dealers · 2026-09-11 · 40m50s
09-11 Meeting: BHBMW Sales/Service, X5, Recall, Marketing Actions (J&L)
Meeting — J&L (Mike/Caleb) + Lance · 2026-09-11 ~11:02 CT
Performance
- BHBMW service > Jackson. New sales were −10–15% earlier; now ~flat YoY. Aim 80–90 late-year (2024: Oct 98 / Nov 78 / Dec 93). Sep pace ~50–60.
- Used/CPO +16% last 3 mo; merchandising still the lever.
X5 / events
- Push remaining X5s (~19–20) before 2027 body mid–late Oct / early Nov.
- Jackson invite-only viewing ~23rd (non-alcoholic).
- J&L model-intro event: mail+email+RVM+SMS+calls, 50% BMW co-op; ~2k → 15–30 appts. Caleb quotes BHBMW 2,500-person launch.
Recall
- 18-day lead time; 9a–3p / 4 appts/hr / 24/day / 2–3 days; BMW recall fund (not service co-op).
- Rick interested; Caleb to call and lock filters (MY2010/2015+, ~60 mi).
Web / service
- 10% off service / $200 max BHBMW + Jackson (ex tires/glass/body). BHBMW $200 disclaimer live mid-call. Jackson Sunbit banner (Rick confirmed). Bob = web.
- FB lead forms → CRM blocked; park.
- VLAs stay Performance Max (not Shopping).
- Sep focus: X3, remaining X5s, 5 Series.
Next
- [ ] Caleb → Rick recall lock + params
- [ ] Jackson 10%/$200 + Sunbit banner
- [ ] BHBMW disclaimer (Bob) — live
- [ ] Caleb: BHBMW recall quote + model-intro quote
- [ ] Lance shared Rick mobile
No device highlights on this take.
0:00
To hear, man, you got shoot. Probably football season, right? You guys doing any football this year, or is it fall baseball?
0:09
Who? Me personally?
0:11
You and yeah,
0:12
Your boy. No, I don't go to any games. I watch a little bit of it. They don't. They don't play any football. They only play baseball right now.
0:22
I got you. Is he doing any fall baseball?
0:25
Yeah, he actually is about to start fooling with that, and. My youngest is mostly jujitsu.
0:33
Oh, I didn't know he's into jujitsu.
0:36
And then we do a lot.
0:37
We play a lot of disc golf. Ooh, how young? How young do you get into jujitsu? Because like I have a I have a cousin, or it's like a second cousin, I guess, but he's he got really into it in like high school. I don't know how young.
0:49
A lot of really started really young. Mine just started like about a year or year and a half ago, fourteen. But I mean, I know that there's kids that get into it even younger than that.
1:00
Interesting. Cause I took, I mean, I took like karate classes when I was a kid, but I'll be honest, that was more just like you move your hands around and do the poses and throw punches and you you break you break the board that I'm willing to bet was already half broken for me.
1:15
Oh yeah, yeah, mine did that for a little while. When mine were real young, they were doing a little bit of that kind of goofy karate stuff.
1:22
Um, but but. In terms of Brian Harris, just based on our Jackson call, this is probably the store that could use maybe a little bit more help on the sales end, where things were flat. I don't think we talked too much about service for Brian Harris outside of like the tire offer. How are they doing on the service side.
1:44
I think service side is a little bit. Well, sorry, is a lot. So Brian Harris BMW's service side is a lot better than Jackson's.
1:57
Sure, Brian Harris needs more sales.
1:59
Yeah, I think we always need more sales.
2:02
I think who doesn't? Yeah,
2:04
And you know, for a while, for a while this year in sales we were down, you know, ten, fifteen, twelve percent. I don't know where it sat year over year, and right now we've kind of come into like almost exactly flat, which is good. It means the last few months we've played catch up, and I think from here on out, you know, September, October, November, December are always, Really good for us. Yeah, I think we'll see it up quite a bit.
2:32
Yeah, your guys like I'll just share my screen so you can see. Like this is just using your guys's new vehicle sales data. Like the numbers are getting going to be a lot higher to hit. The previous period would have been 2024. So like December 2024 was 93, November 2024 was 78. October 2024 was 98, and then you guys were in the high 60s for most of those, and some of that's going to be like in just straight up inventory, like how much vehicles you guys have to sell. Like hopefully, you know, assuming the 27s X the 27s start coming, especially the X5, you know, that's those will be numbers to hit. Like we'll want to try and aim for at least beating year over year, but you know, can we hit 80?
3:22
Can we get up to 90? Is really going to be the question. Like, and that's just going to be an inventory as well as an incentive thing. And I guess who knows economy thing by the time we get there.
3:30
Yeah, I think that that's where. I mean, obviously, that's where I want to see us hit 80, 90 for the last few months for sure.
3:38
Yep. Hopefully, hopefully we get incentives to try and hit that. As for September, you know, my data is a little bit outdated, but it looks like it's been a solid. Start to September, you know, my data here says its transaction was received on the ninth, so I just assume the data is through the eighth. I would say we're probably on pace to hit at least fifty, if not closer to sixty, somewhere in that ballpark. But those numbers can kind of change wildly as you get to like the halfway point in the month, as deals close, as well as the end of the month when a lot of deals close.
4:13
Yeah. End of the month, where everything closes. You know, everything gets pushed off to the last week and a half, two weeks.
4:22
I'm used to the game by now, but no. Um, but that that's all talking about new sale stuff. Any any anything on the used side of the house at all.
4:35
I mean, no. I think it's in a good place. You know, certified and certified pre - owned BMW and and TPO total pre - owned BMW is sitting in a good spot. I think. Um, with a little bit of growth. You want to see it, you know, and that's we. That's affected largely by how good are our merchandising, you know, photos, pricing, and all that kind of shit. And of course, VLAs and that kind of thing. Or, well, sorry, they don't call them that anymore, do they? That sort of shit helps, but if these guys don't price right and we don't want to have them photographed, then then used numbers are going to look like garbage. But I think they're doing pretty well.
5:13
I don't know what is your my my train of thought is that it looks. It looks good as well.
5:20
Yeah, we're up, you know, 16.
5:22
Yeah, up 16 percent last three months. Some of that carried by July and June. It was down a bit in August, but it's something that, frankly, we don't. We spend all of our time talking about new and new and service. That I just thought I should at least bring up as something. And you know, 68 seems to be in line with a lot of the other months here, like 77 in. That would have been August of 2025. Just seems like a really high number, so I'm not too concerned with the year-over-year. But if I don't ask, I don't know. Yeah. Oh, I like it. Um, in in terms of like inventory focuses, obviously, I want to try and make sure we're pushing the remaining X5s until the new one comes in stock, and like like you said, late October, more likely early November. Um, looking at how.
6:15
How many X5s you guys typically sell? Though, let me just pull this up. Come on, let me scroll. Ah, there's the Isms X3 X5. So you guys sell a good amount of X5. Last month you sold 15. Other months 20 and 28. I assume the drop last month was mostly. It might just be somewhat due to inventory, but. At the end of this month, I expect you guys to really have like low single - digit amount of X5s remaining in stock, or people just holding for that 2027 X5 to come in come into inventory. I think we have a.
6:56
Little bit of both with the with the new body. I mean, I think we're gonna we'll we'll definitely push these out between now and and like well halfway through October they'll probably last because we only have 20. I think.
7:08
Yeah, I have 19 on my inventory count, but.
7:12
Um. Yeah, because we're showing one twenty-seven already on the website, which is odd. Oh, you are. Yeah, and it's it's not even close to here. I think that's probably just slated to be built, and we'll get it like middle of October. You know, I know Jackson is gonna have a big a big event for the X five. Yeah. Um, like the twenty third or so. That's you. We'll we'll probably have a couple of these on the ground mid October.
7:43
Okay, what kind of event are they having?
7:46
Just like a private viewing, a private. I could actually just show you the. Where the hell am I? I got too many projects, too many windows. Where is it? There we go. This uh is. You know, rough draft, unrevised. What is that? That's not the right shit. What is that I sent you? Does that work? Does that open up? The Porsche. Yeah,
8:25
That's a Porsche sales mailer.
8:27
Hold up. That's old. That's that's something I sent you guys,
8:31
Rick. Oh yeah, that's a courtesy.
8:35
This is what I meant to send you. So this is the targeted kind of. You can click on that last link; it'll pop. So, like an exclusive viewing event. This is the email invite that's going to go out.
8:51
IX three. Yeah. So at that time, we already have a few of the new body sevens, which are like an LCI update, but it's made to bring it into the Noyaclass look of all the stuff, which is what the IX three is, and the X three, and the X five when it pops. So all this stuff, anyway. That that night will be like a an invitation only hors d'oeuvres, and I think they might even have a little live music and in the done cocktails, but I think they're going to go non alcoholic this time.
9:24
Do they get a little little wild?
9:28
He said, " Two Rick, y'all know Rick's personality." He said, " Man, that one of these last events we had, we had guys getting drunk, acting like it was a party, and like." You know, pissing in the parking lot. I was like, " Well, yeah, that might be the wrong crowd to have an alcoholic event." Then it sounds like Jackson, Mississippi is just different. Like, oh man, yeah, we won't do that. So anyway, they're doing that to bring in the X Five and kind of do an intro. I'm gonna try to talk once they doing the same thing.
10:01
Once they get, we actually have a model introduction mail piece for like a new model launch, but it's obviously geared towards. Getting people to buy. Yeah. Once they have some of those vehicles on the ground, that's it's one of our our better performers. Here, I can kind of share my screen real quick to show Lance what I'm talking about. That's not the right screen, is it?
10:41
Cool. It would be like one of these, I guess, more of a Mercedes number.
10:47
Yep. So it's kind of is it geared towards mail and email,
10:50
Or how does it operate? So it's it's a it's a sales event, and it covers you know mail piece, three rounds of email marketing, ringless voicemail, text message, some outbound calls. Um, fifty percent co - opt with BMW. So our direct mail sales events. And essentially, it would be you know the the new X Seven. Compelling offers, a BMW gift just for you, cash giveaway on there as well, and then RSVP receive a Mastercard, and then it's very similar to. So, Lance, you don't know us for like our events, but that's why JNL was founded back in the 90s was for our event style marketing. Okay. So obviously, we do a ton of digital now. We're actually about 75% digital marketing, 25% direct mail and events, just because of how the business has changed over the last 10 or 15 years.
11:40
But we pretty much like we I run Audi sales events, BMW sales events, Mercedes sales events, Toyota events, Ford, Chevy, GM, all of them. We have we have co-op eligibility, GMIMR approved on everything. Okay. So so this and this one of our our more popular the model intro sales event. So if this if the one you're talking about is more of just hey, let's say you know we have one model that we can show people. I don't know if I'd recommend this, but if you guys have a good little section of your inventory that is the new X7s, um, you got some good lease offers or you got some good incentives to push those models out, then then definitely a model intro sales event. Target like 2,000 people who currently drive an X7 or an X5, maybe looking to upsize, conquest some Mercedes customers, and that'll be our target list. And we typically average you know 0.75 to one and a half percent response rate. So you'd be looking at you know 2,000 customers.
12:39
Fifteen to thirty appointments.
12:41
Interesting. Using it as a way to conquest against Mercedes is actually super appealing to me because that's one of my goals. We we they're third in that market. Jackson's third in that market.
12:57
We wouldn't want to conquest more than thirty percent of the target list, just because, as you know, mail is a is a is a pricey thing to conquest with. You know what I mean?
13:06
Yeah. Well, auto alert — that was their big shtick back in the day. Was conquest mail pieces,
13:14
And those were pricey. Well, it's just — you have a one percent response rate with your previous customers. Yeah, you have about a third of that with new customers. You know what I mean? So it's just like the math. It just — if you tell me, hey, let's do four thousand pieces, two thousand previous, two thousand new. You know, you're not going to be happy with the amount of appointments you'll get.
13:37
Yeah, what do those run? Are those kind of the same per piece pricings as the as the service stuff we were talking about the recall activations.
13:47
Recall will be a little recalls a bit more expensive because we price in our BDC services because the response rates are two to four percent. Yeah. So this is but I couldn't mark you up,
13:58
But without the BDC services,
13:59
Basically, no BDC service is included. So you guys are still business as usual. It's just. We target a 2, 000 person recall list. We're going to get 40 to 55 appointments. Yeah. We target a 2, 000 person sales event list. We're going to get 15 to 30 appointments. Got it.
14:17
So it's just a price. It's a lower response rate.
14:20
Correct. Correct,
14:21
Sir. Got it. All right. Well, I'm going to definitely look at the numbers. I know for as far as getting back to the recall thing that we already kind of I sat with Rick a lot, a long time with it yesterday, and I think he's going to we're probably do something, do it. So.
14:34
I mean, it's it's one of those things where you know once a dealer does it, they're like, dude, that's just too freaking easy. You know what I mean? It's just you're bringing guaranteed money in, and then once the car's up in the air, hey, dude, your brake pads are are light. Check out our value service. Okay, let's go ahead and knock that out. Okay, let's schedule that for next week. So, it's one of those things where every appointment guaranteed money, and then you have all those you know upsell opportunities as well. Yeah.
14:59
So. Okay. Let to get back Rick. What's that? Go ahead,
15:04
Sir. I was just saying for Rick, for him choosing dates, we need about eighteen days of lead time for the recall data. Cause we reach out to BMW, get it, clean it, and then I'll we we send it out there. I would just need to have a quick conversation with Rick or his service manager, and say, hey man, you know what dates do we want, and then what is our scheduling flow? So if you guys are typically slammed from seven a. m. till nine, let's start the event at. Excuse me, nine or ten. You know, not have the technicians stay late. Go from nine a. m. to three p. m. You know, four appointments per hour. It's twenty - four slots a day. Do it for two or three days and hammer out some some recall guys.
15:48
Got it. Okay. Yeah, I think set that up with them. Like you, you have Rick's contact. I think he's open to it. So maybe just a phone call with you will kind of close it, and you can get your details, and then. As far and then the other the other piece we discussed was trying to get them to do a ten percent off on their service page.
16:08
Yep, they want to go ahead and do it. And oh, heck yeah! Ah, he kept so Terry. I don't know if you interacted with Terry much. Yeah, kept saying ah, cap it at a maximum of one hundred fifty bucks. And I was like, well, that sounds weak. You know, if you're a customer getting luxury service done and.
16:28
Sure. The cap is one hundred and fifty. I was like two hundred sounds a lot better. So psychologically, it's way more valuable than the fifty dollars that it all that it is. So write it up at a at a maximum of two hundred dollars, and then let's put it on the website. And then once it's up there, I'm going to show it to him. And I think Rick's want Rick wants to keep it at the maximum of two hundred, basically the same spread we have set up for for Brian Harris. Agreed. Does doesn't include tires. Doesn't include glass work. Yep, body service. Doesn't include baggage service, and then also the cap of two hundred bucks. But then that also brought up. I was looking at Brian Harris's, and in the disclaimer, I didn't see anything about a maximum of two hundred dollars.
17:06
I'll make sure that it gets put in there.
17:09
Check it for me, because I didn't know.
17:12
I got you. Yeah, I got you. I'm just writing down disclaimer check for Harris, but we'll cap it at two hundred dollars on both. It's just going to be in the disclaimer itself, not on the image. If you want it off the image, we can. But it looks a little tackier in my mind once you see it in small print.
17:30
Y'all's disclaimer is very prominent. You click it and it's right there. It's not like read a little tiny subtext. Agreed. Agreed. Okay.
17:38
Oh yeah, we need to update that Brian Harris disclaimer for.
17:42
It is almost no conditions on it. Like,
17:44
It's very little information. Cannot be combined with any other offer. Excludes value service and tires. Valid only at Brian Harris. Must present it when. Britain, no cash value, one per person. Yeah. All right. Does Bob know, or should I message him right now,
17:59
Mike? Go, go, go ahead and message Bob, and we'll get it added on there. I was going to say it takes Bob five minutes. Bob's just our web coordinator. He's our web team. He's our one man web team. Yep. So he'll he'll get that taken care of. Easy fix on our end, and then Jackson, Carly, if you don't mind getting that creative request put in for me, I would appreciate it. Lance Ford. Jackson, I know we're kind of bouncing around on it.
18:26
Two hundred on Brian Harris, right? Sorry.
18:29
Two hundred. It's two hundred max discount on both. Okay. Lance for Jackson, like I have Brian Harris's page pulled up, but the order we have them in is value service, then ten percent off. Do you want the ten percent off on top, or just kind of mirror it, where we have oil change on top and then the service discount?
18:52
Yeah, I guess. Let me see what you mean. Like, let me pull them both up too. You just have them.
18:56
Let me see. Yeah, here. Let me. I'll get. Let me pull up.
19:00
Jackson. Right now, we're doing zero. So one thing that do we have the financing piece on Jackson's site.
19:10
Financing? Can you zero?
19:13
It says zero percent financing on UW Service. Like the Sunbit. Ryan Harris.
19:22
Oh, we don't have this banner on Jackson. I can get that added. That's real easy.
19:26
Yeah, I'm thinking.
19:27
I mean, does Jackson do sunbath.
19:31
Man, I gotta think they do. I probably ought to double check and ask Rick.
19:36
I mean, typically it's just kind of here somewhere on the main pages.
19:50
Yeah, double check with them on that because I don't see it on here. I'm fairly certain that it's one of those things that ninety nine percent of dealers do. Yeah, financing. Yeah, that's all like sales financing. Yeah, double check that. Like I said, this banner is it's pretty templated. All we all I really need to do is just swap out the dealer name on there, and then it's good to go. The other thing we can do, and I don't think you have it on yours. We can also make the banner clickable right now. Like I can't click and go with this anywhere, and we can direct it to like a Sunbit Finance application. I just think you don't have one on your page for Harris, so it's not clickable. But I can make it clickable on Jackson if you guys have a page. If you don't have a page, it's just more information on the screen.
20:39
I will ask.
20:40
Sounds good. I'm just writing that down for me. So right now,
20:44
Are there different looks for the BMW for Brian Harris? Right now, liking the look of the banners and everything more on Jackson's than I am on Brian Harris's, but I'm thinking it might be because I know the page kind of has a different look depending on what we click on, right? So if I click on tire and brake specials, it looks different than if I click on like, I don't know, fuck parts. Let me see.
21:09
I'm just I'm just doing oil change on both of these. Yeah. So one thing that we're like updating throughout this month. Different. Like the, The font, yeah. So one thing we're updating is that they're supposed to look like this right now, and our team is going through and updating all of these kind of in batches. And I guess Brian Harris has been updated, but Jackson hasn't. Got it. BMW updated their guidelines, so like this is how it's supposed to look. The brand. This is the old way. Looked updated one. I got you.
21:39
All right, sweet.
21:44
Something banner. Jackson. Okay.
21:50
Cool. And then something that we talked about last month that I want to tie a bow on. I have looked more into like the Facebook ad stuff, the like lead form stuff that we talked about. Yeah. I am not able to connect into your guys's CRM. Like Facebook won't let me. The permissions I would have to give, I'm not allowed to give, essentially, for security reasons. So, if we wanted to do that, what we would — I wouldn't recommend doing it — is ultimately what I'm going to say. Unless somebody were to be checking Facebook every single day and downloading the leads, and that's something that I think you and I both don't have time to do.
22:34
Yeah, and I don't know that that it's — I don't know that you know the juice is worth the squeeze.
22:40
Like, I — I'm aligned if if if it fed into your CRM. It's a hundred percent worth it, but if for for you guys, unfortunately, it's not. So I'm I'm sorry to get riled up on that and then it not work out. But if if somebody were to man, if you guys were to have somebody who manages that Facebook page like very closely and be very active on it, let me know and we can resurface that conversation. Okay. Cool. In terms of the.
23:13
Focuses like mostly most of my focus is going to be on the X3 and X5, and then we're doing the five series. In terms of like one thing, we've talked a lot about the 27s for the X5. There's no real major change for the X3 27s. I'm assuming correct.
23:30
Oh, it's going to be. It's a.
23:33
You mean like in terms of like where the X5 is getting all this hoopla with the redesign, the X3 is more so staying the same.
23:42
No, it's getting the exact. It will. Oh, okay. So I think the way they're working it out, so the IX3, the 2022 IX3 is the first one to get the big improvement. I'm pretty sure the X3 as well. It's just not going to roll out at the same time as the X5.
24:02
Gotcha. Do we have any IX3s in stock? Brian Harris. Let me just go to all new inventory model. These aren't like rolled into the X3. Do you guys have any? I don't see any IX3s in stock.
24:28
No, they're not in. They're not in. They're not in inventory.
24:30
Okay, cool. I was just making sure they like the model wasn't X3 and the trim was something like IX3 or something like that. But I that that would have been ridiculous if that's what they were doing. So I'm just double checking myself. Are you guys expecting a lot of IX threes to be coming in in twenty for the twenty sevenths? I don't know. Thanks. That's not your market, in my opinion. But well, yeah, that's not.
24:55
But I think what's going to happen is this new batch of electrics that we get are going to be so much better and different. So, like an IiX3, I don't know if you follow sort of like where Tesla's models hit, but, An iX3 is going to be the the direct competitor to the Model Y. You can get one at only like sixty two thousand, which for an iX3 is like cheap, especially when you add in the fact that it's going to be like really up market i electric version, and it's going to have a range of like over like four hundred and thirty miles. It's going to be like so much more advanced than the than the latest Tesla Model Y. So yeah.
25:37
I think my thinking is that it will start taking some market share, but it's not going to do it right away.
25:42
Yeah, I'm I'm aligned with you on that. I'm just trying to like think of my strategy,
25:47
Probably too far down the line. Still,
25:49
Definitely gas. Yeah, yeah, yeah. I'm I'm with you on that. Okay, well, for September, we're focusing heavy on X3 and trying to push the remaining X5s, and then just kind of supplementing the rest into the five series in regards to like our display and demand gen, and then. In terms of a little bit extra inside of paid search as well, looking at your guys' like inventory, you know, I see some other four series, I see some X ones, three series, and X seven. Has there been any conversation with Brett on like anything else that needs maybe a heavier push.
26:23
Not really. I don't know that we have a real big kind of problem child with inventory. You know? Yeah. I mean,
26:33
If I have to pick one, it's the iX3, but that's also your most popular model.
26:36
Yeah, it it those are going to move, and we have I think in the iX3 world we have an appropriate inventory, honestly. Okay, that's and then you know two months worth, which is really not crazy.
26:48
Yeah. Okay. Um. And then in terms of like there have been updates in terms of Google's side, um, with vehicle listing ads that I've been testing with other stores that I wanted to just kind of update you on. Ultimately, it's, uh. So vehicle listing ads in their current state. Let me. Oh, I had it pulled up. I'm sorry. Let me just pull up Brian Harris little package. So you're familiar with vehicle listing ads. They show up at the top on the Google search. Not Brian Harris. BMW X3 2026. They show up up here. Obviously, I'm in Louisville, so for some reason I'm getting Cincinnati, but a lot of this kind of stuff here.
27:35
Google has traditionally run vehicle listing ads out of Performance Max. Yep. And I'm just going to select our new inventory campaign. The downs. This is good for simplicity. Are you sharing the screen? In my mind, I am. In my mind, I am, Lance. Give me one sec. Friday, isn't it, Mike?
28:02
I'm looking at going. Well, shit. Maybe I did something wrong, or maybe it's just not showing.
28:06
No, no. In my in my mind, I absolutely am, Lance. All right. So, new vehicle listing ads. So, I'm in Google Ads, just trying to show off like what the campaign looks like. Yep. Being in Performance Max is, I'll say, a good and a bad thing. It's good because it's simple. To be honest with you, it's bad in the sense that I don't get to control where my ads show. Traditionally, Google will try to prioritize the paid search aspect of it. Yep. That being showing up here in vehicle listing ads. Yep. For our new inventory, frankly, this has not been a concern. All of our spend in the last this time period I was looking at, I'll just set it to the last 30 days for consistency. 99% shows up in paid search. So one thing I tried with a handful of stores, not you guys, I left you guys off my list, is.
28:59
That Google is now allowing vehicle listing ad placements in their shopping campaigns. Shopping is essentially this right here. What I found is that performance tanked as soon as I switched it to a shopping rather than performance max. So I'm telling you this in case you see news or something along like an update about about vehicle listing ads being available in the shopping network. I'm telling you this. It didn't. It didn't work well for me. On I tried it with a Toyota store, and I tried it with a Hyundai store as well. I just didn't see the lift from it. So what I am going to tell you is that I want to keep these things on Performance Max, and I'm moving my other clients back to Performance Max as well. But I'm giving you a call out just to let you know that I'm trying things on the side, but it hasn't resulted in what I would really hope to see. What we will need to keep an eye on.
29:55
Is our percentage of spend going to paid search? If this does become, because I've seen accounts where 30, 40 percent of the spend was in paid search, because ultimately, if Google can't find traffic in that vehicle listing ad campaign, it supplements it with search partners, YouTube, Maps, Display, Discover, all these other channels that are available through Performance Max. So I'm calling it out to you. Because I didn't think you guys needed it based on this data, but if you hear news about it, I want to make sure you know I'm on top of it.
30:30
Got it.
30:31
Awesome. Cool. Lance, that was everything I wanted to cover with you today, sir. Is there anything else top of mind I can, I'll recap once I know that answer.
30:42
I don't think, man. I don't think I have anything else top of mind that I need that I'm kind of worried about or thinking about.
30:48
Sweet. Just to kind of recap, like the both of the the Jackson and the Harris call, Caleb will get with you on like the new model launch mailer for Harris, and we can talk about it for Jackson as well. He'll, Caleb, do we need to send anything for a recall event for Harris?
31:07
Um, did I send that? No, I have the quote marked up.
31:10
We we sent the one for Jackson. Caleb will talk with Rick and kind of connect the dots from there. Wow!
31:19
Didn't save.
31:20
What the hell? So Rick got back to me. Rick Jackson does have Sunbit, so we can add that little banner at the top.
31:27
Then that checks that off, which was next on my to - do list. I will add a banner for Sunbit. I will add a ten percent max discount of two hundred for Jackson. Yep. I'll talk. I'll talk with our web team and make sure that Brian Harris gets that added as well. And then once the, 2027s get a little bit closer. Probably on our call next month, we can talk about a new 2027 X5 campaign. I know we talked about like potentially trying to send people to like the website that you had kind of sent us, or something where they can kind of click to book a reservation or book like some kind of like appointment for the new 27s once they come in stock. Yeah. Cool. Outside of that, my man.
32:12
I'm all good. It's always a pleasure talking with you, Caleb. As my mother said.
32:16
Do you have Rick's cell? Yeah, I promise not to abuse it.
32:21
Yeah. Should I thought I gave it to you? Let's see.
32:24
I thought I had it too. I feel like I was like I'm like, where's Rick McCary?
32:28
I'm just gonna, I'm just gonna do it like this. Hang on, do. Come on, man. Fuck. Is it not as easy in this? That's what I get for trying to do everything on my on my laptop. I hate. Opening my damn phone. Let's see. Yep. Here we go. Share contact. Sweet. I'm gonna share it to you. I don't know. I think I don't know what this other phone number is for him, but the one that's mobile is his actual mobile. I'm gonna text it to you.
32:57
All right. Awesome. And then for Brian Harris, I'm gonna send you. I'm gonna send you Brian Harris. Perfect. I'm going to send you Brian Harris recall. I'm going to send, and then I'll send on that same email. I'll send you a quote for a 2,500 person sales event for a new model launch. Okay. Because with it being a new model launch, it's not really applicable to everybody. Like if we just wanted a general sales event, so it'll be a little bit more targeted. Um, and that's co-op eligible at 50. So in my follow-up email, let me know if I'm missing anything. It'll be Brian Harris.
33:36
Recall sales event for Brian Harris or BMW Jackson for new model launch, and then I'll give Rick a call to see if we can't lock in that recall.
33:46
Yeah, I think he's there. I think you know he had. I think he wants to do it. Well, I know he wants to do it. I think he just had one or two questions. So I think your call with him will get you clarity on the on the questions you need to him to answer for y'all specifics and parameters, but then also kind of finalize his approval.
34:02
Oh. Has he been brief with the quote and everything?
34:08
Yeah, yeah, he's got a whole. Watch, hang on one moment. I will show you. I got so many things on my damn desktop here. Let's see, dealership, dealership, dealership. GM Weeklies. What did I send Rick? What did I give Rick?
34:33
Oh, there we go. We got a nice picture of him too.
34:35
Yeah, man. I think I took that off of his. I think he sent me that. Actually, he's funny, dude. Let's see. Like it came in his contact one of the times he sent it to me. I will show you what Rick has. It's I I build these little briefs for my GMS after I get off of meetings. So there, it's in the chat.
35:03
Is this your little AI agent?
35:05
Yeah, I have an agent that builds this shit for me. It's actually plugged into Plaud for recording, and then Hermes is my Hermes agent that's plugged in directly through my into my Plaud notetaker. Like it's taking notes now. So within about five minutes, when I get off this meeting, I'll have a full meeting brief just like what you see here. Um, but completely tailorable. Like I can change, you know, if I don't like the way it reads or whatever, I just literally. Text Hermes in the fucking Telegram chat, like like talking to a person. So that's what Rick. Nice. So now you have context. It's pretty pretty solid.
35:47
It it is. We use a Granola. It's taking notes right now for me, but it's uh yeah, it's it's free.
35:54
I toyed with using Granola, but what what convinced me to go with Claude is I have the little gadget. That's an actual gadget stuck to my phone, so I can record all my in - persons through it too, and it's all wired into the same shit.
36:07
I I finally broke down and finally bought myself a Claude subscription, so I can actually use it for data analysis. I love it. So yeah, it it it's been it's been helping me a lot with some other stuff recently.
36:18
So because the Claude notes all plug straight into my actual Hermes agent, I can actually like when we hang up, I could like let leave it recording and then just say, hey Hermes, do this, this, and this. Go build this page. Go build this. Go deploy an email, and it'll actually act as a prompt also for the for the AI agent. That's nice. Yes, so I can roll shit out pretty.
36:42
Quick. You're you're ahead of the game, I'd say, compared to a lot of people, Lance.
36:47
Right. And what's funny is some days I'm so plugged into this bullshit, I'll go two days where I won't even look at my phone. Like, and I'm like, all right, well, I just have to turn it all off, and I just completely shut down. Because it's too late.
37:00
I understand. Plus, also, like you know, those two days, I would hope are days in which you're not working, which it's kind of nice to just not have your phone. Turn the phone off.
37:10
Just go stare at the wall.
37:13
Brian Brian Harris, two hundred dollars cap is live. F Y I. And then, what were his questions on here? I'm just seeing a whole bunch of like action points.
37:22
This is all stuff that I recorded after you after we talked. I made this. I had this built directly so that I could sell him, the recall piece, and so his questions aren't in here. Okay. I actually took notes while he and I talked about the whole thing, so I could build a follow up to this that that will have all of his questions. If you give me five five or ten minutes, I can send you a similar page, but it'll be a you know post conversation follow up.
37:52
No, you're good. I will.
37:55
He's he's real he's so easy to deal with and just hey Lance said you like it do you have some questions and here's my questions he's probably gonna say yeah let's do it because I told him okay one of the one of the challenges is you start running out of co-op right so like we're now using serve whatever the hell it's called service combat right from Jackson which starts using up our service co-op because for a while there we didn't use up all of our service co-op and so this time of year we start running out of co-op and then the big, The nice piece for this was you said it doesn't it, it's not co - op right? It's just yeah.
38:29
It pulls from the from the recall fund is what they call it. Yeah, it doesn't.
38:33
Yeah, you know it it's basically getting some more BMW money without it, even if even though you're out co - op.
38:39
So he liked that. Okay, awesome. Cool. Well, I will give him a call and then get that email for Brian Harris and the sales event quotes, the model launches over to you. Do they already have like a sales event in place?
38:55
Who Brian Harris? Yeah, no, no,
38:58
And so what Jackson does. Well, you guys do like an email blast or sales event.
39:02
So much is just a a launch. Hey, come do a viewing of the new model. But we haven't tied any kind of actual sales event to it because those new models, man, they will not be incentivized. Like the old stuff will have great rates and great leases and all that kind of shit. And the new stuff, look, it's BMW, so probably won't be above like one nine or two nine. It'll probably still be pretty good APR. But it's not going to be the most tantalizing kind of you know, really, un kind of deniable APRs. That stuff's going to be you know reserved for the older models and the outgoing stuff. But anyway, a salesman's call. I don't know if they'd be opposed to it. I know they would. Prob. They're probably both going to be way more open to the recall thing, and you know why. I mean, the the turnaround, the ROI is going to be a lot more. I feel like a lot more sure.
39:52
Yeah, yeah, yeah. And look, I can tell you, Terry and Rick, some of their biggest concerns were, okay, well, we're going to be activating these bunch of junkyard cars and garbage,
40:00
And well, we'll we'll just cap it at twenty ten.
40:03
And so the question was, okay, and then I said, well, that's great, that's no big deal. We just put a filter on it and say nothing older than, whatever. And so I was going to leave it up to them to decide, and they were toying with nothing older than two thousand fifteen. You might have to guide them because stuff old, you know, yeah, I'll tell them nothing older than cars.
40:22
It'll that'll dent it a lot, but we'll just do you know 60 miles an end, nothing older than 2010, and let that be that. It's we'll we'll figure it out.
40:35
Yeah, we'll figure it out. Awesome.
40:37
Okay. All right. Cool. Well, I got my to do items, and yeah, thank you for the time, Lance.
40:41
Thank y'all. Y'all have a good one. All right. See you, man. I'll see you. Bye. Bye.
40:50
Yep.