which is what I asked Hedrick. I went asked Jeffrey about yesterday. I didn't know he was gonna be out today, but.
28:27
Today and Thursday.
28:28
Okay. With him? Will be tomorrow. Okay. I'll come by tomorrow. I'm gonna be out of town on Thursday, but I think I'll come by tomorrow and bullshit with Thomas. Okay. Does he have an account on Storyblocks yet? Yeah. Okay.
28:44
There you go. Tomorrow I'll get him one of this fucking Adobe, and I put I put him on some of the Cox products. Says on on the third right now.
28:56
He's with Ven and he has Vauto. I know because he was in there.
28:59
Ven Vauto home net. He's got PPM of car sales, PBMAS. Well,
29:05
Then it's showing me one more step to getting the story blocks.
29:08
Yep. And then yeah, other than that, I gotta give Andrew's information real quick, even though he doesn't fucking do shit.
29:23
No,
29:25
Cody's way more helpful. I talked to Cody again today a couple times.
29:27
Yeah, it is what it is on that one.
29:33
So the GA four story is our old GA four account. The reason Porsche said no, we can't, we can't give you one, was because they still have dealer one or whoever that old the old SEM company was. Right. Yeah. So we never got. So anyway, it's not that big a deal. Like we. JNL has their own tracker, but we we never had one. Is what it is. Okay. It was just being used by whoever the marketing company was. Yeah. So I'm creating us one on your address four seven three eight. Yes. So we'll have that one. Okay. I'll get that. Do we have? We'll have that done as well too. Because we never, you never had one apparently, like our own GA four. Like if I go log in, watch. Like if I go to.
30:21
This is how I this is how I do it for the other stores. So we have our own access to our own GA four data, but this store never had it. And so it's gonna I'm gonna connect it to this this account. The, you know, if you have to log into it. Yeah.
30:44
Cool. Good. That works.
30:46
Yeah. Um. Yeah, it's pretty slick.
30:53
And then I have. I gotta show you this, even though you're fine. Let's do it.
30:58
No, I'm fine. Breaking up with you is different.
31:03
There you go, Carl. Whatever makes you, whatever helps you sleep at night. Can I share something with you, and you're not telling me I want to share it with you? Because I don't have any other way of showing you this product without showing you one of the other stores. Yeah. Okay. I'm just gonna send you the email, let you look at it. Or I'll just show it to you on here. Yeah, it's less pressure. It's just it's actually there's no proprietary shit. But so here's the challenge. You already kind of know this, but so you have GA4 data, which is just a Google Analytics four. It's all of your website's traffic. It's everything that happens in your website. So it's conversions and website traffic and all that crap. But then out there you also have inventory data, which is very fucking important to know. Like right.
31:52
So like take rates, movement rates, all that kind of stuff. Then you also have lead data that you want to also see, but you can't see all those in one place.
32:00
You really can't because. But what actually comes to CRM versus.
32:04
This lets you see it all in one place. All right. Right. So this is actually one of the products I'm working on. I would probably sell this for twelve hundred bucks a month. Dead ass serious. There's a company called Autobiography that built one kind of like this, but I've built this one. I've been building it for the last like three months.
32:20
Just one of your robots.
32:21
Yeah. So, well, yeah, with a robot, but then also a lot of my own cursing at a robot. So, traffic is just that. It's all of the traffic in your website. So, it's going to show visits, people, page views, bounce rates, meaning they left after one page, engagements rates, mobile share, and then we get down into sources like where people came from to get in. So, cost per click, direct, Google organic, Facebook, all the different little pieces. Places they could come in.
32:52
Have you started seeing the increase in DuckDuckGo.
32:54
I have not.
32:55
I actually started the.
32:57
I could ask Ada right now to like because we have all the GA4 data plugged into Ada, and so I could go, " Hey, go look at this store in this store and see if you see any DuckDuckGo."
33:05
DuckDuckGo was actually started from a more public.
33:09
Oh, sorry, it's actually. Well, because DuckDuckGo is more private. It's more private search, so.
33:13
I thought when I first started hearing about it, but on. The portion fees they showed like with the websites off before they switched to another thing. This was into last year. Yeah, that was always one of the ones that was like, where your traffic's come from, duct that goes. But it was the one ones that no, no. Like when I first saw there, like three people, but oh, but growing the year. Yeah, it was growing. And because when I saw when you listed your sites over here, yeah, I didn't see that on there. So I was asking if you.
33:44
It didn't show, and I could probably tell it. Hey, go drill down and show it to me. It's I think right now it's just showing top ten or top whatever. One of my favorite pieces is inventory on the ground, but then demand shape. So right now I have it built. It's going to show median age, things with no photos. This is BMW, new used split certified split. So you've got you know fifty four. Used in fifty CPO, and I've got age buckets, which is really cool. That that's all down. Okay, about the same. And so then we get down into, you know, this is cool because we have you can see what's what's aging out more. Do you certify?
34:22
That doesn't help you. The library won't put you down.
34:25
Yeah, that's the whole point of all this. It's ridiculous. It's ridiculously good. And then we get into actual demand.
34:30
You know, you don't have to actually spend money on anything anymore. Exactly. A lot of what's funny,
34:35
And I told the guys this as I presented. I'm like, a lot of this, you think, like you kind of already know. Like guys that have been in the business a long time, kind of have a good feeling. But every now and again, you get a surprise. You're like, oh fuck, I wouldn't have thought that. So demand shape, I think, is really neat. Watch, we get down into we get down into demand shape. This is just showing how your models are split on your lot, right?
35:01
Either he's a, Got too many after MDXs, or one of us getting some clicks?
35:06
Oh, down here?
35:08
Yeah, just the fact that that snuck in there.
35:10
Yeah. All right, demand shape is really neat. You end up. This is one of the ones that was kind of surprising at sometimes. So, vehicles of interest. So this is this is because we're bringing all the lead data. So all our leads, we see we've got forty five opportunities on the new X five.
35:26
Where's your landing page coming from for the your full.
35:27
Line? The full line. This is basically, this is. Is that something I click on inventory? Is that something I? No, this is actual lead. When they submit a lead, they didn't choose a model; they just chose lead. Gotcha. Yeah. So this this is this is why this is neat that we have like so many different channels of data being fed in, because this is just leads. Pretty slick.
35:49
Well, no. That if I'm if you're sitting there looking at like where should I cast some of my spending on what words I'm lining up. Obviously, you can see X three, X five, and how much you spend. X, I'm sorry, you're gonna spend more on your X's than your. You are.
36:01
You always are. Just like here, you're gonna spend more money on Macan than Cayenne.
36:04
This is probably better than spending.
36:07
This is neat, and this is really neat because when we look at this store compared to Audi, you see why it's a struggle to keep used. Look how many BMWs are. This is the top opportunity trade - ins. We're all BMWs, which is pretty wild. And then when I go look at Audi's. It's almost all off makes.
36:26
The question, wait, see. So the question is, yeah, yeah,
36:37
It's Audi. Oh yeah,
36:38
I can show you Audis too. Audis, I'm sorry, BMWs not. That's not been actually popping in there for.
36:45
It's all BMWs. It's which is what you want because it keeps you in your model, keeps you. You know, good units and opportunities,
36:53
Right? Which, like I said, it's either same person kept clicking out on that fucking actuator too many times, or exactly, they area got too many of them.
37:01
But they probably had one or two that was yeah, a magnet,
37:04
Or it's. I'm telling you, hey, go check this car out. You're saying,
37:07
Hey, we're both clicking on a bunch of times. Yeah, but this is a fun piece because this is kind of hard to do, and it's it's sort of like yeah, which this goes against that stuff. Yeah. So yeah, what what you look at?
37:19
I was a struggling writer. Yeah,
37:21
I am going to show you that. I can put that, pull that up. I'll pull that up, show you the lead.
37:29
D do because make a mistake, it's it's funny. I don't think either. After all, Brett really.
37:41
They well, they like they look at this. I don't know how much Henry looks at it. I know Brett looks at it. I built another piece for Brett on like special request, and it's a annual inventory analysis. And it's kind of geared towards let me see all of my inventory, how how it sold. So all the numbers you can think of of how it sold, and then let me dig in and see. We're we're also adding in. Let me dig in and see what zip codes they went to. So you start getting this real picture of, sort of demand shape, like most popular cars. What where do they went?
38:14
So you kind of be able to start really tailoring your spend and where to put money. So anyway, that's another big crazy report. But this is needed for Hendren. This is important.
38:24
That's why I just want to see, especially when it gets to their inventory feeds. That's what I was like, dude. I'm waiting for more off - brand shit to pop. Watch this. This is a real boogaloo. I think it's like it's going to be completely.
38:36
This is what Plaud.
38:37
Yeah Audi store.
38:38
More Audi trades than usual actually. This past 30 days. But you see, you've got a lot of weird shit that pops up.
38:47
That's what I'm saying. Like I didn't think this one was going to do that. And BMW is kind of what you would expect on a layout.
38:54
There's their top people of interest.
38:56
This is Audi was the one I was like, dude, this is fucking blowing my mind.
39:01
Look, Silverado Forte, which is funny.
39:04
But the fact that you have that's cool.
39:06
These are trades.
39:14
The leads piece is funny. So leads.
39:17
What this? Yeah, their leads source. Dude,
39:23
Like I have a lot of breakdown in here because Henry has a lot of weird lead sources right now. Uh huh. Um. Anyway, a true D dupe is hard to do inside of his illusions. It's almost impossible. Not almost impossible, but just me and you talking on this one.
39:47
You know, I, I don't, I don't, I don't cross into my hut. I don't, I don't cross into business.
39:53
You know. Damn.
39:54
Nerd again with the store. I wonder what the fuck they're missing. Like you can only claim inventory so much, like new cars so much. Yeah, yeah. Well,
40:10
You wanna see? You wanna see something? It's pretty basic right here. This is real basic shit. So, even though you don't need all of my fucking way too long in the car business knowledge about marketing, that's a big a big piece of what I look at is this. And I just said this on my videos. I'm the guardian of your spend, right? And so if I'm coming to you and saying, "How do we move the needle?" I'm never going to say spend more money if your closing ratio is low as fuck, because the first knob we can turn is let's fix your closing ratio. We don't just we don't really.
40:46
In in in the case of this store, we're sitting around nine percent, and so if I'm sitting that low, I go okay. Well, the leak, the leak is, we just need to close more opportunities. The leak is not good enough opportunities. So that's a big part of I think what you know. They've had a hard time keeping good people. That's a hard part of it. You know, it's like if the store does really poorly a couple of months. And a guy knows he can go make twelve grand, fifteen grand, you know, or more somewhere else. Why would he stay? So the reality.
41:26
Is, Jack, who really isn't that strong,
41:32
No, he's just a strong like.
41:34
Yes,
41:36
Else I'm gonna say he reminds me of Cynthia. He just fucking badgers me.
41:39
Okay, too. The used car guys are.
41:45
Just kind of kind of dudes make you.
41:51
Um, like his his like like I said because you want to get his door. BMW like from my perspective I can even look at BMW and kind of look at their data and have an an idea of where to start. Yeah, how do you, dude? I, dude, I'm like man.
42:14
I don't even know, man. That's like one of those maybe, maybe you should stop. Like, that's one of those ones. Like, maybe you should just shift resources to straight talking. Fixed. I, I don't even know at this point.
42:29
Well, I was talking to people. I was talking to somebody the other day. Cause I didn't. You know the story of All Star Chevrolet and why they still are open. Yeah, they do millions of dollars every month in parts, wholesale, and service. And so you know that that gets to your point. It's like, hey, man, really, really do a good job and fix. But that's all that will get you so far. Infinity Store in Jackson is dealing with it right now.
42:55
What do you do? Fucking used car super centers. That's it. You ship all.
42:59
Yeah, but then you're just selling turns. Yeah, but or you become a competitor to like Elite Motorsports, that just sells really high end off makes.
43:08
Or do you just like spend all of your money just straight up for brain awareness and not actually a model, and you just buy up all your fucking editors.
43:14
You know what I mean? Well, we just bought. Are you? We just bought some. We're gonna share all of our money up. Alpha ads.
43:22
Yeah. Well.
43:22
On Lexus and uh.
43:24
Yeah, the Lexus. Spend money on fucking Lexus and uh, or or do you have the? Or is that one of those? Do you just you refigure who your market is? Yeah, I mean, you stop going after the high ones. Explain words. Well, that's what I'm saying. That one's a mystery to me, and that's why I'm. Not much of the problem.
43:46
Is the brain; they screw themselves. If if if you're a customer and you've come back your third time now for a lease turn - in and it's still not a new model,
43:59
A hundred percent.
44:00
Most people defect on the second time.
44:02
Well, that's what's happening with our market right now. Yeah, is that a problem? We knew that was gonna be an issue.
44:06
These are defecting. They're like, well, I can't really upgrade to a Cayenne, and the Macan's not new. Yeah. You know. Why am I here?
44:16
So who? Right. So like I'm saying, that's what I'm saying. Like, you follow. Or do you start trying to find me and blow up these ads and buy up like, give them the full competitor name and not let the less competitor name. Yep. Like I said, I I don't know the answer. I'm this is just more of a.
44:36
I mean, I have answers. I mean, but you know,
44:41
That dude like, trust me, Hank has never one. Hank has never once asked me for my advice on his business.
44:49
You know. No. No, I tried to talk him into doing getting Amp signed up, which I think would really move the needle. Amp is responsible for about three, two to three hundred ROs a month at at BMW.
45:06
If I'm a GM, that's kind of all I need to know. I'm like, oh fuck. Service retention, yeah, let's enhance that. But it also but it also pushes sales and all kind. It's got like forty different campaigns. Amp does that. We like just revamp. We revamp about five of them every month and we just update them. But all of the other ones are constantly running. Amp's fucking incredible. They just actually bought Fullpath. Y'all used to deal with Fullpath. So here's what Fullpath. The technology that Full Path has is what is why Cox bought them. So, no, I have. You know, it's like a creepy level of customer data awareness.
45:48
That's what that is. Dude, I'm like, they had the best back end tool out there. Yeah, like their back end tool is fucking great. Yeah, and the fact that they had all of your like, did you see that their back end tool.
46:02
No, I haven't seen it yet. Yeah, we haven't fully switched over to full path yet. Dude, we do like this month for BMW. I'm talking like. Unless they all start firing me.
46:14
It used to be. Oh come on.
46:22
You're calling about it. You fired me. We got to figure out some other story. And I legitimately think you could, you could legitimately use me as a. As a consultant, want to let, want to let, I legitimately.
46:37
Do.
46:39
If you're open to it, a different shape of what I do. This stuff, build you out. This stuff, manage this stuff with you. All help you with all your decisions about your fucking SEM. I'm gonna close it out. I don't know how to figure out what the rate needs to be to make you want.
46:55
To do it. That's all we have to figure out.
46:58
Um, because I, I'm saying that because that lets me build. That's what I've been. This is odd, but I didn't think I would enjoy the marketing, like full picture decision making as much as I do. It's like what I and building this stuff out. I've built all this stuff out because I wanted. I have questions. I'm like, well, should we be spending money on this, this, and this, or what should we be doing, or should we be spending money on doing better training? Or you were asking, Adam, look at this percentage right here.
47:34
Thirty-one percent leads contacted over thirty minutes. That's not good. Yeah. So, just things like this, but awareness of this kind of stuff. Yeah, you can. Can you look at it up in VIN? Kind of, but it's a pain in the ass. This is all in one place. Now, what's neat is Hedricks looks different from Brett's because he's got completely different challenges. Oh. And he's got completely different things too. Like they have these fucking stupid ass leads. Look at this. Look at this big difference. You know why this is? This is de duped. This is actually seven sixty two, but when you de duped for for bullshit, you get to five sixty, which are like shit. That's a lot of leads. But in reality,
48:19
Much of it is Costco shit.
48:20
Watch this. Exactly, it's not Costco. The biggest boogaloo is. I have so many things in his panel. These stupid ass leads. Is number one is the big boogaloo. The other, see these. Look at these. They don't close. The other ones are these. So right now he's a buying center for KBB. So I don't know why this showing this right now, but this like over two hundred leads a month normally. So out of two hundred, I mean out of five seventy.
48:56
You see, only two seventy - seven are actually good retail leads, but you don't know that unless you dedupe, pull out all the bullshit,
49:04
And throw away. That's gonna fuck your lead percentage.
49:06
Yeah, but the nice thing is, this lead percentage is based on this. Okay. So that's why this thing's so cool. Because yeah, it's hard to calculate your lead percentage, but no, it's not when you plug this shit into a fucking supercomputer and you say, pull all this crap out, fix this. These don't count. Da da da da. These kind of you know you can remove these, all on the fly.
49:31
But yeah, they're they're weird. Like realistically, how far out are they from there? Like I think we're gonna have an interesting two years because of I was too lazy to ask.
49:42
Yeah, that's a lead source. Did you know that it's in Vin? Shut the fuck. Yeah, Vin's got a fucking humor, sense of humor. Then you can choose. I was too lazy to ask. If you're a salesperson. Somebody,
49:55
You just put phone. Walk in, like,
49:59
Come on now. This is the other big piece that Everett was asking. Like, hey, what's the story with my guys? Who's doing what? A problem with this thing is, it's not even real. You know. He was a tech here. Yeah, he caught it. When was he a tech here? Wow, that's weird. Hide and cry?
50:27
Like you couldn't mess with him, man. If somebody messes with him too often, she took it as like they were attacking him. It's like, no, yeah, you fucked something up, and I'm gonna rag you. Like, yeah, that's what normal people do, right? Yeah.
50:41
Yeah. So we. So anyway. Yeah. I'm building yours out like that right now.
51:01
Because, like I said, we're gonna have a weird two years just because the Macans and the models. Yeah. Well, just Macans are gone. Seventeen teams are gone. Um. Then we're gonna have like.
51:10
But Macan, when does it come back, or does it not come back? It comes back in a different model name.
51:13
Uh, not twenty - six, twenty or twenty - seven,
51:17
And twenty - eight. As a Macan or as something else?
51:20
As something else. Okay. Yeah. They're gonna name something else. Because they're going to take the Macan, the Macan name is going to be associated with just electric. That's interesting. Because that's going to be the current Macan electric is just become Macan.
51:36
That's just Macan.
51:37
Yeah. And so right now the pre - production name for is just M one, but it's going to have its own separate name because that is not going to have that's going to be gas and hybrid. So right, you know what. Cause like right now,
51:51
That's the powertrain path.
51:52
Yeah, but no, but what it is, it's. And honestly, they probably should do it with the Cayenne as well. Cause now you're gonna have that. You have a Cayenne, a Cayenne, yeah. Hybrid and a Cayenne electric. Like it's all sent, you know.
52:15
But even though BMW did their things, so that's how BMW is going to do it.
52:19
They're just going to have. They say they're going to have an electric variant of every model at one point.
52:23
Yeah, right. But it's. It's not the. Yeah, six series, it's i six or i five. You know what I mean? It's there is a separator. I mean, they're differentiating. Correct, and and that way you know you're you're doing electric or gas, you know, versus yeah, i x three, i x five, but you have something versus. Yeah, X3E. Yeah, like they don't want it to. They want to be associated.
52:48
They don't want to say Macan E.
52:50
They want to just. They want to say with you know if it's.
52:52
What like the Taycan? Taycan is only electric. Right. Do you want what do you want a Taycan or.
53:01
Or it's not an electric car? Whatever it's not exactly it's it it's something and and it's the same thing it's going to be it's just when you say Macan it's just going eventually be the smaller electric. And that the new one that's coming out is going to be bigger than the current Macan, but not quite as big as the Cayenne. I think that's what it needs to be. I think it's going to be in between size. So that's also one of the reasons they're going to give it a.
53:24
Because the Macan feels smaller. I know they're they're kind of platform mates generally, but it feels it feels smaller inside than the Q five.
53:32
Is it not the gas or the electric?
53:34
The gas, just the gas Macan. Is it just because of the way the roofline hits, or is or is that just me making shit up? It's smaller,
53:42
Right? Two corner. Uh, number one, it is the roofline is lower, and a and angled. Yeah. Uh, for sure. Number two, it sits a little lower on the.
53:55
Yeah, it sits lower for sure. I just mean like when you're sitting in it, it feels like it's smaller than a.
54:03
Q five. Oh, absolutely, it does. It's a lot smaller, right? Yeah, because yeah, remember that.
54:09
As As funny as it is, just look at your door panel. Yeah. Oh yeah. Ours are like this. There's a, like everything's kind of shaped in a little bit, versus ours are a little more pocket design. Yeah. True. Because even like a Cayenne, if you look at that, it feels a little more boxy because you also have that fucking grips coming from both sides too. You know. Yeah. And it's little things like that. All right. But no, it's. It it is the interior cabin is small, sure. All right,
54:42
Dude. With the right shape for me working with you. Yep, because because uh, think about where he sits, and you know, obviously, you can just not have me around at all if that's the way you want to go. But think about where he sits, and if there is something you'd rather just me keep up with.
55:07
Like I said, I didn't date it. He's still a fucking eighteen - year - old too.
55:12
That's kind of a point. Not proven. Yeah, but look, I've been him before, and he's probably capable. He's definitely not capable of knowing the shit that I know. Doesn't know the shit that you know. Obviously, we've been in the car business too fucking long. That's that's you know, it's one of the fucking things. The AI thing is crazy. You got so many people building out gadgets, like building out a dashboard like that. Cool, yeah, you can build a dashboard like that. Do you know what the fuck it means? Have you have you have you managed car deals like have you done it you know so on and so on so.
55:41
Like even like much retreats and this and that want to say every second or something like that why don't you you know you could use the AI bird and pop that in and give whatever you want I've been like yeah could but this way I'm like actually in tune with what's going on for sure I know where my messages are or my justifications.
56:04
The fun thing about this,
56:05
Yeah, because you remember the um, your crowbars meetings. Yeah, ever sat through one of those?
56:12
Oh, a long time ago.
56:14
But you remember, like, you had to like justify why everything was in or out of line.
56:17
Yeah, they're showing all your shit, and you're like, " Well, um, here's why this is here." Correct.
56:24
Yeah, I still like deep diving because of that. Yeah, and even like I'm in my twenty group, we still do that, but at least I know by the way I'm doing it. When something's right, especially like that, I know when something's wrong or something's right. You know, like for sure when they when they try to present something, they're like, " Well, is this that? Well, it's coming off from a financial statement." You're like, " Yeah, but I agree, but you know, and and and you know why?" But and and that's some things. That's just some things. People, some people are going to lose. You know, with AI,
56:57
Because they're going to yeah, you're losing it, and let you know. I mean, and look — that's probably why this is one of the things I should go at hard.
57:04
And it's also putting a lot of trust in it.
57:06
You can't put trust in it. That's that's my thing. Like, what you're looking at is me dicking with literally months of that's not right. Like sitting now, like Brent now looked at it two or three times together. Like, oh well, that's not right. And when you ask AI, it's funny, dude. Or you ask a question, he goes, " Oh, actually, well,
57:25
My bad." Another another interesting part of it is. There is truth to the statement. Numbers a lie. No. Now, they can interpret it wrong. No, the number right there is not wrong. Me and you can interpret that different. Yeah.
57:45
Well, it's all — it's also all about the context of it. Look, I can't tell you how many times I'd build that report, I'd look at it, and I'm sitting there and looking at it, my eyes are fucking drawn crossed, and like this isn't right. Why is this here? You got to know what questions to ask. This isn't right. This doesn't belong here. Oh yeah, my bad. That's the number from X Y Z. It needs to be, you know, whatever. You gotta know what you're looking.
58:09
At. No, but it's but it's not bad. Hey, you know, you know this man. Then the presentations are I can take the dad and make it look like it's shittier, or make it look like it's good, and I'm the one talking to, or what I'm trying for the point I'm trying to get across. Yep.
58:23
All right, sir.
58:32
Do you want me to start fooling with Thomas tomorrow? What do you got going on? Or you want him to just focus on photos right now? Because there's really no rush.
58:38
He's he's just photos right now until he catches them. But dude, that's what that's gonna take him two weeks to do that shit. Oh, more exactly. Once he's caught up, he's caught up.
58:50
Did he did he sort of hit the ground running? No, did he get one fully uploaded and successful?
58:55
Because I know y'all had to do a few redos. Yep, correct. And then. Than the feed issue, trying to figure that out. You know, he's not going to correct some feeds, yeah.
59:08
He's going to shoot with his camera. Huh?
59:12
Just use home now. Yeah. Yeah. That one. But because of that, like I said, I just want to redo everything because I always want. I just want everything to have a.
59:25
Well, you want them all the same, yeah. You got Drew, you got old Drew stuff,
59:28
You know. Stuff. Correct. I got a couple other guys that came in. Like it's just, it's a, it's one of those ultra groovy things.
59:36
I still think this group should have a booth. Dude, I would fucking love that. Richie's open to it. It's funny because I mentioned, I brought it up in a meeting one time. I was like, man, I would, I'll help y'all. Like I'm. I'm your guy. I'll help you get it going. We get it rolling. I said the fun thing is, we put in the pennies building, dude. It's and it's badass. Have I ever shown you the one that Jackson uses? You should see their fucking photos, bro. I mean, holy crap. They're awesome.
60:08
They especially that around.
60:10
They have the machine that's a carousel. Pop pop pop pop. You you pull the car. It's a it's also got an in and out, so you literally just drive through it. But you pull in, the doors close. You hit one button, and then when it's done doing all the exteriors, you open the doors. You put a little camera inside of it. It captures all the interiors. In the case of Porsche, you would have to.
60:34
You also do the because on the interior, you have to do towards the video where you can click and move around.
60:39
Yeah, it's a little. You drag it around. Yes. In in the case of Porsche, we'd have to set. You'd have they'd have to go in. You'd hit the same button, same like session, but there's a separate camera because you would need a few. You know, specific camera angles on the interiors, but your exteriors, it would capture them all in one button. Yeah. And the thing about it is, the booth with the turntable, I think seventeen hundred a month. They set you up as like they call it, lease to own. Like you just you pay a note on it, and you can either pay it out and keep it, or just or just get a new one. Yeah. So they're anyway.
61:18
I think they're cool as shit. I don't have any dog in the hunt, but I think they're cool as shit, and they look gorgeous. I think they would. It's light like that too, by the way. It's a soft light top. Oh, I know. And then,
61:29
So. Oh well, actually, I've seen some with like brighter lights and things like that too. But it depends on what you want, though. But no, another one. Dude, I can't remember the name of the product. Uh, but there's just another one like, oh my god, I wish, I wish we had that bitch. But it's uh, it's basically you have to. Number one, we couldn't do it because we're having outside service drive. Yeah, but like a BMW, uh, was inside closed and all that kind of stuff. You can do it, but it's a um, it's this whole thing that's like you drive through it. There's cameras all underneath, dude. It oh my god, it's like it's like heat sensor and everything.
62:09
You talking about to do the whole inspection on the car,
62:11
Dude? It tells you tire depth when.
62:14
Rick has one in Jackson.
62:15
Oh my god, dude. It tells you like it shows you where leaks are from, like from just yep.
62:20
It's crazy.
62:20
And dude, when somebody's just writing up the loan, and when you're writing the loan, yeah. Oh, by the way, tires are below. You got a little leak underneath there. Area is,
62:28
Dude. They were talking, and this is something that they were talking in one of the meetings of the day about all the stores, about wanting like BMW or the benchmark is three or three point five or whatever many hours per row. And they're like, we're off by point six or point seven or point eight, and in my mind, I'm like, okay, well, that should be easy to pick up. Just stop being greedy. Don't, don't ask for another four hours. Just find the thing or one, two, three, four, five things you can always offer to get one hour, one extra hour. It doesn't seem like that's hard to do to me. Am I crazy? You obviously have a, a comment.
63:15
Um. So anyway, have a.
63:18
Where are you at? Have a. An advisor has been with you for a long time. Yeah. Best thing you can do, man.
63:28
Yeah, and they and they just are good at it.
63:30
Oh my God, like Trisha, you can't fucking answer me, and she doesn't. She's a fucking soft close every time.
63:36
Oh yeah, yeah. Almost like it doesn't make a difference. I heard if you had these things. No,
63:41
I meant the way she also closes shit. It's. She's good at understanding. Like, when you've declined, if you decline some basic shit, circle back on you, just hitting you more. But like, convenience factor. Look, it's already here. You're already an alum. I mean, do you really want to come back in two months? Let's just go back to something. I'll give you ten percent off. Yeah. Yeah. Like, she just she's good at circling back.
64:02
But uh. Hold up. I just sent you deal. This dealer made is the name of that product. Paul. I'll text you too.
64:14
Anyway, I.
64:16
Have. Hey, hey, what's up? He's driving the car. He's gone.
64:33
So why do I need to meet him? Some people. Say. I said other friends you don't visit. To call first, I need to discover it. Because we like the attention.
64:43
Well, who's getting enough? Who's getting enough? I knew exactly what that that that response was. The oh yeah, he's married. He's full of. He's so full of.
64:55
But what you looking like? Average hour,
65:02
Average hours per hour. Four seven. That's including the count. Oh, eight. Take away the internals, which nobody, everyone normally does it off customer pay or customer. Pay 14. I do it all in terms as well. So all of them, all. Yeah. Any, if I write up one hour row, I don't care where I source them, how they're paid. That ticket average is 4.7. That's awesome. You do customer pay and all that kind of. And let me tell you, that's what I'm saying with that. You can throw it however you want. I showed my manager that. Yeah. Like, hey, this is your our priority. Yeah. I brought him. He went to NCM meeting with me, and we were actually in the fives.
65:42
He's like, I was like, including towels. They're not including towels. They're just a customer paying money. You know, which is the standard way of doing it. But fuck that. I'd rather every ticket enters a stall. The stall is worth the space. I don't care where it's going. No, that's the way I would do that. I think including towels. I think we're.
66:09
Going different. Internal average.
66:12
Two and a half, three. You know, hard. Um.
66:23
So I won't fool with getting him on board with more stuff right now until he's done photos. Correct. Photos. You want to think.
66:38
About.